Perinatal Associates of New Mexico

What Perinatal Associates of New Mexico does

Perinatal Associates of New Mexico (PANM) is an independent, physician-owned maternal-fetal medicine (MFM) practice founded in 1987 by Dr. Kent F. Argubright as the first private MFM practice in New Mexico. The company specializes in high-risk pregnancy care, providing diagnostic, monitoring, and co-management services for pregnancies complicated by maternal medical conditions, multiple gestation, genetic risk factors, gestational or pre-existing diabetes, and fetal anomalies. Core services include Level III obstetrical ultrasound, 3D/4D ultrasound, fetal echocardiography (AIUM-certified), amniocentesis and CVS, first-trimester screening, nonstress and Doppler-based fetal assessment, board-certified genetic counseling, perinatal diabetes management, and multidisciplinary care coordination with external specialists.

The clinical platform combines advanced ultrasound imaging systems (2D/3D/4D modalities) with a Greenway Intergy electronic medical record and practice management system. Clinical staffing spans five board-certified MFM specialists with 75+ collective years of experience, supported by nurse practitioners, certified nurse-midwives, genetic counselors, a board-certified clinical nurse specialist in advanced diabetes management, ultrasound technicians, and administrative personnel, totaling 130+ team members. The practice is AIUM-accredited in diagnostic ultrasound and holds the first Fetal Echocardiography certification awarded to an MFM practice in New Mexico.

Commercially, PANM operates as a referral-only practice, accepting patients exclusively through OB/GYN and primary care physician referrals, and bills primarily through commercial insurance (Aetna, BCBS, Cigna, Presbyterian, Tricare, United Healthcare) and government payers (Medicare and Medicaid). Revenue is generated through professional services billing for clinical visits and procedures, with a co-pay at first visit and a 20% upfront charge for self-pay patients without maternity coverage. The practice reaches patients through 10 physical office locations across New Mexico (Albuquerque with two main sites plus a billing hub, Farmington, Las Cruces, Rio Rancho, Santa Fe, and outreach sites in Española, Los Alamos, Roswell, Ruidoso, and Socorro) plus a single Texas office in El Paso, making it the de facto regional MFM referral center for the Southwest.

Name

Perinatal Associates of New Mexico

Legal name

Perinatal Associates of New Mexico, Ltd.

Website

https://panm.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Perinatal Associates of New Mexico is an independent, physician-owned maternal-fetal medicine practice providing specialized high-risk pregnancy care, including advanced obstetric ultrasound, fetal echocardiography, genetic counseling, and perinatal diabetes management, to referred patients across ten New Mexico offices and El Paso, Texas.

Ownership category

akta.pro rank

Product category

Maternal-Fetal Medicine Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB)

akta.pro secondary industries

Maternal-Fetal Medicine (High-Risk Pregnancy/Perinatology) (HLAKAJAB), Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

• Maternal-fetal medicine
• High-risk pregnancy care
• Prenatal ultrasound services
• Obstetrical diagnostics
• Prenatal genetic counseling

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medical Services Billing: Medical practice providing high-risk pregnancy care services. The practice files insurance forms for all services performed. Patients are asked to bring insurance card and co-pay for first visit. Patients without insurance or without maternity coverage pay 20% of charges at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Perinatal Associates of New Mexico is a referral-based maternal-fetal medicine practice providing comprehensive high-risk pregnancy care across New Mexico and El Paso, Texas. Core offerings include obstetrical ultrasound, 3D/4D ultrasound, fetal echocardiography, amniocentesis, CVS, first trimester screening, genetic counseling, perinatal diabetes management, and multidisciplinary care coordination, delivered by board-certified MFM specialists.

Product overview

Perinatal Associates of New Mexico (PANM) is a maternal-fetal medicine practice offering comprehensive high-risk pregnancy care across New Mexico and El Paso. The practice operates as a unified service portfolio centered on prenatal diagnostic and monitoring services. Core offerings include 1st Trimester Screening, 3D & 4D Ultrasound, Amniocentesis, CVS, Fetal Assessment, Genetic Counseling, Obstetrical Ultrasounds, Perinatal Diabetes Management, and Multidisciplinary Care coordination. These services are delivered through a team of four maternal-fetal medicine specialists with over 75 collective years of experience, supported by certified nurse-midwives, genetic counselors, diabetes educators, and other clinical staff across 10 office locations throughout New Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• 1st Trimester Screening Non-invasive prenatal genetic test combining blood sample and ultrasound evaluation performed between weeks 11 and 13 to identify risk for chromosomal abnormalities including Down syndrome and Edwards syndrome.
• 3D & 4D Ultrasound Advanced ultrasound imaging using state-of-the-art 2D, 3D, and 4D techniques to create complete visualizations of developing pregnancy. 4D ultrasound performs in real-time with no delay in image creation.
• Amniocentesis Prenatal diagnostic technique using ultrasound guidance to remove amniotic fluid for genetic and fetal diagnostic procedures. Physicians provide counseling about risks, benefits, and limitations prior to testing.
• Chorionic Villus Sampling (CVS) Prenatal diagnostic procedure performed between weeks 10 and 13 of pregnancy to diagnose genetic or chromosomal disorders by taking a small tissue sample from the placenta via transcervical or transabdominal methods under ultrasound guidance.
• Fetal Assessment Center Comprehensive fetal testing including Nonstress Testing, Amniotic Fluid Index, Doppler Evaluation, and Sonographic Fetal Activity Assessment. First maternal-fetal medical practice in New Mexico to be Fetal Echocardiography certified by AIUM.
• Genetic Counseling Prenatal genetic counseling services from board-certified genetic counselors and clinical geneticist-physicians to help patients understand risks for birth defects or genetic disorders and discuss best steps for their family.
• Obstetrical Ultrasounds Safe imaging technique using sound waves for prenatal examination. Includes Level III exams and fetal echocardiograms personally performed by physicians, with all ultrasounds reviewed by physicians. Practice is accredited by the American Institute of Ultrasound in Medicine (AIUM).
• Perinatal Diabetes Management Diabetes management services for gestational diabetes and pre-existing Type 1 or Type 2 diabetes during pregnancy, including care from a Board Certified Clinical Nurse Specialist in Advanced Diabetes Management, Diabetes Self-Management Education, and prescriptive authority.
• Multidisciplinary Care Coordination Coordination with medical and surgical specialists for high-risk pregnancies, including maternal cardiac care, pediatric specialists, and fetal surgery. Practice maintains a vast care network for comprehensive treatment coordination.

Quantifiable outcome

• First independent, private maternal-fetal medicine practice in New Mexico since 1987
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Children's Hospital Colorado / Colorado Fetal Care CentercoreStrategic or Co-development Partner · 11 March 2020Medical partnership for complex high-risk pregnancies requiring fetal surgery or specialized care not available in New Mexico. PANM coordinated referral of patient Veronica Petzold to Colorado Fetal Care Center for treatment of rare chorioangioma tumor. Dr. Henry Galan performed alcohol injection procedure. PANM continued monitoring after patient's return to Albuquerque.
• March of DimesminorOthersPANM team participates in March of Dimes fundraising events to support healthier babies. Staff members participate in March for Babies walk.
• Presbyterian Healthcare ServicesminorOthersSupports Presbyterian 'Hugs' Program and Laughter is the Best Medicine initiative through charitable giving and staff involvement.
• Susan G. Komen FoundationminorOthersPANM supports the local Komen Foundation chapter focusing on breast cancer awareness and research.
• Ronald McDonald HouseminorOthersPANM supports Ronald McDonald House Charities of New Mexico which provides lodging for families of hospitalized children.
• New Mexico ShareminorOthersStaff member Michelle Maxedon supports this organization that provides bereavement support for families experiencing pregnancy loss at any stage including miscarriage, stillbirth, or infant loss.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unified Women's Healthcare: National PE-backed platform that owns and operates OB/GYN and women's health practices across the U.S. Represents a potential acquirer or strategic competitor that could roll up independent MFM and OB/GYN groups, including those in PANM's service area.
• Pediatrix Medical Group (Obstetrix): Pediatrix is the largest national physician services group with a dedicated MFM division (Obstetrix). Operates MFM practices across the U.S., making it a broad incumbent with overlapping maternal-fetal medicine services to PANM, albeit at much larger scale and as part of a multi-specialty portfolio.
• Banner Health Maternal-Fetal Medicine: Banner Health operates MFM programs across Arizona and other Southwest markets through its integrated delivery system. Comparable in service offering (high-risk obstetrics, diagnostic ultrasound, genetic counseling) but embedded in a large health system rather than an independent practice.

Regional players

• University of Colorado Maternal-Fetal Medicine: The only other AIUM Fetal Echocardiography-certified MFM practice in the Southwest alongside PANM. An academic competitor in Colorado with overlapping high-risk pregnancy, advanced ultrasound, and fetal cardiology capabilities.
• UNM Health Maternal-Fetal Medicine Center: University of New Mexico's academic MFM program in Albuquerque. Operates as the principal academic competitor in PANM's home market, providing high-risk pregnancy care and competing for referrals from OB/GYNs across New Mexico.
• UT Southwestern Maternal-Fetal Medicine: Academic MFM practice at UT Southwestern in Dallas. Represents a competing regional MFM destination for high-risk pregnancies in Texas, particularly relevant given PANM's El Paso expansion and its referral partnership with Children's Hospital Colorado.
• Children's Hospital Colorado Fetal Care Center: Academic fetal care center that PANM partners with for complex cases requiring fetal surgery not available in New Mexico. Operates as both a referral partner and an indirect competitor for the highest-acuity cases in the broader Southwest region.
• Texas Tech Physicians Maternal-Fetal Medicine: Academic MFM practice at Texas Tech University Health Sciences Center in El Paso. Competes with PANM's El Paso office for high-risk pregnancy referrals in the West Texas/Southern New Mexico border region.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Perinatal-Associates-of-New-Mexico/250268255095695?ref=hl
• LinkedInlinkedin.com/company/panm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perinatal Associates of New Mexico