Kids First Group
Kids First Group (KFG) is the leading group in Dubai, Abu Dhabi, and Doha for providing premium early years education and childcare.
- Company typePrivate
- Founded2011
- HeadquartersDubai, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Kids First Group does
Kids First Group (KFG) is the leading group in Dubai, Abu Dhabi, and Doha for providing premium early years education and childcare.
Kids First Group firmographics
Firmographics- Name
- Kids First Group
- Legal name
- Kids First Group
- Website
- https://kidsfirstgroup.com/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kids First Group (KFG) is the leading group in Dubai, Abu Dhabi, and Doha for providing premium early years education and childcare.
- Ownership category
- akta.pro rank
Kids First Group industry classification
Industry- Product category
- Early Childhood Education and Nursery Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Preschool Programs within Childcare Centers (EDACABAL)
- akta.pro secondary industries
- Toddler-Focused Childcare Centers (EDACAAAG), Play-Based Early Learning Academies (EDACADAE)
Keywords
Where Kids First Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Kids First Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Early Childhood Education Services: Recurring tuition fees from nursery services covering childcare and early education for children from birth to 5 years. Multiple nursery brands offer differentiated programs (Montessori, early learning methods) targeting premium segment parents.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kids First Group product offering
Product offeringCore offering
Kids First Group operates a network of premium early childhood education nurseries across Dubai, Abu Dhabi, and Doha, providing full-day childcare and structured early learning programs for children aged 0–5 years under multiple distinct brands (Redwood, Redwood Center of Excellence, Odyssey, Willow). The company tailors pedagogical approaches to individual child personalities and learning styles, with the Redwood Center of Excellence delivering IB PYP-accredited programs. The group also provides parent education resources through its Parent Education Academy platform.
Product overview
Kids First Group operates a portfolio of premium early childhood education nurseries across the UAE and Qatar. The company offers 35 nurseries under multiple distinct brands including Redwood (including Redwood Center of Excellence with IB PYP accreditation), Odyssey, and Willow, serving children from birth to 5 years old. Each nursery brand employs its own distinctive teaching methodology tailored to individual learning styles. The group also provides parent education support through its Parent Education Academy platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Redwood Nursery Premium nursery offering Montessori-based early childhood education for children aged 0–5 years in Dubai and other UAE locations, with small-sized classrooms and personalized attention.
- Redwood Center of Excellence Flagship nursery brand offering International Baccalaureate PYP-accredited early education programs, with locations including Jubail Island, Abu Dhabi.
- Odyssey Nursery Premium nursery providing tailored early learning experiences for toddlers and children in the UAE, with a distinct pedagogical approach under the Kids First Group brand portfolio.
- Willow Nursery Premium nursery brand operating within the Kids First Group portfolio, serving early childhood education needs of families in the UAE and Qatar.
Quantifiable outcome
- 5000+ children nurtured through unique learning journeys
- +1 more outcomes
Companies that use Kids First Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Kids First Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kids First Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Kids First Group competitors and assessment
Company assessmentDirect peers
- Jumeirah International Nurseries (JINS): Operated by Cognita, JINS is one of the largest premium nursery chains in the UAE with multiple locations across Dubai and Abu Dhabi, serving the same expatriate and affluent local families as KFG with comparable premium positioning.
- British Orchard Nursery: UAE-headquartered premium nursery chain operating dozens of branches across Dubai, Abu Dhabi, and other emirates, directly competing with KFG's Redwood, Odyssey, and Willow brands on premium early-years positioning.
- Safari Kid: Premium early childhood education chain with a presence in the UAE and other markets, offering structured curriculum-based nurseries and preschools targeting affluent families — directly comparable to KFG's multi-brand premium positioning.
- Maple Bear Global Schools: Canadian-origin bilingual preschool and elementary franchise with multiple locations in the UAE and across the GCC, competing for the same premium expatriate families with a similarly research-backed methodology.
Broad incumbents
- GEMS Education: One of the largest private education operators in the UAE with a broad portfolio of premium schools; includes early years offerings and competes for the same high-income family segments, though nurseries are a smaller part of its portfolio than K-12.
- Nord Anglia Education: Global premium schools group with established presence in Dubai and Abu Dhabi; while primarily K-12, its premium international positioning and IB curriculum approach compete for the same affluent, internationally-mobile families that KFG feeds into top-tier schools.
- Cognita Schools: Global education group operating Jumeirah International Nurseries and other premium schools in the UAE; comparable in offering early years premium programs bundled with broader K-12 pathways in the same geographic markets.
Emerging players
- MindChamps Preschool: Premium early childhood education group originating in Singapore with international expansion; competes with KFG on a research-led, premium-priced curriculum basis in select GCC and Asian markets.
Regional players
- Mulberry Learning: Premium preschool chain headquartered in Singapore with multiple proprietary curricula; a comparable premium-positioning operator in Asia but with limited GCC presence today, representing a potential future regional entrant rather than a current direct competitor.
Others
- Taaleem Holdings: DFM-listed UAE education group that acquired a majority stake in KFG in 2025; not a competitor but the new strategic parent, relevant as a benchmark for KFG's valuation and as the entity through which KFG's GCC expansion will be executed.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kids First Group social profiles
Digital presenceKids First Group compliance and trust
Trust signalCompliance1 record
Kids First Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids First Group leadership team
Management profileNumber of profiles
Profiles1 record
Kids First Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids First Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids First Group
What does Kids First Group do?
Kids First Group operates a network of premium early childhood education nurseries across Dubai, Abu Dhabi, and Doha, providing full-day childcare and structured early learning programs for children aged 0–5 years under multiple distinct brands (Redwood, Redwood Center of Excellence, Odyssey, Willow). The company tailors pedagogical approaches to individual child personalities and learning styles, with the Redwood Center of Excellence delivering IB PYP-accredited programs. The group also provides parent education resources through its Parent Education Academy platform.
Is Kids First Group a public or private company?
Kids First Group is a private company. It is classified as corporate owned and is currently operating.
When was Kids First Group founded?
Kids First Group was founded in 2011. It employs 1,001 to 5,000 people.
Where is Kids First Group based?
Kids First Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Kids First Group make money?
One revenue line is on record: early Childhood Education Services.
Who are Kids First Group's main competitors?
Direct peers on record are Jumeirah International Nurseries (JINS), British Orchard Nursery, Safari Kid and Maple Bear Global Schools. Broad incumbents are GEMS Education, Nord Anglia Education and Cognita Schools. MindChamps Preschool is listed as an emerging player. Mulberry Learning is listed as a regional player. Taaleem Holdings is listed as an others.
Does Kids First Group have an API?
No public API is recorded for Kids First Group.
What industry is Kids First Group in?
Kids First Group's product category is Early Childhood Education and Nursery Services. Its primary akta.pro industry code is EDACABAL, Preschool Programs within Childcare Centers, with a secondary code of EDACAAAG, Toddler-Focused Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.