Yoobi
Yoobi is a US school and office supplies brand operating a one-for-one giving model ('You Buy, Yoobi Gives') through licensed collaborations with Disney, Warner Bros., Mattel, and NBCUniversal IP, sold via Target, Amazon, and other retailers to parents, teachers, and children.
- Company typePrivate
- Founded2014
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yoobi does
Yoobi is a privately held US school and office supplies brand founded in 2014 by Ido Leffler and Lance Kalish, headquartered in El Segundo, California, and operating as a fully remote team of 11-50 employees. The company sells colorful pens, pencils, notebooks, binders, and lunch/storage products through a mix of major retail partners (Target as its exclusive flagship, plus Amazon, Kohls, Rite Aid, Urban Outfitters, and Boxed.com) and its own Shopify storefront at Yoobi.com, with prices ranging from $6.29 to $39.99 per item.
Its commercial model is anchored by a one-for-one giving program branded 'You Buy, Yoobi Gives': for each qualifying Yoobi item purchased, Yoobi Global, LLC donates an item to the Kids In Need Foundation for distribution as 425-piece Classroom Packs to schools where 70%+ of students qualify for free/reduced-price meals. This mission is reinforced by licensed collaborations with tier-one entertainment IP owners (Disney/Star Wars, Disney/Marvel, Warner Bros./Harry Potter, Mattel/Barbie/Hot Wheels, NBCUniversal/Wicked, Peanuts, Illumination/Minions) and a lifestyle brand partnership with LoveShackFancy, which Yoobi deploys as the primary merchandising and demand-generation engine.
Yoobi has reported cumulative impact of more than 100 million school supplies donated and more than 6 million kids impacted since founding, with FY23 alone delivering 5,001,879 supplies donated and 346,757 students reached across 11,559 Classroom Packs. The technology stack is standard e-commerce: Shopify for the direct storefront, Amazon Fulfillment Services for logistics, and no disclosed proprietary AI/ML capabilities. The company is bootstrapped (no funding rounds disclosed), is incorporated as Yoobi, LLC with related entities Yoobi Sales, LLC and Yoobi Global, LLC, and its geographic scope is US-only with international orders not accepted.
Yoobi firmographics
Firmographics- Name
- Yoobi
- Legal name
- Yoobi, LLC
- Website
- https://yoobi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yoobi is a US school and office supplies brand operating a one-for-one giving model ('You Buy, Yoobi Gives') through licensed collaborations with Disney, Warner Bros., Mattel, and NBCUniversal IP, sold via Target, Amazon, and other retailers to parents, teachers, and children.
- Ownership category
- akta.pro rank
Yoobi industry classification
Industry- Product category
- School & Office Supplies
- NAICS
- Office Supplies and Stationery Retailers (45941)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- School Supplies Distribution (CRAOALAK)
Keywords
Where Yoobi is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yoobi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Product Sales: Yoobi generates revenue through direct-to-consumer and retail sales of colorful school and office supplies. Products are sold as one-time purchases through e-commerce and retail channels. The company uses a one-for-one model where each purchase triggers a product donation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard ground shipping |
| Unit Pricing | Pay-as-you-go | Two-day expedited shipping |
| Unit Pricing | Pay-as-you-go | Next-day expedited shipping |
| Unit Pricing | One time/ perpetual license | Individual products |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Yoobi product offering
Product offeringCore offering
Yoobi designs, manufactures, and sells colorful school and office supplies—including writing instruments, paper products, binders, lunch and food storage items, and supply bundles—directly to consumers and through major retail partners such as Target, Amazon, Kohls, Rite Aid, Urban Outfitters, and Boxed.com. The brand is anchored by a one-for-one giving model under which each qualifying product purchased triggers the donation of a Yoobi item to the Kids In Need Foundation for distribution to underserved classrooms.
Product overview
Yoobi is a school and office supply brand operating on a one-for-one giving model ('You Buy, Yoobi Gives'). The product portfolio consists of five core product categories: Writing Supplies (pens, pencils, markers, highlighters), Paper Products (spiral notebooks, composition books, notepads), Binders & Organizers, Lunch Bags & Food Storage (reusable snack bags, bento boxes), and Supply Bundles. The company differentiates through Licensed Collaborations with major properties including Marvel, Star Wars, Barbie, Harry Potter, Peanuts, Wicked, and Minions. Yoobi Evolve is a dedicated sustainable sub-brand featuring eco-friendly materials. The company also runs a Brand Ambassador Program for community engagement. All products support the core mission of donating school supplies to underserved classrooms through the Kids in Need Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- Yoobi Evolve: Sustainable product line featuring eco-friendly materials including recycled paper, recycled PET, soy-based ink printing, recycled packaging, and recycled PP plastic. Also incorporates vegan leather and bamboo paper.
Products and services
- Writing Supplies
Quantifiable outcome
- Every 6.4 seconds, a Yoobi item is donated
- +3 more outcomes
Companies that use Yoobi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Yoobi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yoobi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Kids In Need FoundationcorePrimary charitable distribution partner since Yoobi's founding in 2014. For each qualifying Yoobi item purchased, Yoobi donates items to Kids In Need Foundation for distribution to classrooms in need where 70%+ of students qualify for free/reduced-price meals. Classroom Packs contain 425 supplies each and serve up to 30 students.
- TargetflagshipPrimary retail partner offering exclusive licensed collections. Yoobi Wicked collaboration launched exclusively at Target stores and Target.com featuring Glinda and Elphaba themed items.
- Wicked (NBCUniversal)flagshipLicensed property collaboration for stationery collection featuring Wicked characters Glinda and Elphaba. Collection includes themed pencils, notebooks, and classroom supplies.
- PeanutscoreLicensed character collaboration featuring Peanuts characters on stationery products including pencil pouches and notebooks.
- Star Wars (Disney)coreLicensed collection featuring Star Wars characters including Grogu, Darth Vader on bento boxes, water bottles, and school supplies.
- Marvel (Disney)coreLicensed Marvel Avengers collection including Captain America mini supply kits and scissors with superhero themed designs.
- Barbie (Mattel)coreLicensed Barbie collection featuring notebooks, bento boxes with Ice Pack in various Barbie-themed designs.
- Harry Potter (Warner Bros.)coreLicensed Harry Potter collection featuring Hedwig-themed bento boxes, reusable snack bags, and Hogwarts-themed stationery.
- Minions (Illumination)minorLicensed Minions character collection featuring the mischievous minions on various school supply items.
- LoveShackFancyminorLifestyle brand collaboration for school supplies featuring LoveShackFancy's signature floral and feminine designs.
- Hot Wheels (Mattel)minorLicensed Hot Wheels collection featuring iconic car designs on school supplies and accessories.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Yoobi competitors and assessment
Company assessmentBroad incumbents
- Sharpie (Newell Brands): Sharpie is a category-leading writing instruments brand under Newell with ubiquitous retail presence. It overlaps with Yoobi on markers and writing supplies but is a much broader incumbent across office, school, and industrial channels.
- BIC: BIC is a global writing instruments and stationery manufacturer competing in pens, pencils, and lighters. Its school-channel presence makes it a relevant competitor to Yoobi's writing supplies category.
- Paper Mate (Newell Brands): Paper Mate is a mass-market writing instruments brand owned by Newell Brands with broad retail distribution. It competes with Yoobi on pens, pencils, and markers but operates across a much wider category portfolio.
Direct peers
- Mead (ACCO Brands): Mead is a heritage school supplies brand offering notebooks, composition books, and paper products that compete directly with Yoobi's paper products category at mass and drug retailers. Both target back-to-school shoppers at similar price points.
- Crayola: Crayola is a leading school and art supplies brand with broad retail presence, comparable to Yoobi in serving parents, teachers, and students with branded, colorful supplies. Both compete in school supply aisles and rely on brand recognition to differentiate commodity stationery.
- Moleskine: Moleskine is a premium notebooks and journals brand sold through specialty and mainstream retail. While more premium-positioned, Moleskine competes in the same paper products and journal category as Yoobi and appeals to similar gift-purchase occasions.
- Five Star (ACCO Brands): Five Star is a leading school supplies brand known for notebooks, binders, and folders, with strong placement at mass retailers. It is a direct competitor to Yoobi's binders and organizers category.
- SmileyWorld: SmileyWorld licenses its iconic smiley character across stationery, school supplies, and lifestyle products—directly paralleling Yoobi's licensed character stationery playbook. Both license IP to differentiate commodity school supplies.
- Ticonderoga (Dixon Ticonderoga): Ticonderoga is the dominant pencil brand in US schools and competes directly with Yoobi's pencils and writing supplies at retail. Both serve K–12 student writing instrument needs.
Emerging players
- Poppin: Poppin is a design-forward office supplies and stationery brand selling colorful notebooks, pens, and desk accessories direct-to-consumer. It competes with Yoobi on the design/brand-led school and office supplies proposition, particularly with younger consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yoobi social profiles
Digital presenceYoobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoobi leadership team
Management profileNumber of profiles
Profiles8 records
Yoobi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoobi
What does Yoobi do?
Yoobi designs, manufactures, and sells colorful school and office supplies—including writing instruments, paper products, binders, lunch and food storage items, and supply bundles—directly to consumers and through major retail partners such as Target, Amazon, Kohls, Rite Aid, Urban Outfitters, and Boxed.com. The brand is anchored by a one-for-one giving model under which each qualifying product purchased triggers the donation of a Yoobi item to the Kids In Need Foundation for distribution to underserved classrooms.
Is Yoobi a public or private company?
Yoobi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yoobi founded?
Yoobi was founded in 2014. It employs 11 to 50 people.
Where is Yoobi based?
Yoobi is headquartered in El Segundo, United States, in the North America region.
How does Yoobi make money?
One revenue line is on record: product Sales.
Who are Yoobi's main competitors?
Broad incumbents on record are Sharpie (Newell Brands), BIC and Paper Mate (Newell Brands). Direct peers are Mead (ACCO Brands), Crayola, Moleskine, Five Star (ACCO Brands), SmileyWorld and Ticonderoga (Dixon Ticonderoga). Poppin is listed as an emerging player.
Does Yoobi have an API?
No public API is recorded for Yoobi.
What industry is Yoobi in?
Yoobi's product category is School & Office Supplies. Its primary akta.pro industry code is CRAOALAK, School Supplies Distribution. Its NAICS code is 45941 and its SIC code is 3950.