What Ubilabs does

Ubilabs is a Hamburg-based data and location technology consultancy founded in 2010 that builds custom software on the Google Maps Platform and Google Cloud Platform for enterprise, public-sector, and NGO clients. Its core products span store and dealer locators, checkout optimization with address validation, real-time operational and mobility dashboards, live-tracking visualizations, location scoring for real estate, fire-station coverage planning, and open mobility data platforms (Mobility Data Hub and GTFS Analyzer). Technology is built primarily on Google Maps Platform APIs (Places, Routes, Distance Matrix, Geocoding, Maps JavaScript with WebGL 3D), Google Cloud services including BigQuery, and visualization stacks such as WebGL and Three.js.

The firm operates a project-based, professional-services revenue model with no publicly disclosed pricing tiers or product subscriptions, complemented by emerging productized offerings such as the OmniConnect modular e-commerce suite. GTM is sales-led and direct-to-enterprise, leveraging Certified Google Partner status and Trusted Tester access as primary credibility assets. Customer segments are organized vertically — Retail & E-Commerce, Mobility & Fleet Management, Smart Cities & Municipalities, Travel & Tourism, and Real Estate — with named enterprise clients including Scout24, PUMA, benuta, TechnoAlpin, Feuerwehr Düsseldorf, Red Bull, and ARD, and government/NGO engagements via BMVI (EDDY) and GIZ/TUMI.

Ubilabs is privately held with no disclosed external funding or parent company and a headcount of 11-50 employees. Leadership consists of managing directors Jens Wille and Michael Pletziger and head of development Martin Kleppe. The company has no disclosed subsidiaries, M&A activity, or patents, and its growth is signaled primarily through product launches and research partnerships rather than hiring or capital events.

Name

Ubilabs

Legal name

Ubilabs

Website

https://ubilabs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ubilabs is a Hamburg-based data and location technology consultancy building custom software on Google Maps Platform and Google Cloud for enterprise, public-sector, and NGO clients across retail, real estate, mobility, and smart cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Bespoke software development services for data and location technology solutions. Projects include visualizations, experiences, operational dashboards, live-tracking, and locator apps. Revenue is generated through project-based engagements tailored to client needs.
2. Certified Google Partner Services: Consulting and implementation services around Google Maps and Google Cloud Platform, leveraging partner status for access to exclusive features and support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ubilabs is a Data & Location Technology consultancy that develops custom software solutions on top of Google Maps Platform and Google Cloud for enterprise clients. The firm delivers bespoke map applications, operational dashboards, live-tracking platforms, locator apps, checkout optimization tools, mobility/GTFS analytics platforms, and digital twin visualizations, complemented by Google Cloud and Google Maps consulting as a Certified Google Partner. All solutions are individually engineered to client specifications rather than sold as off-the-shelf products.

Product overview

Ubilabs is a Data & Location Technology consultancy offering a portfolio of custom software solutions centered on Google Maps Platform and Google Cloud. Its core offerings include: (1) Retail & E-Commerce Solutions — Store Locator/Dealer Locator/Product Locator, Checkout Optimization (address validation/autocomplete via React components), and the modular Ubilabs OmniConnect suite; (2) Smart City & Mobility Solutions — Operational/Mobility Dashboards, Live-Tracking platforms, Location Planning for Fire Departments, Mobility Data Hub (open data platform with 1,000+ datasets), GTFS Analyzer, and Urban Digital Twin demos (Moving Hamburg); (3) Real Estate Solutions — Location Scoring and interactive property maps; (4) Custom Software Development — interactive map applications, data visualization, and data engineering. The company operates as a Certified Google Partner with Trusted Tester access and provides Google Cloud consulting. All solutions are custom-built per client requirements rather than off-the-shelf products.

Differentiator

Problem solved

Functional benefit

Brands

• Ubilabs OmniConnect: A modular solution set for E-Commerce companies featuring seamless product search, store locator, and checkout optimization capabilities, designed as a building block system for scalable growth.
• Moving Hamburg

Products and services

• Custom Software Development for Data & Location Technology
• Store Finder & Dealer Locator & Product Locator
• Checkout Optimization
• Location Planning for Fire Departments
• Ubilabs OmniConnect
• Location Scoring
• Operational Dashboards
• Live-Tracking
• Mobility Data Hub
• GTFS Analyzer
• Map Components
• Experiences
• Locator Apps
• Data Visualization
• Data Engineering
• Certified Google Partner Services
• Smart City Solutions
• Connected Urban Twins Visualization Service

Quantifiable outcome

• 60% reduction in address errors
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature7 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner with Premier Partner status in the German-speaking region. Ubilabs has extensive expertise with Google Maps and Google Cloud platforms, serving as Trusted Testers with early access to new features. The partnership enables delivery of maps, cloud, and data visualization solutions to enterprise clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/ubilabs
• LinkedInlinkedin.com/company/ubilabs
• Xx.com/ubilabs
• Facebookfacebook.com/109814302379386

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubilabs