Kenya Red Cross Society

Name

Kenya Red Cross Society

Legal name

Kenya Red Cross Society

Website

https://redcross.or.ke

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Humanitarian Relief Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (62421)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Refugee, Migration & Displacement Support (BPAGABAH), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG)

Keywords

• Humanitarian relief services
• Disaster management programs
• Community health services
• Water sanitation hygiene
• Refugee assistance programs

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Philanthropy: Individual and corporate donations through online platforms and direct contributions
2. International Humanitarian Funding: Grants and funding from international donors including IFRC, ICRC, UNHCR, European Union, and various national Red Cross societies
3. Membership Fees: Annual membership fees from individual and corporate members ranging from KES 100 to KES 500,000 per year
4. Government Partnerships: Partnership funding and support from National and County Governments of Kenya

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kenya Red Cross Society provides humanitarian relief and development services across disaster management (emergency response, risk reduction, food security, climate adaptation), health, water/sanitation/hygiene (WASH), refugee operations, restoring family links, youth development, and livelihoods programs. Services are delivered free of charge to vulnerable communities in all 47 counties of Kenya through 8 regional offices and a network of 260,000+ volunteers and members.

Product overview

Kenya Red Cross Society is a humanitarian relief organization offering a comprehensive suite of programs and digital platforms. The organization operates through 47 county branches and 8 regional offices with over 260,000 members and volunteers. Key programs include Disaster Management Operations (emergency response, relief, recovery), Disaster Risk Management (resilience building, food security, climate adaptation), Health Services, Water Sanitation and Hygiene (WASH), Refugee Operations, Tracing Programme for family links, Youth Development with 24 youth centers and You-Red spaces, and Livelihood Programs. Digital infrastructure includes the VMMS volunteer management platform, KRCS Staff Portal, ERP system, WEMA Platform, and the OneRC Volunteer Opportunities Portal. The SLL Project addresses COVID-19 vaccination across Eastern Africa, while mental health innovations include chatbot, national framework, and USSD code services.

Differentiator

Problem solved

Functional benefit

Products and services

• Disaster Management Operations (DM-Ops) Provides immediate relief and recovery assistance to populations affected by natural disasters, conflict, and crises across Kenya, including emergency operations, refugee operations support, and recovery programming. Intended for vulnerable households in disaster-affected counties.
• Disaster Risk Management (DRM) Resilience-building department implementing disaster risk reduction, food security and livelihoods, and environmental management and climate change adaptation programmes. Intended for communities in ASAL areas and climate-vulnerable zones.
• Refugee Operations Provides health services, Restoring Family Links, and child protection in Dadaab, Garissa, and Kalobeyei refugee camps under partnership with UNHCR and ICRC. Intended for refugees, asylum seekers, and stranded migrants in Kenya.
• Tracing Programme (Restoring Family Links) Coordinates tracing and reconnection of family members separated by conflict, disaster, or migration, in cooperation with ICRC and other Movement partners. Intended for separated families and individuals in emergency and refugee contexts.
• Water, Sanitation and Hygiene (WASH) Improves access to safe water, sanitation facilities, and hygiene promotion for vulnerable communities, including water trucking during droughts and rainwater harvesting infrastructure. Intended for drought-affected and underserved communities.
• Livelihoods Programmes Economic empowerment and food security programming targeting marginalized ASAL areas, urban areas, and vulnerability zones affected by climatic and man-made changes. Intended for households affected by chronic vulnerability.
• Health Services Community-based primary healthcare, HIV/AIDS, TB, and malaria programmes, and public health in emergencies delivered in partnership with Government of Kenya county health facilities. Intended for vulnerable populations across all 47 counties.
• Youth Development Programmes Engages Kenyan youth through 24 youth centers, You-Red spaces, governance and leadership, livelihoods, peacebuilding, protection of life and health, and climate action programming. Intended for young Kenyans aged 7-30 across schools, universities, and communities.
• Mental Health Innovations Mental health support services including a ChatCare AI chatbot, national framework, and nationwide USSD code launched in 2024, providing accessible mental health information and assistance. Intended for the general Kenyan population.
• Saving Lives and Livelihoods (SLL) Project Risk Communication and Community Engagement (RCCE) and COVID-19 vaccine demand creation across 14 Eastern African member states under AU/Africa CDC leadership with Mastercard Foundation funding. Intended for populations in Eastern Africa requiring COVID-19 vaccine uptake.
• Kenya Red Cross Membership Programs Tiered individual and corporate membership programs (Youth KES 100–500/year, Ordinary KES 1,000/year, Life KES 5,000 one-time, Corporate KES 50,000–500,000/year) providing certificates, governance voting rights, training discounts, and partner benefits. Intended for individuals, youth, and Kenyan corporates.
• Kenya Red Cross Training Institute Training institute providing first aid training, disaster management certification, and humanitarian capacity-building programmes. Intended for KRCS staff, volunteers, corporate clients (e.g., 5% occupational first-aid training discount for Corporate Bronze members), and external trainees.
• National Society Development Organizational development programme strengthening the capacity of Kenya Red Cross Society, its 47 county branches, 8 regional offices, and volunteer base to deliver on its humanitarian mandate. Intended for internal KRCS branches and volunteers.
• WEMA Platform / OneRC Volunteer Opportunities Portal Digital volunteer portal (WEMA/OneRC) that lets Kenyan youth and the public browse and sign up for volunteer opportunities based on interests, expertise, and availability, supported by the VMMS volunteer management backend. Intended for prospective and active KRCS volunteers.
• Public Health in Emergencies Public health interventions delivered during emergencies, including disease outbreak response, epidemic prevention, and community health protection in disaster-affected areas. Intended for populations affected by health emergencies across Kenya.

Quantifiable outcome

• 10.38 million people directly reached in 2024
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, strategic and supporting.

• IFRC (International Federation of Red Cross and Red Crescent Societies)coreStrategic or Co-development PartnerGlobal federation coordinating Red Cross Red Crescent activities; key partner for disaster preparedness projects including ECHO-funded initiatives in Tana River and Homa Bay
• ICRC (International Committee of the Red Cross)coreStrategic or Co-development PartnerCoordinating partner for restoring family links, tracing services, and refugee operations in Dadaab and along migration corridors
• UNHCRcoreStrategic or Co-development PartnerImplementing partner for Dadaab and Kalobeyei refugee operations providing health, protection, and family tracing services
• Africa CDC (Africa Centre for Disease Control and Prevention)coreStrategic or Co-development PartnerLead partner for AU Saving Lives and Livelihoods programme implementing Risk Communication and Community Engagement across 14 Eastern African member states
• Finnish Red CrosscoreStrategic or Co-development PartnerCo-funder of Disaster Preparedness Project supporting anticipatory action and community resilience in Tana River County
• WWF (World Wildlife Fund) - Nature Based Solutions ProjectstrategicStrategic or Co-development PartnerImplementing climate adaptation projects including rainwater harvesting in Lamu County schools and communities
• Government of KenyacoreStrategic or Co-development PartnerNational and County government partnerships for disaster response, water infrastructure, health services, and food security programmes
• Kenya Meteorological Department (KMD)coreStrategic or Co-development PartnerPartnership for early warning systems, weather forecasting integration, and anticipatory action planning
• AMREF Health AfricasupportingImplementation/ SI/ Consulting PartnerImplementing partner in the SLL programme consortium for COVID-19 vaccine deployment in Eastern Africa
• WFP (World Food Programme)supportingImplementation/ SI/ Consulting PartnerPartner in the SLL programme consortium for food security and livelihood components
• UNICEFsupportingImplementation/ SI/ Consulting PartnerPartner in the SLL programme consortium for community engagement and health services
• Kenya Red Cross Training InstitutestrategicOthersAffiliate institution for first aid training, disaster management certification, and humanitarian capacity building
• Global Migration LabsupportingStrategic or Co-development PartnerPartnership for migration-related research and support services

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Tanzania Red Cross Society: National Red Cross society in neighboring Tanzania operating under the same IFRC-governed model with branch structure, volunteer-driven humanitarian programs, and refugee/disaster response mandates. Directly comparable in mandate, governance structure, and ICRC/IFRC partnership model.
• Uganda Red Cross Society: East African national Red Cross society operating with similar volunteer/membership structure, IFRC affiliation, and humanitarian mandate covering refugee response (Uganda hosts South Sudanese refugees), disaster management, and health programs. Comparable organizational model and regional footprint.
• Ethiopian Red Cross Society: National Red Cross society in Ethiopia with comparable mandate under the same IFRC/ICRC movement, humanitarian aid delivery, disaster response (drought-prone areas), and large volunteer base. Operates as government auxiliary with similar statutory authority.
• Somali Red Crescent Society: Red Crescent society operating in Somalia with overlapping humanitarian focus on drought response, displacement, and conflict-affected populations in the Horn of Africa. Shares regional climate vulnerability profile and donor base with KRCS.
• South Sudan Red Cross: South Sudan national society operating under IFRC umbrella with conflict-related humanitarian response, displacement support, and refugee tracing mandates. Comparable Movement membership and East African operational context.

Broad incumbents

• International Rescue Committee (IRC): Major international humanitarian NGO operating across East Africa delivering health, WASH, refugee, and emergency response programming - actively partnering with and supplementing national society work. Similar donor base (ECHO, UN agencies, foundations) and overlapping program areas with KRCS.
• Médecins Sans Frontières (MSF): International medical humanitarian organization operating active programs in Kenya (including Dadaab/Kalobeyei refugee operations alongside KRCS). Directly comparable health emergency response capabilities and global humanitarian donor base.
• CARE International: Major international humanitarian and development NGO operating in Kenya across disaster response, food security, health, and women's empowerment - overlapping with several KRCS program areas and competing for similar institutional donor funding.
• Save the Children Kenya: International NGO operating in Kenya on child-focused humanitarian response, health, education, and nutrition - particularly overlapping with KRCS nutrition and drought response programs in ASAL counties.

Regional players

• AMREF Health Africa: Africa's largest health-focused NGO headquartered in Nairobi with comparable regional Eastern African footprint. Direct partnership partner with KRCS in the Saving Lives and Livelihoods COVID-19 vaccine consortium, operating overlapping health systems strengthening programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kenyaredcross
• YouTubeyoutube.com/user/KenyaRedCross
• Facebookfacebook.com/RedCrossKE
• LinkedInlinkedin.com/company/kenya-red-cross
• Instagraminstagram.com/redcrosske

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenya Red Cross Society