Oregon Public Broadcasting
Oregon Public Broadcasting (OPB) is a 501(c)(3) nonprofit public media organization operating 5 TV stations, 16 radio stations, and digital platforms across Oregon and Southwest Washington. It produces original regional journalism and cultural programming funded primarily through individual sustaining memberships following the elimination of federal public media funding.
- Company typePrivate
- Founded1925
- HeadquartersPortland, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Oregon Public Broadcasting does
Oregon Public Broadcasting (OPB) is a nonprofit 501(c)(3) public media organization founded in 1925 and headquartered in Portland, Oregon. It operates a multi-platform broadcast and digital infrastructure serving the Pacific Northwest, comprising 5 FCC-licensed television stations (KOPB-TV, KOAB-TV, KOAC-TV, KEPB-TV, KTVR), 2 AM radio stations, and 14 FM radio stations distributed across Oregon and Southwest Washington. The organization produces original regional programming including Oregon Field Guide, Oregon Art Beat, Oregon Experience, Superabundant, and All Science No Fiction, and distributes national PBS content including Antiques Roadshow, Nature, Masterpiece, NOVA, and Ken Burns documentaries.
OPB's product portfolio extends beyond traditional broadcast to a digital publishing stack built on the Arc Publishing platform, supporting OPB's news website, mobile applications, on-demand video streaming via watch.opb.org, podcasts (including the Class of 2025 documentary podcast), and email newsletters (First Look daily digest, Insider science newsletter, Superabundant food newsletter). The wholly-owned KMHD Jazz Radio operates as a sub-brand with its own digital streaming presence. OPB also publishes OPB en Español, a Spanish-language content vertical, and offers OPB Passport, a $5/month or $60/year membership benefit unlocking extended on-demand streaming. Accessibility services including closed captioning and described video are provided across the platform.
OPB's business model is member-supported rather than commercial. Revenue is generated through tiered sustaining monthly contributions ($10, $20, $50, $100, and custom amounts), one-time donations, corporate sponsorships, vehicle donations, merchandise sales through shop.opb.org, and the OPB Passport subscription. Federal funding for public media has been eliminated, making individual member support the primary ongoing revenue pillar and driving an aggressive sustaining-membership campaign across all distribution channels. The organization is governed by a Board of Directors with Community Advisory Board input, maintains editorial independence from government and corporate funders, and operates core partnerships with PBS, NPR, and other public broadcasting entities for content distribution and donor-data coordination.
Oregon Public Broadcasting firmographics
Firmographics- Name
- Oregon Public Broadcasting
- Legal name
- Oregon Public Broadcasting
- Website
- https://opb.org
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oregon Public Broadcasting (OPB) is a 501(c)(3) nonprofit public media organization operating 5 TV stations, 16 radio stations, and digital platforms across Oregon and Southwest Washington. It produces original regional journalism and cultural programming funded primarily through individual sustaining memberships following the elimination of federal public media funding.
- Ownership category
- akta.pro rank
Oregon Public Broadcasting industry classification
Industry- Product category
- Public Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Public/Nonprofit Radio Networks (NPR-style) (MPABABAB)
- akta.pro secondary industries
- National Public Television Networks & Member Stations (PBS-style) (MPABADAA), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), News Talk Radio & Current Affairs Stations (MPABAIAI)
Keywords
Where Oregon Public Broadcasting is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oregon Public Broadcasting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Member Contributions and Sustaining Memberships: OPB operates as a member-supported organization relying heavily on monthly sustaining contributions from individual donors. The donation page shows tiered options at $10/mo, $20/mo, $50/mo, $100/mo, and custom amounts. The organization has emphasized that federal funding for public media has been eliminated, making member support critical.
- Corporate Sponsorships: OPB offers sponsorship opportunities for businesses to support trustworthy journalism and reach engaged audiences across Oregon and SW Washington. Sponsors can deliver messages about their business to a highly engaged demographic.
- Vehicle Donations: OPB accepts vehicle donations as an additional giving option for supporters.
- Product Sales and Merchandise: OPB sells products through shop.opb.org including videocassettes, DVDs, and similar products for home and educational use.
- OPB Passport Membership Benefit: OPB Passport is offered as a membership benefit, with qualifying memberships unlocking access to stream thousands of programs including Antiques Roadshow, Nature, Masterpiece, NOVA, Ken Burns documentaries on demand. Pricing is $5/month or $60/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sustaining Membership - $10/month |
| Subscription | Monthly | Sustaining Membership - $20/month |
| Subscription | Monthly | Sustaining Membership - $50/month |
| Subscription | Monthly | Sustaining Membership - $100/month |
| Subscription | Monthly | OPB Passport |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Oregon Public Broadcasting product offering
Product offeringCore offering
Oregon Public Broadcasting (OPB) is a 501(c)(3) nonprofit public media organization that produces and distributes television, radio, and digital news and cultural programming across the Pacific Northwest. It operates 5 FCC-licensed television stations and 14 FM plus 2 AM radio stations, supported primarily by member contributions and corporate sponsorships, and offers original local series (Oregon Field Guide, Oregon Art Beat, Superabundant, Oregon Experience, All Science No Fiction) alongside national PBS content such as Antiques Roadshow, Nature, Masterpiece, NOVA, and Ken Burns documentaries.
Product overview
Oregon Public Broadcasting operates as a unified public media organization offering television broadcasting, radio programming, and digital content distribution. The core product portfolio includes OPB Television (featuring local Pacific Northwest news and national PBS programming across multiple FCC-licensed stations), OPB Radio (AM and FM radio broadcasting with news and talk content), and original video series (Oregon Art Beat, Superabundant, Oregon Experience, All Science No Fiction, Oregon Field Guide). Supporting digital products include the OPB Digital News Platform (web and mobile), newsletters (First Look, Insider, Superabundant), podcasts (including Class of 2025), and audio streaming services. OPB also operates KMHD Jazz Radio as a distinct sub-brand, provides OPB Passport as a membership streaming benefit, offers OPB en Español for Spanish-language content, and includes accessibility services such as closed captioning and described video. All content distribution is supported by FCC licensing across 5 television stations and 14 radio stations serving Oregon and the Pacific Northwest.
Differentiator
Problem solved
Functional benefit
Products and services
- OPB Television OPB's primary television broadcasting service featuring Pacific Northwest local news and documentaries plus national PBS programming (Antiques Roadshow, Nature, Masterpiece, NOVA, Ken Burns documentaries), distributed across 5 FCC-licensed TV stations (KOPB-TV, KOAB-TV, KOAC-TV, KEPB-TV, KTVR) for audiences throughout Oregon.
- OPB Radio OPB's radio broadcasting service featuring news, talk shows, and cultural programming distributed across 2 AM stations (KOPB, KOAC) and 14 FM stations (KOPB-FM, KOTD, KOJD, KOBN, KETP, KRBM, KOAB-FM, KOAC-FM, KHRV, KTMK, KOGL, KOAP, KTVR-FM, KOBK) serving the Pacific Northwest.
- OPB Original Video Series Suite of original Pacific Northwest video series including Oregon Art Beat (arts and culture), Oregon Field Guide (outdoor recreation and environment), Oregon Experience (regional history), Superabundant (food systems), and All Science No Fiction (science and innovation).
- KMHD Jazz Radio OPB's wholly-owned jazz radio sub-brand offering jazz music programming with live streams via audioplayer.opb.org/kmhd, an events calendar, curated playlists, and archived shows distributed through kmhd.org and OPB digital platforms.
- OPB Digital News Platform OPB's website (opb.org) and mobile news platform providing Pacific Northwest news, politics, current affairs, environment coverage, investigations, and multimedia storytelling for residents of Oregon and SW Washington.
- OPB Passport A streaming membership benefit priced at $5/month or $60/year that unlocks extended access to thousands of programs on demand, including past seasons of PBS national shows such as Antiques Roadshow, Nature, Masterpiece, NOVA, and Ken Burns documentaries.
- OPB en Español Spanish-language section of OPB at opb.org/espanol providing news and cultural programming for Spanish-speaking residents of the Pacific Northwest.
- OPB Podcasts OPB podcast offerings including the 'Class of 2025' documentary podcast and program-specific audio content available for streaming and download.
- OPB Merchandise (shop.opb.org) Online store selling OPB-related physical products including videocassettes, DVDs, and similar home and educational items to support OPB's funding mission.
Companies that use Oregon Public Broadcasting
Customer profileSegments3 records
Ideal customer profiles3 records
Oregon Public Broadcasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oregon Public Broadcasting partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NPRcoreOPB shares donor information with NPR and PBS to support the development of their services. When donors contribute, donation details and contact information may be shared with other public broadcasting organizations to help refine fundraising efforts. NPR and PBS receive IP addresses when users access their content through OPB's site for system-wide analysis.
- PBScoreOPB is a PBS member station distributing national PBS programming including Antiques Roadshow, Nature, Masterpiece, NOVA, Ken Burns documentaries. OPB shares donor data with PBS affiliates to support service development and shares donation details for fundraising coordination.
- Other Public Broadcasting OrganizationsminorOPB exchanges mailing lists with other nonprofit public broadcasting groups to acquire new members. Content co-producers collaborate on joint programming. OPB shares limited donor information with other public broadcasting organizations.
- OMSIAminorThe Oregon Museum of Science and Industry (OMSI) partners with OPB on science content, including sponsorship of the 'All Science No Fiction' series. Founded in 1944, OMSI is a leading science museum and educational resource for Oregon communities.
- World Forestry CenterminorWorld Forestry Center partners with OPB on forest and environmental content, associated with the 'All Science No Fiction' science newsletter. The organization operates the Discovery Museum exploring the relationship between forests and society.
- Organically Grown CompanyminorSponsor of OPB's 'Superabundant' food series and newsletter. The nation's only trust-owned produce wholesaler serving growers, grocers, chefs and food makers throughout the Pacific Northwest for over 45 years.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Oregon Public Broadcasting competitors and assessment
Company assessmentDirect peers
- KNKX: Tacoma/Seattle-based NPR jazz and news public radio station with member-supported model — comparable format and regional Pacific Northwest audience overlap with OPB/KMHD.
- Minnesota Public Radio (MPR / APM): Large regional public radio network distributing news, classical, and BBC programming across the Upper Midwest — directly comparable multi-station, multi-format member-supported public radio operator.
- KQED: San Francisco Bay Area public media organization operating TV, radio, and digital platforms with a member-supported model and PBS/NPR affiliations — directly comparable to OPB in structure, scale, and revenue model.
- KUOW Puget Sound Public Radio: Seattle NPR member station operating public radio and digital news in the Pacific Northwest — directly comparable regional NPR peer competing with OPB Radio in overlapping Oregon/Washington markets.
- WETA: Washington DC PBS member station with multi-platform public media operations including TV, radio, and digital — comparable member-supported structure with national-programming co-production role.
- Cascade Public Media: Seattle-based PBS member station (formerly KCTS 9) serving the Pacific Northwest with TV broadcasting, digital content, and member support — OPB's closest PBS-system peer by geography and station-network role.
- Ideastream Public Media: Cleveland-based public media organization combining TV, radio, and digital news with member support — comparable multi-platform structure serving a single regional market.
Broad incumbents
- GBH (formerly WGBH): Boston-based public broadcaster operating flagship PBS station plus national content production (Frontline, NOVA, American Experience) — larger, broader-scope peer producing many of the programs OPB distributes via PBS membership.
- PBS (Public Broadcasting Service): National public television network of which OPB is a member station — broad incumbent defining the content pipeline and distribution platform on which OPB's TV offering depends.
- NPR (National Public Radio): National public radio network that OPB distributes programming from and shares donor infrastructure with — broad incumbent shaping OPB Radio's content and fundraising ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oregon Public Broadcasting social profiles
Digital presenceOregon Public Broadcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oregon Public Broadcasting leadership team
Management profileNumber of profiles
Profiles6 records
Oregon Public Broadcasting subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oregon Public Broadcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oregon Public Broadcasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oregon Public Broadcasting
What does Oregon Public Broadcasting do?
Oregon Public Broadcasting (OPB) is a 501(c)(3) nonprofit public media organization that produces and distributes television, radio, and digital news and cultural programming across the Pacific Northwest. It operates 5 FCC-licensed television stations and 14 FM plus 2 AM radio stations, supported primarily by member contributions and corporate sponsorships, and offers original local series (Oregon Field Guide, Oregon Art Beat, Superabundant, Oregon Experience, All Science No Fiction) alongside national PBS content such as Antiques Roadshow, Nature, Masterpiece, NOVA, and Ken Burns documentaries.
Is Oregon Public Broadcasting a public or private company?
Oregon Public Broadcasting is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Oregon Public Broadcasting founded?
Oregon Public Broadcasting was founded in 1925. It employs 251 to 500 people.
Where is Oregon Public Broadcasting based?
Oregon Public Broadcasting is headquartered in Portland, United States, in the North America region.
How does Oregon Public Broadcasting make money?
Five revenue lines are on record. Member Contributions and Sustaining Memberships are the primary driver. The others are corporate Sponsorships, vehicle Donations, product Sales and Merchandise and OPB Passport Membership Benefit.
Who are Oregon Public Broadcasting's main competitors?
Direct peers on record are KNKX, Minnesota Public Radio (MPR / APM), KQED, KUOW Puget Sound Public Radio, WETA, Cascade Public Media and Ideastream Public Media. Broad incumbents are GBH (formerly WGBH), PBS (Public Broadcasting Service) and NPR (National Public Radio).
Does Oregon Public Broadcasting have an API?
No public API is recorded for Oregon Public Broadcasting.
What industry is Oregon Public Broadcasting in?
Oregon Public Broadcasting's product category is Public Broadcasting. Its primary akta.pro industry code is MPABABAB, Public/Nonprofit Radio Networks (NPR-style), with a secondary code of MPABADAA, National Public Television Networks & Member Stations (PBS-style). Its NAICS code is 51611 and its SIC code is 4832.