What MurLarkey Distilled Spirits does

MurLarkey Distilled Spirits, LLC is a privately held craft distillery founded in 2014 in Bristow/Manassas, Virginia, by second-generation Irish-American cousins Tom Murray (CEO), Mike Larkin, and Jim Larkin, with Ian Purcell listed as Co-Founder/Vice President of Business Development. The company operates a single production facility at 9861 Discovery Blvd., Manassas, VA, anchored by a 500-gallon hybrid pot-reflux column still, a non-climate-controlled metal rickhouse, and a tasting-room retail store (Boozetique). Production is led by Master Distiller and Mixologist George "Papi" Zwetkow and Head Distiller Kevin Szady, with the portfolio spanning bourbon (Birthright Distiller's Select and Bottled in Bond), whiskey (Heritage, Smokehouse, Brutality, Justice), flavored whiskeys (Cincerity, Three Tea, Coffee, Lemon, Cocoa, Banana, Orange, Honey), vodka (Divine Clarity, Salsa Borracha), gin (Imagination/ImaGINation), ready-to-serve cocktails, Papi's Old Fashioned Elixir, and pre-packaged cocktail kits. Distinctive technical features include 16x distillation of vodka through a 25-foot reflux column, popcorn filtration of the Brutality series, a 12-botanical gin blend, natural curing for Smokehouse Whiskey, and 10% apple-and-cherry-wood-smoked malted barley in Birthright Bourbon.

The business runs four distinct revenue streams: (1) one-time DTC sales of spirits through the Boozetique and bifurcated Virginia and Nationwide Shopify storefronts; (2) wholesale distribution via Virginia ABC stores, Virginia on-premise bars and restaurants, and DC and Maryland retail and on-premise accounts; (3) the Bootleg Boys VIP Club, a Virginia-restricted, auto-renewing quarterly subscription with three tiers priced $199, $399, and $799 offering exclusive bottles, quarterly tastings with the distillers, mixology dinners, barrel picks, and concierge perks; and (4) experiential revenue from tastings, distillery tours, cocktail classes, the 'Distiller for a Day' experience, and a private barrel selection program. Marketing is content-led (Heads Hearts & Tales, cocktail recipes) and amplified by 40+ international awards, Travel + Leisure's #4 of '25 Best Distilleries in the U.S.', and four consecutive years as Best Distillery in Northern Virginia per Virginia Living. The company holds Virginia's Finest and ADI certified craft distillery designations and is gluten-free certified across its premium spirits line.

Forward positioning centers on a 2026 partnership with HMSHost (Avolta AG) to open the flagship 'MurLarkey Flights & Bites' hospitality concept at Washington Dulles International Airport's new Concourse E under a 10-year contract, alongside a 42-job Northern Virginia expansion. Current employee count is 11-50, with active hiring for Retail Experience Specialist/Customer Experience Specialist and Spirits Specialist roles. No external funding rounds, M&A, or parent-company relationships have been disclosed.

Name

MurLarkey Distilled Spirits

Legal name

MurLarkey Distilled Spirits, LLC

Website

https://murlarkey.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MurLarkey Distilled Spirits is a Virginia-based craft distillery producing award-winning bourbon, whiskey, vodka, gin, and flavored spirits at its Manassas facility, serving consumers through on-site hospitality, Bootleg Boys VIP subscriptions, online stores, and wholesale across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distilled spirits
• Small batch bourbon
• Artisan whiskey
• Flavored whiskey
• Distillery tasting room

Headquarters

HQ city

Bristow

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Product Sales: Direct retail sales of award-winning craft spirits including bourbon, whiskey, vodka, gin, and flavored spirits through distillery store and online. One-time purchase model for individual bottles.
2. Bootleg Boys VIP Club Subscription: Quarterly subscription program with three tiers ($199-$799/quarter) offering exclusive bottles, tasting events, merchandise discounts, and experiential benefits. Auto-renewing subscription model targeting Virginia whiskey enthusiasts.
3. Experiences and Tastings: Revenue from tasting room experiences, distillery tours, private events, cocktail classes, and 'Distiller for a Day' experiences at the Manassas location.
4. Private Barrel Program: Collaborative barrel selection experience for affinity groups, associations, charitable organizations, and bourbon enthusiasts to select custom barrels with bottling, labeling, and signing services.
5. Cocktail Kit Sales: Pre-packaged cocktail kits (Smoked Old Fashioned Kit, Heritage Old Fashioned Kit, Divine Martini Kit, etc.) bundling spirits with mixers and garnishes for at-home cocktail preparation.
6. Mixer/Elixir Sales: Sales of Papi's Old Fashioned Elixir, a proprietary blend mixer sold separately for at-home cocktail preparation.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

MurLarkey Distilled Spirits is a Virginia-based craft distillery that manufactures, sells, and serves a portfolio of small-batch, all-natural, certified gluten-free spirits including bourbon, flavored and traditional whiskeys, vodka, and gin, alongside ready-to-serve cocktails, cocktail kits, and proprietary mixers. The company operates a distillery-anchored tasting room (the Boozetique) in Manassas, VA, runs tasting experiences and private events, distributes through Virginia ABC and on-premise accounts in VA/DC/MD, and sells directly to consumers via two online storefronts and a Virginia-only VIP subscription membership (Bootleg Boys Club).

Product overview

MurLarkey Distilled Spirits is a Virginia-based craft distillery offering a portfolio of award-winning spirits across multiple categories: traditional bourbons (Birthright line with Distiller's Select and Bottled in Bond variants), flavored whiskeys (Cincerity/Cinnamon, Coffee, Three Tea, Lemon, Cocoa, Banana, Orange, Honey), vodkas (Divine Clarity, Salsa Borracha), gin (Imagination/ImaGINation), ready-to-serve cocktails (Perfect Old Fashioned, Smoked Old Fashioned), cocktail kits/mixers, and Papi's Old Fashioned Elixir. The company operates the Bootleg Boys VIP Club subscription membership program for Virginia residents and sells through both its Virginia store and nationwide online shop. Key differentiators include 100% Farm-to-Flask sourcing from Virginia, all-natural and certified gluten-free products, non-chill filtration on select expressions, and use of a 500-gallon hybrid pot-reflux column still. All spirits are crafted in small batches at the Bristow, VA facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Divine Clarity Vodka 100% pure Virginia corn vodka, all-natural and certified gluten-free. Distilled 16 times through a 25-foot reflux column still, then polished over activated carbon and charcoal filtered. 2x International Gold Medal Winner. Sold at $22.99 (sale) / $25.99 regular.
• Salsa Borracha Vodka Premium corn vodka distilled and infused using a proprietary technique and blend of 15 all-natural botanicals, fresh garden vegetables and spices. 2022 ADI International Spirits Competition Gold Medal Winner. Sold at $24.99 (sale) / $29.99 regular.
• Imagination Gin (ImaGINation) New western-style gin distilled using a proprietary blend of 12 all-natural botanicals including Sichuan Peppercorn, Angelica Root, fresh Lavender, Grains of Paradise, fresh cut Celery, Lemongrass, and Juniper. International Gold Medal Winner. Certified gluten-free. Sold at $34.99.
• Birthright Bourbon Distiller's Select True single barrel craft bourbon, non-chill filtered. Aged 4 years 11 months, bottled at barrel proof of 107. Mash bill: 70% corn, 20% rye, 10% Apple and Cherry wood smoked malted barley. Aged in non-climate controlled metal rickhouse. Curated by Master Distiller George 'Papi' Zwetkow and Kevin Szady. Sold at $89.99.
• Birthright Bourbon BIB (Bottled in Bond) True small-batch craft bourbon comprised of 5 barrels. Barrel entry proof 110, exit proof 103.9, bottle proof 100 (50% ABV). Aged in non-climate controlled metal rickhouse for over 4 years. Sold at $69.99.
• Birthright Bourbon Distiller's Select 4+ Yr. Ultra-small batch, non-chill filtered, barrel proof craft bourbon aged in a non-climate controlled metal rickhouse for 5 years, curated by Master Distiller George 'Papi' Zwetkow and Kevin Szady.
• Smokehouse Whiskey International Gold Medal Winner. Naturally cured whiskey developed using a proprietary natural curing and aging technique with a smoked BBQ nose and silky smooth taste. Sold at $54.99.
• Heritage Barrel Aged Whiskey Wine cask finished, non-chill filtered spirit starting with all-natural mash bill of premium Virginia farm fresh corn, rye, and barley. 100 proof 'Old Country' whiskey honoring Irish ancestry. Best of Category winner. Sold at $49.99.
• Brutality Whiskey Cask #31 4.5-year-old bourbon with 10 gallons filtered through air popped Virginia popcorn. 'Papi Corn' expression paying homage to original cask #9 release. Single barrel craft bourbon. Sold at $79.99.
• Three Tea Whiskey Double Gold and Best of Category winner. Starts with award-winning Justice White Whiskey, gently poured over a proprietary blend of Darjeeling, Earl Grey, and Black Teas and left to infuse in white oak barrel. Certified gluten-free. Sold at $29.99.
• Cincerity Whiskey (formerly Cinnamon Whiskey) Cinnamon whiskey formerly labeled as Cinnamon Whiskey. Crafted by gently pouring whiskey over highest quality all-natural cinnamon sticks and infused in white oak barrel. Sold at $29.99.
• Coffee Whiskey Combines Justice White whiskey and slow roasted coffee beans in white oak barrel, cold-brewed in barrel until peak infusion. Best of Category winner.
• Lemon Whiskey Handcrafted with award-winning Justice White Whiskey poured over all-natural lemon and left to infuse in white oak barrel. Made from proprietary blend of locally sourced Virginia corn and barley. Certified gluten-free. Formerly known as Clemoncy.
• Cocoa Whiskey Award-winning white whiskey poured over a barrel full of all-natural cacao nibs and left to infuse, combining chocolate and whiskey notes.
• Banana Whiskey All-natural bananas introduced to whiskey in white oak barrel and left to infuse until rich with MurLarkey flavor; can be enjoyed as aperitif, on rocks, or in cocktails.
• Orange Whiskey Handcrafted by pouring award-winning Justice White Whiskey over premium all-natural orange and vanilla sticks, left to coalesce and infuse in white oak barrel. Certified gluten-free.
• Honey Whiskey Available only twice a year (Spring and Fall). Award-winning Justice White Whiskey poured over gallons of pure hand-harvested locally cultivated honey from Papi's bee hives and left to infuse in white oak barrel. Sold at $39.99.
• Papi's Old Fashioned Elixir - ORIGINAL Proprietary blend of hand-made turbinado sugar syrup, Amarena cherry juice, and Baldies Bitters. Perfectly balanced Old Fashioned mix in a 375ml bottle, making 25 cocktails per bottle. Sold at $18.00.
• Bootleg Boys VIP Club Virginia-only premium spirits membership with three tiers: Apprentice ($199/quarter), Distiller ($399/quarter), and Master Distiller ($799/quarter). Includes exclusive bottles, quarterly tastings, priority event access, merchandise discounts, and experiential perks like annual barrel pick events and Founder's Dinner invitations.
• MurLarkey Perfect Old Fashioned - Ready To Serve 60 Proof ready-to-serve Old Fashioned crafted with award-winning Heritage Whiskey and Papi's house-made cocktail Elixir. Notes of smooth oak, turbinado sugar, cherry, and warm spice. 375ml contains four 3oz cocktails.
• MurLarkey Smoked Old Fashioned - Ready To Serve 60 Proof smoked Old Fashioned crafted with Gold Medal Smokehouse Whiskey and Papi's house-made cocktail Elixir. Layered notes of charred oak, dark cherry, and bright citrus. 375ml contains four 3oz cocktails.
• Smoked Old Fashioned Kit Cocktail kit bundling Smokehouse Whiskey (750ml), Papi's Elixir Smoked Syrup, Amarena cocktail Cherries, and Dehydrated Orange Garnish for smoky at-home cocktail crafting. Sold at $84.95 (sale from $93.95).
• Heritage Old Fashioned Kit Cocktail kit bundling Heritage Whiskey (750ml) and Papi's Elixir Old Fashioned Syrup for a rich, smooth whiskey Old Fashioned balanced with sweet cherry and citrus warmth. Sold at $79.95.
• Use Your ImaGINation Kit Cocktail kit bundling ImaGINation Gin (750ml), Woodstove Blueberry Lavender Mixer, and Woodstove Blueberry Paloma Mixer for a bright, aromatic gin experience. Sold at $64.95 (sale from $74.99).
• Borracha Bloody & Senorita Kit Cocktail kit bundling Salsa Borracha Vodka (750ml), Woodstove Spicy Pineapple Mixer, Jack Ruby Bloody Mary Mix, and Dehydrated Lime Garnish for a bold, savory, tropical cocktail experience. Sold at $54.99 (sale from $65.99).
• Divinely Delicious Kit Cocktail kit bundling Divine Clarity Vodka (750ml), Woodstove Strawberry Mixer, Woodstove Blueberry Mixer, and Dehydrated Lemon Garnish for a bright, fruity, and effortlessly drinkable cocktail experience. Sold at $54.95 (sale from $65.99).
• Divine Martini Kit Cocktail kit bundling Divine Clarity Vodka (750ml), Jack Ruby Vermouth Olives, and Jack Ruby Olive Brine for an elegant and clean at-home martini experience. Sold at $49.95 (sale from $58.99).
• Distillery Experiences and Tastings On-site experiences at the Manassas distillery including tastings, distillery tours, private events, cocktail classes, and 'Distiller for a Day' programs held Friday-Saturday 1-8 and Sunday 1-6.
• Private Barrel Program Collaborative barrel selection experience for affinity groups, associations, charitable organizations, and bourbon enthusiasts to select custom barrels with bottling, labeling, and signing services led by Head Distiller Kevin Szady.

Quantifiable outcome

• 40+ international medals across 6 unique spirit categories (Vodka, Bourbon, Gin, Craft Whiskey, Flavored Whiskey, Flavored Vodka)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HMSHost (Avolta AG)coreStrategic or Co-development Partner · 1 January 2025MurLarkey has partnered with HMSHost, part of global hospitality leader Avolta AG (SIX: AVOL), to bring the MurLarkey experience to Washington Dulles International Airport. The flagship 'MurLarkey Flights & Bites' concept will open in 2026 inside Dulles' new world-class Concourse E. This represents a major milestone in brand growth, introducing travelers worldwide to MurLarkey spirits, flavor, and hospitality. HMSHost is a world leader in creating dining for travel venues, awarded a 10-year contract for this concept.

Scale indicators7 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Smooth Ambler Spirits: West Virginia craft distillery best known for bourbon and rye, distributed regionally in the mid-Atlantic. Similar product mix, award-winning craft positioning, and on-premise/wholesale footprint.
• Copper Fox Distillery: Virginia craft distillery specializing in malt whiskey with proprietary smoking and aging techniques. Comparable craft-whiskey positioning, regional distribution, and tasting-room hospitality.
• St. George Spirits: California craft distillery producing whiskey, gin, vodka, absinthe, and liqueurs. Comparable craft spirits breadth, branded awards, and on-premise/DTC distribution.
• Few Spirits: Evanston, Illinois craft distillery producing bourbon, rye, gin, and vodka. Comparable small-batch craft portfolio, tasting room, and DTC/wholesale mix.
• New Riff Distilling: Kentucky craft bourbon and rye distillery. Comparable in craft bourbon/whiskey category focus, award-winning portfolio, and growing on-premise and DTC distribution.
• Tuthilltown Spirits / Hudson Whiskey: New York craft distillery producing bourbon, rye, and other whiskey. Comparable in small-batch craft whiskey positioning and tasting-room-driven brand building.
• Wilderness Trail Distillery: Kentucky craft bourbon distillery co-located with a bourbon-themed hospitality experience. Comparable in small-batch craft whiskey and integrated tasting-room/experiential model.
• Balcones Distilling: Texas-based craft distillery producing award-winning whiskey, vodka, and gin. Comparable in small-batch craftsmanship, multiple spirit categories, and tasting-room hospitality model.
• Catoctin Creek Distilling: Virginia-based craft distillery producing rye whiskey, bourbon, and brandy. Direct comparable in size, geography, and category focus (Virginia craft spirits with tasting room and on-premise distribution).
• Koval Distillery: Chicago-based craft distillery producing whiskey, gin, vodka, and liqueurs with a tasting room. Comparable in craft spirits breadth, urban tasting-room destination, and DTC retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/murlarkey
• Instagraminstagram.com/murlarkey
• Xx.com/murlarkey

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MurLarkey Distilled Spirits