The Fitness Collective

What The Fitness Collective does

The Fitness Collective is a Nottingham-based boutique fitness operator founded in 2020 that delivers small group personal training (SGPT), team training classes, and 1:1 personal training across two UK sites in West Bridgford and Beeston. Its target customers are adults seeking structured, non-intimidating fitness outcomes, spanning general fitness seekers, transformation-focused members, event-specific trainees, injury rehabilitation clients, and wellness-focused adults. The company was co-founded by Nik Gibbons, Martin Foster, Graeme, and Tim, and is led on the coaching side by Head Coach Joseph Thirkhill alongside a small bench that includes Michael Ford and Helen Matt across formats such as SWEAT, Power, Hybrid, Zone Match, Yoga, and Stretch.

The product set is built on a structured, programme-based delivery model: a 30-Day Trial at £299, a 6-Week Accelerator at £399, a 6-Week Performance Programme at £399, premium 1:1 Personal Training, and outdoor sessions at Bridgford Park. The technical stack underpinning delivery includes MyZone heart rate monitoring, InBody body composition scanning, and the studio's own coaching methodology - RaW Score (Readiness and Wellbeing), RPE capture, and 6-Week Block Programming - which together provide measurable, repeatable progression for members. The Fitness Hub functions as a content-led acquisition and engagement channel, extending the brand beyond the studio floor.

Revenue is generated primarily through short-cycle programme fees (six-week blocks priced at £399 and a 30-day entry programme at £299), supplemented by 1:1 personal training sold on enquiry and outdoor training add-ons. Go-to-market is local and content-led, anchored in West Bridgford as the flagship and supported by a second Beeston site that opened on 26 April 2025. The business is privately held with no disclosed external funding and a headcount in the 1-10 range, operating at sub-£1M revenue scale based on visible pricing and footprint.

Name

The Fitness Collective

Legal name

The Fitness Collective

Website

https://thefitnesscollective.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fitness Collective is a Nottingham-based boutique fitness operator delivering small group personal training, team classes, and 1:1 coaching across two UK sites in West Bridgford and Beeston, serving adults seeking structured, non-intimidating fitness programmes with measurable body composition outcomes.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Small group personal training
• Fitness coaching services
• Personal training gym
• Team training classes
• Body composition analysis

Headquarters

HQ city

West Bridgford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. 6-Week Accelerator Programme: Structured 6-week transformation programme priced at £399, providing small group personal training sessions, 1:1 consultations, team training classes, gym access, MyZone monitor, and nutrition support. Serves as the primary entry point for new members.
2. 30-Day Trial Programme: Entry-level 30-day programme at £299 offering 12 small group personal training sessions, unlimited gym access, and 1:1 support. Lower commitment option for prospects to experience the offering.
3. 6-Week Performance Programme: Enhanced 6-week programme at £399 with 2 SGPT sessions per week, body and movement analysis, nutritional guidance, MyZone heart rate monitor, and health and wellness support.
4. 1:1 Personal Training: Premium individual coaching experience with in-depth InBody scan, personal consultation, precision-focused training and nutrition plans tailored to unique performance goals. Targets transformation journeys, event-specific goals, injury rehabilitation, and ultimate accountability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Fitness Collective is a personal training gym that sells coach-led small group personal training sessions, team training classes, and 1:1 personal training delivered at its physical facilities in West Bridgford and Beeston. Core commercial offerings are structured fixed-price programmes (30-Day Trial at £299, 6-Week Accelerator at £399, 6-Week Performance at £399) plus premium 1:1 coaching, with supporting tools including MyZone heart rate monitors, InBody body composition scans, and the proprietary RaW Score and RPE tracking systems.

Product overview

The Fitness Collective is a personal training gym offering a structured portfolio of fitness services centred around small group personal training and team training classes. The core offerings include the 30 Day Trial (£299) and 6-Week Accelerator Programme (£399), which provide small group training sessions, 1:1 consultations, team training classes, and MyZone heart rate monitoring. Premium 1:1 Personal Training delivers exclusive coaching with InBody scanning and personalized nutrition plans. Team Training encompasses eight distinct class formats (SWEAT, Power, Hybrid, Zone Match, Outdoor Sweat, Run TFC, Yoga, Stretch). The Fitness Hub provides supplementary educational content on nutrition, recovery, and wellness. The company operates two locations in West Bridgford and Beeston, Nottingham, founded in 2020 by four partners including Nik Gibbons, who overcame bone cancer to pursue fitness.

Differentiator

Problem solved

Functional benefit

Products and services

• 30 Day Trial Programme An entry-level fitness programme priced at £299 that gives prospective members 30 days of access including 12 small group personal training sessions, unlimited gym access, 1:1 support, a MyZone heart rate monitor, and access to Fitness Hub resources. Designed as a low-commitment trial for individuals new to The Fitness Collective.
• 6-Week Accelerator Programme A £399 structured 6-week transformation programme including 18 small group personal training sessions, 6 hours of 1:1 consultations, unlimited team training classes, full open gym access Monday to Friday, a MyZone heart rate monitor, nutritional guidance, health seminars, and a wrap-up party. The primary entry-point programme for new members seeking measurable results.
• 6-Week Performance Programme A £399 enhanced 6-week programme providing 2 small group personal training sessions per week (12 total), body and movement analysis, nutritional guidance, a MyZone heart rate monitor, and health and wellness support. Targets members seeking a performance-focused training experience.
• Small Group Personal Training (SGPT) Coach-led personal training sessions delivered in small groups, tailored to individual goals, capabilities, and lifestyle. Sessions are bookable hourly from 6am to 7pm and form the foundation of all structured programmes including the 30-Day Trial, Accelerator, and Performance offerings.
• Team Training Classes Energy-based group fitness classes including SWEAT (HIIT), Power (strength/endurance), Hybrid (strength/cardio), Zone Match (MyZone heart-rate interval training), Outdoor Sweat (Bridgford Park bootcamp), Run TFC (running coaching), Yoga (mobility), and Stretch (flexibility) sessions. Sold to members and the wider local community.
• 1:1 Personal Training Premium one-to-one personal training with an in-depth InBody body composition scan, personal consultation, and precision-focused training and nutrition plans tailored to unique performance goals. Targets transformation journeys, event-specific goals (e.g. marathon, Hyrox), injury rehabilitation, and clients seeking ultimate accountability. Pricing is enquiry-based.

Quantifiable outcome

• 5.6% body fat lost in 6 weeks (Chloe, member since 2022, joined Accelerator Programme January 24)
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thefitnesscollectiveinfo6612
• Facebookfacebook.com/thefitnesscollective
• LinkedInlinkedin.com/company/the-fitness-collective/about
• Instagraminstagram.com/fitnesscollectiveuk
• Xx.com/TheFitnessColl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fitness Collective