Macphie

What Macphie does

Macphie is a UK-headquartered, family-owned food ingredient manufacturer founded in 1928, generating £73.3 million in turnover for the year ending 31 March 2024 from approximately 280 employees across two Scottish manufacturing sites in Glenbervie (Stonehaven) and Tannochside (Uddingston, Glasgow). The company produces a broad portfolio of baking mixes, sauces, frostings, glazes, dessert and savoury toppings, and plant-based alternatives, marketed under proprietary sub-brands including o.t.t®, 5th Avenue®, Sensation®, Mactop®, ku-li®, GlenGlaze® and Softie®.

The business operates a B2B ingredient supply model selling to foodservice operators, bakeries, and food manufacturers through a direct field sales force and a network of regional customer centres (Midlands UK since 2025; Dubai since October 2025), with distribution partnerships handling international reach (notably a ~30-year partnership with Modern Bakery in the UAE). Revenue is generated through commercial quotations on volume-based terms across multiple packaging formats (pails, bags, bag-in-box, Tetra Pak, 10L containers); pricing is not publicly disclosed.

The company holds BRCGS food safety certification, B Corp accreditation, Sedex membership, and Vegetarian Society certification, and maintains an employee trust ownership structure holding approximately 12% of the business. Fourth-generation family member Ed Widdowson was appointed CEO in March 2025, following Alastair Macphie's 17-year chairmanship (concluded 2023). Recent strategic emphasis is on Middle East geographic expansion, plant-based product range growth, and direct customer engagement through demonstration kitchens.

Name

Macphie

Legal name

Macphie Ltd

Website

https://macphie.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Macphie is a UK-headquartered, family-owned food ingredient manufacturer (founded 1928) producing baking mixes, sauces, frostings, dessert toppings, and plant-based alternatives for B2B foodservice operators, bakeries, and food manufacturers across the UK and Middle East.

Ownership category

akta.pro rank

Product category

Food Ingredient Manufacturing (Bakery, Sauces, and Dessert Toppings)

NAICS

Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821), Ice Cream and Frozen Dessert Manufacturing (311520), Food Manufacturing (311)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Food ingredient manufacturing
• Bakery mixes and sauces
• Dessert toppings range
• Foodservice ingredient supply
• Custom food solutions

Headquarters

HQ city

Stonehaven

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Food Ingredients Sales: Macphie generates revenue by manufacturing and selling food ingredients to bakers, chefs, and food manufacturers worldwide. Products include sauces, bakery mixes, icings, fillings, frostings, glazes, and dairy cream alternatives sold in various formats including pails, bags, and bag-in-box.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Macphie manufactures and supplies branded and bespoke food ingredients — including cake and bread mixes, icings, frostings, fillings, dessert toppings (o.t.t®), glazes, and sweet and savoury sauces — for foodservice operators, bakers, and food manufacturers. Products are made at two Scottish manufacturing sites and distributed in ambient and chilled formats (pails, bottles, bag-in-box, Tetra Pak) to commercial customers in the UK and internationally, with a £73.3 million turnover (year ending 31 March 2024).

Product overview

Macphie is a family-owned food ingredient manufacturer offering a comprehensive portfolio of baking mixes, sauces, frostings, and dessert toppings. The product range centers on core categories of sauce, bakery, and ice cream inclusions, with plant-based and gluten-free options. Key products include cake mixes (Crème Cake Mixes, Mississippi Muffin & Cake Mix, Blondie Mix), frostings (Vanilla, Chocolate, Strawberry, Buttercream varieties), o.t.t® dessert toppings, sau-ci o.t.t® savoury toppings, sauces (Nacho Cheese, Southern Style Gravy, sweet and savoury sauces), 5th Avenue® Icings, Sensations® Cake Mix range, and plant-based alternatives. Products are supplied to food service operators, bakers, and food manufacturers through regional Customer Centres in Scotland, Midlands UK, and Dubai.

Differentiator

Problem solved

Functional benefit

Brands

• sau-ci o.t.t®: Savoury topping range including Spicy Jalapeño and Hot Maple Flavour variants
• 5th Avenue®
• Sensations®
• o.t.t®
• o.t.t® PLUS
• Mactop®
• Mississippi®
• Softie®
• ku-li®
• Choutex®
• GlenGlaze®
• Boeson Trennwax®
• SuperDough

Products and services

• Cake Mixes Pre-mixed cake baking solutions including Crème Cake Mixes, Mississippi® Muffin & Cake Mix, Blondie Mix, and Madeira Cake Mix for creating various baked goods, supplied to commercial bakeries and foodservice operators.
• Complete Bread Mix One-stop powder blend for making baguettes, rolls, loaves, and pizza bases with just water addition, supplied to bakeries and foodservice operators.
• Frostings Ready-to-use smooth, creamy frostings including Vanilla, Chocolate, Strawberry, Buttercream, Cream Cheese, Speculoos, Salted Caramel, Cookies & Cream Flavour, and Rainbow Frosting varieties for cakes, tray bakes, muffins and cupcakes, supplied to bakeries and foodservice operators.
• 5th Avenue® Icings Premium branded icing range for bakery applications including new vibrant colour options, supplied to commercial bakeries and foodservice operators.
• Sensations® Cake Mix range Flavoured cake mix collection including Spiced Cranberry & Orange, Sticky Toffee, and seasonal limited editions, supplied to commercial bakeries and foodservice operators.
• o.t.t® Dessert Topping Range Ambient UHT dessert toppings including Belgian Chocolate, Sicilian Lemon, Speculoos Flavour, Speculoos, and premium o.t.t® PLUS varieties available in bottles and boxes, designed for high-humidity environments and supplied to foodservice and bakery customers.
• sau-ci o.t.t® Savoury Toppings Branded savoury squeeze toppings including Spicy Jalapeño and Hot Maple Flavour variants for adding heat and flavour to dishes, supplied to foodservice operators.
• Sauces (sweet and savoury) Wide range of sauces including Nacho Cheese Sauce, Southern Style Gravy, sweet sauces, glazes, and dairy cream alternatives available in Tetra Pak and bag-in-box formats, supplied to foodservice operators and food manufacturers.
• Plant-based product line Vegan-certified and plant-based alternatives including Plant-based Cream Alternative, Plant-based Demi-Glace, and Plant-based Glaze for vegetarian and vegan food preparation in foodservice and food manufacturing.

Quantifiable outcome

• Electricity from renewable sources: 100%
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Modern BakerycoreChannel Partner/ Reseller/ Distributor · 18 June 2025Long-standing distribution partner in UAE for nearly three decades. Modern Bakery has served as importers for Macphie in the Middle East, built on shared values of quality, consistency, and innovation. Partnership continues alongside Macphie's new direct customer engagement in Dubai.
• FareSharecoreStrategic or Co-development PartnerUK food poverty charity partnership where Macphie redirects surplus food to those who need it. Addresses 400% increase in demand for food banks, demonstrating commitment to community support.
• DYW (Developing the Young Workforce)minorStrategic or Co-development PartnerPartnership with DYW and two local secondary schools to inspire foodie careers and provide practical support to prepare students for the world of work.
• Loch Lomond DistilleryminorStrategic or Co-development PartnerCollaboration during COVID-19 pandemic to produce hand sanitiser for frontline services. Temporarily switched bottling capabilities to support vital supply chain.
• Interface Food and DrinkminorStrategic or Co-development PartnerCollaboration commitment to creating innovative premium products. Macphie works with Interface to develop cutting-edge technology and food solutions.
• SedexcoreOthersMember of Sedex, the Supplier Ethical Data Exchange - world's largest collaborative platform for sharing responsible sourcing data on supply chains, used by more than 50,000 members in over 150 countries.
• Craft Guild of ChefsminorStrategic or Co-development PartnerProfessional chefs' association partnership for industry endorsement and development.
• Scottish BakersminorStrategic or Co-development PartnerTrade association partnership supporting Scottish bakery industry.
• Scotland Against Modern Slavery (SAMS)coreStrategic or Co-development PartnerCommitment to zero tolerance approach to modern slavery and human trafficking in business and supply chains.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lesaffre: French global leader in yeast and bakery fermentation products, increasingly expanding into bakery ingredient mixes and solutions. Adjacent competitor in bakery inputs to industrial and craft bakers.
• Puratos: Belgian global bakery, patisserie and chocolate ingredients group supplying bakery, patisserie and chocolate solutions to artisans, industrial and foodservice customers — direct competitor with significantly larger scale and R&D resources.
• AB Mauri: Associated British Foods subsidiary providing yeast, bakery ingredients and finished products globally. Overlaps with Macphie's bakery mix portfolio at greater scale and with global manufacturing footprint.
• Kerry Group: Irish-listed taste and nutrition company serving food manufacturers and foodservice with ingredients and flavour systems. Competes with Macphie in B2B ingredient supply at far larger scale and broader portfolio.
• Tate & Lyle: UK-listed global ingredient supplier of sweeteners, texturants and food ingredients to industrial food manufacturers. Adjacent B2B food ingredient peer with global reach and much larger scale.

Direct peers

• Muntons: UK-based malt and bakery ingredient manufacturer supplying malted ingredients, flours and bakery mixes to food manufacturers and brewers. Comparable UK-based B2B bakery ingredient producer at similar scale.
• Dawn Foods: US-headquartered global bakery ingredients manufacturer offering cake mixes, icings, fillings and toppings to retail bakeries and foodservice chains. Direct peer in bakery ingredient category with broader international footprint.
• British Bakels: UK subsidiary of Bakels, supplying cake mixes, fillings, icings, glazes and toppings to UK bakers and foodservice. Head-to-head direct competitor to Macphie in the UK market.
• Bakels Global: Switzerland-headquartered, family-owned bakery ingredients manufacturer supplying cake mixes, fillings, icings and sauces to bakeries and foodservice operators worldwide — the closest direct comparable to Macphie in scale, model and product mix.
• Zeelandia: Dutch family-owned bakery ingredients manufacturer producing cake mixes, bread improvers, fillings and decorations for bakers and foodservice. Highly comparable business model and customer base to Macphie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/macphieuk

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macphie