SlipNOT Metal Safety Flooring

What SlipNOT Metal Safety Flooring does

SlipNOT Metal Safety Flooring, a Detroit-based manufacturer founded in 1987 and operated under Traction Technologies Holdings, LLC, produces slip-resistant metal flooring and surface products for safety-critical industrial and commercial environments. The company's core technology is a proprietary plasma-stream deposition process that bonds molten metal to steel, stainless steel, or aluminum substrates at over 4,000 PSI, producing a file-hard surface with Rockwell C hardness of 55-63 and a sustained coefficient of friction above 0.85 that does not flake, chip, or delaminate. SlipNOT's product portfolio spans floor plates, grating, planks, ladder rungs, stair nosing, expanded-metal and perforated-plate stair treads, and the standardized SureGRIP line of portable platforms and retrofit stair covers; the company also accepts customer-supplied stock for in-house coating under a ship-to-us service. The company acquired Amstep Products in September 2022 with backing from Victor Capital Partners, extending its reach into slip-resistant stair products.

SlipNOT sells exclusively through direct enterprise field sales with a quote-based pricing model and custom fabrication, supported by AIA-approved CEU presentations, CSI 3-part specifications, and a Genuine SLIPNOT authentication program that places the company's full logo on every order to distinguish its product from low-quality imitations. Customer concentration is spread across marquee enterprise and government accounts in aerospace (Boeing, Lockheed Martin, NASA, Northrop Grumman, US Army, US Navy), food and beverage (Coca-Cola, Tyson Foods, Hormel, J.M. Smucker, Frito-Lay, General Mills, Campbell Soup), infrastructure (Golden Gate Bridge, SEPTA, FDOT, Chicago Transit Authority), recreation (Walt Disney Company, Universal Parks), commercial (Borgata, ElDorado National), and education (University of Michigan, Purdue, UCLA). The company holds ISO 9001:2015, NSF International, UL 410, FDA, OSHA, ADA, ANSI, and NFPA certifications, and backs stainless steel installations with a 5-year extended warranty and a 20-year delamination guarantee. Pricing is not publicly disclosed and operations remain North America-only under the Traction Technologies Holdings, LLC holding entity.

Name

SlipNOT Metal Safety Flooring

Legal name

Traction Technologies Holdings, LLC

Website

https://slipnot.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

SlipNOT manufactures proprietary slip-resistant metal flooring and surfaces using a patented plasma-stream deposition process, serving enterprise and government customers in aerospace, food and beverage, infrastructure, manufacturing, and government across North America.

Ownership category

akta.pro rank

Product category

Industrial Safety Flooring

SIC

Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Anti-Slip Treatments for Stone/Tile Floors (HSAEAOAN)

Keywords

• Slip resistant flooring
• Metal safety surfaces
• Anti slip stair treads
• Industrial grating products
• Custom metal fabrication

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metal Safety Flooring Products: One-time hardware sales of slip-resistant metal flooring products including floor plates, grating, planks, covers, stair treads, and rungs. Products are manufactured to order based on customer specifications or applied to customer-supplied materials.
2. Custom Fabrication Services: Custom fabrication services for engineered-to-order safety solutions based on customer design specifications. Includes custom dimensions, cutouts, finishes, and specialized configurations.
3. Surface Coating Services (Ship-to-Us): Customers can ship existing metal surfaces to SLIPNOT facility for application of slip-resistant coating, then return ready for installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SlipNOT manufactures and fabricates proprietary slip-resistant metal safety flooring products—including floor plates, grating, planks, stair treads, stair nosings, rungs, covers, and portable work platforms—using a patented plasma-stream deposition process that bonds molten metal to steel, stainless steel, or aluminum substrates. Products are engineered to order based on customer specifications or applied to customer-supplied materials, then sold direct to enterprise and government buyers across aerospace, food processing, government, infrastructure, and industrial markets.

Product overview

SlipNOT Metal Safety Flooring offers a comprehensive portfolio of specialized safety flooring and surface technologies centered on a proprietary plasma-stream deposition process that bonds molten metal to substrates at over 4,000 PSI, creating file-hard, non-slip surfaces. The product portfolio encompasses industrial covers (drain covers, expansion joint covers), floor plates, grating, planks, ladder rungs and tube products, stair nosing, and multiple stair tread variants (expanded metal, grating, perforated plate, plank, and plate). The company also offers ready-to-install products including the SureGRIP Pro Step portable work platform, SureGRIP Retrostep stair tread cover, and SureGRIP Safety Landing color-coded safety zones. Products are available in steel, stainless steel, and aluminum substrates with three grip levels (Grade 1 Fine, Grade 2 Medium, Grade 3 Coarse) and various finishes including mill, painted, galvanized, and powder-coated options. The company acquired Amstep Products in 2022 to expand its stair safety solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SureGRIP Pro Step: Portable slip-resistant single-step work platform designed for industrial and commercial settings.
• SureGRIP Retrostep
• SureGRIP Safety Landing
• AMSTEP

Products and services

• Covers Industrial slip-resistant covers for trenches, vaults, and utility holes featuring SLIPNOT's plasma-stream deposition coating that maintains a coefficient of friction above 0.85; sold to industrial, commercial, and government buyers.
• Drain Covers Slip-resistant drain covers that transform hazardous areas into high-traction safety zones without compromising fluid flow; available in steel, stainless steel, and aluminum substrates for food processing, industrial, and commercial facilities.
• Expansion Joint Covers Expansion joint covers with bonded metal surfaces providing permanent grip and safety continuity across structural joints, featuring surface hardness between 55-63 on the Rockwell C scale for industrial and infrastructure use.
• Floor Plate Slip-resistant floor plates engineered to eliminate slips and falls in industrial and commercial environments; NSF International registered for food processing facilities and available in multiple design options.
• Grating Non-slip metal grating for mezzanines, platforms, and catwalks in wet or oily elevated environments; NSF International registered and available in custom and stock sizes.
• Planks Slip-resistant metal planks engineered for long-lasting traction in harsh environments; meet NFSI B101.3 High Traction standard with ADA-compliant patterns available for industrial walkways and platforms.
• Rungs & Tube Industrial ladder rungs and slip-resistant rung covers for handrails and tube structures; meet OSHA standards with high-friction surfaces even in oily conditions.
• Specialty Products Custom anti-slip solutions engineered for exceptional traction, safety, and durability in environments where standard products are not an option.
• Stair Nosing Anti-slip industrial nosing providing maximum traction at leading edges of stair treads; installable on concrete, wood, or metal surfaces for commercial and industrial stairways.
• Stair Treads Non-skid safety stair treads for industrial and commercial stairways; NSF International registered and customizable by substrate, size, and grip level.
• Flattened Expanded Metal Stair Treads Retrofit stair tread solution reducing stair hazards without structural demolition, using single-sheet diamond-mesh pattern metal with open pattern for drainage and foot comfort.
• Grating Stair Treads Open-mesh grating stair treads creating excellent drainage and enhanced safety with high-friction walking surfaces for industrial and outdoor applications.
• Perforated Plate Stair Treads Stair treads combining maximum slip resistance and essential facility drainage through punched metal substrates with file-hard, high-traction surfaces.
• Plank Stair Treads Stair treads delivering exceptional strength-to-weight ratio combined with industry-leading traction for reliable slip protection.
• Plate Stair Treads Solid plate stair treads providing reliable surface area coverage and uncompromised traction with zero debris drop-through for industrial and commercial stairs.
• SureGRIP Pro Step Portable slip-resistant single-step work platform with 500 lb load capacity, OSHA- and ADA-aligned, available in aluminum or stainless steel with 6-inch or 9-inch platform heights for industrial and commercial settings.
• SureGRIP Retrostep High-traction stair tread cover designed for easy retrofits on existing serrated metal stair treads; features a 3/16-inch profile with stainless steel hardware included for retrofit safety upgrades.
• SureGRIP Safety Landing Slip-resistant, color-coded transition and safety station zone plates for marking hazardous areas; available in OSHA-compliant red, yellow, green, or mill finish for industrial facilities.
• Custom Fabrication Services Custom fabrication services that manufacture safety flooring products to exact customer specifications including custom dimensions, cutouts, finishes, and specialized configurations, as well as ship-to-us coating services where customers send existing metal surfaces for slip-resistant application.
• AMSTEP Slip-Resistant Stair Products Slip-resistant stair products (formerly Amstep Products, acquired in 2022), serving customers across North America with stair safety solutions.

Quantifiable outcome

• Eliminates over 90% of slips and falls
• +6 more outcomes

Named customers26 records

Segments13 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hendrick ArchitecturalminorChannel Partner/ Reseller/ DistributorHendrick Architectural supplies various grating and screen products including entrance grilles, stair components, tree grating, trench grating, drain covers, fountain grating, and ventilation grilles that can be combined with SLIPNOT coating for enhanced slip resistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fisher & Ludlow: Metal grating and stair tread manufacturer serving industrial, commercial, and architectural markets. Direct product overlap with SlipNOT's grating, floor plate, and stair tread categories.
• Amstep Products: Wholly-owned subsidiary of SlipNOT acquired in 2022, specializing in slip-resistant stair products. Operates the same technology platform with overlapping customer base in North America.
• Nucor Grating (formerly Grating Pacific): One of North America's largest metal grating manufacturers, producing steel, aluminum, and stainless steel grating products within Nucor Corporation. Direct product overlap with SlipNOT's grating, stair treads, and floor plate lines.
• Alabama Metal Industries Corporation (AMICO): Manufacturer of metal grating, expanded metal, stair treads, and safety products for industrial, architectural, and infrastructure applications. Direct product overlap with SlipNOT's safety flooring portfolio.
• Ohio Gratings Inc. US-based metal grating and stair tread manufacturer producing bar grating, expanded metal grating, and structural products for industrial and architectural markets. Direct overlap with SlipNOT's floor plate, grating, and stair tread offerings.
• Webforge (Valmont Industries): Global metal grating and walkway products manufacturer, part of Valmont Industries. Serves industrial and infrastructure markets with comparable product range including bar grating, stair treads, and platform products.
• McNICHOLS Co. Major US metal products distributor and manufacturer with extensive safety flooring, grating, and perforated metal offerings. Competes directly in slip-resistant metal flooring and acts as both peer and indirect channel partner to SlipNOT.

Broad incumbents

• 3M Company: Global diversified industrial manufacturer with anti-slip tapes, coatings, and safety products. Competes with SlipNOT in lower-cost anti-slip applications (tapes, treads) but does not specialize in bonded metal safety flooring.
• Illinois Tool Works (ITW): Diversified industrial manufacturer with various flooring, safety, fastening, and metal products across multiple segments. Broader portfolio with overlapping capabilities in some safety flooring categories but SlipNOT is not a focused business.
• Trelleborg AB: Swedish engineered polymer and safety solutions company with anti-slip industrial flooring and marine decking products. Competes in slip-resistance segment using alternative polymer-based materials rather than bonded metal surfaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/slipnot-metal-safety-flooring
• Xx.com/slipnot

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SlipNOT Metal Safety Flooring