Kajaria Ceremics

What Kajaria Ceremics does

Kajaria Ceramics Limited is India's largest manufacturer of ceramic and vitrified tiles, founded in 1988 and headquartered in New Delhi. The company operates nine state-of-the-art manufacturing plants across India with an annual production capacity of 87.80 million square meters, producing Glazed Vitrified, Polished Vitrified, Gres, and Ceramic Wall tiles across 4,000+ design SKUs grouped into seven signature collections (UniTerra, The Ultima, Vitronite, Grestough, Kasamood, Duratech, DuRock). Its technical capabilities include advanced digital printing, multiple finish technologies (glossy, matt, ultra-polish, satin, carved), and large-format tile production up to 119x280 cm at 5.5mm thickness.

The business operates a hybrid B2B/B2C distribution model anchored by 1,800+ dealers, 450+ exclusive Kajaria showrooms, and 20+ experience centres across India, complemented by direct enterprise sales to real estate developers and commercial construction projects. The company also operates two adjacent sub-brands — Kerovit (faucets and sanitaryware) and Gresbond (premium tile adhesives) — extending the core tile franchise into a full bathroom and surface solutions platform. Customer acquisition is supported by a multi-channel marketing stack featuring celebrity ambassadors (Ranveer Singh, Rashmika Mandanna), the 'Log Toh Poochenge Hi' digital campaign (150M+ views), and an AR room visualizer plus tile calculator on the company website.

Kajaria is a publicly listed entity (NSE: KAJARIACER) with no controlling parent, reporting FY26 consolidated revenue of Rs 4,830.36 crore and net profit of Rs 485.41 crore (up 64.91% YoY). Q4 FY26 results showed 12.4% YoY revenue growth and a 266% YoY net profit surge, with EBITDA margin expanding from 11.3% to 19.2%. Capital return programs include a Rs 297 crore share buyback (April 2026) at Rs 1,380 per share and an Rs 6 per share final dividend. Wholly-owned subsidiaries include Kajaria Surfaces (surface solutions, fully consolidated in March 2026), Kajaria Bathware, and Kerovit Global, the last of which was subject to a disclosed ~Rs 20 crore CFO-related fraud uncovered in late 2025.

Name

Kajaria Ceremics

Legal name

Kajaria Ceramics Limited

Website

https://kajariaceramics.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kajaria Ceramics Limited is India's largest ceramic and vitrified tile manufacturer, operating nine plants with 87.80 MSM annual capacity. It serves residential homeowners, commercial builders, and real estate developers through 1,800+ dealers and 450+ exclusive showrooms across India, with adjacent Kerovit sanitaryware and Gresbond adhesive sub-brands.

Ownership category

akta.pro rank

Product category

Ceramic and Vitrified Tile Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (32712)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile & Stone Specialty Retail (CRAIAGAA), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Ceramic tile manufacturing
• Vitrified tile production
• Wall and floor tiles
• Bathware and sanitaryware
• Tile adhesive products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile Manufacturing and Sales: Kajaria Ceramics generates revenue primarily through the manufacture and sale of ceramic and vitrified tiles. The company reported consolidated net sales of Rs 1,373.35 crore for Q4 FY26 (March 2026), marking 12.4% YoY growth. Full year FY26 revenue reached Rs 4,830.36 crore with 4.21% growth. Revenue comes from multiple product categories including Glazed Vitrified Tiles, Polished Vitrified Tiles, Ceramic Wall Tiles, and Gres Tiles, with additional revenue from sanitaryware and faucets under the Kerovit brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kajaria Ceramics manufactures and sells ceramic and vitrified tiles across four core categories (Glazed Vitrified, Polished Vitrified, Gres, and Ceramic Wall Tiles) from nine manufacturing plants in India with an annual production capacity of 87.80 million square meters. The company offers over 4,000 design options across multiple finishes and sizes, complemented by two sub-brands — Kerovit (faucets and sanitaryware) and Gresbond (tile adhesives). Products are distributed through 1800+ dealers, 450+ exclusive showrooms, and 20+ experience centres targeting residential, commercial, and large real estate projects.

Product overview

Kajaria Ceramics is India's largest manufacturer of ceramic and vitrified tiles with an annual production capacity of 87.80 million square meters across nine state-of-the-art manufacturing plants. The company offers over 4,000 tile design options across four main tile categories: Glazed Vitrified Tiles, Gres Tiles, Polished Vitrified Tiles, and Ceramic Wall Tiles. The product portfolio includes seven signature collections (UniTerra, The Ultima, Vitronite, Grestough, Kasamood, Duratech, DuRock) available in various finishes (Super Glossy, Ultra Matt, HD Polished, Carving, and others) and sizes ranging from small formats to large slabs up to 120x240 cm. Complementing the core tile business, the company operates two sub-brands: Kerovit for faucets and sanitaryware, and Gresbond for premium tile adhesives. Tiles are offered across multiple applications including Bathroom, Kitchen, Living Room, Bedroom, Outdoor, Commercial Spaces, Staircases, Countertops Slabs, and Elevation. With a network of 1,800+ operating dealers, 450+ exclusive showrooms, and 20+ experience centers, the company positions itself as a comprehensive home solutions provider.

Differentiator

Problem solved

Functional benefit

Brands

• Kerovit: Faucets and sanitaryware brand under Kajaria Ceramics
• Gresbond

Products and services

• Glazed Vitrified Tiles Premium ceramic tiles with a vitrified surface finish, designed for both wall and floor applications in residential and commercial spaces.
• Gres Tiles Porcelain stoneware tiles offering high durability and water resistance, suitable for interior and exterior applications.
• Polished Vitrified Tiles High-gloss vitrified tiles that undergo a polishing process to achieve a reflective, luxurious finish for premium interiors.
• Ceramic Wall Tiles Ceramic tiles specifically designed for wall applications, available in various designs, colors, and finishes.
• Kerovit (Faucets and Sanitaryware) Faucets and sanitaryware product line including wash basins, faucets, and bathroom accessories for complete bathroom solutions, sold under the Kerovit brand.
• Gresbond (Tile Adhesives) Premium tile adhesive product line for professional tile installation, including various grades for internal and external applications.
• UniTerra Collection Large-format tile collection featuring contemporary designs suitable for modern living spaces.
• The Ultima Collection Premium tile collection offering sophisticated designs for luxury interiors.
• Vitronite Collection Polished vitrified tile collection known for its high-gloss finish and durability.
• Grestough Collection Rugged, heavy-duty tiles designed for high-traffic commercial and industrial applications.
• Kasamood Collection Designer tile collection offering unique aesthetic patterns and finishes.
• Duratech Collection Durable tile collection engineered for high durability and longevity.
• DuRock Collection Stone-effect tile collection mimicking natural stone aesthetics with enhanced durability.

Quantifiable outcome

• 267% increase in Q4 FY26 net profit to Rs 155.75 crore
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Innocean IndiacoreGTM or Marketing PartnerInnocean India, the Indian arm of South Korean advertising agency founded by Hyundai Motor Group in 2005, serves as Kajaria Ceramics' advertising agency partner. The agency handles marketing campaigns including the 'Log Toh Poochenge Hi' campaign featuring Ranveer Singh and Rashmika Mandanna, which achieved 150+ million views. Innocean manages Kajaria's brand communications and creative strategy.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Orient Bell: Indian listed tile manufacturer offering ceramic wall, floor, vitrified, and porcelain tiles. Direct competitor in Indian tile market with similar channel partner go-to-market and overlapping customer base.
• Cera Sanitaryware: Indian listed manufacturer of sanitaryware and tiles competing in overlapping bathware and tile categories. Comparable in targeting premium bathroom and kitchen solutions through a similar dealer-and-showroom distribution model.
• Somany Ceramics (Somany Impresa Group): Indian listed manufacturer of ceramic tiles, sanitaryware, and bath fittings with a pan-India dealer network. Direct domestic competitor to Kajaria in glazed vitrified, ceramic wall, and polished vitrified tile categories serving residential and commercial segments.
• Nitco Tiles: Indian listed manufacturer of ceramic and vitrified tiles with nationwide distribution. Comparable in serving residential and commercial construction through a similar dealer network.
• Asian Granito India: Indian listed manufacturer of ceramic, vitrified, and porcelain tiles, plus marble and quartz countertops. Closely comparable in product mix, dealer-driven distribution, and Indian residential/commercial end markets.
• HSIL Limited (Hindustan Sanitaryware): Indian listed company operating in tiles (Hindware Homes) and sanitaryware/bath fittings (Hindware). Comparable product portfolio and distribution structure with direct overlap in vitrified tiles, ceramic wall tiles, and bathware adjacencies.

Regional players

• RAK Ceramics: UAE-headquartered global tile and sanitaryware manufacturer with significant presence in Middle East, Europe, and India. Comparable in vitrified/ceramic tile and bathware portfolio but primarily serves international markets rather than competing directly in Kajaria's core India market.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer (ceramic, porcelain, stone, carpet, LVT) with global operations. Comparable in ceramic tile category but operates across a much broader flooring portfolio and serves different geographies than Kajaria's domestic focus.
• Marazzi Group (Mohawk subsidiary): Italian ceramic and porcelain tile brand owned by Mohawk Industries, operating globally with premium design positioning. Comparable in premium ceramic tile offerings but serves primarily European and global markets rather than India.
• Pamesa Ceramica: Spanish ceramic tile manufacturer with global export footprint across vitrified and porcelain tiles. Comparable in large-format tile technology and design diversity but serves primarily international markets outside Kajaria's India base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kajariaceramic
• Facebookfacebook.com/kajariaceramicslimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kajaria Ceremics