MoistureShield
MoistureShield is a U.S. composite decking brand (founded 1988, Springdale, Arkansas) that manufactures wood plastic composite deck boards under proprietary Solid Core technology for residential, commercial, and marine applications, sold through big-box retailers, independent dealers, and certified contractors. The brand was acquired by UFP Industries' Deckorators division in April 2026.
- Company typePrivate
- Founded1988
- HeadquartersSpringdale, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What MoistureShield does
MoistureShield is a U.S. composite decking brand founded in 1988 and headquartered in Springdale, Arkansas, that designs and manufactures wood plastic composite (WPC) deck boards and outdoor living products for residential, commercial, and marine applications. The company's product portfolio centers on four deck board lines — Vision (premium capped composite), Meridian (capped composite with realistic wood-grain finish), Elevate (value-tier capped composite), and Vantage (uncapped composite) — supported by accessories including the InstaDeck outdoor flooring system, Aegis Clip and MoistureShield Deck Clip hidden fasteners, joist tape, cladding, and LED deck lighting. The technical foundation is its proprietary Solid Core technology, an impermeable polymer encapsulation that runs through the entire board, supplemented by CoolDeck heat-mitigation, DiamondDefense scratch-resistant coating, and TruTexture surface technologies; MoistureShield's products contain 95% recycled content and the brand claims zero structural field failures in over 30 years of market presence.
MoistureShield's business model is a one-time sale of building materials distributed through a multi-channel go-to-market that combines big-box retail (Home Depot, Lowe's), a nationwide independent building material dealer network (American Sales, Builders FirstSource, Truss Fab, Foxworth-Galbraith, The Home Center), a certified contractor program (MoistureShield Valued Partner), and direct-to-consumer touchpoints on its website (deck planning tools, budget calculator, project inspiration hub). Pricing is quote-based through the dealer network and is not publicly disclosed, with product-line, color, and volume as the primary variables. The company maintains consumer-facing marketing across website, social media (Facebook, Pinterest, YouTube, Instagram, LinkedIn), and industry trade shows such as Deck Expo.
As of April 2026, MoistureShield's operating assets — including its Arkansas manufacturing facility and CoolDeck technology — were acquired from Oldcastle APG (a CRH plc subsidiary) by Deckorators, a division of UFP Industries (NASDAQ: UFPI), for $56 million, with the stated objective of doubling Deckorators' WPC capacity to approximately $200 million by 2027. MoistureShield continues to operate as a brand under the Deckorators division, with customer service now routed through [email protected], and the brand remains focused on the U.S. market with no disclosed international operations.
MoistureShield firmographics
Firmographics- Name
- MoistureShield
- Legal name
- MoistureShield
- Website
- https://moistureshield.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MoistureShield is a U.S. composite decking brand (founded 1988, Springdale, Arkansas) that manufactures wood plastic composite deck boards under proprietary Solid Core technology for residential, commercial, and marine applications, sold through big-box retailers, independent dealers, and certified contractors. The brand was acquired by UFP Industries' Deckorators division in April 2026.
- Ownership category
- akta.pro rank
MoistureShield industry classification
Industry- Product category
- Composite Decking
- NAICS
- Wood Product Manufacturing (321), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
- akta.pro secondary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
Keywords
Where MoistureShield is headquartered
LocationHeadquarters
- HQ city
- Springdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MoistureShield business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Composite Decking Products: Sale of wood plastic composite decking materials including Vision, Meridian, Elevate, and Vantage product lines, along with accessories like hidden fasteners, joist tape, cladding, and InstaDeck outdoor flooring system. Products sold through retail dealers and directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MoistureShield product offering
Product offeringCore offering
MoistureShield manufactures and sells wood plastic composite (WPC) decking boards and complementary outdoor living products, including four core board lines (Vision, Meridian, Elevate, Vantage) and accessories such as the InstaDeck outdoor flooring system, hidden fasteners (Aegis Clip, MoistureShield Deck Clip), joist tape, cladding, and deck lighting. All boards feature proprietary Solid Core technology for moisture, rot, and insect resistance, with products made from 95% recycled content. The line is sold to homeowners, contractors, and commercial buyers through a nationwide network of home improvement retailers, independent dealers, and certified contractors.
Product overview
MoistureShield is a composite decking and outdoor living products company offering a portfolio of wood composite decking products protected by its proprietary Solid Core technology. The core product lineup includes four distinct deck board lines: Vision® (premium capped composite with DiamondDefense™ coating), Meridian™ (capped composite with TruTexture™ wood-grain finish), Elevate™ (value-tier capped composite), and Vantage™ (uncapped composite that works like real wood). These are complemented by the InstaDeck® outdoor flooring system, hidden fasteners (Aegis Clip™ and MoistureShield Deck Clip), joist tape, cladding, and deck lighting accessories. The company was acquired by UFP Industries' Deckorators division in April 2026. All products feature the company's Solid Core technology providing moisture, rot, and insect resistance with zero structural field failures in over 30 years. The portfolio serves residential, commercial, pool, and marine applications.
Differentiator
Problem solved
Functional benefit
Brands
- Vision: MoistureShield Vision is the strongest capped wood composite board with DiamondDefense coating, offering 50-year fade and stain warranty and 50-year structural warranty.
- Meridian
- Elevate
- Vantage
- InstaDeck
Products and services
- Vision Capped Wood Composite Decking
- Meridian Capped Wood Composite Decking Capped wood composite deck board featuring TruTexture Surface for authentic wood-grain finish with reduced pattern repetition and enriched color variegation. Includes CoolDeck Technology and carries a 40-year fade/stain warranty. Mid-tier offering balancing aesthetics and performance.
- Elevate Capped Wood Composite Decking Introductory capped wood composite board offering advanced protection and aesthetics at an affordable price point. Features solid core technology and comes with a 30-year fade/stain warranty. Value-tier product for cost-conscious decking projects.
- Vantage Wood Composite Decking Uncapped wood composite deck board that works like real wood, allowing cutting, ripping, and bending with standard tools. Features reversible boards with natural wood-grain texture on both sides and self-healing properties. Includes solid core protection with 50-year structural warranty.
- InstaDeck Outdoor Flooring System Outdoor flooring system featuring a locking tile foundation that allows creation of freestanding, ground-level decks without screws. Compatible with all MoistureShield decking lines and can be combined with Belgard pavers. Made in the USA with a Limited Lifetime Warranty.
- Aegis Clip Hidden Deck Fastener Hidden deck fastening clip with teeth that fit perfectly into deck board grooves, reducing lateral movement for added stability. Made with glass-reinforced plastic for strength, compatible with wood and metal frames.
- MoistureShield Deck Clip Hidden Fastener Hidden deck fastener that elevates boards off joists to reduce structural rot and mold. Made in high-strength carbon or stainless steel, compatible with wood frames. Backed by a limited lifetime warranty against loose deck boards.
- Joist Tape Patented acrylic adhesive and woven cloth substrate tape that creates a tight seal over deck joists and screws to prevent moisture infiltration. Tears easily by hand without tools, can be repositioned without residue. Available in 2", 4", and 6" widths with 65-foot length.
- Composite Cladding Panels Composite exterior wall panels using MoistureShield decking materials for architectural detailing. Built with solid core offering 360-degree protection on all sides, eligible for LEED green building credit. Used for exterior wall cladding applications.
- Deck Lighting System LED lighting system and solar post caps available for all MoistureShield deck railing systems to illuminate outdoor decks.
Quantifiable outcome
- Zero structural field failures in over 30 years of operation
- +2 more outcomes
Companies that use MoistureShield
Customer profileSegments3 records
Ideal customer profiles3 records
MoistureShield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MoistureShield partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deckorators (UFP Industries)coreDeckorators, a division of UFP Industries, acquired MoistureShield's composite decking operating assets including manufacturing facilities in Arkansas, product brands, and the proprietary CoolDeck technology. The acquisition was completed for $56 million in April 2026 and is expected to double Deckorators' wood plastic composite capacity to $200 million by 2027.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
MoistureShield competitors and assessment
Company assessmentDirect peers
- TimberTech (AZEK Building Products): TimberTech, owned by AZEK, is a leading composite and PVC decking brand with comparable product tiers and a similar pro-contractor and big-box distribution strategy. Directly competes with MoistureShield in capped composite decking for residential and commercial applications.
- Trex Company: Trex is the market-leading composite decking manufacturer offering capped composite and PVC decking lines sold through the same big-box and dealer channels as MoistureShield. It is the most direct competitor and benchmark for category scale, brand investment, and pricing power.
- Deckorators (UFP Industries): Deckorators is the UFP Industries division that acquired MoistureShield in April 2026 and sells competing composite decking, railing, and deck accessory products. As the new parent and a direct competitor within the same portfolio, it is the most operationally intertwined peer.
- Fiberon (Fortress Building Products): Fiberon is a competing composite decking manufacturer offering capped and uncapped composite lines sold through dealers and big-box retailers. Comparable product portfolio, warranty structure, and target customer segments make it a direct peer in the composite decking category.
- Envision Decking (EnviroBuild Holdings): Envision Decking offers composite decking lines with similar capped composite technology, distributed through independent lumberyards and building material dealers. Comparable mid-tier positioning with overlapping contractor and dealer channels makes it a relevant peer.
Broad incumbents
- Barrette Outdoor Living: Barrette Outdoor Living is a broad outdoor building products manufacturer offering decking, railing, fencing, and related accessories through big-box and dealer channels. Comparable product adjacency and channel overlap, but operates across a wider outdoor living portfolio.
- CertainTeed (Saint-Gobain): CertainTeed is a large building products manufacturer offering composite decking as part of a broader exterior building products portfolio under Saint-Gobain. It overlaps with MoistureShield in decking but competes across a much wider product range and channel footprint.
Regional players
- Geolam: Geolam is a hybrid wood-aluminum composite decking manufacturer serving commercial and architectural specifications, with stronger presence in European and Middle Eastern markets. Comparable hybrid composite technology but limited geographic overlap with MoistureShield's US-only footprint.
Emerging players
- Cali Bamboo (Cali Floors): Cali Bamboo (now Cali Floors) offers composite and bamboo-based decking products targeted at sustainability-conscious homeowners and DIY consumers. Comparable recycled/sustainable content story and direct-to-consumer-plus-retail motion make it an emerging peer.
- Lumberock Premium Decking: Lumberock manufactures mineral-filled composite and PVC decking targeted at water-adjacent and marine applications, overlapping with MoistureShield's pool, dock, and marina use cases. Smaller scale and narrower focus make it an emerging niche peer rather than a direct full-line competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MoistureShield social profiles
Digital presenceMoistureShield financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoistureShield leadership team
Management profileNumber of profiles
MoistureShield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoistureShield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoistureShield
What does MoistureShield do?
MoistureShield manufactures and sells wood plastic composite (WPC) decking boards and complementary outdoor living products, including four core board lines (Vision, Meridian, Elevate, Vantage) and accessories such as the InstaDeck outdoor flooring system, hidden fasteners (Aegis Clip, MoistureShield Deck Clip), joist tape, cladding, and deck lighting. All boards feature proprietary Solid Core technology for moisture, rot, and insect resistance, with products made from 95% recycled content. The line is sold to homeowners, contractors, and commercial buyers through a nationwide network of home improvement retailers, independent dealers, and certified contractors.
Is MoistureShield a public or private company?
MoistureShield is a private company. It is classified as corporate owned and is currently operating.
When was MoistureShield founded?
MoistureShield was founded in 1988. It employs 101 to 250 people.
Where is MoistureShield based?
MoistureShield is headquartered in Springdale, United States, in the North America region.
How does MoistureShield make money?
One revenue line is on record: composite Decking Products.
Who are MoistureShield's main competitors?
Direct peers on record are TimberTech (AZEK Building Products), Trex Company, Deckorators (UFP Industries), Fiberon (Fortress Building Products) and Envision Decking (EnviroBuild Holdings). Broad incumbents are Barrette Outdoor Living and CertainTeed (Saint-Gobain). Geolam is listed as a regional player. Emerging players are Cali Bamboo (Cali Floors) and Lumberock Premium Decking.
Does MoistureShield have an API?
No public API is recorded for MoistureShield.
What industry is MoistureShield in?
MoistureShield's product category is Composite Decking. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products, with a secondary code of CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 321 and its SIC code is 2400.