What Tilda does

Tilda is a UK-headquartered premium rice brand founded in 1970, operating as a wholly-owned subsidiary of Spanish food conglomerate Ebro Foods S.A. It is the UK's best-selling rice brand, with a heritage rooted in Basmati rice sourced from the Himalayan foothills. The portfolio spans core dry rice (Pure Basmati, Wholegrain Brown Basmati, Giant Wild Rice, Grand Extra Long Basmati), microwave-ready steamed rice with global and limited-edition flavours, boil-in-bag portioned rice, kids' rice pouches, ready-to-heat easy meals (Butter Chicken, Jalfrezi, Tikka Masala, etc.), and single-serve Rice Pots. Its core proprietary technology is steam-infusion processing for the microwave rice range, complemented by a sustainability programme spanning 4,000+ farmers across northern India with Alternate Wetting and Drying (AWD) farming methods.

Tilda operates a multi-channel go-to-market model. Revenue is generated through one-time sales of packaged rice and grain products distributed via retail/grocery across the UK, Europe, North America, Asia-Pacific, Middle East, and Africa, a dedicated food service channel for restaurants and hospitality, and a direct-to-consumer e-commerce storefront (store.tilda.com). Pricing is not publicly disclosed. The company targets two principal segments: general consumers seeking premium, convenient rice for home cooking (primary), and food service operators requiring consistent bulk supply (secondary). Marketing emphasises content (recipe library, blog, regional websites in 20+ languages/locales), social media, and sustainability credentials, including B Corp certification — making Tilda the first UK rice company to attain that status. The company also operates a University of Cambridge research partnership on bio-fertilisers and has set a target to reduce supply chain emissions by 50% by 2030, supported by documented environmental outcomes (methane cuts of up to 45%, water savings of 22 billion litres annually) generated by its AWD programme.

Name

Tilda

Legal name

Tilda Rice

Website

https://tilda.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Tilda is a UK-headquartered premium rice brand, founded 1970 and a subsidiary of Spanish conglomerate Ebro Foods S.A. It sells Basmati and value-added rice products across 20+ countries via retail, food service, and DTC channels.

Ownership category

akta.pro rank

Product category

Packaged Rice & Grains

NAICS

Rice Milling (311212), Grain and Oilseed Milling (3112)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industry

Frozen Meal Kits & Skillet Bags (CRADADAK)

Keywords

• Premium basmati rice
• Microwave rice products
• Packaged rice grains
• Ready-to-heat meals
• Sustainable rice sourcing

Headquarters

HQ city

Rainham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Rice and Grain Product Sales: Tilda generates revenue through the sale of packaged rice and grain products, including dry rice, steamed/microwave rice, boil-in-bag rice, and value-added rice meals. Products are sold through retail stores, e-commerce, and food service channels globally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tilda is a UK-headquartered premium rice brand founded in 1970 that produces and sells packaged rice and grain products under its own label. Its core offerings include dry basmati and specialty rice, microwave/steamed ready-to-heat rice, boil-in-bag rice portions, children's rice pouches, and Indian-inspired easy meal kits, distributed through retail grocery, owned e-commerce, and food service channels globally.

Product overview

Tilda is a rice and grains company offering a diverse portfolio of products organized into several core categories: Dry Rice (including Pure Basmati, Wholegrain Brown Basmati, Giant Wild Rice, and Grand Extra Long Basmati), Microwave/Steamed Rice (flavored varieties like Jamaican Spiced Pumpkin, Soy & Ginger Sticky, Chinese Special Fried, and regional offerings like Coconut Chilli Lemongrass and Sweet Chilli Lime), Boil in Bag Rice (portioned convenience products), Kids Rice pouches, and Easy Meals and Tasty Sides (Indian-inspired meal kits including Butter Chicken, Jalfrezi, Madras, and Tikka Masala). The company also offers Rice Pots in certain markets and branded merchandise. Tilda emphasizes premium basmati rice as its signature offering while expanding into flavored and convenient meal solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Rice Whole grain dry rice products including Pure Basmati, Wholegrain Brown Basmati, Giant Wild Rice, and Grand Extra Long Basmati in various pack sizes from 1kg to 10kg for everyday home cooking.
• Microwave Rice Pre-cooked steamed rice products available in flavored varieties such as Jamaican Spiced Pumpkin, Soy & Ginger Sticky, Chinese Special Fried, Saag Aloo, and Mushroom, ready in 2 minutes for quick home meals.
• Boil in Bag Rice Portioned rice products designed for boil-in-bag preparation, including Fragrant Jasmine, Pure Basmati, and Easy Cook Long Grain varieties for convenient home cooking.
• Kids Rice Rice products designed for children, packaged in convenient pouches for parents and kids.
• Easy Meals and Tasty Sides Ready-to-heat meal kits and side dishes including Indian meal options like Butter Chicken, Jalfrezi, Madras, Tikka Masala, and Mango Chutney for at-home dining.
• Rice Pots Convenient single-serve rice products available in varieties including Mexican Style, Coriander & Lime, Golden Vegetable, Long Grain, and Medium Grain, sold in selected regional markets.
• Tilda Branded Merchandise Branded merchandise items including apparel and accessories sold through Tilda's online shop.

Quantifiable outcome

• Yield boost of 5-15% compared to synthetic fertilizers alone when using biofertilizers with arbuscular mycorrhizal fungi
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• University of CambridgecoreStrategic or Co-development Partner · 19 May 2026Tilda partnered with University of Cambridge researchers to test bio-fertilizers containing naturally occurring arbuscular mycorrhizal fungi on basmati rice farms in northern India. Field trials showed yield boosts of 5-15% compared to synthetic fertilizers alone. Tilda plans to scale up tests across its network of over 4,000 farmers in India as part of its sustainability rice-growing programme. This research addresses nitrous oxide emissions as the next frontier in sustainability.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tildarice
• LinkedInlinkedin.com/company/tilda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilda