What MarkAny does

MarkAny Co., Ltd., founded in 1999 and headquartered in Seoul, South Korea, is a private enterprise data-security vendor with a 101–250 employee headcount and a customer base of more than 3,500 organizations globally. The company's core technology platforms cover document DRM (Document SAFER), invisible content watermarking (Content SAFER / SaForus, protected by 150+ patents), mobile device management (Mobile SAFER 3.0, CC EAL2 certified), AI-driven CCTV monitoring (MarkAny Smart EYE), blockchain-based credentialing (AnyBlock / AnyBlockDID via the MarkAnyChainverse subsidiary), and endpoint DLP plus secure USB (SafePC Enterprise and Safe USB Plus, added through the 2024 acquisition of Setopia's security business unit). Pricing models span perpetual licenses for enterprise DRM/DLP and a 2024 SaaS subscription offering, Secualign, targeted at SMEs.

MarkAny generates revenue through direct enterprise licensing and channel partners across government, financial services, manufacturing, and national defense. The company reports penetration of 70% of Korean government institutions for document antiforgery, 85% of domestic certificate-issuing institutions for forgery prevention, 600+ clients on MarkAny DRM, and ongoing deployments with national security agencies including the Korean National Police Agency. Internationally, MarkAny has begun channel-led expansion into Indonesia and participated in AWS re:Invent 2024 in Las Vegas, with SaForus and Secualign positioned for hyperscaler-delivered distribution.

The operating model is built on a deep certification and patent stack — including CC EAL2, NIS Security Function Certificate, GS Certification, Korea's first private-sector AI Reliability Certification, and Hollywood-studio-grade watermarking approval — which functions as a procurement gate in regulated buyers. AI capability is concentrated in the Smart EYE video-analytics product, with disclosed 95.92% accuracy, 16 person categories, 70 attributes, and a 2M-scenario training corpus supporting a proprietary re-identification model. Recent strategic emphasis has been on three vectors: broadening the product surface via 2024 acquisition (Setopia DLP/USB) and product launches (Secualign SaaS, AI Video Search), opening non-Korean markets via Indonesia channel partnerships and AWS, and converting license revenue to recurring subscription via Secualign.

Name

MarkAny

Legal name

MarkAny Co., Ltd.

Website

https://markany.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

MarkAny is a Seoul-based enterprise data-security vendor founded in 1999 that sells DRM, invisible watermarking, mobile device management, AI video analytics, blockchain credentials, and endpoint DLP to 3,500+ customers across Korean government, financial services, manufacturing, and national defense, with growing channel-led international expansion.

Ownership category

akta.pro rank

Product category

Enterprise Security Software

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Finance Services (6199)

akta.pro primary industry

Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI)

akta.pro secondary industries

Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum) (FSAPAIAA), Identity, Credentials & Permissioning for Enterprises (DID/VC, access control, attestations) (FSAPAIAG), Anti-Piracy Operations & Takedown Services (Monitoring, Enforcement) (MPAHALAM), Transfer Agent, Cap Table & Token Lifecycle Management (registrar, corporate actions, burns/mints) (FSAPAIAF)

Keywords

• Digital rights management
• Data loss prevention
• Content security software
• Document protection
• Enterprise security

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Security Solutions (DRM, DLP): MarkAny generates revenue through the sale of enterprise security solutions including DRM, DLP, document security, and mobile security solutions. Solutions are provided to government agencies, financial institutions, and corporate clients across Korea and internationally.
2. SaaS Subscription (SaForus): MarkAny offers SaForus invisible watermarking as a subscription-based SaaS and API model, making forensic watermarking accessible and affordable for content providers.
3. Consulting and Implementation Services: The company provides customized solutions with friendly consulting, including specialized information security consultants for financial, manufacturing, and public sectors. Offers free consulting related to corporate information security.
4. SafePC Enterprise DLP Solution: Acquired Setopia's DLP and Secure USB businesses (SafePC Enterprise, Safe USB Plus) and generates revenue from these endpoint-based security solutions, including both online and offline security features.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MarkAny is a South Korean cybersecurity software company founded in 1999 that develops and sells digital rights management (DRM), data loss prevention (DLP), watermarking, AI-based video analytics, blockchain-based integrity solutions, and mobile security products. Its offerings are aimed at enterprises and public-sector organizations that need to protect digital content, sensitive documents, and media assets from leakage, unauthorized reproduction, and tampering.

Product overview

MarkAny offers a comprehensive portfolio of information security solutions spanning document security (DRM), data loss prevention (DLP), mobile security, AI video analytics, forensic watermarking, and blockchain technology. The core product lines include Document SAFER for enterprise document encryption, Content SAFER/ SaForus for invisible watermarking, MarkAny DRM for digital rights management, and SafePC Enterprise for endpoint DLP. The company has expanded through acquisitions (Setopia's DLP and Secure USB businesses) and developed AI-powered solutions including the AI Video Search system for CCTV analytics and Intelligent Selective Monitoring for missing persons detection. The Secualign platform provides an all-in-one cloud-based security option for SMEs, while PRIVACY SAFER addresses personal data protection. Solutions target government agencies, financial institutions, manufacturing, and enterprises across Korea and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• SaForus: Invisible watermarking technology solution for content security and leak tracking
• SecuAlign
• AnyBlock
• SafePC Enterprise
• Safe USB Plus
• Privacy SecuReady
• Mobile SAFER
• MarkAny Smart EYE
• Document SAFER
• Content SAFER
• PRIVACY SAFER
• Aegis SAFER
• AnyBlockDID

Products and services

• MarkAny DRM (Digital Rights Management) Enterprise DRM software that controls access to, distribution of, and usage rights for digital documents, e-books, video, and other content. Used by publishers, media companies, financial institutions, and government agencies to prevent unauthorized copying and redistribution.
• MarkAny DLP (Data Loss Prevention) Endpoint and network data loss prevention software that monitors, controls, and blocks the transfer of sensitive corporate data across email, USB, cloud, and web channels. Targeted at enterprise security and compliance teams.
• MarkAny Watermarking Solutions Digital and visible/invisible watermarking solutions for documents, images, and video content used to deter leakage, trace the source of leaks, and protect intellectual property in publishing and media workflows.
• MarkAny AI Video Analytics

Quantifiable outcome

• CCTV analysis performance: One hour of footage from 100 FHD cameras analyzed in under 9 minutes
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• INARTS (PT. Inti Artistika Solusitama)coreChannel Partner/ Reseller/ DistributorIndonesian partner co-hosting security seminars with MarkAny for market expansion. Part of strategic initiative to strengthen presence in Asian security market through local partnership.
• Perdana Consulting (PT Konsulindo Informatika Perdana)coreChannel Partner/ Reseller/ DistributorIndonesian partner for joint seminars and sales activities for IRM and DLP solutions. Collaborates on regular online and offline seminars to strengthen market position.
• Apot PlatformsminorGTM or Marketing PartnerMarkAny Learning Partner for SaForus invisible watermarking API integration. Receives discounts on API and web service integrations for real-asset-based blockchain transaction platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationMarkAny showcased SaForus at AWS Industry Week 2024 and participated in AWS re:Invent 2024 at NIPA Korean Pavilion. SaForus offered through subscription-based SaaS model on AWS cloud.
• SetopiacoreOthersMarkAny acquired Setopia's DLP and Secure USB businesses including 'SafePC Enterprise' and 'Safe USB Plus' along with development and sales personnel to expand into DLP and secure USB markets.
• SaForuscoreTechnology or IntegrationSaForus is MarkAny's invisible watermarking solution for content protection, offered as SaaS and API. The company collaborates with content providers through MarkAny Learning Partners program.
• MarkAnyChainversecoreStrategic or Co-development PartnerSubsidiary company specializing in blockchain technology. Executed over 30 projects in public and private sectors. Products include AnyBlock v2.0 and AnyBlockDID v1.0 with GS1 certification.
• National IT Industry Promotion Agency (NIPA)coreGTM or Marketing PartnerMarkAny participates in NIPA-organized Korean Pavilion at international events like AWS re:Invent for global market exposure and partnership building.
• Korea Sports & Olympic CommitteeminorStrategic or Co-development PartnerCollaborated to issue Open Badges for athlete qualifications, used in conjunction with Korea Human Resources Development Service's wallet.
• National Police Agency (South Korea)coreStrategic or Co-development PartnerJoint participant in 'AI Convergence for National Safety Assurance and Rapid Response Support' project for AI-based rapid search infrastructure for missing persons using municipal CCTV systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digimarc: US-listed provider of digital watermarking and product authentication technology; competes with MarkAny's SaForus/Content SAFER invisible watermarking in media, packaging, and content protection.
• SoftCamp: Korean endpoint DLP and document security vendor serving enterprises and public institutions; competes directly with MarkAny's SafePC Enterprise and DRM offerings in the Korean market.
• Fasoo: Korean enterprise DRM and data security vendor offering document encryption, DLP, and content protection solutions to enterprises and government agencies; the closest direct competitor to MarkAny's Document SAFER and DRM lines in Korea.
• Irdeto: Global cybersecurity and content protection company providing DRM, watermarking, and anti-piracy for OTT, gaming, and connected industries; comparable to MarkAny's SaForus and DRM offerings in content security.
• Verimatrix: Global application and content security vendor offering multi-DRM, anti-piracy, and watermarking solutions; a direct global peer for MarkAny's DRM and content protection portfolio serving media and entertainment customers.
• PallyCon (INKA Entworks): Multi-DRM and content protection service from INKA Entworks; directly comparable to MarkAny's DRM and SaForus watermarking offerings for OTT and digital content providers.
• INKA Entworks: Korean DRM and mobile application security provider (DocuGuard, AppGuard) competing with MarkAny's Document SAFER and Mobile SAFER in enterprise and government document/content protection.

Emerging players

• Sasa Software: Vendor of CDR-based content security and DLP solutions used by government and defense agencies; comparable to MarkAny's government-grade document and content security offerings.
• Votiro: Specialized data security vendor offering content-borne threat protection and DLP; comparable to MarkAny's DLP and document security lines but with a narrower, emerging-player focus.

Broad incumbents

• NexGuard (Synamedia): Synamedia's NexGuard forensic watermarking is a global incumbent in content security and watermarking; directly comparable to MarkAny's SaForus in Hollywood-grade forensic watermarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/markanypr
• LinkedInlinkedin.com/company/markany-middle-east

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarkAny