BusinessBase

What BusinessBase does

BusinessBase is a privately held Dutch IT services firm founded in 1999 and headquartered in Utrecht, Netherlands, that implements and customizes Microsoft Dynamics 365 for mid-market and enterprise customers in the Netherlands. The firm operates as a Microsoft partner across the full Intelligent Customer Experience stack: Microsoft Dynamics 365 Customer Engagement (Sales, Customer Service, Field Service, Marketing modules), Microsoft Power Platform (Power Apps, Power Automate, Power BI, Copilot Studio, Power Pages), Microsoft Fabric, Azure AI Foundry, and Microsoft Copilot. It has added a portfolio of AI Agents (Case Management, Customer Intent, Customer Knowledge Management, Quality Evaluation) and hyperpersonalization capabilities on top of the Microsoft substrate.

BusinessBase monetizes primarily through professional services for Microsoft Dynamics 365 implementation, customization, and integration; managed services including Continuous Improvement Services and an Intelligence Compliance Suite; and packaged training offerings such as the 6-week AI & Agents Intelligent CX Readiness Pack and Intelligent CX Inspiration Sessions. Go-to-market is enterprise field sales supported by content marketing, webinars, user groups, and event-based demand generation, with named logos including Brand New Day, KNGF Geleidehonden, HVC, Het Nederlandse Rode Kruis, Simpel, GVB, Walraven, PH&C (a €14.6B pension fund), Hedin Automotive, Wasco, Udea, VPS Veritas, TANATEX Chemicals, Nyenrode Business Universiteit, Open Universiteit, and municipality Hollands Kroon. The firm holds ISO 27001 certification (since 2015) and reports being GDPR-compliant, and serves primary verticals of financial services, education, public sector, mobility, water/energy/recycling, and business services.

Name

BusinessBase

Legal name

BusinessBase

Website

https://businessbase.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BusinessBase is a Dutch Microsoft Dynamics 365 partner that implements Intelligent Customer Experience and AI solutions (Dynamics 365, Copilot, Azure AI Foundry, Power Platform) for enterprise clients across financial services, education, public sector, mobility, and utilities in the Netherlands.

Ownership category

akta.pro rank

Product category

CRM Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Services (8741)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Microsoft Dynamics 365
• CRM implementation services
• Customer experience platform
• AI business solutions
• Enterprise software consulting

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Microsoft Dynamics 365 Implementation Services: Professional services for implementing, configuring, and customizing Microsoft Dynamics 365 solutions including Customer Engagement, Customer Service, Sales, and Marketing modules. Revenue is generated through consulting hours, project-based engagements, and ongoing support contracts.
2. Continuous Improvement & Support Services: Ongoing support, maintenance, and optimization services post-implementation including the Intelligent CX Readiness Pack (6-week program) and Continuous Improvement Services.
3. Training & Adoption Services: Inspiration sessions, workshops, and training programs to help organizations adopt Microsoft AI and Dynamics 365 technologies effectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BusinessBase is a Dutch Microsoft Dynamics 365 implementation partner that delivers Intelligent Customer Experience (CX) solutions by implementing and customizing the Microsoft Dynamics 365, Power Platform, Microsoft Fabric, Azure AI Foundry, and Microsoft Copilot portfolio. They provide consulting, implementation, customization, and continuous improvement services around Microsoft AI Business Solutions for enterprise customers in financial services, education, public sector, mobility, and utilities. Their offering combines Microsoft's platform technology with structured methodologies, including an AI & Agents Readiness Pack, to help organizations modernize sales, service, and marketing operations.

Product overview

BusinessBase is a Microsoft Dynamics 365 partner specializing in Intelligent Customer Experience (Intelligent CX) solutions. Their offering is a platform-plus-services architecture built entirely on Microsoft technology. The core platform is Microsoft Dynamics 365 Customer Engagement, which unifies Sales, Customer Service, Field Service, and Marketing modules. This is complemented by the Microsoft Power Platform (Power Apps, Power Automate, Power BI, Copilot Studio, Power Pages) for custom development and automation, Microsoft Fabric for data analytics, Azure AI Foundry for enterprise AI development, and dedicated AI Agents (Case Management, Customer Intent, Knowledge Management, Quality Evaluation). BusinessBase also offers implementation services including an AI & Agents Readiness Pack, Continuous Improvement Services, and Intelligent CX Inspiration Sessions. The portfolio is anchored by Microsoft Copilot AI across all products, enabling generative AI, autonomous agents, predictive analytics, and process automation for sales, service, and marketing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• AI & Agents Intelligent CX Readiness Pack A 6-week fixed-scope acceleration program that helps organizations assess their AI readiness and implement initial AI use cases on Microsoft Dynamics 365, intended for enterprises beginning their AI and Intelligent Customer Experience journey.
• Continuous Improvement Services Ongoing managed optimization and improvement services for Microsoft Dynamics 365 implementations, ensuring continued value realization post go-live. Offered to enterprise customers on subscription-style engagements.
• Intelligent CX Inspiratiesessie An introductory inspiration session helping organizations explore AI and Intelligent CX opportunities aligned with their business objectives, serving as the entry point to the firm's structured methodology.
• Microsoft Dynamics 365 Customer Engagement Implementation Implementation of the unified Microsoft Dynamics 365 Customer Engagement platform covering sales, marketing, customer service, and field service, integrated with Microsoft 365 tools and AI capabilities, targeted at enterprise organizations.
• Microsoft Dynamics 365 Contact Center Implementation Implementation of Microsoft Dynamics 365 Contact Center, a Copilot-first omnichannel service solution unifying phone, email, chat, social media, and WhatsApp with generative AI across all customer engagement channels, targeted at enterprise contact center operators.
• Microsoft Copilot Studio Implementation Implementation of Microsoft Copilot Studio for building custom AI agents, virtual assistants, and automated conversation flows with configurable logic, tone of voice, and business rule integration, targeted at enterprises seeking custom AI assistants.
• Azure AI Foundry Implementation Implementation of Azure AI Foundry, an enterprise platform for building, fine-tuning, managing, and monitoring AI models and agents, supporting simple chatbots to complex multi-agent workflows with organizational data integration. Targeted at enterprises building AI applications.
• Microsoft Fabric Implementation Implementation of Microsoft Fabric, an integrated data analytics platform combining Power BI, Azure Synapse, Data Factory, and data engineering services with AI-powered insights and OneLake data management, targeted at enterprises modernizing their data estate.
• Microsoft Power Platform Implementation Implementation of the Microsoft Power Platform (Power Apps, Power Automate, Power BI, Copilot Studio, Power Pages) for low-code automation, analytics, and custom application development, targeted at enterprises extending Dynamics 365 capabilities.
• AI Agents Implementation Implementation of autonomous AI agents including Case Management, Customer Intent, Customer Knowledge Management, and Quality Evaluation agents for automating customer service workflows. Targeted at enterprises deploying AI-driven customer service.
• Project Recovery Service Consulting service that rescues troubled Microsoft Dynamics 365 implementations, bringing projects back on track. Targeted at enterprises with stalled or struggling CRM deployments.
• Intelligent Compliance Suite A compliance and governance framework integrated with the Microsoft ecosystem, designed to ensure secure, compliant, and manageable AI and data operations. Targeted at enterprises operating in regulated industries.

Quantifiable outcome

• Simpel achieved 5x growth without increased pressure on customer service
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability12 records

Feature6 records

Partnerships

Four partnerships are on record, tiered primary, secondary and minor.

• MicrosoftprimaryTechnology or IntegrationBusinessBase is a certified Microsoft Dynamics 365 partner specializing in Intelligent CX & AI Business Solutions. They implement and customize the full Microsoft Dynamics 365 portfolio including Customer Engagement, Customer Service, Sales, Marketing, Power Platform, Azure AI Foundry, Microsoft Fabric, and Copilot. BusinessBase has earned Microsoft designations recognizing their collaboration and expertise in the Microsoft ecosystem.
• GACsecondaryStrategic or Co-development PartnerGAC (Global Education Solutions) partners with BusinessBase for educational sector events and to deliver combined Microsoft Dynamics 365 and Education365 solutions for educational institutions. They co-host events like the onderwijsevent focused on CRM & AI in education.
• ConichesecondaryStrategic or Co-development PartnerConiche is a strategic partner specializing in customer contact solutions. They participated as speakers at BusinessBase Connected Customer Experience event, providing expertise on aligning people, process, and technology for lasting CX value.
• Boom UitgeversminorChannel Partner/ Reseller/ DistributorBoom Uitgevers hosted the Microsoft Contact Center User Group event and shared their experience using the Microsoft platform within their service organization. They represent a customer-turned-advocate relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avanade: Joint venture between Accenture and Microsoft, Avanade is the world's largest Microsoft-focused SI and the most direct competitor for enterprise Dynamics 365 and Copilot implementations. It competes for the same enterprise and regulated-vertical deals as BusinessBase across Europe.
• HSO: Global Microsoft Dynamics 365 partner with strong European presence, including the Netherlands. HSO offers very similar Dynamics 365 implementation, customer engagement, and AI services to BusinessBase, serving comparable mid-market and enterprise customers.
• Sopra Steria: European IT services group with a substantial Microsoft practice, delivering Dynamics 365 and CRM transformation projects to enterprise and public-sector clients in the Benelux region. Overlaps directly with BusinessBase in financial services and public-sector verticals.
• Bizzomate: Dutch Microsoft Dynamics 365 partner specializing in CRM, customer engagement, and field service implementations. Closest head-to-head competitor in the Netherlands with overlapping mid-market customer base and similar Microsoft-centric service portfolio.
• TCSC (The CRM Company): Dutch Microsoft Dynamics 365 partner focused on CRM, customer engagement, and marketing automation implementations. Directly comparable boutique competitor serving similar mid-market Dutch enterprise customers in similar verticals.

Broad incumbents

• Capgemini: Global IT services giant with a significant Microsoft Business Applications practice. Capgemini competes on larger enterprise and public-sector Dynamics 365 deals in the Netherlands, offering broader scale and global delivery capability than BusinessBase.
• Accenture: Global management and technology services firm with a major Microsoft Business Applications practice (and Avanade JV). Competes with BusinessBase for large Dutch enterprise and public-sector Dynamics 365 transformation deals at the top of the market.

Regional players

• delaware: Belgium-headquartered Microsoft and SAP consultancy with Benelux operations. Comparable Microsoft Dynamics 365 implementation services with overlapping customer profiles in regulated industries, particularly relevant as a regional cross-border competitor.
• Qualogy: Dutch Microsoft-focused consultancy delivering Dynamics 365, Power Platform, and Azure solutions. Overlaps with BusinessBase in customer engagement, AI, and Microsoft implementation services across the Benelux market.
• Inmeta (Crayon): Nordics-headquartered Microsoft-focused services and licensing partner with Benelux operations. Comparable in delivering Microsoft Dynamics 365 implementations, cloud advisory, and AI services to mid-market and enterprise customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/businessbasecrm
• LinkedInlinkedin.com/company/businessbase
• Instagraminstagram.com/businessbasebv
• Facebookfacebook.com/businessbasebv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BusinessBase