What Plan Canada does

Plan International Canada Inc. (operating as Plan Canada) is a federally registered Canadian charitable organization (CRA Registration 11892 8993 RR0001) and the Canadian affiliate of Plan International, the global children's-rights NGO founded in 1937. Headquartered in Toronto with 101-250 employees, the organization advances children's rights and equality for girls through long-term development programs and emergency humanitarian response across 50+ countries in Africa, Asia, the Americas, the Middle East, and Oceania. Its mission is operationalized through a Program Effectiveness and Quality Unit (PEQU) that employs gender-responsive monitoring and evaluation methodologies, including randomized control trials and participatory appraisal.

The organization's core product portfolio includes: (1) Gifts of Hope, a 50+ SKU e-commerce catalogue of charitable gifts funded by matched-giving partners up to a 12x multiplier, which generated $5.1M from 13,952 Canadian buyers in the most recent reporting year and reached 4.7 million beneficiaries; (2) Child Sponsorship, a monthly recurring donation program with approximately 200,000 Canadian sponsors; (3) Emergency Appeals covering crises in Haiti, Sudan, Gaza, Ukraine, and Venezuela; and (4) flagship advocacy campaigns including "Because I am a Girl," "Girls Belong Here," and "Spread the Net." Digital infrastructure comprises the MyPlan donor portal, a peer-to-peer Fundraiser Portal, and the Youth Hub engagement platform targeting 14-24 year-olds.

Plan Canada's revenue model is a hybrid of subscription recurring giving (child sponsorship, individual monthly donations), transactional gift purchases (Gifts of Hope), corporate partnership contributions (including cause marketing with aligned brands such as Miik), and matched/institutional funding from the Government of Canada, the Global Fund to Fight AIDS/Tuberculosis/Malaria, and other foundations. The organization reports 83 cents of every dollar directed to programs for children worldwide, is accredited under Imagine Canada's Standards Program, and is PCI DSS compliant. In 2025, Plan Canada reported reaching 15.8 million people (7.9 million children, 4.1 million girls), described as its largest impact to date.

Name

Plan Canada

Legal name

Plan International Canada Inc.

Website

https://plancanada.ca

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Plan International Canada is the Canadian arm of the global Plan International NGO, headquartered in Toronto. It raises funds from individual Canadians, corporate partners, and government/institutional matching donors to advance children's rights and gender equality in 50+ countries through child sponsorship, a charitable gift catalogue, and humanitarian appeals.

Ownership category

akta.pro rank

Product category

International Development and Humanitarian Aid

NAICS

Grantmaking and Giving Services (81321), Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

International Affairs (9721)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

International Development & Donor-Funded Education Programs (EDADALAB), Program & Project Implementation (TA Delivery) (BPADAEAA), International & Global Public Health Aid Administration (Government Donors) (HLAJALAO), Global Emergency Support & Risk Response for International Students (crisis response, reporting, liaison) (EDALANAJ)

Keywords

• International development programs
• Child sponsorship programs
• Humanitarian aid
• Girls rights advocacy
• Charitable giving programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual Canadian donors supporting various programs including emergency appeals, general giving, and specific campaigns like Because I am a Girl. Tax receipts issued for donations over $25.
2. Child Sponsorship: Monthly sponsorship program connecting Canadian sponsors with children and communities worldwide, providing ongoing support for education, health, and community development.
3. Gifts of Hope Catalogue Sales: Sale of charitable gift items (over 50 gift options) that fund specific community projects. Gifts range from under $25 to thousands, with many matched by government, foundation, or organizational partners up to 12 times.
4. Corporate Partnerships: Corporate giving programs including leadership giving, Equality Collective, and cause marketing partnerships with brands like Miik.
5. Matched/Govt Funding: Government of Canada, Global Fund to Fight AIDS, Tuberculosis and Malaria, and other institutional donors provide matching funds that multiply individual donations, sometimes up to 12 times.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Plan International Canada is a registered Canadian charity that raises funds to advance children's rights and equality for girls globally. It sells a catalogue of charitable Gifts of Hope, operates a monthly Child Sponsorship program, and runs emergency appeals and advocacy campaigns, channeling donations into community programs across more than 50 countries.

Product overview

Plan International Canada operates as a charitable organization offering a portfolio of donation-based products and programs centered on children's rights and equality for girls. The core offering is the Gifts of Hope catalog (50+ charitable gift products organized into categories including Livelihood, Education, Empower Girls, Health & Nutrition, Humanitarian Aid, Most Needed, Matched Gifts, and Bundled Gifts), complemented by Child Sponsorship for individual child support, Emergency Appeals for crisis response, and several advocacy campaigns including Because I am a Girl, Girls Belong Here, International Day of the Girl, International Women's Day, and Change the Birth Story. Digital engagement platforms include the Youth Hub for youth empowerment and MyPlan donor portal for account management. Most Gifts of Hope products are matched by government, foundation, or organizational partners, multiplying donor impact up to 12 times.

Differentiator

Problem solved

Functional benefit

Brands

• Because I am a Girl: A campaign and initiative focused on advancing girls' rights and equality, trademarked by Plan International Canada Inc.
• Spread the Net
• Gifts of Hope
• Youth Hub

Products and services

• Gifts of Hope An online charitable gift catalogue with over 50 donation options across categories such as Livelihood, Education, Empower Girls, Health & Nutrition, Humanitarian Aid, and Bundled Gifts; gifts are matched up to 12 times by partners. Available to Canadian individual donors.
• Child Sponsorship Monthly recurring sponsorship program that connects Canadian sponsors with individual children and communities worldwide, supporting access to education, healthcare, safety, and other essential rights.
• Youth Hub Online engagement platform for Canadian youth aged 14-24 featuring account management, newsletter subscriptions, and youth-focused content for global citizenship and leadership development.
• Fundraiser Portal Peer-to-peer fundraising platform that enables supporters to create and manage personal fundraising campaigns including Do Good Dinner fundraisers and door-to-door fundraising.
• Children in Crisis Response Fund Emergency response donation fund providing flexible funding to support children affected by humanitarian conflicts in Haiti, Sudan, Gaza, and other crisis areas; donations are matched.

Quantifiable outcome

• 15.8 million people reached in 2025, including 7.9 million children (4.1 million girls) - largest impact ever
• +6 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MiikcoreGTM or Marketing Partner · 9 March 2026Miik, a woman-owned sustainable fashion brand based in Toronto, announced a $75,000 partnership with Plan International Canada to support the Women and Girls' Economic Empowerment Fund over three years. The initiative aims to empower over 100,000 women and girls across six countries through education, vocational training, skill development, entrepreneurship support, and job opportunities.
• Canadian and International Universities and Research InstitutesminorStrategic or Co-development PartnerPartnerships with academic institutions to address gaps in data and global evidence, support solutions-oriented research, and improve measurement, monitoring, and dissemination of findings.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Right to Play Canada: Toronto-headquartered international NGO using sport and play to educate and empower children in developing countries. Comparable in Canadian-domiciled international child-focused programs and corporate partnership model.
• Save the Children Canada: Canadian entity of Save the Children, focused on children's rights, emergency response, and development programs globally. Directly comparable in mandate, sponsorship offerings, and emergency appeals.
• World Vision Canada: One of Canada's largest child-focused international NGOs, operating child sponsorship, Gift catalogue, and community development programs in dozens of countries — directly comparable to Plan Canada's sponsorship and Gifts of Hope model.
• Compassion Canada: Canadian arm of Compassion International, operating a child sponsorship model in dozens of developing countries — directly comparable in donor proposition, recurring-revenue model, and Christian-affiliated positioning.
• UNICEF Canada: Canadian arm of UNICEF, the UN children's agency. Directly comparable as a Canadian-domiciled charity raising funds domestically to deliver child-focused international development and humanitarian programs worldwide.
• War Child Canada: Canadian-registered NGO focused on children affected by war in conflict zones — directly comparable on child-rights mandate, emergency appeals (overlap in Sudan, Gaza), and Canadian donor base.
• CARE Canada: Canadian branch of CARE International, focused on women's and girls' empowerment, humanitarian response, and international development — strong overlap with Plan Canada's gender-equality focus and donor base.
• SOS Children's Villages Canada: Canadian affiliate of SOS Children's Villages International, providing alternative care and family strengthening for children — comparable Canadian-domiciled INGO with sponsorship-style recurring giving.

Broad incumbents

• Canadian Red Cross: Large established Canadian humanitarian organization with international disaster response and development programming. Broader mandate than Plan Canada but competes for the same emergency-appeal donor dollar in Canada.

Regional players

• UNICEF USA: U.S. counterpart to UNICEF Canada. Functionally comparable in model (national fundraising arm for a global child-rights agency) but operates in a different geography and does not directly compete in Canadian donor market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlanCanada
• YouTubeyoutube.com/user/plancanadavideos
• Facebookfacebook.com/PlanCanada
• LinkedInlinkedin.com/company/plan-canada
• Instagraminstagram.com/plancanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan Canada