Euclid Systems

What Euclid Systems does

Euclid Vision Corporation, operating as Euclid Systems, is a Virginia-headquartered, privately held medical device company founded in 1995 that develops and distributes specialty contact lenses and ophthalmic diagnostic equipment used in the management of myopia (nearsightedness). The company sells primarily to eye care practitioners — optometrists, ophthalmologists, and specialty lens fitters — who prescribe Euclid products to patients, predominantly children, as part of clinical myopia management protocols. Its core product set comprises two lens families and one diagnostic platform: (i) the Be Free® Day line of daily disposable silicone hydrogel contact lenses for myopia management, powered by BHVI's patented multistep design and recently extended with a toric variant for astigmatism; (ii) Euclid Ortho-K lenses, custom orthokeratology lenses worn overnight to temporarily reshape the cornea; and (iii) the Medmont Meridia® corneal topographer, which the company distributes to support lens fitting and broader anterior segment imaging.

Euclid's underlying technology rests on a licensed multistep lens design from BHVI (Bausch & Holmes Vision), thirty years of iterative refinement of its Ortho-K lens geometry, and an installed base of more than 2 million eyes fitted across its global practitioner network. The company supports an 87% first-fit success rate for its Ortho-K products and claims its lens is twice as researched as any other orthokeratology lens in the myopia literature, positioning clinical evidence as a core competitive asset. Product efficacy claims for the daily disposable franchise include preference by 8 of 10 children for vision quality and comfort, supported by a biomimetic surface material and high oxygen delivery.

The business model is a B2B professional sales motion: Euclid sells custom Ortho-K lenses, recurring daily disposable lenses, and the Medmont corneal topographer directly to certified eye care practitioners. Practitioners must complete Euclid's certification program before prescribing products, which acts as both a quality control and a go-to-market lever, and Euclid maintains a "Find an Eye Doctor" referral network to channel prospective patients toward certified prescribers. Pricing is not publicly disclosed; orders are transacted via trial kit requests and direct quotes, and revenue is generated through hardware and consumable sales to a distributed practitioner base rather than through large enterprise contracts. The company has no publicly disclosed parent, institutional investor, or acquisition history, and is led by CEO Michael Ross and President Bruce H. DeWoolfson.

Name

Euclid Systems

Legal name

Euclid Vision Corporation

Website

https://euclidsys.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Euclid Systems (Euclid Vision Corporation), founded in 1995 and based in Sterling, Virginia, develops and distributes specialty contact lenses — including Ortho-K overnight lenses and Be Free Day daily disposables — alongside the Medmont Meridia corneal topographer, selling primarily to certified eye care practitioners for myopia management.

Ownership category

akta.pro rank

Product category

Specialty Contact Lenses for Myopia Management

NAICS

Ophthalmic Goods Manufacturing (339115), Offices of Optometrists (62132), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

akta.pro secondary industries

Contact Lens Specialty & Myopia Control (HLAKAKAK), Refractive Diagnostics & Biometry (Autorefractors, Keratometers, Topography/Tomography, A-Scan/Optical Biometry) (HLAHAJAA)

Keywords

• Ortho-k contact lenses
• Myopia management products
• Daily disposable lenses
• Corneal topography equipment
• Specialty contact lenses

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Daily Disposable Contact Lenses: Sale of Be Free Day daily disposable silicone hydrogel lenses for myopia management. The company recently received FDA clearance for Be Free Day Toric lens for myopia and astigmatism. Revenue from recurring disposable lens sales to practitioners.
2. Ortho-K Lenses: Sale of custom orthokeratology lenses to eye care practitioners. These are specialty contact lenses fitted by certified professionals for overnight wear to temporarily correct vision and manage myopia progression.
3. Corneal Topography Equipment: Sale and distribution of Medmont Meridia corneal topographer - diagnostic equipment for eye care practices to support precise lens fitting and patient evaluation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Euclid Systems (Euclid Vision Corporation) designs, manufactures, and distributes specialty contact lenses for myopia management, including overnight orthokeratology (Ortho-K) lenses and daily disposable silicone hydrogel lenses (Be Free Day). The company also distributes the Medmont Meridia corneal topographer diagnostic device. All products are sold through certified eye care practitioners who fit and prescribe them for patients.

Product overview

Euclid Systems (Euclid Vision Corporation), founded in 1995 and headquartered in Sterling, VA, offers a portfolio of myopia management products. The core offerings include Be Free® Day daily disposable contact lenses and Euclid Ortho-K (orthokeratology) overnight lenses, complemented by distribution of the Medmont Meridia corneal topographer device. The company provides these products primarily to eye care practitioners, with an 87% first-fit success rate and over 2 million eyes fitted with Ortho-K lenses over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Be Free Day: Next generation daily disposable contact lens for myopia care, powered by BHVI's patented multistep design
• Euclid Ortho-K Lenses
• Medmont Meridia
• MyEuclid

Products and services

• Be Free Day Lenses

Quantifiable outcome

• 87% first-fit success rate (based on internal data)
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BHVI (Bausch & Holmes Vision)coreTechnology or IntegrationBHVI is the licensor of the patented multistep design technology used in Euclid's Be Free Day daily myopia lenses. The collaboration provides Euclid access to BHVI's proprietary lens design for their daily disposable SiHy contact lenses powered by BHVI's technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Topcon Healthcare: Topcon manufactures corneal topographers and ocular imaging devices that directly compete with Euclid's distributed Medmont Meridia product in optometry and ophthalmology clinics.
• CooperVision (MiSight): CooperVision markets MiSight, the first FDA-approved contact lens specifically indicated for myopia progression control in children, directly competing with Euclid's Be Free Day daily disposable myopia franchise and Bausch + Lomb's Ortho-K positioning.
• Paragon Vision Sciences: Paragon (now part of Bausch + Lomb) makes CRT (Corneal Refractive Therapy) lenses, the most direct US competitor to Euclid's overnight Ortho-K myopia management lenses, with a similar practitioner-fitting model and FDA clearance for overnight myopia correction.
• Menicon Co., Ltd. Japanese specialty contact lens manufacturer with significant Ortho-K (orthokeratology) presence across Asia-Pacific, competing with Euclid's overnight corneal reshaping lenses for myopia management practitioners.

Broad incumbents

• EssilorLuxottica: Global eyewear and lens giant that competes in optical retail and lens categories adjacent to Euclid's myopia management franchise and is increasingly active in myopia control product development.
• Johnson & Johnson Vision (Acuvue): Mass-market contact lens leader (Acuvue franchise) that competes with Euclid's daily disposable Be Free Day lenses and has been expanding its presence in the myopia management category.
• Alcon: Global eye care incumbent with broad portfolios in contact lenses (Dailies, Precision1), surgical equipment, and increasingly myopia management; competes with Euclid across daily disposables and ophthalmic diagnostics.
• Bausch + Lomb: Global ophthalmic goods incumbent that owns Paragon Vision Sciences (CRT Ortho-K) and competes broadly with Euclid across contact lenses and ophthalmic surgical/diagnostic categories, with materially larger R&D and commercial resources.

Emerging players

• Art Optical Contact Lens, Inc. US specialty contact lens manufacturer offering custom Ortho-K and scleral lens designs, overlapping with Euclid's practitioner-fitted orthokeratology franchise in the independent ECP channel.
• Oculus Optikgeräte GmbH: European maker of the Pentacam and corneal topographers that compete with the Medmont Meridia in eye care practices; relevant because Euclid's diagnostic equipment competes in the same clinical workflow as its lens business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@euclidvision
• Facebookfacebook.com/euclidsys
• LinkedInlinkedin.com/company/euclidsystemscorporation
• Instagraminstagram.com/euclidvision
• Xx.com/euclidsys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euclid Systems