iiMedia Research Group

What iiMedia Research Group does

iiMedia Research Group (艾媒咨询集团) is a Guangzhou-headquartered, privately held data mining and analysis institution founded in 2007 that provides third-party market intelligence, consumer insights, and market position verification services to government agencies, corporations, and industry associations. The company targets China's new economy sectors and operates a multi-platform product ecosystem anchored by the proprietary CMDAS (China Mobile Internet Big Data Mining and Analysis System) and the iiMeval big data evaluation model — a provincial-level major science and technology special project (No. 2016B010110001) that has programmatically processed over 800 million data records. Supporting platforms include iiMedia.cn (a content portal), iiMedia Report (research library), iiMedia Ranking (brand evaluation), Strawberry Pie Survey (20M+ consumer sample database), Beijixing (mobile app analytics), and a public opinion monitoring system.

The company's service portfolio is organized into three core modules: business trend research (商业趋势), consumer insights (消费洞察), and market position confirmation (市场地位), supplemented by IPO/listed company advisory services, M&A and ESG consulting, and executive education through the New Consumption Masterclass program. Revenue is generated through quote-based custom consulting engagements, standardized industry reports, market position verification, IPO research support (e.g., DiDi's Hong Kong listing 2559.HK), and training programs. The company serves a diversified customer base spanning major internet platforms (Huawei, Tencent, Alibaba, Baidu, ByteDance), consumer brands (Meituan, Yili, Mengniu), financial institutions (China Bank, Ping An), conglomerates (China Resources), and various government and industry association clients.

iiMedia holds a rare Foreign-related Survey Permit from China's National Bureau of Statistics (November 2024), National High-Tech Enterprise status, ISO9001 certification, and at least four national invention patents covering text sentiment analysis, knowledge-based recommendation, public opinion topic clustering, and vocabulary relationship chain analysis. The company is founder-led by CEO Dr. Zhang Yi, with a research team comprising PhD researchers from Harbin Institute of Technology, Sun Yat-sen University, Columbia University, and IPAG, and an advisory board of nearly 100 economists and industry executives. Its go-to-market motion is enterprise field sales targeting government and large corporate clients, complemented by self-service digital channels for standardized report purchases and survey services.

Name

iiMedia Research Group

Legal name

艾媒咨询集团

Website

https://iimedia.com.cn

Company type

Private

Founded year

2007

Operating status

Operating

Short description

iiMedia Research Group is a Guangzhou-based third-party data mining and analysis institution founded in 2007 that provides market intelligence, consumer insights, and market position verification services to government agencies, enterprises, and IPO candidates across China's new economy sectors.

Ownership category

akta.pro rank

Product category

Market Research and Big Data Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industries

Competitive Intelligence & Benchmarking (BPAHALAB), Due Diligence & Investigative Research (BPAHALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights analytics
• Big data consulting
• Competitive intelligence
• Brand evaluation rankings

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Customized Research Reports: Annual big data consulting services providing custom industry reports, consumer behavior studies, and strategic research tailored to individual client needs. Clients include government agencies, corporations, and industry associations seeking market intelligence, competitive analysis, and growth strategy guidance.
2. Standard Industry Reports: Annual production of over 2,000 publicly available and customized new economy frontier reports covering traditional industries (food, beverages, automotive, electronics, pharmaceuticals, cosmetics) and emerging sectors (new consumption, cross-border e-commerce, AI, low-altitude economy, commercial aerospace).
3. Market Position Confirmation Services: Data-backed market position verification services helping enterprises confirm their competitive standing, market share, and industry rankings for brand endorsement and consumer decision-making support.
4. IPO and Listed Company Services: Services including IPO industry research reports, listed company strategic consulting, investor relations research, M&A advisory, and ESG reporting for publicly listed and pre-IPO companies.
5. New Consumption Lecture Series: Training and education services including the 'New Consumption Lecture Hall' (新消费大讲堂) providing executive education on consumer trends and data-driven decision making for enterprise leadership.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

iiMedia Research Group operates a big data-driven market research and consulting practice built around three product lines: business trend research, consumer insights, and market position confirmation. It delivers annual and customized industry reports (over 2,000 per year), large-scale consumer surveys, and data-backed brand/market position endorsements, powered by its proprietary CMDAS big data monitoring system and iiMeval evaluation model. Clients include government agencies, corporations, industry associations, IPO candidates, and listed companies across China and selected global markets.

Product overview

iiMedia Research Group is a global new economy industry data挖掘与分析机构 (data mining and analysis institution) offering a multi-platform product ecosystem centered on big data research and analysis services. The core platform includes 艾媒网 (industry news portal), 艾媒智库 (research report platform), 艾媒金榜 (brand evaluation system), 草莓派问卷 (consumer survey platform), 北极星 (mobile app analytics), and 舆情监测 (public opinion monitoring). These products are powered by proprietary technologies including the CMDAS big data system and iiMeval evaluation model. The company provides three main service modules: 商业趋势 (business trend research), 消费洞察 (consumer insights), and 市场地位 (market position confirmation), serving over 10,000 government and enterprise clients across industries including AI, healthcare, retail, finance, and manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• 艾媒网: iiMedia.cn - China's first mobile internet portal launched in 2007, positioned as mobile internet venture capital and new media platform
• 艾媒智库
• 艾媒金榜
• 草莓派问卷
• 北极星
• 舆情监测

Products and services

• iiMedia.cn (艾媒网) Mobile Internet Portal
• iiMedia Report Portal / iiMedia Zhiku (艾媒智库)
• iiMedia Ranking / Jinbang (艾媒金榜)
• Strawberry Pie Survey Platform (草莓派问卷)
• Beijixing / Polaris (北极星) Mobile App Analytics
• Public Opinion Monitoring (舆情监测)
• CMDAS (China Mobile Internet Big Data Mining and Analysis System)
• Business Trend Research (商业趋势研究)
• Consumer Insights (消费洞察)
• Market Position Confirmation (市场地位)
• IPO and Listed Company Advisory Services
• New Consumption Lecture Hall (新消费大讲堂)

Quantifiable outcome

• Over 3,800 government and enterprise clients served with annual big data consulting services
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• China Brand Magazine (中国品牌)coreStrategic or Co-development Partner · 1 May 2024Strategic cooperation with China Brand magazine, supervised by the State Administration for Market Regulation. Jointly released big data reports and established a strategic cooperation relationship for brand research and evaluation.
• Focus Media (分众传媒)coreStrategic or Co-development Partner · 1 April 2024Strategic partnership with Focus Media, China's leading elevator advertising company, to jointly create a new chapter in media innovation. The partnership combines iiMedia's big data analytics capabilities with Focus Media's extensive offline media network for comprehensive market research and media effectiveness measurement.
• Chinese Institute of Food Science and Technology (中国食品科学技术学会)coreStrategic or Co-development Partner · 1 September 2023Strategic cooperation agreement signed with CIFST to jointly promote food industry research, white paper publication, and industry standard development in the food science and technology sector.
• China Council for the Promotion of International Trade Commercial Industry Committee (中国贸促会商业行业委员会)coreStrategic or Co-development Partner · 1 June 2022Strategic cooperation agreement signed with CCPIT Commercial Industry Committee for joint industry research, standard development, and international business promotion.
• China Unicom Wo Music (联通沃音乐)coreStrategic or Co-development Partner · 1 March 2022Joint establishment of '5G Digital Brand Monitoring Joint Laboratory' with China Unicom's Wo Music subsidiary to develop 5G-enabled digital brand monitoring and analytics capabilities.
• Guangdong Credit Association (广东省信用协会)minorStrategic or Co-development Partner · 1 September 2019Jointly released China's first enterprise credit brand monitoring system in partnership with Guangdong Credit Association, Guangdong Advertising Association, and Huaxia Dun & Bradstreet.
• China Unicom (中国联通)coreStrategic or Co-development Partner · 1 January 2015Big data strategic cooperation agreement signed with China Unicom for data sharing, joint research, and telecommunications big data analytics applications.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iiMedia Research Group