Truckfly
Truckfly is a Michelin-owned geolocalized mobile marketplace and navigation platform serving European truck drivers, aggregating 125,000+ truck stops across 44 countries with HERE-powered GPS, B2B advertising, and fleet management services.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Truckfly does
Truckfly is a geolocalized mobile marketplace and navigation platform serving professional truck drivers across Europe, operated as a 100% subsidiary of Michelin Group (legal entity: Manufacture Française des Pneumatiques Michelin). The platform aggregates 125,000+ truck stops, parking areas, gas stations, and restaurants with user-generated reviews and ratings, paired with truck-specific GPS navigation powered by HERE Europe B.V. mapping technology. It is available across 44 countries in 21 languages via native iOS and Android applications, hosted on Microsoft Azure infrastructure.
Truckfly monetizes through three revenue streams: a freemium consumer app with a newly launched Truckfly GPS Premium subscription (14-day free trial) offering smart truck navigation and real-time community alerts; B2B geotargeted advertising reaching 615,000+ drivers (advertisers include APRR, Autogrill, Total Energies, Renault Trucks, MAN, RAS, and Upply); and fleet GPS management subscriptions for logistics operators. The service supports multi-year advertising contracts and direct enterprise sales alongside the consumer product-led growth motion.
The company positions itself as a two-sided platform connecting truck drivers (demand for stops and navigation) with truck stops, fuel stations, restaurants, and advertisers (supply of services and promotional reach). As a wholly-owned subsidiary of Michelin, Truckfly benefits from parent brand credibility, capital, and commercial relationships across the European trucking value chain, while operating with a lean team of 11-50 employees. No external funding rounds beyond an early 2015 NUMA accelerator participation are disclosed.
Truckfly firmographics
Firmographics- Name
- Truckfly
- Legal name
- Manufacture Française des Pneumatiques Michelin
- Website
- https://truckfly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Truckfly is a Michelin-owned geolocalized mobile marketplace and navigation platform serving European truck drivers, aggregating 125,000+ truck stops across 44 countries with HERE-powered GPS, B2B advertising, and fleet management services.
- Ownership category
- akta.pro rank
Truckfly industry classification
Industry- Product category
- Commercial Vehicle Navigation and Driver Services Platform
- NAICS
- Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- On-Demand Microtransit & Vanpool (App-Dispatched Shuttles) (THAIAGAF)
Keywords
Where Truckfly is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Truckfly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Freemium App Revenue: Free app with basic features (truck stop directory, reviews) generating revenue from premium GPS upgrade conversions and advertising impressions. Premium GPS offers 14-day free trial.
- Advertising Services: Revenue from advertisers including interstitial ads, banner ads, geotargeted popins, surveys, sponsored articles, and business page listings targeting truck drivers. Advertisers include APRR, Autogrill, Total energies, Renault Trucks, MAN, RAS, and Upply.
- Fleet GPS Business Service: B2B GPS management solution for fleet operators with dedicated business pricing and account management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic app features |
| Subscription | Monthly | Premium GPS Navigation |
| Freemium | Others | Business page listing |
| Other | Multi-year contract | Advertising solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Truckfly product offering
Product offeringCore offering
Truckfly is a geolocalized mobile application and online platform for professional truck drivers across Europe. It provides a free directory of 125,000+ truck stops, parking areas, gas stations, and restaurants, along with truck-specific GPS navigation, real-time community alerts, and user-generated reviews. The platform monetizes through premium GPS subscriptions to drivers, geotargeted advertising sold to businesses, fleet GPS management solutions, and free business listings for truck stop and restaurant owners.
Differentiator
Problem solved
Functional benefit
Brands
- Truckfly GPS: Premium GPS navigation service for trucks with smart truck navigation, real-time community alerts, and truck-specific route planning.
Products and services
- Truckfly Mobile App Free mobile application for iOS and Android providing professional truck drivers across Europe with a directory of 125,000+ truck stops, parking areas, gas stations, and restaurants, along with user reviews, ratings, photos, and basic navigation features.
- Truckfly GPS Premium Paid subscription GPS navigation service for individual truck drivers offering smart truck navigation with HERE Europe B.V. mapping data, truck-specific route planning that accounts for heavy goods vehicle restrictions, real-time community alerts, and access to 125,000+ listed truck stops. Includes a 14-day free trial.
- Truckfly GPS for Fleets B2B fleet GPS management solution for logistics companies and commercial fleet operators, offering truck-specific GPS, route optimization, and dedicated business pricing with account management.
- Truckfly Advertising Solutions B2B advertising platform enabling businesses to reach over 615,000 truck drivers across 44 European countries through interstitial ads, banner ads, geotargeted popins, surveys, sponsored articles, and business page listings with national and international targeting options.
Quantifiable outcome
- 125,000+ truck stops and facilities listed
- +2 more outcomes
Companies that use Truckfly
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Truckfly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Truckfly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Michelin (Manufacture Française des Pneumatiques Michelin)coreTruckfly is a 100% subsidiary of Michelin Group. The parent company provides brand credibility, resources, and strategic direction. Michelin is a global leader in tire manufacturing with extensive presence in the commercial vehicle sector.
- HERE Europe B.V.coreHERE Europe provides the mapping and navigation data for Truckfly's heavy goods vehicle GPS navigation service. This enables truck-specific routing with appropriate restrictions and road information.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Truckfly competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Truckfly social profiles
Digital presenceTruckfly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truckfly leadership team
Management profileNumber of profiles
Profiles1 record
Truckfly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truckfly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truckfly
What does Truckfly do?
Truckfly is a geolocalized mobile application and online platform for professional truck drivers across Europe. It provides a free directory of 125,000+ truck stops, parking areas, gas stations, and restaurants, along with truck-specific GPS navigation, real-time community alerts, and user-generated reviews. The platform monetizes through premium GPS subscriptions to drivers, geotargeted advertising sold to businesses, fleet GPS management solutions, and free business listings for truck stop and restaurant owners.
Is Truckfly a public or private company?
Truckfly is a private company. It is classified as corporate owned and is currently operating.
When was Truckfly founded?
Truckfly was founded in 2015. It employs 11 to 50 people.
Where is Truckfly based?
Truckfly is headquartered in Paris, France, in the Europe region.
How does Truckfly make money?
Three revenue lines are on record. Freemium App Revenue is the primary driver. The others are advertising Services and fleet GPS Business Service.
Does Truckfly have an API?
No public API is recorded for Truckfly.
What industry is Truckfly in?
Truckfly's product category is Commercial Vehicle Navigation and Driver Services Platform. Its primary akta.pro industry code is THAIAGAF, On-Demand Microtransit & Vanpool (App-Dispatched Shuttles). Its NAICS code is 48851 and its SIC code is 4731.