Oregon Public Broadcasting

What Oregon Public Broadcasting does

Oregon Public Broadcasting (OPB) is a nonprofit 501(c)(3) public media organization founded in 1925 and headquartered in Portland, Oregon. It operates a multi-platform broadcast and digital infrastructure serving the Pacific Northwest, comprising 5 FCC-licensed television stations (KOPB-TV, KOAB-TV, KOAC-TV, KEPB-TV, KTVR), 2 AM radio stations, and 14 FM radio stations distributed across Oregon and Southwest Washington. The organization produces original regional programming including Oregon Field Guide, Oregon Art Beat, Oregon Experience, Superabundant, and All Science No Fiction, and distributes national PBS content including Antiques Roadshow, Nature, Masterpiece, NOVA, and Ken Burns documentaries.

OPB's product portfolio extends beyond traditional broadcast to a digital publishing stack built on the Arc Publishing platform, supporting OPB's news website, mobile applications, on-demand video streaming via watch.opb.org, podcasts (including the Class of 2025 documentary podcast), and email newsletters (First Look daily digest, Insider science newsletter, Superabundant food newsletter). The wholly-owned KMHD Jazz Radio operates as a sub-brand with its own digital streaming presence. OPB also publishes OPB en Español, a Spanish-language content vertical, and offers OPB Passport, a $5/month or $60/year membership benefit unlocking extended on-demand streaming. Accessibility services including closed captioning and described video are provided across the platform.

OPB's business model is member-supported rather than commercial. Revenue is generated through tiered sustaining monthly contributions ($10, $20, $50, $100, and custom amounts), one-time donations, corporate sponsorships, vehicle donations, merchandise sales through shop.opb.org, and the OPB Passport subscription. Federal funding for public media has been eliminated, making individual member support the primary ongoing revenue pillar and driving an aggressive sustaining-membership campaign across all distribution channels. The organization is governed by a Board of Directors with Community Advisory Board input, maintains editorial independence from government and corporate funders, and operates core partnerships with PBS, NPR, and other public broadcasting entities for content distribution and donor-data coordination.

Name

Oregon Public Broadcasting

Legal name

Oregon Public Broadcasting

Website

https://opb.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Short description

Oregon Public Broadcasting (OPB) is a 501(c)(3) nonprofit public media organization operating 5 TV stations, 16 radio stations, and digital platforms across Oregon and Southwest Washington. It produces original regional journalism and cultural programming funded primarily through individual sustaining memberships following the elimination of federal public media funding.

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Public/Nonprofit Radio Networks (NPR-style) (MPABABAB)

akta.pro secondary industries

National Public Television Networks & Member Stations (PBS-style) (MPABADAA), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Public broadcasting
• News and journalism
• Television broadcasting
• Radio broadcasting
• Digital media streaming

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Member Contributions and Sustaining Memberships: OPB operates as a member-supported organization relying heavily on monthly sustaining contributions from individual donors. The donation page shows tiered options at $10/mo, $20/mo, $50/mo, $100/mo, and custom amounts. The organization has emphasized that federal funding for public media has been eliminated, making member support critical.
2. Corporate Sponsorships: OPB offers sponsorship opportunities for businesses to support trustworthy journalism and reach engaged audiences across Oregon and SW Washington. Sponsors can deliver messages about their business to a highly engaged demographic.
3. Vehicle Donations: OPB accepts vehicle donations as an additional giving option for supporters.
4. Product Sales and Merchandise: OPB sells products through shop.opb.org including videocassettes, DVDs, and similar products for home and educational use.
5. OPB Passport Membership Benefit: OPB Passport is offered as a membership benefit, with qualifying memberships unlocking access to stream thousands of programs including Antiques Roadshow, Nature, Masterpiece, NOVA, Ken Burns documentaries on demand. Pricing is $5/month or $60/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Oregon Public Broadcasting (OPB) is a 501(c)(3) nonprofit public media organization that produces and distributes television, radio, and digital news and cultural programming across the Pacific Northwest. It operates 5 FCC-licensed television stations and 14 FM plus 2 AM radio stations, supported primarily by member contributions and corporate sponsorships, and offers original local series (Oregon Field Guide, Oregon Art Beat, Superabundant, Oregon Experience, All Science No Fiction) alongside national PBS content such as Antiques Roadshow, Nature, Masterpiece, NOVA, and Ken Burns documentaries.

Product overview

Oregon Public Broadcasting operates as a unified public media organization offering television broadcasting, radio programming, and digital content distribution. The core product portfolio includes OPB Television (featuring local Pacific Northwest news and national PBS programming across multiple FCC-licensed stations), OPB Radio (AM and FM radio broadcasting with news and talk content), and original video series (Oregon Art Beat, Superabundant, Oregon Experience, All Science No Fiction, Oregon Field Guide). Supporting digital products include the OPB Digital News Platform (web and mobile), newsletters (First Look, Insider, Superabundant), podcasts (including Class of 2025), and audio streaming services. OPB also operates KMHD Jazz Radio as a distinct sub-brand, provides OPB Passport as a membership streaming benefit, offers OPB en Español for Spanish-language content, and includes accessibility services such as closed captioning and described video. All content distribution is supported by FCC licensing across 5 television stations and 14 radio stations serving Oregon and the Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Products and services

• OPB Television OPB's primary television broadcasting service featuring Pacific Northwest local news and documentaries plus national PBS programming (Antiques Roadshow, Nature, Masterpiece, NOVA, Ken Burns documentaries), distributed across 5 FCC-licensed TV stations (KOPB-TV, KOAB-TV, KOAC-TV, KEPB-TV, KTVR) for audiences throughout Oregon.
• OPB Radio OPB's radio broadcasting service featuring news, talk shows, and cultural programming distributed across 2 AM stations (KOPB, KOAC) and 14 FM stations (KOPB-FM, KOTD, KOJD, KOBN, KETP, KRBM, KOAB-FM, KOAC-FM, KHRV, KTMK, KOGL, KOAP, KTVR-FM, KOBK) serving the Pacific Northwest.
• OPB Original Video Series Suite of original Pacific Northwest video series including Oregon Art Beat (arts and culture), Oregon Field Guide (outdoor recreation and environment), Oregon Experience (regional history), Superabundant (food systems), and All Science No Fiction (science and innovation).
• KMHD Jazz Radio OPB's wholly-owned jazz radio sub-brand offering jazz music programming with live streams via audioplayer.opb.org/kmhd, an events calendar, curated playlists, and archived shows distributed through kmhd.org and OPB digital platforms.
• OPB Digital News Platform OPB's website (opb.org) and mobile news platform providing Pacific Northwest news, politics, current affairs, environment coverage, investigations, and multimedia storytelling for residents of Oregon and SW Washington.
• OPB Passport A streaming membership benefit priced at $5/month or $60/year that unlocks extended access to thousands of programs on demand, including past seasons of PBS national shows such as Antiques Roadshow, Nature, Masterpiece, NOVA, and Ken Burns documentaries.
• OPB en Español Spanish-language section of OPB at opb.org/espanol providing news and cultural programming for Spanish-speaking residents of the Pacific Northwest.
• OPB Podcasts OPB podcast offerings including the 'Class of 2025' documentary podcast and program-specific audio content available for streaming and download.
• OPB Merchandise (shop.opb.org) Online store selling OPB-related physical products including videocassettes, DVDs, and similar home and educational items to support OPB's funding mission.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NPRcoreTechnology or IntegrationOPB shares donor information with NPR and PBS to support the development of their services. When donors contribute, donation details and contact information may be shared with other public broadcasting organizations to help refine fundraising efforts. NPR and PBS receive IP addresses when users access their content through OPB's site for system-wide analysis.
• PBScoreTechnology or IntegrationOPB is a PBS member station distributing national PBS programming including Antiques Roadshow, Nature, Masterpiece, NOVA, Ken Burns documentaries. OPB shares donor data with PBS affiliates to support service development and shares donation details for fundraising coordination.
• Other Public Broadcasting OrganizationsminorStrategic or Co-development PartnerOPB exchanges mailing lists with other nonprofit public broadcasting groups to acquire new members. Content co-producers collaborate on joint programming. OPB shares limited donor information with other public broadcasting organizations.
• OMSIAminorStrategic or Co-development PartnerThe Oregon Museum of Science and Industry (OMSI) partners with OPB on science content, including sponsorship of the 'All Science No Fiction' series. Founded in 1944, OMSI is a leading science museum and educational resource for Oregon communities.
• World Forestry CenterminorStrategic or Co-development PartnerWorld Forestry Center partners with OPB on forest and environmental content, associated with the 'All Science No Fiction' science newsletter. The organization operates the Discovery Museum exploring the relationship between forests and society.
• Organically Grown CompanyminorGTM or Marketing PartnerSponsor of OPB's 'Superabundant' food series and newsletter. The nation's only trust-owned produce wholesaler serving growers, grocers, chefs and food makers throughout the Pacific Northwest for over 45 years.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KNKX: Tacoma/Seattle-based NPR jazz and news public radio station with member-supported model — comparable format and regional Pacific Northwest audience overlap with OPB/KMHD.
• Minnesota Public Radio (MPR / APM): Large regional public radio network distributing news, classical, and BBC programming across the Upper Midwest — directly comparable multi-station, multi-format member-supported public radio operator.
• KQED: San Francisco Bay Area public media organization operating TV, radio, and digital platforms with a member-supported model and PBS/NPR affiliations — directly comparable to OPB in structure, scale, and revenue model.
• KUOW Puget Sound Public Radio: Seattle NPR member station operating public radio and digital news in the Pacific Northwest — directly comparable regional NPR peer competing with OPB Radio in overlapping Oregon/Washington markets.
• WETA: Washington DC PBS member station with multi-platform public media operations including TV, radio, and digital — comparable member-supported structure with national-programming co-production role.
• Cascade Public Media: Seattle-based PBS member station (formerly KCTS 9) serving the Pacific Northwest with TV broadcasting, digital content, and member support — OPB's closest PBS-system peer by geography and station-network role.
• Ideastream Public Media: Cleveland-based public media organization combining TV, radio, and digital news with member support — comparable multi-platform structure serving a single regional market.

Broad incumbents

• GBH (formerly WGBH): Boston-based public broadcaster operating flagship PBS station plus national content production (Frontline, NOVA, American Experience) — larger, broader-scope peer producing many of the programs OPB distributes via PBS membership.
• PBS (Public Broadcasting Service): National public television network of which OPB is a member station — broad incumbent defining the content pipeline and distribution platform on which OPB's TV offering depends.
• NPR (National Public Radio): National public radio network that OPB distributes programming from and shares donor infrastructure with — broad incumbent shaping OPB Radio's content and fundraising ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opb
• Facebookfacebook.com/oregonpublicbroadcasting
• LinkedInlinkedin.com/company/oregon-public-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Public Broadcasting