NewStudio Architecture

What NewStudio Architecture does

NewStudio Architecture is a privately held architecture, interior design, and sustainable design firm founded in 2011 in Saint Paul, Minnesota. The firm provides comprehensive design services across residential, retail, restaurant, workplace, and cultural/educational sectors, with a notable specialization in adaptive reuse of historic structures, historic preservation, and branded retail environments. Its client base spans enterprise retail and hospitality brands (including multiple URBN portfolio companies such as Anthropologie, Free People, Terrain, Urban Outfitters, and Amis Trattoria), small hospitality businesses, and residential homeowners, with projects delivered across multiple U.S. states and Ontario, Canada.

The firm operates as a project-based professional services business, securing commissions through direct client relationships, referrals, and reputation. Revenue is generated through fees structured as a percentage of construction costs or fixed design fees, with multi-year project engagements typical. NewStudio has expanded its offering through two wholly-owned subsidiaries: NewStudio Build (an integrated contractor and construction division handling build-out and custom millwork) and NewStudio Gallery (a contemporary art gallery serving as a community engagement and brand-building vehicle). The firm also sells a small line of designer objects including The Manitou Idler chair and The Modern Pike fireplace tool set through its online shop.

Geographically, the firm operates from its Saint Paul headquarters and has delivered projects across the Midwest, Northeast, Southeast, Mountain West, and Mid-Atlantic United States, as well as Ontario, Canada. Key differentiators include expertise in navigating State Historic Preservation Office and National Park Service requirements for National Register-listed projects, established multi-year AOR relationships with URBN, and recognition from AIA (2020 Home of the Month) for residential design excellence. Leadership includes founder and president Sean Wagner, principal-in-charge Adam Jarvi, and director of operations Melissa Martyr-Wagner.

Name

NewStudio Architecture

Legal name

NewStudio Architecture

Website

https://newstudioarchitecture.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NewStudio Architecture is a privately held architecture, interior design, and sustainable design firm founded in 2011 and headquartered in Saint Paul, Minnesota. The firm serves enterprise retail and hospitality brands (notably URBN portfolio companies), SMB clients, and residential customers, with specialization in adaptive reuse and historic preservation across multiple U.S. states and Canada.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Residential Remodelers (236118), Commercial and Institutional Building Construction (23622)

akta.pro industry

PRIMARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYBPAHAKAH

Historic Preservation & Conservation Planning

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYHSAPAEAB

Architectural Reconfiguration & Structural Alterations

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

SECONDARYHSAPAEAC

Whole-Home Interior Renovation (Non-Structural)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

SECONDARYIMAFAAAE

Renovation, Remodeling & Tenant Improvements (General Contracting)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/General Contracting & Construction Management

Keywords

• Architectural design services
• Interior design services
• Adaptive reuse design
• Sustainable architecture
• Historic preservation design

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture and Design Services: Project-based professional services revenue from architectural design, interior design, and sustainable design consulting for commercial, retail, residential, and cultural projects. Fees are typically structured as a percentage of construction costs or fixed fees for design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NewStudio Architecture provides architecture, interior design, and sustainable design services for residential, retail, restaurant, workplace, and cultural clients. The firm specializes in adaptive reuse and historic preservation, converting older or non-conforming structures (e.g., 1920s warehouses, former firehouses, gas stations) into modern retail, dining, office, and community spaces. Projects are delivered as bespoke, commissioned professional services from concept through construction administration.

Product overview

NewStudio Architecture is an award-winning architecture, interior design, and sustainable design firm established in 2011. The firm offers architecture services across multiple sectors including residential, retail/restaurant, workplace, and other projects. The company operates NewStudio Build as its integrated contractor and construction division, and NewStudio Gallery as a contemporary art gallery. Additionally, the firm produces a line of utilitarian objects including The Manitou Idler chair and The Modern Pike fireplace tool set, sold through their online shop.

Differentiator

Problem solved

Functional benefit

Brands

• NewStudio Gallery: A contemporary art gallery located in St. Paul's Creative Enterprise Zone, showcasing Twin Cities artists. The passion project of owner and president Sean Wagner.
• NewStudio Build

Products and services

• Architecture and Interior Design Services
• NewStudio Build
• The Manitou Idler Chair
• The Modern Pike Fireplace Tool Set
• NewStudio Gallery

Quantifiable outcome

• Successfully completed adaptive reuse projects on buildings from the 1920s-1940s while preserving historic character
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• URBN (Parent company of Anthropologie, Free People, Terrain, Urban Outfitters)coreStrategic or Co-development PartnerLong-standing strategic partnership as AOR (Architect of Record) for multiple URBN portfolio brand locations. Completed numerous retail, restaurant, and lifestyle center projects including Anthropologie stores, Free People boutiques, Terrain garden centers, and Urban Outfitters locations across the United States. Projects include adaptive reuse of historic buildings and new construction for branded environments.
• Terrain (URBN brand)coreStrategic or Co-development PartnerOngoing partnership for Terrain brand locations including Westport CT (18,000 sf Cadillac dealership conversion), Devon Yard PA (lifestyle center with greenhouse café), and Doylestown PA (Market at DelVal conversion). NewStudio serves as AOR detailing and making buildable the brand's distinctive garden and outdoor living retail concepts.
• Anthropologie & Co. (URBN brand)coreStrategic or Co-development PartnerStrategic partner for Anthropologie & Co. brand stores including 35,000 sf Bedford Square project in Westport CT, 15,000 sf church adaptive reuse in Toronto, and multiple other locations. Collaborated on BHLDN wedding department design and distinctive interior features including custom steel and concrete stairways.
• Amis Trattoria (URBN restaurant brand)minorStrategic or Co-development PartnerRestaurant design partnership for Amis Trattoria locations including 5,267 sf space at Devon Yard PA (new construction) and 2,600 sf firehouse adaptive reuse in Westport CT. Projects highlight warm, rustic aesthetic consistent with Anthropologie brand identity.
• Nelco LandscapingminorImplementation/ SI/ Consulting PartnerLandscaping partner for The Black Hart of St. Paul patio project, providing landscaping work including tree planting and grounds improvements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CallisonRTKL: Large architecture firm with a deep retail and branded-environment practice serving global retail clients. Comparable to NewStudio's URBN retail design work but at multi-region enterprise scale.
• Perkins&Will: Global architecture firm with strong sustainability, healthcare, and adaptive reuse practices. Comparable to NewStudio's sustainability positioning but at institutional scale and with broader service lines.
• Gensler: Largest global architecture and design firm with deep retail, workplace, and hospitality practices serving many of the same URBN-class enterprise clients. Represents the broad-incumbent competitive threat to NewStudio's branded-retail and workplace work.

Direct peers

• Studio Gang: Award-winning Chicago-based architecture practice known for design-led, sustainability-focused work across cultural, residential, and commercial typologies. Comparable to NewStudio in design credibility, sustainability ethos, and AIA-level recognition.
• Selldorf Architects: New York-based architecture firm with a strong portfolio in adaptive reuse, cultural institutions, and interior design. Directly comparable to NewStudio's adaptive reuse and branded interior work, especially for cultural and retail clients.
• Lake|Flato Architects: San Antonio-based architecture firm known for sustainable design, residential work, and adaptive reuse of historic structures. Comparable to NewStudio's sustainable design practice, residential segment, and historic preservation expertise.
• Rockwell Group: New York-based architecture and design firm specializing in hospitality, restaurant, retail, and branded environments for global clients. Directly comparable to NewStudio's branded-environment work for URBN and restaurant clients, though at much larger scale and with broader international reach.
• Olson Kundig: Seattle-based boutique architecture firm recognized for award-winning, design-driven residential and adaptive reuse projects. Highly comparable to NewStudio in scale, design-led positioning, AIA recognition, and emphasis on craft and material detail.
• Beyer Blinder Belle: New York architecture firm specializing in historic preservation, adaptive reuse, and culturally significant buildings. Closely comparable to NewStudio's Vandalia Tower-style historic preservation work and National Register expertise.

Emerging players

• Hartman Design Group: Boutique retail and restaurant design firm specializing in branded environments for retail and hospitality clients. Highly comparable niche overlap with NewStudio's retail + restaurant segment, though with a narrower geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newstudioarchitecturewbl
• LinkedInlinkedin.com/company/newstudio-architecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewStudio Architecture