Friso
Friso is a Singapore-marketed infant and toddler nutrition brand owned by FrieslandCampina, selling premium formula and maternal milk products manufactured in the Netherlands to parents across the pregnant, baby, and toddler life stages.
- Company typePrivate
- Founded2009
- HeadquartersBukit Merah, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Friso does
Friso is a consumer nutrition brand specializing in infant formula, toddler growing-up milk, and maternal milk products, owned and operated as part of the FrieslandCampina Dutch dairy cooperative. The brand's product portfolio includes Friso Gold 3 (toddlers 1-3 years), Friso Gold 4 (toddlers 3+ years), Friso Gold Comfort Next (for sensitive digestion), and Frisomum (for pregnant and breastfeeding mothers). All products are manufactured in Amersfoort, the Netherlands, using milk sourced from cooperative member farms under a fully owned grass-to-glass supply chain.
The brand's core technology stack is built around NOVAS Signature Milk — produced from free-grazing Frisian Holstein cows — and the patented LockNutri Technology, a single mild heat-treatment process that preserves milk protein in its natural structure to support digestibility. The TrackEasy traceability system enables parents to scan product tins via QR code and verify the complete production journey. Friso also operates a content-marketing platform organized by life stage and topic, offering expert-backed articles on pregnancy, infant digestion, toddler nutrition, and parenting.
In Singapore, the brand is sold through FrieslandCampina Singapore Pte Ltd (51-100 employees) via a direct-to-consumer e-commerce store at shop.friso.com.sg, free-sample programs, and a distribution partnership with DKSH Singapore Pte Ltd covering physical retail channels. The business model is hardware/product sales of premium-priced consumer formula, with customer segments spanning pregnant women, infants, toddlers, and parents of babies with digestive sensitivities. The brand is backed by FrieslandCampina's network of 14,000+ member dairy farms, 500+ scientists, and reach across 100+ countries.
Friso firmographics
Firmographics- Name
- Friso
- Legal name
- FrieslandCampina Singapore Pte Ltd
- Website
- https://friso.com.sg
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Friso is a Singapore-marketed infant and toddler nutrition brand owned by FrieslandCampina, selling premium formula and maternal milk products manufactured in the Netherlands to parents across the pregnant, baby, and toddler life stages.
- Ownership category
- akta.pro rank
Friso industry classification
Industry- Product category
- Infant Formula
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Infant Formula & Specialized Dairy Nutrition Manufacturing (AFAKAKAJ)
- akta.pro secondary industries
- Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+) (AFAHAHAB), Infant Formula (Standard Cow’s Milk-Based) (CRADAEAA), Toddler & Growing-Up Milk (12+ months) (CRADAEAC)
Keywords
Where Friso is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Friso business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Infant and Toddler Formula Milk: Friso generates revenue through the sale of infant formula, toddler growing-up milk, and maternal milk products. The product portfolio includes Friso Gold 3 (for toddlers 1-3 years), Friso Gold 4 (for toddlers 3+ years), Friso Gold Comfort Next (for sensitive tummies), and Frisomum (for pregnant and breastfeeding mothers). Revenue is derived from retail sales through multiple channels including e-commerce and physical stores.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Friso product offering
Product offeringCore offering
Friso manufactures and sells infant formula, toddler growing-up milk, and maternal milk products to parents and caregivers in Singapore. All products are 100% produced and packed in the Netherlands under FrieslandCampina's full chain control, using proprietary NOVAS Signature Milk and LockNutri Technology that preserves natural milk nutrients. The portfolio includes Friso Gold 3 (toddlers 1–3 years), Friso Gold 4 (toddlers 3+ years), Friso Gold Comfort Next (for sensitive digestion), and Frisomum (for pregnant and breastfeeding mothers).
Product overview
Friso is a baby and toddler nutrition brand owned by FrieslandCampina, offering a portfolio of growing-up formula milks and maternal nutrition products. The product line includes Friso Gold® 3 and Friso Gold® 4 for toddlers, Friso Gold® Comfort Next for babies with digestive sensitivities, and Frisomum® for pregnant and breastfeeding mothers. Friso's core differentiation lies in its proprietary NOVAS Signature Milk sourced from company-owned Dutch meadow farms, processed using LockNutri® Technology to preserve natural nutrient structures. The brand emphasizes full-chain control from grass to glass, with the TrackEasy traceability system enabling parents to verify product quality through QR code scanning. Friso positions itself at the intersection of nature and science, combining 150+ years of Dutch dairy farming heritage with modern processing technology.
Differentiator
Problem solved
Functional benefit
Brands
- Friso Gold: Premium infant and toddler formula milk products including Friso Gold 3 (for toddlers 1-3 years), Friso Gold 4 (for toddlers from 3 years), and Friso Gold Comfort Next.
- Frisomum
Products and services
- Friso Gold 3 Growing-up formula milk designed for toddlers aged 1 to 3 years, formulated to support development and nutrition during this rapid growth phase. Made with NOVAS Signature Milk and LockNutri Technology for easy digestion.
- Friso Gold 4 Growing-up formula milk for toddlers from 3 years old, supporting continued growth and nutrition needs beyond early childhood. Made with NOVAS Signature Milk and LockNutri Technology.
- Friso Gold Comfort Next Specialized formula designed for babies and toddlers with digestive sensitivities, aiming to reduce discomfort and support easier digestion. Targets issues such as colic, gas, constipation, and reflux.
- Frisomum Maternal milk formula for pregnant and breastfeeding mothers, containing vitamins, minerals and nutrients to support maternal health and baby development during pregnancy and lactation.
Quantifiable outcome
- High-quality milkfat content up to 10815mg/L in NOVAS Signature Milk
- +5 more outcomes
Companies that use Friso
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Friso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Friso partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- DKSH Singapore Pte LtdcoreDKSH Singapore Pte Ltd serves as the distribution partner for Friso products in Singapore. They handle the logistics and distribution operations from their facility at 47 Jalan Buroh, #09-01, Singapore 619491, ensuring Friso products reach retail partners and ultimately parents across Singapore.
- FrieslandCampinaflagshipFriso is a brand owned by FrieslandCampina, one of the world's largest dairy cooperatives. FrieslandCampina provides Friso with access to its network of 14,000+ member dairy farms in the Netherlands, over 500 scientists, and comprehensive dairy expertise accumulated over 150 years. All Friso products are produced using FrieslandCampina's proprietary technologies and quality standards.
- Certified VeterinariansminorFriso member dairy farmers work in close collaboration with certified veterinarians to promote animal welfare and implement preventive health measures for dairy cows, ensuring high-quality milk production.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Friso competitors and assessment
Company assessmentRegional players
- Hero Group (Hero Baby): Swiss-based dairy and infant nutrition group (Hero Baby). Comparable as a European mid-sized formula brand with selective Asia presence, often cross-border sold into Chinese and SE Asian markets.
Broad incumbents
- Danone: Owner of Aptamil and Nutrilon, leading European-origin infant formula brands sold across Asia. Direct overlap with Friso on life-stage formula portfolios and Dutch/European provenance positioning.
- Reckitt (Mead Johnson): Owns Enfamil, the largest US infant formula brand with strong Asia presence (especially China). Directly comparable premium-stage and growing-up formula portfolio sold into the same parental demographic.
- Abbott: Sells Similac, a globally recognized infant formula brand. Comparable as a multinational incumbent in the same premium infant formula category, particularly in Asia-Pacific hospital and retail channels.
- Nestlé: Largest global infant nutrition company (NAN, Gerber, illuma). Comparable because it sells premium infant and growing-up formulas into the same Asian retail channels and competes for the same parental trust wallet, but Nestlé's portfolio spans far beyond formula.
Emerging players
- Biostime (Ausnutria Dairy): Hong Kong-listed infant formula brand with strong China presence. Comparable as an Asian-focused premium formula challenger competing in the same maternal/baby nutrition segments.
- Yili (Pro-Kido / Satine): Chinese dairy giant with growing premium infant formula lines (Pro-Kido, Satine). Comparable as a vertically integrated dairy player expanding premium formula SKUs into the same Asian consumer set.
- Bellamy's Organic: Australian organic infant formula brand with significant China cross-border sales. Comparable as a premium provenance-positioned formula brand targeting the same Asian middle-class parent segment.
- China Feihe: Leading Chinese domestic infant formula brand (Astrabemum). Comparable as a premium-stage formula competitor in China and increasingly Southeast Asia, with similar go-to-market emphasis on quality provenance.
Direct peers
- HiPP: European family-owned organic infant formula maker. Highly comparable as a European-origin, single-country-of-manufacture brand with strong Asia (especially Hong Kong and China) cross-border demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Friso social profiles
Digital presenceFriso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friso leadership team
Management profileNumber of profiles
Friso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friso
What does Friso do?
Friso manufactures and sells infant formula, toddler growing-up milk, and maternal milk products to parents and caregivers in Singapore. All products are 100% produced and packed in the Netherlands under FrieslandCampina's full chain control, using proprietary NOVAS Signature Milk and LockNutri Technology that preserves natural milk nutrients. The portfolio includes Friso Gold 3 (toddlers 1–3 years), Friso Gold 4 (toddlers 3+ years), Friso Gold Comfort Next (for sensitive digestion), and Frisomum (for pregnant and breastfeeding mothers).
Is Friso a public or private company?
Friso is a private company. It is classified as corporate owned and is currently operating.
When was Friso founded?
Friso was founded in 2009. It employs 51 to 100 people.
Where is Friso based?
Friso is headquartered in Bukit Merah, Singapore, in the Asia region.
How does Friso make money?
One revenue line is on record: infant and Toddler Formula Milk.
Who are Friso's main competitors?
Hero Group (Hero Baby) is listed as a regional player. Broad incumbents are Danone, Reckitt (Mead Johnson), Abbott and Nestlé. Emerging players are Biostime (Ausnutria Dairy), Yili (Pro-Kido / Satine), Bellamy's Organic and China Feihe. HiPP is listed as a direct peer.
Does Friso have an API?
No public API is recorded for Friso.
What industry is Friso in?
Friso's product category is Infant Formula. Its primary akta.pro industry code is AFAKAKAJ, Infant Formula & Specialized Dairy Nutrition Manufacturing, with a secondary code of AFAHAHAB, Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+). Its NAICS code is 3115 and its SIC code is 2020.