Secured Financial Network, Inc.

What Secured Financial Network, Inc. does

Secured Finance Network, Inc. (SFNet), originally founded in 1944 as the Commercial Finance Association and headquartered at 875 6th Ave., Suite 1802 in New York, is a non-profit industry association serving organizations and professionals who deliver and enable secured finance to businesses. It operates a membership-based community of approximately 275 lender and service-provider member companies and an 18,000-person engaged professional community, organized through 20 chapters across the United States, Canada, and Europe, and engages internationally through the United Nations and World Bank.

SFNet's product platform is anchored by the Secured Finance Deal Table and Deal Dashboard, a daily-refresh database tracking 5,930+ ABL, factoring, and senior secured transactions sourced from member lenders, non-member banks and transaction participants, with CSV export up to 1,300 deals and 2020-2025 historical coverage. Adjacent offerings include The Secured Lender magazine, TSL Express daily news, the SFCP professional certification program, mentoring, the Compendium of Secured Finance Law, and an AI-based member assistant called 'Alfred.' The association runs a flagship Annual Convention (82nd edition scheduled for November 10-11, 2026 in Chicago under the theme 'Harnessing the Winds of Change'), plus chapter events, an AI & Automation conference, Supply Chain Finance Convergence, International Lending, Women in Secured Finance, and Emerging Leaders Summit programming.

SFNet monetizes through annual membership dues (separate lender and service-provider tiers, repriced effective January 1, 2026), event registrations and certification fees (with non-member pricing markedly higher), publication subscriptions, advertising/media kits in The Secured Lender, and deal-data export services. Go-to-market is community-led and direct: outbound through a Business Development Director, member referrals via the member directory, regional chapters, and digital engagement through the ams.sfnet.com member portal, LinkedIn and Instagram. Robert Meyers is the Association President.

Name

Secured Financial Network, Inc.

Legal name

Secured Finance Network

Website

https://sfnet.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Secured Finance Network (SFNet) is a non-profit industry association founded in 1944 that serves ~275 secured-finance member companies and 18,000 professionals across 20 chapters in the US, Canada and Europe, through data (Deal Table), publications, certification, advocacy, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual dues for lenders and service providers, effective January 1, 2026, with different pricing tiers. Membership includes unlimited on-demand education courses, free webinar series, forums, subscriptions to The Secured Lender magazine, and discounted event participation.
2. Event Fees: Revenue from Annual Conventions (82nd Annual Convention in Chicago), chapter events, webinars, certification programs, and education courses. Non-member pricing is significantly higher than member pricing.
3. Publication Subscriptions: Subscriptions to The Secured Lender magazine and TSL Express daily articles and news. Deal table export services available up to 1300 deals per export.
4. Advertising: Revenue from advertising in publications and media kits for The Secured Lender magazine.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Secured Finance Network (SFNet), formerly the Commercial Finance Association, is a nonprofit industry association serving organizations and professionals who deliver and enable secured finance to businesses. SFNet operates a membership-based platform offering industry publications (The Secured Lender, TSL Express), a transaction data platform (Secured Finance Deal Table tracking 5,930+ deals), professional certification (SFCP), annual conventions, chapter events, webinars, and regulatory advocacy.

Product overview

Secured Finance Network (SFNet) operates as a membership-based industry association and platform providing secured finance transaction data, professional education, and industry advocacy. The organization offers a portfolio of interconnected products and services centered on its data platform (Secured Finance Deal Table and Deal Dashboard), publications (The Secured Lender magazine, TSL Express daily news), professional certification (SFCP), and industry events (Annual Convention, webinars, chapter events). The Deal Table serves as the core data product, sourcing ABL and factoring transactions from member lenders and non-member institutions, while publications and education programs support professional development for the secured finance industry.

Differentiator

Problem solved

Functional benefit

Products and services

• The Secured Lender (TSL) Magazine
• TSL Express Daily news and articles service providing real-time updates on secured finance transactions and industry developments, distributed to members and subscribers.
• Secured Finance Deal Table and Deal Dashboard Comprehensive database and interactive dashboard of ABL, Factoring, and senior secured transaction information sourced from SFNet member lenders, non-member banks, and news wire services; refreshed daily with CSV export capability (up to 1,300 deals per download).
• Secured Finance Certified Professional (SFCP) Professional certification program designed to elevate the standing of secured finance professionals in the industry.
• SFNet Annual Convention The premier annual gathering of secured finance professionals, featuring networking, education, and industry insights; 82nd edition scheduled for November 10-11, 2026 in Chicago.
• SFNet Member Directory Searchable directory of SFNet member companies providing financing services, available to members and non-members seeking lender contacts.
• Market Sizing Study Industry research providing market sizing data and impact studies for the secured finance sector, available to members and the broader market.
• SFNet Webinars and On-Demand Education Online educational sessions including the Crucial Conversations Webinar Series available free to members, plus on-demand education courses for industry professionals.
• SFNet Membership (Lender/Servicer and Service Provider Tiers) Company-level annual membership in two tiers (Lender/Servicer and Service Provider) that includes unlimited on-demand education courses, free webinar series, forums, subscriptions to The Secured Lender magazine, and discounted event participation.

Quantifiable outcome

• Nearly 275 member companies served
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Equipment Leasing & Finance Association (ELFA)coreStrategic or Co-development Partner · 18 June 2026SFNet and ELFA submitted joint comment letters to Federal bank regulatory agencies (Federal Reserve, OCC, and FDIC) urging changes to the proposed Basel III rulemaking that would preserve asset-based lending. The associations specifically addressed credit conversion factors for commitments, the definition of 'commitment,' and recognition of non-financial collateral value in determining capital requirements. They argued these changes are critical for maintaining working capital financing to U.S. small and medium-sized businesses.
• United NationsminorStrategic or Co-development PartnerSFNet engages with the international community through active work with the United Nations.
• World BankminorStrategic or Co-development PartnerSFNet engages with the international community through active work with the World Bank.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Risk Management Association: Long-standing US trade association serving banking and financial institution risk professionals. Operates a similar membership, education, and data-driven model serving lenders — directly comparable in scale and value proposition to SFNet.
• Loan Syndications and Trading Association: Trade association for the syndicated loan market, providing advocacy, market data, and education to participants in leveraged loans and SFTs. Closely comparable to SFNet in the SFT/secured lending space with similar regulatory advocacy focus.
• Equipment Leasing and Finance Association: Trade association serving equipment finance professionals — an existing SFNet advocacy partner (joint Basel III comment letters). Comparable model targeting adjacent secured finance verticals.
• Commercial Real Estate Finance Council: Trade association for the commercial real estate finance industry, offering member networking, education, advocacy, and market data. Operates a parallel association model for secured lenders in real estate.
• Association for Finance Professionals: Major US association for treasury and finance professionals, providing certification, education, events, and advocacy. Comparable membership association model serving financial decision-makers across industries.
• International Factoring Association: Trade association specifically serving the factoring industry — a direct sub-vertical of SFNet's secured finance focus. Comparable membership, education, and advocacy model in an adjacent niche.
• National Association of SBIC Small Business Investment Companies: Trade association representing Small Business Investment Companies licensed by the SBA. Comparable membership association model with parallel advocacy, education, and networking services in a related alternative finance vertical.

Broad incumbents

• American Bankers Association: The largest US banking trade association, representing banks of all sizes with advocacy, education, and data services. Represents a much larger but broader incumbent operating parallel functions to SFNet at industry-wide scale.
• Securities Industry and Financial Markets Association: Large trade association for broker-dealers, banks, and asset managers operating in the US and global securities markets. Overlaps with SFNet on capital markets advocacy, SFTs, and regulatory engagement at a broader scale.

Regional players

• British Factors and Discounters Association: UK-based trade association for the factoring and invoice discounting industry, providing representation, education, and standards. Functions as the regional British counterpart to SFNet's North American factoring community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/secured-finance-network
• Instagraminstagram.com/secured_finance_network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secured Financial Network, Inc.