SEDA International Packaging Group

What SEDA International Packaging Group does

SEDA International Packaging Group S.p.A. is a privately held, family-controlled Italian manufacturer of sustainable paper-based packaging, headquartered in Arzano (Naples) and operating 13 manufacturing plants across five production platforms (four in the EU, one in the US) with approximately 3,000 employees. Founded around 1964–1965, the company organizes its business around four core product lines: Ice Cream Packaging (in which it claims a global leadership position), Dairy & Spreads Packaging, Food Service Packaging (paper cups, lids, and containers for hot/cold beverages and QSR), and Food Industry Packaging. Underlying technology centers on paper-converting processes, with proprietary offerings such as the Eco Fit Lid, a paper-based alternative to plastic lids, and PE-coated paperboard cup products.

The company sells primarily through a direct B2B sales model to enterprise customers including global quick-service restaurants (notably McDonald's, under a circular-economy collaboration with Comieco), coffee chains, ice cream manufacturers, dairy producers, and institutional catering providers. Revenue is generated through quote-based, custom-engineered packaging contracts with multi-plant supply redundancy across Europe and North America. The "One Stop Shop Support" proposition bundles all four product verticals into a single customer relationship, and sustainability claims are validated through independent Life Cycle Assessment studies conducted by Ramboll Group. No public listing, institutional investment, or private equity backing was identified; the D'Amato family retains control, with Antonio D'Amato as CEO and Gianfranco D'Amato as COO.

Name

SEDA International Packaging Group

Legal name

Seda International Packaging Group S.p.A.

Website

https://sedagroup.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SEDA International Packaging Group is a privately held, family-owned Italian manufacturer of sustainable paper-based packaging serving global food service, ice cream, dairy, and food-industry customers across 13 plants in Europe and North America.

Ownership category

akta.pro rank

Product category

Food Service Packaging Manufacturing

NAICS

Other Paperboard Container Manufacturing (322219)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Ready Meals & Prepared Foods Packaging (IMALAHAL)

akta.pro secondary industries

Dairy & Refrigerated Foods Packaging (IMALAHAG), Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

Keywords

• Paper packaging manufacturing
• Food service packaging
• Ice cream packaging
• Sustainable packaging solutions
• Dairy packaging products

Headquarters

HQ city

Arzano

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Products Manufacturing and Sales: Manufacturing and marketing of paper-based food service packaging products including ice cream packaging, dairy & spreads packaging, food service packaging, and food industry packaging. Revenue is generated through direct B2B sales to food brands, restaurants, and catering companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SEDA International Packaging Group manufactures and sells sustainable paper-based packaging products primarily for the food service industry. The product range covers ice cream packaging (where the group is a global market leader), dairy and spreads packaging, food service packaging including paper cups, lids and containers, and food industry packaging. SEDA operates 13 manufacturing plants across Europe and North America and produces proprietary items such as the Eco Fit Lid.

Product overview

SEDA International Packaging Group is a multinational packaging company operating as a single unified product portfolio focused on sustainable paper-based packaging solutions. The company offers four core product lines: Ice Cream Packaging (global leader), Dairy & Spreads Packaging, Food Service Packaging, and Food Industry Packaging. The Eco Fit Lid represents a notable sub-product innovation. The portfolio is unified under a 'One Stop Shop Support' model, combining all packaging needs into a single service approach, with sustainability and innovation as core differentiators across all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Eco Fit Lid: Revolutionary new paper lid delivering integrated sustainable drinking solutions

Products and services

• Ice Cream Packaging

Quantifiable outcome

• Millions of consumers use SEDA products every day
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• McDonald'scoreStrategic or Co-development PartnerSeda partnered with McDonald's and Comieco (Italian paper packaging recycling consortium) to showcase a circular economy success story in the fast food sector. The collaboration demonstrates sustainable packaging lifecycle and recycling initiatives for paper-based food service packaging.
• ComiecocoreStrategic or Co-development PartnerItalian paper packaging recycling consortium working with Seda and McDonald's on circular economy initiatives for paper packaging in the fast food industry.
• Ramboll GroupsupportingOthersIndependent consultancy that conducted Life Cycle Assessment study for Seda's single-use paper packaging (Published April 2021, Updated September 2021). Provides third-party validation of environmental claims.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smurfit Kappa Group: Ireland-based global paper-based packaging leader with strong European footprint similar to SEDA's. Competes in paperboard packaging for food, beverage, and consumer goods customers.
• Sonoco Products Company: US-based global packaging company with paperboard, fiber, and food-service packaging operations. Comparable in serving consumer goods and food customers with sustainable fiber-based solutions.
• WestRock Company: Major US paper and packaging company with substantial paperboard, cup, and food-service packaging operations. Competes with SEDA in coated paperboard formats serving global food and beverage brands.
• Pactiv Evergreen Inc. North American foodservice and food merchandising packaging manufacturer with significant paper-based cup and container capacity. Comparable in serving QSR and institutional catering customers with paper and fiber-based products.
• Sealed Air Corporation: Global food packaging company with protective and food-service solutions. Overlaps with SEDA in food and beverage packaging formats and serves similar QSR and food manufacturer customers.

Others

• Ahlstrom: Finland-based specialty fiber and packaging materials supplier serving food, beverage, and consumer goods end markets. Comparable as a fiber-based materials supplier/adjacent player in sustainable packaging for food and beverage.
• Stora Enso Oyj: Finland-based renewable packaging materials supplier producing paperboard that feeds directly into SEDA's converting operations. Comparable as an upstream paperboard supplier and adjacent player in sustainable food-grade packaging.

Direct peers

• Dart Container Corporation: US-headquartered manufacturer of single-use foodservice products including paper/plastic cups and containers. Named alongside SEDA as a leading paper cups competitor with overlapping QSR and institutional customer base.
• Huhtamäki Oyj: Finland-based global packaging group and one of the most directly comparable competitors in paper cups and food-service packaging. Explicitly named alongside SEDA as a leading player in the paper cups market.
• Graphic Packaging International: US-based paperboard packaging giant serving food and beverage customers with folding cartons, cups, and food-service packaging. Named as a peer in the paper cups market and competes head-to-head with SEDA in coated paperboard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sedapackaging
• Facebookfacebook.com/SedaNorthAmerica
• LinkedInlinkedin.com/company/seda-international-packaging-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEDA International Packaging Group