ORIKI
ORÍKÌ is a Nigerian-founded wellness company operating since 2015 that sells natural African-ingredient skincare and grooming products via DTC e-commerce, runs spa locations in Nigeria and Kenya, and supplies wholesale amenity products to hotels, airlines, and spas.
- Company typePrivate
- Founded2015
- HeadquartersLagos, Nigeria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ORIKI does
ORÍKÌ (ORIKI Group) is a Nigerian-founded, Lagos-headquartered luxury wellness and natural beauty company established in 2015 that operates a multi-channel business combining farm-to-skin retail products, multi-location spa services, a training institute, and a B2B wholesale/amenity line. Its core offering is a range of 100% natural skincare, bath and body, and men's grooming products formulated from African botanical ingredients, sold via a Shopify DTC storefront with worldwide delivery and through physical spa retail in Lagos (Lekki Phase 1), Ibadan, Port Harcourt, and Nairobi. Spa services (massages, facials, body wraps, aromatherapy) are delivered across these locations and booked through the Zenoti platform. Beyond consumer sales, the company sells wholesale amenity products to hotels, airlines, and other spas, runs the ORÍKÌ Training Institute for spa professional certification, and operates in-house manufacturing for its formulations.
Commercially, ORÍKÌ earns revenue from four streams: unit-priced retail product sales, per-service spa appointments, transaction-based B2B wholesale supply, and professional-services revenue from the training institute. Primary customers are individual men and women seeking natural skincare and wellness experiences, with a secondary B2B hospitality segment sourcing amenity products. The brand is rooted in a Yoruba cultural identity ("ORÍKÌ" meaning "your crown, your heritage and your inspiration"), supported by content marketing, an ORÍKÌ Tribe membership program, and a customer review rating of 4.8–5 stars. After a decade of independent operation, the company is now pursuing multi-country African expansion and has attracted its first disclosed institutional capital relationship via Cascador in 2025, alongside earlier support from the Women Entrepreneurship for Africa (WE4A) program.
ORIKI firmographics
Firmographics- Name
- ORIKI
- Legal name
- ORIKI Group
- Website
- https://orikigroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ORÍKÌ is a Nigerian-founded wellness company operating since 2015 that sells natural African-ingredient skincare and grooming products via DTC e-commerce, runs spa locations in Nigeria and Kenya, and supplies wholesale amenity products to hotels, airlines, and spas.
- Ownership category
- akta.pro rank
ORIKI industry classification
Industry- Product category
- Natural Skincare & Wellness
- NAICS
- Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where ORIKI is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices5 records
Markets served
ORIKI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Sale of skincare, bath & body, and men's grooming products through e-commerce and spa locations. Products range from face washes, serums, body scrubs, to aromatherapy sprays.
- Spa Services: In-person wellness treatments including massages, facials, body wraps, and specialized spa experiences at physical locations
- Wholesale & Amenity Products: B2B supply of spa, hotel, and airline amenity products to hospitality businesses
- Training Institute: Spa professional certification and training programs through the ORÍKÌ Training Institute
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products |
| Unit Pricing | Pay-as-you-go | Valentine's Day Spa Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
ORIKI product offering
Product offeringCore offering
ORIKI manufactures and sells 100% natural farm-to-skin skincare, bath & body, and men's grooming products made from African botanical ingredients, distributed through its Shopify e-commerce store, physical spa locations, and B2B wholesale/amenity supply. It also operates multi-location spa services (massages, facials, body wraps, stone therapy) and a professional spa training institute, forming an integrated wellness ecosystem for consumers and hospitality clients across Nigeria, Kenya, and Uganda.
Product overview
ORÍKÌ is a luxury lifestyle and wellness company operating a multi-channel business model consisting of: (1) Farm-to-skin retail products including Skincare line (face washes, toners, serums, moisturizers, masks), Bath & Body products (scrubs, oils, shower gels), and ORÍKÌ for Men grooming line; (2) Multi-location spa services offering treatments (massages, facials, body wraps, stone therapy) with mobile spa and wellness offerings; (3) ORÍKÌ Training Institute for spa professional certification; and (4) Wholesale/amenity B2B product line for hotels, airlines, and spas. The company is known for 100% natural African ingredients and operates across Nigeria, Kenya, and Uganda.
Differentiator
Problem solved
Functional benefit
Products and services
- ORÍKÌ Skincare Products Farm-to-skin retail product line featuring 100% natural skincare formulations including cleansers, toners, serums, moisturizers, and face masks derived from African natural ingredients; sold to individual consumers via e-commerce and spa locations.
- ORÍKÌ Bath & Body Products Natural body care line including body scrubs, body lotions, shower gels, and body oils for holistic body wellness; sold via e-commerce and spa locations.
- ORÍKÌ for Men Specialized grooming line for men including beard oils, face washes, and moisturizers designed for male skincare needs; sold via e-commerce and spa locations.
- ORÍKÌ Spa Services Multi-channel spa offering treatments including massages, facials, body wraps, stone therapy, and wellness treatments at physical locations in Lagos, Ibadan, Port Harcourt, and Nairobi.
- ORÍKÌ Training Institute Professional spa training program offering certification for individuals to become spa professionals or managers.
- Wholesale & Amenity Products B2B product line supplying ORIKI spa and skincare products to hotels, airlines, and other spas as wholesale amenity and retail buyers.
- ORÍKÌ Manufacturing In-house manufacturing capabilities for ORIKI spa products and skincare formulations.
- Beard Oil w/Jojoba Facial hair moisturizer with jojoba oil that hydrates skin beneath beard, promotes beard growth, and serves as a styling agent; part of the ORÍKÌ for Men line.
- Mint Sugar Body Scrub Natural exfoliator that gently removes pore-clogging dead skin cells, oils, and daily makeup residue; leaves skin glowing with a minty refresh.
- ORIKI Elixir AirMist Essential oil blend spray with Bergamot, Geranium, and Vanilla providing aromatherapy, air purification, and relaxation benefits; available in 250ml.
- Sugarcane Lip Scrub w/ Coconut Oil All-natural gentle exfoliating and moisturizing lip scrub that removes dead skin from lips leaving them soft and moisturized.
- Deep Cleansing Face Scrub 2-in-1 anti-aging facial exfoliator with Vitamins C and E that gently buffs away impurities, smooths and purifies facial skin.
- Youthful Skin Niacinamide Serum 10% Brightening serum with proven natural skin brighteners and antioxidants that rejuvenates skin and addresses dark spots.
- Skin Rejuvenating Face Cream w/Vitamin B3 Ultra-hydrating protective face cream with Vitamin B3 that provides anti-aging benefits and protects against sun damage.
Companies that use ORIKI
Customer profileSegments2 records
Ideal customer profiles3 records
ORIKI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ORIKI partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
ORIKI competitors and assessment
Company assessmentDirect peers
- REN Clean Skincare: Clean-beauty skincare brand with bio-active natural formulations, sold globally through DTC and premium retailers. Shares ORIKI's clean/natural positioning and skincare-led product strategy.
- Shea Moisture: Natural personal care brand with African-heritage ingredient sourcing (shea butter, black castor oil) selling skincare, hair care, and bath products through D2C and retail. Directly comparable ingredient philosophy and bath/body product breadth.
- Tata Harper: Luxury natural skincare brand with on-farm manufacturing in Vermont, selling high-priced serums, moisturizers, and treatments via DTC. Comparable farm-to-skin vertical integration model and luxury natural positioning.
- African Botanics: Luxury skincare brand formulated with African botanicals (marula, baobab, rooibos), sold direct-to-consumer globally. Closest comparable to ORIKI's natural African-ingredient farm-to-skin positioning and premium pricing strategy.
- MUD Africa: South African spa and skincare company offering natural body treatments, scrubs, and oils across multiple spa locations. Directly comparable spa-plus-product hybrid model with African botanical ingredients.
Broad incumbents
- Elemis: British spa-focused skincare brand with strong spa partnerships and professional product lines for hotels and cruise lines. Directly comparable B2B amenity and spa-service distribution model.
- Lush: Global handmade cosmetics and bath/body brand with strong ethical/natural positioning and physical retail storefronts that double as spa-like experiences. Comparable natural ingredients philosophy and spa-retail synergy.
- Aesop: Australian luxury skincare brand combining botanical formulations, premium retail storefronts, and spa-grade treatments. Comparable high-end positioning, natural ingredients, and retail-as-experience model.
- The Body Shop: Global ethical beauty retailer producing bath, body, and skincare products with natural and community-sourced ingredients, scaled through physical retail. Comparable bath-and-body depth and B2B amenity supply capability for hotels.
Regional players
- Zaron Cosmetics: Nigerian-founded beauty brand selling cosmetics, skincare, and body care across Africa through retail and DTC. Comparable Nigerian/African market positioning, though more cosmetics-focused than ORIKI's spa-natural model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ORIKI social profiles
Digital presenceORIKI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORIKI leadership team
Management profileNumber of profiles
ORIKI subsidiaries and ownership
Company hierarchySubsidiaries1 record
ORIKI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORIKI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORIKI
What does ORIKI do?
ORIKI manufactures and sells 100% natural farm-to-skin skincare, bath & body, and men's grooming products made from African botanical ingredients, distributed through its Shopify e-commerce store, physical spa locations, and B2B wholesale/amenity supply. It also operates multi-location spa services (massages, facials, body wraps, stone therapy) and a professional spa training institute, forming an integrated wellness ecosystem for consumers and hospitality clients across Nigeria, Kenya, and Uganda.
Is ORIKI a public or private company?
ORIKI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ORIKI founded?
ORIKI was founded in 2015. It employs 51 to 100 people.
Where is ORIKI based?
ORIKI is headquartered in Lagos, Nigeria, in the Africa region.
How does ORIKI make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are spa Services, wholesale & Amenity Products and training Institute.
Who are ORIKI's main competitors?
Direct peers on record are REN Clean Skincare, Shea Moisture, Tata Harper, African Botanics and MUD Africa. Broad incumbents are Elemis, Lush, Aesop and The Body Shop. Zaron Cosmetics is listed as a regional player.
Does ORIKI have an API?
No public API is recorded for ORIKI.
What industry is ORIKI in?
ORIKI's product category is Natural Skincare & Wellness. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADANAB, Bath & Shower Products (Soaps, Body Wash, Bath Additives). Its NAICS code is 32562 and its SIC code is 2844.