Methods+Mastery
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Methods+Mastery does
Methods+Mastery is a specialty data-driven marketing and analytics agency launched in 2018 as a dedicated unit within the FleishmanHillard global communications network. Headquartered in San Francisco and operating across nine global hubs (Boston, Dallas, Dublin, London, Los Angeles, New York, San Francisco, Tokyo, and Washington D.C.), the firm serves enterprise brands and select nonprofits with services spanning intelligence, planning and strategy, creative, communications, and social marketing. The agency was selected as agency of record for Blue Diamond Growers following a competitive RFP, and additional case studies include influencer activation for the Biden 2020 campaign, linguistic analysis for the UK charity Glitch, and social/content strategy for veteran mental health nonprofit The Overwatch Project.
The agency's core technical capability combines social conversation listening across Instagram, Facebook, TikTok, and Tumblr with ethnographic research techniques and search data analysis to surface audience themes, linguistic patterns, and influencer attributes not retrievable through standard platform APIs. It also publishes proprietary research IP — including reports on Gen Alpha and fandoms — distributed through a bi-weekly LinkedIn newsletter called Alt Text, and has received industry recognitions from AMEC, CMA, ICCO, Innovation Sabre, and the Shorty Awards.
Methods+Mastery monetizes through professional services engagements with custom retainer and project-based fee structures, selling directly to enterprise clients via RFP processes and relationship-based business development. The firm is a wholly-owned subsidiary of FleishmanHillard, incorporated as Methods+Mastery LLC in the United States, and operates without independent venture or private equity backing. Its GTM motion is enterprise field sales supported by thought-leadership content marketing, and its pricing is custom-quoted rather than publicly disclosed.
Methods+Mastery firmographics
Firmographics- Name
- Methods+Mastery
- Legal name
- Methods+Mastery LLC
- Website
- https://methodsandmastery.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Methods+Mastery industry classification
Industry- Product category
- Marketing and Communications Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Organization, Operating Model & Capability Building (MPAAAFAG)
Keywords
Where Methods+Mastery is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Methods+Mastery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agency services (marketing and corporate communications): Methods+Mastery provides data-driven marketing services including strategic communications, analytics, creative, social marketing, and earned media services to enterprise clients on a contractual basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Methods+Mastery product offering
Product offeringCore offering
Methods+Mastery is a specialty marketing and analytics agency within the FleishmanHillard global network that delivers data-driven marketing services to enterprise clients. The agency provides integrated capabilities across five service pillars: Intelligence (custom analytics and research), Planning and Strategy (cultural trend identification), Creative (branding, illustration, copywriting), Comms (earned media and reputation management), and Social Marketing (influencer marketing and community management).
Product overview
Methods+Mastery is a specialty marketing and analytics agency within the FleishmanHillard group, offering a portfolio of integrated services rather than a standalone software product. The agency provides data-driven marketing through five interconnected service pillars: Intelligence (advanced analytics and custom research), Planning and Strategy (cultural trends and strategy development), Creative (branding, copywriting, and content production), Communications (earned media and reputation management), and Social Marketing (social media campaigns and influencer marketing). The agency also publishes proprietary research reports including the Gen Alpha Report and Fandom insights, distributed via their Alt Text LinkedIn newsletter, which support their service offerings with audience insights and cultural trend analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Intelligence Services Advanced analytics, data science, business intelligence, and custom research services that build tailored analytics solutions based on client audiences, objectives, and goals. Offered to enterprise brands seeking data-driven marketing insights.
- Planning and Strategy Services Audience, platform, and cultural analysis to develop the right strategy for clients, including cultural trend identification, insight development, and strategy development.
- Creative Services Full-service creative studio delivering branding, illustration, photography, animation, copywriting, editing, and editorial vision with deep platform and audience knowledge.
- Communications Services Earned media, launch and execution strategy, issues and reputation management, narrative development, messaging, and experiential moments development for enterprise clients.
- Social Marketing Services Social media strategy and campaigns, channel strategy and content development, community management, and influencer marketing services that focus on audience-relevant experiences across platforms.
- Decoding Gen Alpha Report Proprietary research report providing insights into Gen Alpha audience behavior, preferences, and digital engagement patterns for brands targeting this demographic.
- Decoding the Secret Language of Fandoms Report Proprietary research report analyzing digital fandoms, their behaviors, engagement patterns, and cultural influence for brands seeking to engage enthusiast communities.
- Alt Text Newsletter LinkedIn newsletter delivering thought leadership content on social media trends, digital culture, and marketing insights from Methods+Mastery's research team.
Quantifiable outcome
- 2.1M+ engagements and 300M+ impressions from influencer campaign
- +4 more outcomes
Companies that use Methods+Mastery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Methods+Mastery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Methods+Mastery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Blue Diamond GrowerscoreBlue Diamond Growers, the world's largest almond cooperative headquartered in Sacramento, California, selected Methods+Mastery as its new agency of record for marketing and corporate communications. The agency was chosen following a two-month competitive RFP process aimed at finding a strategic communications partner to reinvigorate almondmilk's cultural relevance among modern consumers.
- GlitchminorUK-based charity Glitch partnered with Methods+Mastery on a pro bono basis to help them consistently connect with victims and supporters of online abuse. The agency conducted linguistic analysis to understand how people really talk about online abuse and its effects.
- The Overwatch ProjectminorThe Overwatch Project partnered with Methods+Mastery to develop social and content strategy for their campaign aimed at preventing use of firearms during a crisis and encouraging vet-to-vet support. The agency conducted deep research into the veteran community and provided messaging recommendations.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Methods+Mastery competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Methods+Mastery social profiles
Digital presenceMethods+Mastery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Methods+Mastery leadership team
Management profileNumber of profiles
Profiles10 records
Methods+Mastery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Methods+Mastery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Methods+Mastery
What does Methods+Mastery do?
Methods+Mastery is a specialty marketing and analytics agency within the FleishmanHillard global network that delivers data-driven marketing services to enterprise clients. The agency provides integrated capabilities across five service pillars: Intelligence (custom analytics and research), Planning and Strategy (cultural trend identification), Creative (branding, illustration, copywriting), Comms (earned media and reputation management), and Social Marketing (influencer marketing and community management).
Is Methods+Mastery a public or private company?
Methods+Mastery is a private company. It is classified as corporate owned and is currently operating.
When was Methods+Mastery founded?
Methods+Mastery was founded in 2018. It employs 11 to 50 people.
Where is Methods+Mastery based?
Methods+Mastery is headquartered in San Francisco, United States, in the North America region.
How does Methods+Mastery make money?
One revenue line is on record: agency services (marketing and corporate communications).
Does Methods+Mastery have an API?
No public API is recorded for Methods+Mastery.
What industry is Methods+Mastery in?
Methods+Mastery's product category is Marketing and Communications Services. Its primary akta.pro industry code is MPAAAFAG, Marketing Organization, Operating Model & Capability Building. Its NAICS code is 541810 and its SIC code is 7311.