Moba

What Moba does

Moba is a Netherlands-based machinery manufacturer specializing in egg grading, packing, and processing equipment for the global egg industry. The company designs and produces a comprehensive portfolio spanning the full egg value chain, including high-capacity graders (Omnia PX series capable of processing up to 191,000 eggs per hour, Omnia FT, and Forta GT), farm packers (Mopack family), egg breakers (Proxima series and the Synchro626, described as the world's largest egg breaker/separator), case packers (MR12 Twin and MR30), loaders (Crono1, Crono2, M Loader), detection systems (Vision Shell Inspector with AI-powered crack detection), and Ohmic product heating for pasteurization. Its underlying technology centers on individual egg handling to prevent cross-contamination and enable per-egg tracking, a modular platform-plus-modules architecture, and an emerging digital ecosystem (Egg Chain) for traceability and operational efficiency.

Moba operates a capital equipment business model, selling machines as long-lived assets to egg producers and food processors across 35+ countries, supplemented by recurring revenue from certified spare parts, multi-level service contracts (self-support through ASAP on-site), Moba Academy training, machine updates, and the Moba SMS refurbished equipment program. The company goes to market primarily through direct enterprise field sales from its Barneveld headquarters and regional offices (Moba UK, Moba Asia in Kuala Lumpur), supported by a global network of agents and distributors. Customer segments span commercial egg producers (from family farms to large industrial operations), retail and food service egg suppliers, and egg product manufacturers (liquid egg, pasteurized products). The customer base includes large enterprises such as Mantiqueira Brasil (largest egg producer in South America), Wuhan Hongnong Agriculture (China), Duncan Farms (Scotland), and R.P.M. Group (Thailand), alongside a long tail of mid-market and SMB operators served partly through the refurbished equipment channel. Moba is a privately held company (Moba BV) with no disclosed parent or institutional investors, and no public financial disclosures are available.

Name

Moba

Legal name

Moba BV

Website

https://moba.net

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moba is a Dutch manufacturer of egg grading, packing, and processing equipment for the global egg industry. The company sells industrial machinery including graders, breakers, case packers, and AI-powered detection systems to egg producers and food processors across 35+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Egg Grading, Packing, and Processing Equipment: Moba designs, manufactures, and sells industrial egg grading, packing, processing, and handling equipment including graders (Omnia, Forta), farm packers (Mopack), egg breakers (Proxima, Synchro), case packers (MR series), loaders, and detection systems. Equipment is sold as capital equipment to egg producers and processors globally.
2. Spare Parts: Moba provides certified spare parts to optimize the uptime and efficiency of customer equipment. Spare parts are available through Moba's service network and local agents.
3. Service and Support Contracts: Moba offers multi-level customer support services ranging from self-support and helpdesk to remote service and on-site services (planned and ASAP). The company also provides service agreements (Moba Service Level Agreements) offering maximum uptime and minimum downtime. Moba Academy provides training services.
4. Refurbished Equipment (Moba SMS): Moba operates a refurbished equipment program (Moba SMS) where customers can trade in their used Moba systems. Machines are dismantled, pressure cleaned, completely rebuilt, and resold ready for a new life. This provides a secondary revenue stream while supporting customer upgrades.
5. Machine Updates: Moba offers updates for Moba and Diamond equipment to suit evolving customer needs, ensuring long-term success and equipment modernization.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Moba designs, manufactures, and sells industrial egg grading, packing, processing, and handling equipment for the global egg industry. Its portfolio includes egg graders (Omnia PX/FT, Forta GT), farm packers (Mopack family), egg breakers (Proxima, Synchro626), case packers (MR series), loaders (Crono, M Loader), detection systems (Vision Shell Inspector), and Ohmic heating for pasteurization. Equipment is sold as capital machinery to commercial egg producers and processors, supported by spare parts, refurbished equipment (Moba SMS), training (Moba Academy), and multi-level service contracts.

Product overview

Moba is a manufacturer of egg grading, packing, and processing equipment headquartered in Barneveld, Netherlands. The product portfolio spans multiple categories: (1) Egg Graders including the Omnia series (Omnia PX for premium performance, Omnia FT for food technology), Forta GT for reliable topline grading, and Crono loaders for high-capacity egg loading; (2) Farm Packing including the Mopack family (Mopack EP for high-efficiency farm packing, Mopack70/100/150 variants); (3) Case Packing including MR12 Twin Case Packer and MR30 Case & Display Packer; (4) Egg Processing including the Proxima breaker series (built on Synchro heritage) and the Synchro626 (the world's largest egg breaker/separator); (5) Detection & Vision including the Vision Shell Inspector with AI-based crack detection; (6) Ohmic heating for product heating prior to pasteurizing; (7) Digital/Ecosystem including the Egg Chain tracking and tracing system; (8) Services including Moba Academy training, Moba SMS refurbished equipment program, and multi-level customer support (Service Essentials and Advanced Services). The portfolio is organized as a modular platform-plus-modules architecture where graders serve as the core system, augmented by specialized detection, packing, processing, and handling add-ons, all supported by a lifecycle service ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Moba SMS: Refurbished egg grading and processing equipment program where used machines are dismantled, pressure cleaned, completely rebuilt, and resold for a new life.

Products and services

• Omnia PX Egg Grader High-performance egg grading system for commercial egg producers and grading stations, available in multiple models with capacities from approximately 64,000 to over 191,000 eggs per hour, with stainless-steel design for hygiene and durability.
• Omnia FT Egg Grader Egg grading system positioned as the 'Food Technology' variant of the Omnia series, designed for egg producers focused on food safety and quality standards.
• Forta GT Egg Grader Configurable egg grading system with topline technology, high hygienic standards, and modular upgrade options, including the Forta GT100 model with 36,000 eggs/hour capacity, for egg producers seeking scalable grading.
• Crono1 Egg Loader Compact 5-row egg loader with maximum capacity of 45,000 eggs per hour (125 cases per hour), the smallest in the Crono loaders family, for egg receiving and loading operations.
• Crono2 Egg Loader 5- or 6-row egg loader with maximum capacity of 72,000 eggs per hour (200 cases per hour), part of the Crono loaders family for higher-volume egg receiving.
• Proxima Egg Breaker Next-generation egg breaking and processing system built on the Synchro heritage, delivering higher yield, greater hygiene, and smarter operation in a compact design, with closed-loop CIP, recipe-based operation, and advanced detection for egg processing facilities.
• Synchro626 Egg Breaker Industrial-scale egg breaker and separator, described as the largest egg breaker/separator in the world, delivering flawless separation, the cleanest egg whites, highest yield, and low operating costs for liquid egg product processors.
• M Loader High-capacity egg loader equipped with features of a modern high-capacity loader and the highest standards of food safety, for egg receiving at large packing stations.
• Vision Shell Inspector AI-powered computer vision system for detecting cracks in eggshells and performing vision-based weighing, combining the latest visual systems technology with artificial intelligence for highly accurate detection on grading lines.
• Mopack EP Farm Packer Farm packing system that combines gentle individual egg handling with high efficiency for on-farm egg packing operations at layer farms.
• MR12 Twin Case Packer Robotic Twin Case Packer system designed for the high-demand egg industry market, capable of processing two different products simultaneously and performing quick changeovers between pack types.
• MR30 Case & Display Packer Smart combination of the MR10 case packer capabilities with additional capabilities to handle display packs, designed for egg producers needing case and display packing flexibility.
• Ohmic Product Heating Ohmic product heating system applied for final product heating prior to pasteurizing in egg processing, delivering up to 50% cost savings from extended run times and longer shelf life.
• Magna Platform of Actuators Next-generation actuator platform delivering 600 cases per hour capacity, nearly 20% higher than traditional machines, part of next-generation egg processing innovations showcased at IPPE 2026.
• Egg Chain Tracking and Tracing System Digital tracking and tracing system that collects data from Moba equipment to offer online services improving operational efficiency, with per-egg handling enabling individual egg traceability through the production line.
• Moba SMS Refurbished Equipment Program Refurbished equipment program where used Moba systems are dismantled, pressure cleaned, completely rebuilt, and resold with a trade-in option, providing cost-effective entry into Moba equipment for smaller operators.
• Service Essentials & Advanced Services Multi-level customer support and service offering covering self-support, helpdesk, remote service, planned on-site services, and ASAP on-site services, along with spare parts, project management, installation support, and machine updates under service agreements for up to 10 years of active support.
• Moba Academy Training Services Training services that help customers and their operators achieve higher levels of knowledge about Moba equipment operation, maintenance, and optimization.

Quantifiable outcome

• Up to 191,000 eggs processed per hour with the Omnia PX530
• +9 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature12 records

Partnerships

One partnership is on record.

• Arnold ClarkminorGTM or Marketing Partner · 13 March 2026Arnold Clark, a major UK automotive dealer and retailer, partnered with Moba (described as a battery diagnostics specialist) to offer battery health certificates for electric vehicles across Arnold Clark's UK aftersales network. Note: This appears to reference a different Moba company in the EV battery diagnostics space, not Moba's egg processing business. The Arnold Clark partnership involves EV battery health certificates for BEVs and plug-in hybrids, providing independent assessments of battery condition including degradation levels and available capacity.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TOMRA: Norwegian technology company specializing in sensor-based sorting and grading. Overlaps with Moba's Vision Shell Inspector through optical sorting expertise and represents a potential competitive threat as AI-driven inspection becomes more commoditized.
• Heat and Control: US-based privately-held manufacturer of food processing, coating, and packaging equipment. Serves egg product and broader food manufacturers with comparable capital equipment and aftermarket service models.
• Key Technology (Duravant): US-based designer and manufacturer of digital inspection, sorting, and conveying equipment for food processing. Overlaps with Moba in vision-based detection systems and case packing automation for egg and broader food producers.

Broad incumbents

• Bühler Group: Swiss family-owned industrial equipment manufacturer with food processing and optical sorting divisions. Comparable in scale and global footprint, and overlaps with Moba in food processing machinery and increasingly in AI-driven optical sorting (Bühler's Sortex).
• Tetra Pak: Swiss-headquartered global leader in food packaging and processing, including liquid egg products and pasteurization. Overlaps with Moba in egg liquid processing, ohmic heating, and downstream packaging for food manufacturers and retailers.
• GEA Group: German publicly-listed engineering group specializing in food processing equipment, separation technologies, and cold chain solutions. Overlaps with Moba in pasteurization, separation, and food processing equipment serving food manufacturers.
• BAADER: German family-owned food processing machinery manufacturer specializing in fish and poultry processing. Overlaps with Moba in poultry handling/grading equipment and serves many of the same large protein processors globally.
• Marel: Icelandic publicly-listed global leader in food processing equipment for poultry, meat, and fish. Overlaps with Moba in poultry/egg processing lines and offers broader portfolio diversification across protein categories, making it both a competitor and adjacent reference point.
• JBT Corporation: US-listed global leader in food processing and air transport equipment. Offers protein processing and liquid egg pasteurization systems that overlap with Moba's Proxima breakers and ohmic heating portfolio for egg product manufacturers.

Direct peers

• SANOVO Technology Group: Danish-headquartered specialist manufacturer of egg handling, grading, breaking, and processing equipment. Directly competes with Moba across graders, breakers, and pasteurization systems, serving the same global egg producer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mobainfo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moba