Innovasport

What Innovasport does

Innovasport is a Mexican omnichannel sporting goods retailer operating 100+ physical stores across 24+ metropolitan areas in Mexico (including Mexico City, Guadalajara, Monterrey, Puebla, Cancun, Tijuana, and Queretaro) alongside a full-featured e-commerce platform at innovasport.com and native iOS/Android mobile applications. The company sells athletic footwear, apparel, and accessories across men's, women's, and children's categories, with a catalog of 10,000+ SKUs anchored by international brands Nike (3,205 SKUs), adidas (2,306 SKUs), New Era (1,129 SKUs), Under Armour (850 SKUs), and Puma (668 SKUs), supplemented by its own private-label brand Innergy and licensed collections for FIFA World Cup 2026, NFL, Liga MX, and Formula 1 teams.

The business operates a direct-to-consumer omnichannel model combining physical retail, e-commerce, and Buy-Online-Pickup-In-Store (Click & Ready). Revenue is generated primarily through one-time retail sales of branded sporting goods, with secondary transaction-fee revenue derived from Meses Sin Intereses (MSI) installment financing arrangements with eight-plus Mexican banks (BBVA, Santander, HSBC, Banorte, Citibanamex, Scotiabank, American Express) and fintech partners (Aplazo, Kueski, PayPal, Nu Bank). Pricing ranges from MXN 40 for accessories to MXN 7,999 for premium footwear, with promotional discounts up to 50% and free shipping above MXN 999. Customer acquisition is supported by event-driven marketing around major sporting properties (FIFA, NFL, F1, Liga MX), a multi-platform social media presence, and the Legends free loyalty program.

The company is a privately held operating subsidiary of Grupo Innovasport, headquartered in Garza García, Mexico (with corporate operations centered in Mexico City), and employs 1,001-5,000 people. In April 2025, Innovasport acquired competitor Superdeporte for an undisclosed amount, signaling consolidation in the Mexican sports retail market ahead of the FIFA World Cup 2026 hosted across Mexico, the United States, and Canada.

Name

Innovasport

Legal name

Innovasport

Website

https://innovasport.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Innovasport is a Mexican omnichannel sporting goods retailer operating 100+ physical stores across 24+ cities alongside an e-commerce platform and mobile app. It sells branded athletic footwear, apparel, and accessories (including licensed FIFA, NFL, Liga MX, and F1 collections) to mass-market Mexican consumers, supported by installment financing and a loyalty program.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAFABAI

Sporting Goods, Outdoor & Fitness Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAOAI

Sports Collectibles Marketplace & Auction Platforms

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Keywords

• Sports retail
• Athletic footwear
• Sports apparel
• Omnichannel retail
• Licensed merchandise

Headquarters

HQ city

Garza García

HQ country

Mexico

HQ region

Latin America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of sporting goods, footwear, apparel, and accessories through physical retail stores located throughout Mexico. Stores are operated under the IS (Innovasport) brand format.
2. E-commerce Sales: Online retail sales through innovasport.com website and mobile application, including home delivery and in-store pickup options
3. Installment Financing Revenue: Revenue partially derived from financing arrangements with banking partners offering Meses Sin Intereses installments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Innovasport is a Mexican omnichannel sports retailer selling athletic footwear, sports apparel, and accessories through more than 100 physical IS-branded stores and the innovasport.com e-commerce platform with mobile app. The catalog features global brands (Nike, adidas, Puma, Under Armour, New Era, Saucony, Hoka, YETI) plus its own Innergy brand and licensed merchandise for FIFA World Cup 2026, Liga MX, NFL, and Formula 1.

Product overview

Innovasport is a Mexican online and physical retail chain specializing in athletic footwear, sports apparel, and accessories. The platform operates as an e-commerce marketplace with physical store pickup capabilities (Click & Ready), offering products across men's, women's, and children's categories. Key product categories include running shoes, soccer cleats, basketball footwear, training apparel, and outdoor gear from brands like Nike, adidas, Puma, Under Armour, Saucony, and Hoka. Licensed merchandise includes FIFA World Cup 2026, NFL, and Formula 1 collections. The company also offers proprietary brand Innergy, a Legends loyalty membership program, installment payment options, and business accounts for bulk purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Athletic Footwear, Apparel & Accessories Full assortment of athletic footwear, sports apparel, and accessories for men covering running, football, training, basketball, outdoor, tennis, padel, and casual wear categories.
• Women's Athletic Footwear, Apparel & Accessories Women's athletic footwear, apparel, and accessories across running, yoga, training, football, casual wear, sports bras, leggings, swimwear, and accessories categories.
• Children's Athletic Footwear, Apparel & Accessories Sports footwear, apparel, and accessories for children from babies through age 14, including team sports, casual wear, Disney x adidas collections, and youth sports categories.
• Innergy Own-Brand Athletic Apparel

Quantifiable outcome

• Free shipping on orders over $999 MXN
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• FIFA World Cup 2026coreGTM or Marketing PartnerInnovasport is an official retailer of FIFA World Cup 2026 merchandise, offering official jerseys, merchandise, and souvenirs for participating national teams and the official match ball (Trionda). The partnership positions Innovasport as a destination for major sporting event merchandise in Mexico.
• Liga MX (Mexico Football League)coreGTM or Marketing PartnerInnovasport serves as an authorized retailer for official Liga MX team merchandise including jerseys for Club America, Chivas, Tigres, Rayados, Pumas, Cruz Azul, and other Mexican football clubs.
• NFL (National Football League)coreGTM or Marketing PartnerInnovasport offers official NFL merchandise including jerseys, caps, and accessories for major NFL teams such as Dallas Cowboys, Steelers, 49ers, Chiefs, Patriots, Packers, in partnership with brands like New Era, Nike, and Wilson.
• Formula 1 Teams (Ferrari, McLaren, Mercedes-AMG Petronas, Red Bull Racing, Audi)coreGTM or Marketing PartnerInnovasport retails official merchandise for Formula 1 teams including Scuderia Ferrari, McLaren, Mercedes-AMG Petronas, Red Bull Racing, and Audi, offering team apparel, caps, and accessories in partnership with brands like adidas, Puma, Castore, and New Era.
• Nike MexicocoreChannel Partner/ Reseller/ DistributorNike is a primary brand partner, with Nike products (footwear, apparel, accessories) comprising a significant portion of Innovasport's product catalog. Nike accounts for approximately 3,205 products in the catalog.
• adidas MexicocoreChannel Partner/ Reseller/ Distributoradidas is a primary brand partner, with adidas products comprising a significant portion of the catalog. adidas accounts for approximately 2,306 products in the catalog. Exclusive merchandise for World Cup 2026 and various football teams is offered.
• Under Armour MexicomajorChannel Partner/ Reseller/ DistributorUnder Armour is a major brand partner, with products distributed through Innovasport's retail and e-commerce channels. Under Armour accounts for approximately 850 products in the catalog, including NFL merchandise.
• Puma MexicomajorChannel Partner/ Reseller/ DistributorPuma is a brand partner offering footwear and apparel, with products including Ferrari-licensed merchandise and football boots. Puma accounts for approximately 668 products in the catalog.
• New Era (Mexico)majorChannel Partner/ Reseller/ DistributorNew Era is a partner for licensed caps and headwear, particularly for NFL and MLB teams. New Era accounts for approximately 1,129 products in the catalog.
• YETI MexicomajorChannel Partner/ Reseller/ DistributorYETI is a partner for outdoor accessories including thermoses, coolers, and drinkware. YETI accounts for approximately 278 products in the catalog.
• MXN Banking Partners (BBVA, Citibanamex, Santander, HSBC, Banorte, etc.)coreStrategic or Co-development PartnerPartnership with major Mexican banks to offer Meses Sin Intereses (MSI) installment financing options up to 12 months. Banks include BBVA, Scotiabank, Citibanamex, Santander, HSBC, Banorte, American Express, and others.
• Fintech Partners (Aplazo, Kueski, PayPal, Nu Bank)majorStrategic or Co-development PartnerPartnership with fintech companies for alternative payment solutions including buy-now-pay-later options. Aplazo offers 15% off for new users. Kueski and Nu Bank provide installment payment options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Amazon Mexico: Global e-commerce platform with significant athletic footwear and apparel assortment, fast fulfillment, and aggressive pricing. An indirect but growing competitor for online sports purchases in Mexico.
• Mercado Libre Mexico: Dominant Latin American marketplace with broad third-party athletic assortment, financing (Mercado Pago), and logistics. Competes with Innovasport on price, selection, and fulfillment for online sports purchases.

Broad incumbents

• JD Sports: Global multi-brand sports fashion retailer expanding in Mexico, focused on premium sneakers and streetwear-influenced athletic apparel. Overlaps with Innovasport on footwear-led assortments and licensed merchandise.
• Foot Locker: Global multi-brand athletic footwear and apparel retailer with presence in Mexico. Directly comparable on sneaker-led assortment and youth/family demographic, but operating as part of a wider global footprint rather than Mexico-focused.
• Decathlon Mexico: Global sporting goods giant with rapidly expanding physical footprint in Mexico, offering value-priced own-brand assortment across 80+ sports. Competes with Innovasport on breadth, price, and in-store experience; a meaningful structural threat to multi-brand retailers.
• El Palacio de Hierro (Sports department): Upscale Mexican department store carrying branded athletic footwear, apparel, and accessories across its physical and online channels. Overlaps with Innovasport on premium athletic assortment but as part of a broader lifestyle retail portfolio.
• Liverpool (Mexico): One of Mexico's largest department store chains offering sporting goods, footwear, and apparel alongside general merchandise. Competes with Innovasport for share of branded athletic purchases, especially in mall-based retail formats.

Direct peers

• Martí (Deportes Martí): One of Mexico's largest multi-brand sports retailers with nationwide physical stores and an e-commerce platform, selling footwear, apparel, and equipment from Nike, adidas, Puma and other international brands. Closest direct competitor to Innovasport in the Mexican sporting goods generalist category.
• Charly: Mexican sporting goods chain operating physical stores and online, focused on athletic footwear and apparel for running, training, and team sports. Competes head-to-head with Innovasport on multi-brand assortment and pricing in Mexico.

Others

• Nike Mexico (DTC): Nike's direct-to-consumer e-commerce and flagship stores in Mexico. Not a peer in the retail sense but a key supplier relationship and the most significant competitive threat via brand-direct disintermediation of the multi-brand channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/innovasportmx
• Facebookfacebook.com/innovasport
• Instagraminstagram.com/innovasport
• TikToktiktok.com/@innovasport
• Xx.com/innovasport
• LinkedInlinkedin.com/company/grupo-innovasport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovasport