Migdal Insurance and Financial Holdings

What Migdal Insurance and Financial Holdings does

Migdal Insurance and Financial Holdings is a publicly traded Israeli insurance and financial services conglomerate headquartered at 2 Hatzmaut Street, Petah Tikva, operating exclusively in the Israeli market under supervision of the Capital Market, Insurance and Savings Authority. The group offers a full-stack product portfolio spanning insurance (life, health, car, home, apartment, business, travel, mortgage, disability, and critical-illness), pension and provident funds, study funds, savings and investment products, and loans, delivered through wholly-owned subsidiaries including Migdal Makefet (pension and provident funds), Migdal Investment House (capital markets and brokerage), Migdal Holdings, and several insurance agencies (Mevatza Saimon, Shacham-Orlan, Sagi Yogev, Union/Ihud, Peltours, Yozma). Sub-brands target specific segments, including Migdal Seniority (retirees), Keshet Laprat (personal savings), and Migdal Mazor (critical illness).

The company's distribution model is multi-channel: customers can self-serve via the My Migdal online portal and iOS/Android mobile apps, transact through licensed insurance agents, contact call centers, or use WhatsApp messaging. The customer base is split between individual consumers (employees and self-employed) and employers/businesses purchasing group coverage and employee benefit plans. Pricing is individualized and quote-based, recurring through monthly premium and management-fee billing, with no publicly disclosed rate cards.

Technology and digital infrastructure are central to the operating model: Migdal operates an Open Banking developer portal as part of Israel's open banking infrastructure and has deployed the MGPT (Poli) AI chatbot in pilot for Hebrew-language customer service. The Migdal 360 platform provides unified account management for agents and customers, and the website is offered in Hebrew, Arabic, Russian, and English. Revenue is generated through recurring insurance premiums, pension and provident fund management fees, and investment management fees via the capital markets subsidiary. No quantitative revenue, headcount, or premium data is disclosed in the source material, and Migdal has no disclosed funding rounds, M&A activity, or leadership changes in the input.

Name

Migdal Insurance and Financial Holdings

Legal name

Migdal Insurance Company Ltd. (מגדל חברה לביטוח בע״מ)

Website

https://www.migdal.co.il

Company type

Public

Founded year

1934

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Migdal Insurance and Financial Holdings is a publicly traded Israeli insurance and financial conglomerate offering life, health, auto, home, and business insurance alongside pension, provident, study funds, investments, and loans to Israeli consumers and employers through wholly-owned subsidiaries, agents, and digital channels.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services

NAICS

Finance and Insurance (52), Pension Funds (525110), Portfolio Management and Investment Advice (523940), Insurance and Employee Benefit Funds (5251)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Insurance services
• Pension funds
• Provident funds
• Financial services
• Retirement savings

Headquarters

HQ city

Petah Tikwah

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Collection of insurance premiums from policyholders for life, health, car, home, and business insurance products
2. Pension and Provident Fund Management: Management fees from pension funds (קרנות פנסיה), provident funds (קופות גמל), and study funds (קרנות השתלמות)
3. Investment Management: Investment management and brokerage services through Migdal Capital Markets (בית השקעות מגדל שוקי הון)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Migdal Insurance and Financial Holdings provides a comprehensive range of insurance, pension, provident fund, savings, and investment products in Israel. The company sells life, health, car, home, travel, disability, business, and mortgage insurance, along with pension funds, provident funds (Kupot Gemel), study funds (Keren Hishtalmut), personal savings plans, and loans, distributed through agents, an online portal, mobile app, and call centers.

Product overview

Migdal Insurance and Financial Holdings operates as a comprehensive financial services platform offering a broad portfolio of insurance, pension, and savings products. The offering is organized as a multi-product platform covering: (1) Insurance products — car, home/apartment, health, life/risk, disability, travel, business, and mortgage insurance; (2) Pension and retirement products — pension funds, provident funds, study funds, and self-employed savings vehicles; (3) Personal savings — investment provident funds, individual savings accounts under the Keshet brand, and children's savings plans; (4) Loans and credit products; and (5) Senior-focused products under the Seniority brand. The platform is accessible via a customer portal (Migdal Sheli), a mobile application, an AI-powered chatbot (Poli), and an open banking developer portal.

Differentiator

Problem solved

Functional benefit

Brands

• Keshet Laprat (קשת לפרט): Personal savings account product
• Migdal Seniority (מגדל סניוריטי)
• Migdal Mazor (מגדל מזור)
• Migdal Mazor Murhav (מגדל מזור מורחב)
• MGPT (Poli - פולי)

Products and services

• Car Insurance (ביטוח רכב)
• Home/Apartment Insurance (ביטוח דירה)
• Health Insurance (ביטוח בריאות)
• Life Insurance (ביטוח חיים)
• Disability Insurance (ביטוח אובדן כושר עבודה)
• Travel Insurance (ביטוח נסיעות לחו"ל)
• Business Insurance (ביטוח עסקים)
• Mortgage Insurance (ביטוח משכנתא)
• Mazor Cancer Insurance (מגדל מזור)
• Pension Fund (קרן פנסיה)
• Provident Fund (קופת גמל)
• Study Fund (קרן השתלמות)
• Savings for Every Child (חיסכון לכל ילד)
• Keshet for Individuals (מגדל קשת לפרט)
• Loans (הלוואות)
• Investment Management and Brokerage (Migdal Capital Markets)
• My Migdal Portal (מגדל שלי)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Migdal Capital Markets (בית השקעות מגדל שוקי הון)coreOthersInvestment house subsidiary providing investment management, securities brokerage, and capital market services within the Migdal group
• Migdal Makefet (מגדל מקפת)coreOthersPension funds and provident funds subsidiary managing pension savings, provident funds, and study funds for employees and self-employed
• Migdal Holdings (מגדל אחזקות)coreOthersHolding company subsidiary managing group holdings and investments
• Yozma Initiative (יוזמה)minorOthersGroup company focused on specific financial initiatives
• Menahel Simon (מבטח סיימון)minorOthersInsurance agency subsidiary within the Migdal group
• Shaham-Orlan (שחם - אורלן)minorOthersFinancial services company within the Migdal group
• Sagi Yogev (שגיא יוגב)minorOthersFinancial services company within the Migdal group
• Unity/Ihud (איחוד)minorOthersInsurance or financial services company within the Migdal group
• Pelatours (פלתורס)minorOthersTravel and insurance services company within the Migdal group

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phoenix Holdings: Israeli insurance and financial group with multi-line insurance, pension, and asset management operations, comparable in scale and product breadth to Migdal.
• Shomera Insurance (IDB Holdings subsidiary): Israeli insurance company providing personal and commercial P&C and life products in the same domestic market as Migdal, with overlapping distribution and customer base.
• Clal Insurance Enterprises Holdings: Major Israeli insurance conglomerate offering life, health, property and casualty insurance, pension, and provident fund products through agency and digital channels, directly overlapping with Migdal's product set.
• Harel Insurance Investments and Financial Services: One of Israel's largest insurance, pension, and financial services groups, offering a comparable multi-line portfolio of life, health, P&C, pension, provident, and investment products to Israeli consumers and employers.
• Menora Mivtachim Holdings: Israeli insurance and financial services company offering pension, provident, life insurance, and investment products to similar consumer and employer segments as Migdal.

Broad incumbents

• AXA: Global insurance and financial services group combining life, health, P&C insurance with asset management and pensions, comparable to Migdal's integrated model but operating internationally.
• Allianz: Global multi-line insurance and asset management giant whose integrated insurance-plus-wealth model mirrors Migdal's structure, though at vastly larger scale and broader geographic footprint.
• Prudential Financial: Large global insurance and retirement services company with comparable combination of life insurance, retirement/pension products, and investment management services.
• Zurich Insurance Group: International multi-line insurer with life, P&C, and pension offerings comparable to Migdal's portfolio breadth, though focused on European and global markets rather than Israel specifically.

Emerging players

• Klarna Insurance / Insurtech entrants in Israel: Digital-first insurance and financial services entrants targeting the Israeli market, representing emerging competition for Migdal's younger, mobile-first customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@migdaltube
• Facebookfacebook.com/migdalnet
• LinkedInlinkedin.com/company/migdal-group
• Instagraminstagram.com/migdal.online?igsh=YWs1eWVkam51NTQ1&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments30 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Migdal Insurance and Financial Holdings