Eu Yan Sang
Eu Yan Sang is a 146-year-old Singapore-headquartered Traditional Chinese Medicine wellness company operating 187+ retail stores, 28 TCM clinics, and a DTC e-commerce platform serving health-conscious consumers across Asia and 20+ countries.
- Company typePrivate
- Founded1879
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eu Yan Sang does
Eu Yan Sang is a Singapore-headquartered Traditional Chinese Medicine (TCM) wellness company founded in 1879 in Gopeng, Perak, Malaysia, by Eu Kong and now operated as Eu Yan Sang (Singapore) Private Limited. The company operates a multi-channel TCM business spanning 187+ retail outlets across China, Hong Kong, Macau, Malaysia, and Singapore, 28 TCM clinics across the same region, a food and beverage outlet in Malaysia, and a direct-to-consumer e-commerce storefront (euyansang.com) that ships to over 20 countries. Its product portfolio covers premium bird's nest, essence drinks, adaptogenic mushrooms (Cordyceps, Lingzhi), herbal soups and teas, capsule-based wellness supplements, premium raw herbs, topical relief products, and structured postnatal confinement packages, with quality assurance anchored by TGA, NSF, GMP, FDA-registered facility certifications and proprietary herb fingerprinting technology.
The company primarily targets consumer wellness segments including women's health (postnatal recovery, hormonal balance, menopause), children's health, beauty and anti-aging, energy and vitality, joint and cardiovascular health, and general wellness seekers. Pricing operates on a unit-pricing model with individual SKUs ranging from approximately USD 5 to USD 4,400, complemented by value bundles and tiered postnatal packages (USD 329-578). Revenue is generated through one-time product sales across DTC e-commerce, retail outlets, and wholesale inquiries, plus professional-services revenue from TCM clinic consultations.
In 2024, the company was taken private following an S$687 million acquisition (at an S$800 million valuation) by a Japanese consortium led by Mitsui & Co. and Rohto Pharmaceutical, which acquired 86% of the business. Founder-family chairman Richard Eu retained close to a 10% stake. The new ownership is explicitly oriented toward new market expansion, e-commerce penetration, and continuous new product development, positioning the 146-year-old heritage brand for international and digital growth.
Eu Yan Sang firmographics
Firmographics- Name
- Eu Yan Sang
- Legal name
- EU YAN SANG (SINGAPORE) PRIVATE LIMITED
- Website
- https://euyansang.com
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Eu Yan Sang is a 146-year-old Singapore-headquartered Traditional Chinese Medicine wellness company operating 187+ retail stores, 28 TCM clinics, and a DTC e-commerce platform serving health-conscious consumers across Asia and 20+ countries.
- Ownership category
- akta.pro rank
Eu Yan Sang industry classification
Industry- Product category
- Traditional Chinese Medicine & Herbal Wellness
- NAICS
- Medicinal and Botanical Manufacturing (325411), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)
- akta.pro secondary industries
- Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
Keywords
Where Eu Yan Sang is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Eu Yan Sang business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): Direct-to-consumer online sales through euyansang.com, offering products across health goals including immunity, energy, beauty, women's health, and general wellness. Products include bird's nest, essence drinks, adaptogenic mushrooms, herbal soups, supplements, and premium raw herbs.
- Retail Store Sales: Over 187 Eu Yan Sang retail outlets across China, Hong Kong, Macau, Malaysia, and Singapore selling TCM products, supplements, and wellness solutions.
- TCM Clinic Services: 28 TCM clinics in Singapore, Malaysia, Hong Kong, and China providing Traditional Chinese Medicine healthcare services and consultations.
- Food and Beverage: A food and beverage outlet in Malaysia offering TCM-inspired food and beverage products.
- Confinement Packages: Comprehensive postnatal confinement packages ranging from Basic ($329) to Premium ($578), including herbal soups, bird's nest, and supplements for postpartum recovery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual wellness products - supplements, herbs, essence drinks |
| Unit Pricing | Pay-as-you-go | Value bundles with complementary products |
| Unit Pricing | Pay-as-you-go | Postnatal Confinement Packages |
| Unit Pricing | Pay-as-you-go | Storewide Anniversary Sale |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Eu Yan Sang product offering
Product offeringCore offering
Eu Yan Sang sells Traditional Chinese Medicine (TCM) wellness products including bird's nest, essence drinks, adaptogenic mushrooms, herbal soups and teas, supplements, premium raw herbs, topical relief products, and postnatal confinement packages. The company also provides TCM clinic consultations and operates a food and beverage outlet, distributing through its own e-commerce storefront, 187+ retail outlets, and 28 TCM clinics across Asia with international shipping to over 20 countries.
Product overview
Eu Yan Sang is a Traditional Chinese Medicine (TCM) wellness company founded in 1879, offering a comprehensive portfolio of herbal wellness products organized across multiple categories. The core product lines include Bird's Nest (concentrated drinks in various sweetness variants), Essence Drinks (chicken and fish essences), Adaptogenic Mushrooms (Cordyceps, Lingzhi, Yunzhi), Herbal Soups & Tea, Wellness Supplements (Glucose Care, BP Care, Prostate Guard, SleepEZ+), Premium Raw Herbs, and Topical Relief products. Value Bundles combine complementary products at discounted prices, while Postnatal Confinement Packages offer comprehensive recovery solutions. The company operates retail stores and TCM clinics across Asia, with e-commerce capabilities supporting international shipping to over 20 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Bird's Nest
Quantifiable outcome
- Over 187 retail outlets and 28 TCM clinics across Asia
- +2 more outcomes
Companies that use Eu Yan Sang
Customer profileSegments6 records
Ideal customer profiles3 records
Eu Yan Sang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Eu Yan Sang partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Eu Yan Sang competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Eu Yan Sang social profiles
Digital presenceEu Yan Sang compliance and trust
Trust signalCompliance5 records
Eu Yan Sang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eu Yan Sang leadership team
Management profileNumber of profiles
Profiles1 record
Eu Yan Sang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eu Yan Sang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eu Yan Sang
What does Eu Yan Sang do?
Eu Yan Sang sells Traditional Chinese Medicine (TCM) wellness products including bird's nest, essence drinks, adaptogenic mushrooms, herbal soups and teas, supplements, premium raw herbs, topical relief products, and postnatal confinement packages. The company also provides TCM clinic consultations and operates a food and beverage outlet, distributing through its own e-commerce storefront, 187+ retail outlets, and 28 TCM clinics across Asia with international shipping to over 20 countries.
Is Eu Yan Sang a public or private company?
Eu Yan Sang is a private company. It is classified as corporate owned and is currently operating.
When was Eu Yan Sang founded?
Eu Yan Sang was founded in 1879. It employs 1,001 to 5,000 people.
Where is Eu Yan Sang based?
Eu Yan Sang is headquartered in Singapore, Singapore, in the Asia region.
How does Eu Yan Sang make money?
Five revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are retail Store Sales, TCM Clinic Services, food and Beverage and confinement Packages.
Does Eu Yan Sang have an API?
No public API is recorded for Eu Yan Sang.
What industry is Eu Yan Sang in?
Eu Yan Sang's product category is Traditional Chinese Medicine & Herbal Wellness. Its primary akta.pro industry code is CRAFACAC, Health & Wellness (Vitamins, Supplements, OTC) DTC, with a secondary code of CRADAMAH, Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests). Its NAICS code is 325411 and its SIC code is 2833.