BRAND
BRAND GMBH + CO KG is a German laboratory equipment manufacturer (founded 1949) producing precision liquid handling instruments, life science consumables, and lab automation for biopharma, life sciences, pharmaceutical manufacturing, academic, and chemical/process customers globally.
- Company typePrivate
- Founded1949
- HeadquartersWertheim, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRAND does
BRAND GMBH + CO KG is a German laboratory equipment manufacturer founded in 1949 and headquartered in Wertheim, operating as the core subsidiary of the family and owner-managed Brand Group SE & Co. KG (registered in Frankfurt am Main). The group employs approximately 1,000 people globally and consolidates BRAND GMBH + CO KG (liquid handling and life science consumables), VACUUBRAND GMBH + CO KG (vacuum pumps and systems), and VITLAB GmbH (laboratory plasticware) as wholly-owned operating companies, with BRAND INTERNATIONAL GMBH providing shared services. Affiliated legal entities in the USA, China, India, UK, and France support international distribution.
The company's product platform is centered on precision liquid handling, comprising the Transferpette pro micropipette line, HandyStep touch repetitive pipettes with touchscreen operation and inductive charging, the Dispensette S bottle-top dispenser family, and the Titrette titration instrument. These instruments are complemented by life science consumables (PCR plates, microcentrifuge tubes, microplates, cuvettes), volumetric instruments under the BLAUBRAND sub-brand, the EASYCAL calibration software, OEM/private-label solutions, and — most recently — the Liquid Handling Station, a compact automated pipetting robot for PCR sample preparation. Proprietary technology features include Easy Calibration (tool-free recalibration), full autoclavability at 121°C, automatic tip-size detection on PD-Tips II, and a Product Carbon Footprint (PCF) initiative aligned with ISO 14067:2018.
BRAND operates a B2B-direct commercial model, selling exclusively to business customers and traders through its shop.brand.de e-commerce storefront as the primary channel, supplemented by an OEM/private-label channel and lead generation via trade fairs, paid search (Google, Microsoft), and organic social (YouTube, LinkedIn, Instagram, Facebook). Pricing is per-unit and one-time, with sample list prices ranging from approximately €29 (macro cuvettes, 100-pack) to €767+ (Transferpette pro starter kit) and €680 for the HandyStep touch. The customer base spans life sciences laboratories, the biopharmaceutical industry, pharmaceutical manufacturing, academic and educational institutions, and chemical/process industries, including renewable energies — with no disclosed revenue, ARR, or external funding given the private family-owned structure.
BRAND firmographics
Firmographics- Name
- BRAND
- Legal name
- BRAND GMBH + CO KG
- Website
- https://brand.de
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BRAND GMBH + CO KG is a German laboratory equipment manufacturer (founded 1949) producing precision liquid handling instruments, life science consumables, and lab automation for biopharma, life sciences, pharmaceutical manufacturing, academic, and chemical/process customers globally.
- Ownership category
- akta.pro rank
BRAND industry classification
Industry- Product category
- Laboratory Equipment & Life Science Consumables
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH)
Keywords
Where BRAND is headquartered
LocationHeadquarters
- HQ city
- Wertheim
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
BRAND business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Laboratory Equipment Sales: Direct sales of laboratory liquid handling equipment including pipettes, bottle-top dispensers, volumetric instruments, and liquid handling stations through e-commerce platform and sales network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | HandyStep touch repetitive pipette |
| Unit Pricing | One time/ perpetual license | Dispensette S bottle-top dispenser |
| Unit Pricing | One time/ perpetual license | Transferpette pro pipette sets |
| Unit Pricing | One time/ perpetual license | Macro cuvettes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BRAND product offering
Product offeringCore offering
BRAND manufactures and distributes precision laboratory liquid handling instruments (micropipettes, bottle-top dispensers, repetitive pipettes, titration burettes), automated pipetting robots, volumetric instruments, life science consumables (PCR plates, microcentrifuge tubes, cuvettes), and vacuum pump systems. The company sells exclusively B2B through its own online shop, OEM partnerships, and global sales offices, targeting life science, pharmaceutical, biopharmaceutical, academic, and chemical process laboratories.
Product overview
BRAND provides a comprehensive portfolio of laboratory equipment and life science consumables organized around liquid handling workflows. The core offerings include the Transferpette® pro micropipette and HandyStep® touch repetitive pipettes for precision liquid transfer, the Dispensette® S bottle-top dispenser for reagent dispensing, and the Liquid Handling Station for automated pipetting applications. Supporting these instruments are Life Science Consumables including PCR plates, microcentrifuge tubes, microplates, and cuvettes, along with Volumetric Instruments such as flasks and cylinders. The product ecosystem is complemented by General Lab Products, EASYCAL™ calibration software, and OEM solutions for customized applications. BRAND's instruments are designed for interoperability with both branded consumables (PD-Tips II) and compatible tips from third-party manufacturers including Eppendorf (Combitips®) and Rainin (Repet-Tips®).
Differentiator
Problem solved
Functional benefit
Brands
- BLAUBRAND®: Volumetric instruments brand
- Transferpette®
- Dispensette®
- HandyStep®
- Titrette®
- BRANDplates®
- EASYCAL™
- seripettor®
- accu-jet®
- BIO-CERT®
- PLASTIBRAND®
Products and services
- Liquid Handling (Bottle-top Dispensers, Micropipettes, Tips, Burettes)
- Transferpette® pro Micropipette
- HandyStep® touch Repetitive Pipette
- Dispensette® S Bottle-Top Dispenser
- Liquid Handling Station (Pipetting Robot)
- Volumetric Instruments
- Life Science Consumables
- General Lab Products
- Titrette® Piston Burette
- EASYCAL™ 5 Calibration Software
- OEM Solutions
- PD-Tips II Disposable Tips
Quantifiable outcome
- Operating temperature range +15°C to +40°C for instruments and reagents
- +2 more outcomes
Companies that use BRAND
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
BRAND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
BRAND partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BRAND competitors and assessment
Company assessmentEmerging players
- Analytik Jena: German-based supplier of analytical instruments and laboratory products; regional/European competitor with partial product overlap to BRAND in lab instrumentation and consumables for academic and analytical labs.
- Integra Biosciences: Swiss manufacturer focused on liquid handling instruments (pipettes, electronic pipettors, aspiration systems) and media preparation; smaller than BRAND but a credible peer for the liquid handling niche and adjacent automation.
Direct peers
- Gilson: Family-owned manufacturer specializing in manual and electronic pipettes, dispensers, and liquid handling workstations. Directly comparable product focus and SMB-to-mid-market lab customers.
- Eppendorf AG: German-headquartered manufacturer of pipettes, tips, and lab liquid handling instruments. Closest direct competitor to BRAND with overlapping product portfolio (micropipettes, dispensers, consumables) and similar B2B go-to-market.
- Hamilton Company: Manufacturer of automated liquid handling workstations, pipetting robots, and lab automation; comparable to BRAND's emerging Liquid Handling Station push and shares the same pharma/diagnostics end markets.
- Corning Life Sciences: Major manufacturer of plastic lab consumables (PCR plates, tubes, microplates, cuvettes) directly competitive with BRAND's Life Science Consumables line for biotech and diagnostics customers.
- DWK Life Sciences: Manufacturer of premium lab glassware, plasticware and consumables (Duran, Wheaton, Kimble brands); direct overlap with BRAND's volumetric instruments and general lab products portfolio.
Broad incumbents
- Sartorius AG: German life-science and bioprocessing supplier; overlaps with BRAND on lab consumables (liquid handling) and serves the same biopharma customer base, but at much larger scale across filtration, fermentation and bioreactors.
- Mettler Toledo: Global lab instruments leader via its Rainin division; competes directly with BRAND in pipettes/tips while also serving weighing, titration and analytics. Comparable premium B2B positioning and life-science customer base.
- Thermo Fisher Scientific: Diversified life sciences conglomerate whose lab products division (including pipettes, tips, and consumables via legacy Nalge Nunc) competes broadly with BRAND and dwarfs it in scale and channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BRAND social profiles
Digital presenceBRAND compliance and trust
Trust signalCompliance4 records
BRAND financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRAND leadership team
Management profileNumber of profiles
Profiles5 records
BRAND subsidiaries and ownership
Company hierarchySubsidiaries3 records
BRAND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRAND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRAND
What does BRAND do?
BRAND manufactures and distributes precision laboratory liquid handling instruments (micropipettes, bottle-top dispensers, repetitive pipettes, titration burettes), automated pipetting robots, volumetric instruments, life science consumables (PCR plates, microcentrifuge tubes, cuvettes), and vacuum pump systems. The company sells exclusively B2B through its own online shop, OEM partnerships, and global sales offices, targeting life science, pharmaceutical, biopharmaceutical, academic, and chemical process laboratories.
Is BRAND a public or private company?
BRAND is a private company. It is classified as family owned and is currently operating.
When was BRAND founded?
BRAND was founded in 1949. It employs 51 to 100 people.
Where is BRAND based?
BRAND is headquartered in Wertheim, Germany, in the Europe region.
How does BRAND make money?
One revenue line is on record: laboratory Equipment Sales.
Who are BRAND's main competitors?
Emerging players on record are Analytik Jena and Integra Biosciences. Direct peers are Gilson, Eppendorf AG, Hamilton Company, Corning Life Sciences and DWK Life Sciences. Broad incumbents are Sartorius AG, Mettler Toledo and Thermo Fisher Scientific.
Does BRAND have an API?
No public API is recorded for BRAND.
What industry is BRAND in?
BRAND's product category is Laboratory Equipment & Life Science Consumables. Its primary akta.pro industry code is HLAGAIAH, Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters). Its NAICS code is 334516 and its SIC code is 3826.