Watersound Club

Name

Watersound Club

Legal name

Watersound Club

Website

https://watersoundclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Private Club & Golf Resort

NAICS

Golf Courses and Country Clubs (71391), Marinas (71393), Food Services and Drinking Places (722)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Marina & Waterfront Full-Service Hotels (THAGAAAK), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Private club membership
• Championship golf courses
• Boutique hotel hospitality
• Beach club amenities
• Luxury lifestyle resort

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Club Membership Dues: Private membership program providing exclusive access to all club amenities including golf courses, beach club, pools, tennis/pickleball, wellness center, and dining venues. Membership creates recurring annual revenue with various membership tiers.
2. Hotel/Lodging Operations: Boutique hotel operations including Camp Creek Inn (75 rooms) and Watersound Inn (11 suites). Guests receive 'Member for a Stay' privileges accessing private club amenities. Generates room revenue plus ancillary spending on dining and activities.
3. Food and Beverage: Multiple dining venues including 30°86° at Beach Club, Beach Break Grill, Shark's Tooth restaurant, Gather Kitchen & Bar, ANR, 1936 Bar & Lounge, and Bark 'N Brine. Revenue from member and guest dining, private events, and catering.
4. Golf Access and Instruction: Revenue from green fees (for member guests), golf instruction programs including Golf Fit and Golf Fit Express, tournament entry fees, and pro shop merchandise sales.
5. Beach Experiences and Events: Premium experiences including beach bonfire packages ($450-$900), private member events, and beach bonfire add-ons generate ancillary revenue from members seeking enhanced experiences.
6. Sporting Preserve: 15-station sporting clays course at Watersound Club Sporting Preserve offering clay shooting experiences for all skill levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Watersound Club is a private membership club along Northwest Florida's Scenic Highway 30A corridor offering exclusive access to three championship golf courses, a Gulf-front beach club, two boutique hotels (Camp Creek Inn with 75 rooms and Watersound Inn with 11 suites), a 12,000+ sq ft wellness center, tennis and pickleball facilities, sporting clays preserve, and seven dining venues. Membership provides comprehensive access to all properties and amenities across the club's portfolio along the Gulf Coast.

Product overview

Watersound Club is a private membership club in Northwest Florida operating multiple exclusive Gulf Coast properties along Scenic Highway 30A. The portfolio includes three championship golf courses (Camp Creek Golf Course by Tom Fazio, Shark's Tooth Golf Course by Greg Norman, and The Third Golf Course by Davis Love III), two boutique hotels (Camp Creek Inn - 75 rooms, and Watersound Inn - 11 suites), a Gulf-front Beach Club, and an extensive wellness and recreation complex at Camp Creek. The club offers diverse dining through seven venues including 30°86°, ANR, 1936, Bark 'N Brine, Beach Break Grill, Gather Kitchen & Bar, and Golf & Grill food truck. Additional amenities include tennis and pickleball facilities, a wellness center, sporting clays preserve, beach bonfires, and pool complexes. The club operates as a unified portfolio under The St. Joe Company, offering members access to all properties and activities through a single membership.

Differentiator

Problem solved

Functional benefit

Brands

• 30°86°: Dining venue at Watersound Beach Club featuring coastal-inspired cuisine with Gulf views and sunset bar
• ANR
• 1936
• Bark 'N Brine
• Golf & Grill
• Golf Outfitter Shop
• Gather Kitchen & Bar
• Beach Break Grill

Products and services

• Watersound Beach Club A private Gulf-front beach club offering concierge-style service on sugar-white sands with complimentary beach chairs, umbrellas, paddle boards, kayaks, two zero-entry pools totaling 7,000 square feet, and a 25,000-square-foot pool deck. Available to club members and 'Members for a Stay' hotel guests.
• Camp Creek Golf Course A Tom Fazio-designed 18-hole championship course featuring undulated fairways, sand dunes, and native plants interwoven with manicured turf. Designated as a Certified Audubon Cooperative Sanctuary. Available exclusively to club members and their guests.
• Shark's Tooth Golf Course An 18-hole Greg Norman-designed championship course stretching 7,209 yards from the back tees, located along the shores of Lake Powell with views of the Gulf of Mexico. Includes the newly renovated Shark's Tooth Clubhouse.
• The Third Golf Course An 18-hole Davis Love III-designed links-style course featuring strategic bunkering, water features, sweeping fairways, and six sets of tees from 4,900 to 7,600 yards. Uses Tifway Bermuda fairways and TifEagle Bermuda greens.
• Camp Creek Inn A 75-room upscale boutique hotel overlooking Camp Creek Golf Course, featuring Louisiana-inspired coastal architecture, ANR fine-dining restaurant, 1936 Bar & Lounge, wellness center access, and golf pro shop. Hotel guests receive 'Member for a Stay' privileges with full club amenity access.
• Watersound Inn An 11-suite boutique hotel situated near Watersound Beach Club in the heart of Scenic Highway 30A, featuring contemporary Nantucket-style design with access to Watersound Club amenities. Guests receive 'Member for a Stay' privileges.
• Golf Performance Center A state-of-the-art facility at Camp Creek featuring TrackMan swing analysis technology with 34 data points, club fitting, simulators, and golf instruction programs including Golf Fit and Golf Fit Express.
• Wellness Center An 11,000+ square foot two-story fitness facility featuring group exercise studios, cardio and strength equipment, free weights, 19-meter adult lap pool, steam rooms, saunas, and Vichy showers.
• Tennis & Pickleball Facilities Racquet sports facilities including Har-Tru clay tennis courts and dedicated pickleball courts throughout Watersound Club properties, with pro shop and instruction programs.
• Watersound Club Sporting Preserve A 15-station sporting clays course set against unspoiled natural beauty, designed to simulate game bird flight patterns for clay shooting enthusiasts of all skill levels.
• Beach Bonfires Private beach bonfire experiences available year-round between 4-8 PM, offering packages for up to 30 people ($450) or 31+ people ($900) with s'mores, beverages, and beach chairs. Includes $50 per 30-minute extension option.
• 30°86° Dining Venue A coastal-inspired dining venue at Watersound Beach Club featuring indoor, outdoor, and beach view dining with sunset bar overlooking the Gulf of Mexico.
• ANR Restaurant An elevated fine-dining restaurant at Camp Creek Inn named after the Apalachicola Northern Railroad, offering Southern-inspired cuisine with regional seafood and artisan meats.
• 1936 Bar & Lounge An upscale lounge in the Camp Creek Inn lobby named for the founding year of The St. Joe Company, serving Southern-inspired breakfast and casual dining.
• Bark 'N Brine A poolside smokehouse restaurant featuring health-conscious Southern barbecue with exposed brick décor, indoor and outdoor seating, and daily chalkboard specials.
• Beach Break Grill A casual outdoor dining venue at Watersound Beach Club serving light fare and refreshments poolside and beachside.
• Gather Kitchen & Bar A dining venue at WaterColor Inn offering locally-sourced cuisine with global influence, featuring eclectic menu, local beers, and handcrafted cocktails.
• Camp Creek Pool Complex Family pool area featuring two zero-entry pools, a 270-foot lazy river, 25-foot waterslide, private cabanas, and a 6,500-square foot deck at Camp Creek.

Quantifiable outcome

• Hosting major collegiate events including ACC Championship and NCAA tournaments demonstrates championship-quality facilities
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Love Golf Design (Davis Love III, Mark Love, Scot Sherman)coreStrategic or Co-development Partner · 1 January 2022Partnership with Love Golf Design, founded by PGA legend and World Golf Hall of Fame inductee Davis Love III, to design The Third Golf Course - the third championship course in Watersound Club's portfolio. The partnership involved five separate design phases across approximately 300 acres north of Shark's Tooth Golf Course. Davis Love III brings global golf course design experience and Southern heritage to create a course with timeless character using native plants, dunes, and mature trees.
• Atlantic Coast Conference (ACC)coreStrategic or Co-development Partner · 1 January 2022ACC Conference Championship in men's golf hosted at Shark's Tooth Golf Course, with future championships likely rotated among Watersound Club courses. The partnership elevates the club's prestige and exposes championship-level play to members.
• The St. Joe CompanycoreOthers · 1 January 2022Parent company of Watersound Club. The St. Joe Company, founded in 1936, is a major real estate development company in Northwest Florida controlling significant land holdings along the Gulf Coast. Watersound Club is part of St. Joe's portfolio of master-planned communities and resort properties including WaterColor Inn, Bay Point Marina, and various residential developments.
• Florida State University (FSU) AthleticscoreStrategic or Co-development Partner · 1 January 2020FSU Golf Coach Trey Jones approached Watersound Club to host collegiate tournaments leading to the Watersound Invitational and ACC Championship events. The partnership showcases club courses to college golf programs, coaches, players, and families while providing prestigious tournament hosting for the club. Mike Martin Sr. (FSU baseball) introduced Jones to the club as a longtime member.
• The Girl Who Wants EverythingminorGTM or Marketing PartnerThird-party luxury bonfire experience provider offering enhanced beach bonfire setups including stylish seating, tiki torches, and full setup. Not associated, affiliated or endorsed by Watersound Club.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Kiawah Island Club: Multi-course private club with championship golf (Ocean Course, Cassique, River Course), beach club, dining, and lodging along the South Carolina coast. Directly comparable on multi-course/multi-amenity private-club model and tournament-hosting pedigree.
• Sea Island Resort: Premier private coastal resort on the Georgia coast with multiple championship golf courses, beach club, dining, and lodging. Closest direct comparable in scale (multi-course, multi-amenity, Gulf-Atlantic coast) and luxury membership positioning. Watersound Club hired Sea Island's former Director of Golf.
• Amelia Island Club: Florida Atlantic-coast private club with championship golf, beach club, dining, and lodging. Closely comparable on multi-amenity Florida coastal club model with similar tournament-hosting and family-positioning strategy.
• Alys Beach: Ultra-luxury private New Urbanist community on 30A with private beach club, dining, and resident amenities. Direct geographic peer targeting the same affluent second-home demographic; competes for member/resident acquisitions on the same corridor.
• WaterColor Inn & Resort: Sister property under The St. Joe Company on Scenic Highway 30A. Same parent, same geography, similar target demographic, and overlapping F&B/amenity ecosystem. Most directly comparable in operating context and guest profile.
• Bay Point / Point South Marina: Sister St. Joe Company property in Panama City Beach with the rebuilt Point South Marina (127 slips). Same parent, same regional ecosystem, and directly linked via Watersound Club's marina-rebranding story.
• Olde Florida Golf Club: Private Florida golf club founded in the 1990s with championship golf and refined club amenities. Comparable as a stand-alone private Florida club with similar member profile and high-end positioning.

Broad incumbents

• The Breakers Palm Beach: Iconic Florida luxury resort with multiple golf courses, beach club, F&B, and lodging. Larger scale and broader portfolio but operates in the same luxury Florida coastal-resort category and competes for overlapping affluent leisure spend.
• Pebble Beach Resorts: Globally iconic multi-course luxury golf resort with multiple hotels, dining, and beach amenities. Operates at substantially larger scale but is the benchmark aspirational peer for championship-golf-driven luxury club economics.

Regional players

• Frenchman's Creek Beach & Country Club: Florida private club with golf, tennis, beach, and dining. Comparable on multi-amenity Florida private club model but serves a different region (Palm Beach Gardens) and competes more for in-state membership than destination tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/watersoundclub
• Facebookfacebook.com/WatersoundClub
• LinkedInlinkedin.com/company/camp-creek-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watersound Club