Hobart Brothers Company

What Hobart Brothers Company does

Hobart Brothers Company, headquartered in Troy, Ohio, manufactures welding filler metals — including flux-cored and metal-cored tubular wires, solid wires, stick electrodes, aluminum MIG/TIG products, and submerged arc consumables — for industrial B2B customers. The company offers 154+ SKUs organized into branded product lines such as SubCOR, FabCOR (Element XP, Elevate, Hercules), FabCO, Fabshield, MaxalMIG, MaxalTIG, MEGAFIL, Hardalloy, and SDX, with proprietary formulation technologies spanning silicon control, low-manganese (OSHA/NIOSH-aligned) engineering, and seamless wire construction. The Troy facility is ISO 9001:2015 certified, and the company operates as a wholly-owned subsidiary of Illinois Tool Works Inc. (ITW), a Fortune 200 diversified industrial manufacturer, alongside sister company Miller Electric Mfg. LLC.

Revenue is generated through one-time sales of filler metal consumables sold by unit weight to industrial end users across construction, heavy equipment, manufacturing, transportation, marine, oil & gas, rail, education, and home/farm/ranch segments. Go-to-market is distributor-led through 95+ North American welding supply distributors (Airgas, Linde, regional suppliers) supplemented by an e-commerce storefront on MillerWeldsStore.com and direct enterprise relationships supported by application engineering and customer service teams. Notable end customers include Komatsu, E-Z-GO Carts, Tigercat International, FreightCar America, Landoll, Marine Group Boat Works, Webster Industries, and Alamo Structural Steel, with a co-developed SubArc Hercules system launched jointly with Miller Electric in March 2026 delivering a documented 30% reduction in welding time. Pricing is not publicly disclosed; volume pricing is available through distributor relationships, and qualified educational institutions receive a substantial discount with free shipping on 250+ pound orders.

Name

Hobart Brothers Company

Legal name

Hobart Brothers LLC

Website

https://hobartbrothers.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hobart Brothers Company manufactures industrial welding filler metals — including flux-cored, metal-cored, and solid wires, plus stick electrodes — distributing through 95+ North American industrial distributors to construction, heavy equipment, manufacturing, transportation, marine, oil & gas, and education customers as a subsidiary of Illinois Tool Works Inc.

Ownership category

akta.pro rank

Product category

Welding Filler Metals

NAICS

Spring and Wire Product Manufacturing (33261)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

Keywords

• Welding filler metals
• Flux-cored wires
• Metal-cored wires
• Stick electrodes
• Submerged arc welding

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Filler Metal Products: Hobart Brothers generates revenue through the sale of welding filler metals including flux-cored wires, metal-cored wires, solid wires, stick electrodes, submerged arc products, and aluminum filler metals. Products are sold in various packaging configurations from small 5-lb plastic packs to 1000-lb drums. The company serves industrial B2B customers through a distributor network.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Hobart Brothers Company manufactures and sells welding filler metals including flux-cored wires, metal-cored wires, solid wires, stick electrodes, stainless products, aluminum MIG/TIG products, submerged arc products, and hardfacing products. The company sells its products in various packaging configurations (from 5-lb packs to 1000-lb drums) through a network of 95+ industrial distributors across North America, serving B2B customers in construction, heavy equipment, manufacturing, transportation, marine, oil and gas, and education sectors.

Product overview

Hobart Brothers Company is a manufacturer of filler metals for the welding industry, offering a comprehensive portfolio of products across multiple categories. The core product line includes tubular wires (flux-cored and metal-cored), solid wires, stick electrodes, aluminum MIG/TIG products (MaxalMIG® and MaxalTIG® brands), stainless products, submerged arc products, MEGAFIL® seamless technology, and hardfacing products. Key branded products include the SubCOR™ wire family for submerged arc applications, FabCOR® product lines (Element™ XP, Elevate, and Hercules™) for high-productivity metal-cored solutions, and FabCO® Triple 7 for flux-cored applications. The company also offers specialized solutions for various industries including construction, manufacturing, transportation, marine, oil and gas, and education. Hobart Brothers operates as a subsidiary of Illinois Tool Works Inc. alongside sister company Miller Electric.

Differentiator

Problem solved

Functional benefit

Brands

• Hobart Brothers: Primary company brand for filler metal products including tubular wires, solid wires, and stick electrodes.
• SubCOR
• FabCOR
• FabCO
• Fabshield
• MaxalMig
• MaxalTig
• MEGAFIL
• Hardalloy
• SDX

Products and services

• SubCOR™ Wire A versatile portfolio of metal-cored wires and fluxes engineered to maximize productivity across a variety of applications, delivering fewer passes, faster travel speeds, and dependable performance for thin-gauge metal and the SubArc Hercules process.
• FabCOR® Element™ XP Metal-cored wire formulated with 25% less manganese than standard products without jeopardizing weldability and high deposition rates, designed for handheld and automated applications.
• FabCOR® Elevate Metal core wire designed for high-speed, heavy-duty handheld and automated applications, delivering better productivity with superior weldability and improved deposition rates.
• FabCO® Triple 7 Enhanced gas-shielded flux cored wire with greater versatility, expanded mechanical properties, and improved productivity. Made in the USA.
• FabCOR® Hercules™
• MaxalMIG® Aluminum MIG filler metal products for welding aluminum alloys in various industrial applications.
• MaxalTIG® Aluminum TIG filler metal products for precision welding of aluminum in various industrial applications.
• MEGAFIL® Seamless Technology Seamless wire technology providing excellent slag removal to minimize interpass and post-weld cleaning, with options for general fabrication, structural, offshore, and pipe welding applications.
• Flux-Cored Wires (Gas) Gas-shielded flux-cored wires producing flat weld bead profiles with excellent penetration characteristics for mild steel and low-alloy steel applications.
• Flux-Cored Wires (Self) Self-shielded flux-cored wires for outdoor welding applications without the need for external shielding gas.
• Metal-Cored Wires (Gas) Gas-shielded metal-cored wires that improve deposition rates and productivity compared to solid wires, able to weld through rust and mill scale with minimal spatter.
• Stick Electrodes Welding electrodes providing good arc stability, reliable re-strikes, easy slag release, and low spatter. Available in mild steel, low alloy, stainless steel, and hard surfacing versions.
• Solid Wires Solid welding wires providing consistent feeding to increase productivity, with options for higher deoxidizers to weld through mild contaminants.
• Stainless Products Stainless steel filler metals available in stick electrodes, tubular wires, solid spooled wires, 36-inch cut lengths, and submerged arc wires with excellent resistance to moisture and corrosion.
• Submerged Arc Products Extensive offering of solid wires, cored wires, strips, and fluxes for joining, cladding, and hardfacing carbon steels, low-alloy steels, stainless steels, and nickel-based alloys.
• Hardfacing Products Hard surfacing products available for low-alloy and carbon steel applications, compatible with submerged arc fluxes, with options for low temperature toughness and high strengths.
• SubArc Hercules™ System

Quantifiable outcome

• 30% welding time reduction with SubArc Hercules system while maintaining weld quality
• +4 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Miller Electric Mfg. LLCcoreStrategic or Co-development Partner · 2 March 2026Miller Electric Mfg. LLC and Hobart Brothers LLC, both subsidiaries of Illinois Tool Works Inc., co-developed and launched the SubArc Hercules™ system. This collaborative product combines Miller's specialized power sources (XMT 450 SubArc Hercules power source, air-cooled torch) with Hobart's SubCOR metal-cored wire to deliver a unified welding solution that reduces welding time by an average of 30%.
• Komatsu (Longview)flagshipStrategic or Co-development PartnerKomatsu Longview, which manufactures the world's largest front-end loaders, adopted the SubArc Hercules system from Hobart Brothers and Miller Electric. This case study demonstrates the system's ability to increase throughput while maintaining stringent weld quality requirements in heavy equipment manufacturing.
• Illinois Tool Works Inc. (ITW)flagshipOthersHobart Brothers LLC is a subsidiary of Illinois Tool Works Inc. (ITW), a Fortune 200 company. This parent company relationship provides corporate oversight, shared resources, and strategic direction for the Hobart Brothers filler metal business unit.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lincoln Electric: The largest global welding consumables and equipment manufacturer, Lincoln Electric is Hobart Brothers' most direct competitor across stick electrodes, solid wires, and flux-cored wires, serving the same construction, manufacturing, and heavy equipment end markets with overlapping product lines and a similar distributor model.
• ESAB Corporation: Global welding and cutting company with a comprehensive filler metals portfolio spanning stick electrodes, solid wires, and flux-cored wires. ESAB competes directly with Hobart Brothers across industrial manufacturing, construction, and shipbuilding applications with a broader international footprint.
• voestalpine Böhler Welding: European-based welding consumables manufacturer with a comprehensive product range in flux-cored, metal-cored, and stick electrodes. Böhler Welding is a direct competitor to Hobart in industrial fabrication, particularly in offshore, structural, and pipe welding applications.
• Kobelco Welding: Japanese welding consumables manufacturer with global presence in flux-cored wires, stick electrodes, and solid wires. Kobelco is a direct competitor serving shipbuilding, construction, and industrial manufacturing markets where Hobart also operates, with strong positions in Asia.
• Hyundai Welding: Korean welding consumables manufacturer producing flux-cored wires, solid wires, and stick electrodes for global shipbuilding, heavy equipment, and construction markets. Hyundai Welding is a direct competitor to Hobart Brothers in industrial filler metals with significant Asian market share.
• Welding Alloys Group: Global manufacturer of specialized welding consumables focused on hardfacing, cladding, and wear-resistant alloys. Welding Alloys competes with Hobart's hardfacing product line (Hardalloy) in heavy equipment, mining, cement, and steel mill industries with comparable flux-cored offerings.

Broad incumbents

• Fronius International: Austrian-based welding technology leader offering welding equipment, robotics, and consumables across industrial manufacturing. Fronius overlaps with Hobart in filler metals but its primary focus is welding power sources and automated welding systems, making it a broad incumbent rather than a direct consumables specialist.

Regional players

• Sumitomo Welding: Japanese welding consumables manufacturer serving primarily the Asia-Pacific market with flux-cored wires, solid wires, and stick electrodes. Sumitomo is a regional peer with comparable product offerings but limited direct overlap with Hobart in the North American market.

Others

• Miller Electric Mfg. LLC: Hobart Brothers' sister company under ITW and a leading manufacturer of welding equipment (power sources, torches, automated systems). Miller co-developed the SubArc Hercules system with Hobart, representing a strategic partner and co-marketer rather than a direct consumables competitor, but deeply integrated in the same value chain.
• Illinois Tool Works Inc. (ITW): Fortune 200 diversified industrial manufacturing conglomerate and Hobart Brothers' parent company. ITW provides corporate backing, shared resources, and a global platform that enables Hobart's operations and the integrated welding segment strategy with sister company Miller Electric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HobartFillerMetals
• Facebookfacebook.com/hobartfillermetals
• LinkedInlinkedin.com/company/hobartfillermetals
• Xx.com/HobartFM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobart Brothers Company