What Flow Partners does

Flow Partners is a London-based professional services firm founded in 2020 that delivers fractional CFO services, capital raising advisory, and M&A advisory exclusively to technology companies. The firm serves 40+ technology clients from pre-seed through Series B+ across 12 verticals including software/SaaS, AI/ML, fintech, consumer internet, digital media, e-commerce, mobility, digital health, industrial tech, and digital infrastructure, with a stated operating footprint spanning Europe, the Americas, Middle East, Africa, Asia, and Oceania. The firm operates under the legal entity Flow Partners (London) Ltd., registered in England and Wales (company number 12969521), and is led by three co-founders: Lukas Schlund, Olek Skwarczek, and Nikhil Parmar.

The firm's core offering is CFO-as-a-Service delivered through three publicly disclosed subscription tiers: Core at £4,000/month covering FP&A and board reporting; Grow at £8,000/month adding operating model maintenance, unit economics analysis, and cap table management; and Pro at £12,000/month adding full M&A and fundraising advisory. Beyond recurring fractional CFO revenue, the firm generates professional services fees through transaction-based M&A advisory and capital raising engagements, including the exclusive financial advisor role on Rebellion Pay's acquisition by Papara. Pricing is fully transparent and listed on the firm's website, signaling a deliberate departure from bespoke advisory pricing norms.

The go-to-market motion is sales-led, with engagement initiated through website consultation bookings and direct outreach to technology founders. The firm maintains offices in London (headquarters), Dubai, São Paulo, Mexico City, Toronto, and Sydney, and operates as a lean team of 1-10 professionals. Distribution leverages a referral network spanning accountants, lawyers, and investors, supplemented by a strategic partnership with 0TO9, a pan-European fintech venture builder. There are no publicly disclosed funding rounds, and the firm appears to be operating as an independent, founder-owned business.

Name

Flow Partners

Legal name

Flow Partners (London) Ltd.

Website

https://flowpartners.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Flow Partners is a London-based firm providing fractional CFO, capital raising, and M&A advisory to technology companies. It serves 40+ clients across 12 tech verticals via three subscription tiers (£4k-£12k/month) and operates globally with offices in six cities.

Ownership category

akta.pro rank

Product category

Corporate Finance Advisory

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• Fractional CFO services
• Corporate finance advisory
• Capital raising advisory
• M&A advisory
• Startup financial consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fractional CFO Services: Recurring monthly retainer model delivering ongoing financial planning, FP&A support, board pack preparation, and strategic advisory services to technology companies from seed through growth stage.
2. Capital Raising Advisory: Advisory fees for assisting bootstrapped and VC-backed entrepreneurs in raising late-stage venture or growth capital, including investor deck preparation, financial modeling, and fundraising process management.
3. M&A Advisory: Transaction-based advisory fees for category-leading technology companies exploring exit alternatives with financial or strategic acquirers, including business plan review, valuation, due diligence support, and deal negotiation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Flow Partners provides fractional CFO services, capital raising advisory, and M&A advisory to technology startups from pre-seed through Series B+. The firm embeds within client teams to build investor-ready financial models, set up FP&A cycles, prepare board packs, manage cap tables, and support fundraising or exit processes under monthly retainer and project-based engagements. Services are priced in three subscription tiers (£4,000, £8,000, and £12,000 per month) with additional transaction-based advisory fees for capital raises and M&A mandates.

Product overview

Flow Partners operates as a founder-friendly financial advisory firm offering three integrated service lines: Fractional CFO (Core, Grow, and Pro tiers at £4,000/£8,000/£12,000 per month respectively), Capital Raising Advisory for late-stage venture and growth capital, and M&A Advisory for exit planning and execution. The core offering is CFO-as-a-service, where advisors embed within startup teams to build financial models, set up FP&A cycles, prepare board packs, manage cap tables, and support fundraises or exits. Capital raising and M&A advisory services build upon this financial infrastructure to guide founders through the full startup lifecycle from growth capital to successful exit.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CFO Services Provides startups with experienced CFO support including financial modelling, FP&A setup, monthly board packs, fundraise preparation, cap table management, KPI reporting, and runway management. Offered across three pricing tiers: Core (£4,000/month), Grow (£8,000/month), and Pro (£12,000/month). For founders who want to improve FP&A functions, build an investor-ready financial model, and prepare for the next VC round.
• Capital Raising Advisory Supports bootstrapped and VC-backed entrepreneurs in raising late-stage venture or growth capital, including investor approach strategy, pitch deck preparation, due diligence support, and deal negotiation. For bootstrapped and already-VC-backed entrepreneurs looking to raise late stage venture or growth capital.
• M&A Advisory Assists category-leading technology companies in exploring exit alternatives with financial or strategic acquirers, including business plan review, valuation, M&A support, and deal negotiation. For category-leading technology companies who are exploring exit alternatives with either financial or strategic acquirers.

Quantifiable outcome

• Multiple successful M&A exits including Rebellion Pay acquisition by Papara
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Drake Star: Global technology M&A and investment bank with sector-specialist coverage across software, fintech, digital media, and consumer internet. Comparable to Flow's M&A Advisory line but operates at a larger deal-size band and with more regulated infrastructure.
• Coronet (formerly AGC Partners): Tech-focused M&A advisory firm serving startups through public companies. Comparable to Flow's M&A advisory practice but at a meaningfully larger average mandate size.

Direct peers

• Kruze Consulting: US-based fractional CFO and accounting firm serving VC-backed startups from seed through Series B+. Closest comparable to Flow's Core/Grow subscription offering, with similar FP&A, modeling, and tax credit services.
• CFO Advisors: Boutique fractional CFO practice supporting growth-stage technology companies on financial leadership, fundraising, and M&A preparation. Comparable in scope and customer profile to Flow's Pro tier.
• Pilot: Tech-enabled fractional CFO, bookkeeping, and tax service for startups and small businesses. Direct competitor to Flow's subscription CFO tiers, with significantly larger venture backing and software augmentation.
• Founders CPA: Fractional CFO, bookkeeping, and tax firm focused on bootstrapped and VC-backed founders. Closely comparable client profile and subscription engagement model to Flow.
• Strive (formerly CFO Alliance): Fractional CFO and finance leadership provider for venture-backed technology companies. Directly comparable in pricing model, target customer, and service menu.
• Acquired Finance: Fractional CFO service for early- and growth-stage startups, offering FP&A, fundraising support, and strategic finance. Overlaps directly with Flow's Core and Grow tiers.

Emerging players

• Penny Finance: Emerging fractional CFO and financial modeling platform for early-stage startups, with software-enabled delivery. Competes at the lower end of Flow's Core/Grow tier pricing band.
• CFOs Go: Fractional CFO service targeting tech and SaaS startups with FP&A and fundraising support. Overlaps with Flow's early-stage customer segment at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flow_partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Partners