Medi-Market Group

What Medi-Market Group does

Medi-Market Group is a Belgian-headquartered parapharmacy retail chain founded in 2014, operating 200 physical stores across five European countries (Belgium, Luxembourg, Italy, Netherlands, Spain) supported by two distribution centres. The legal entity is Medicare-Market Online Services BVBA, registered at Cicerolaan 7, 1140 Evere, Belgium. The company sells approximately 10,000 parapharmaceutical and health/wellness product references spanning baby and maternal care, body and face care, bandages and medical supplies, hygiene, weight management and nutrition, vitality, bio/natural, and sun protection. The assortment combines well-known third-party dermatological and health brands (CeraVe, La Roche-Posay, Avène, Eucerin, Bioderma, Vichy, Mustela, Ducray, Klorane, Weleda) with an own private label, "Medi Daily," which covers shower gels and body care products across multiple scents and sizes. Headcount is reported at 251–500 employees.

The business operates a direct-to-consumer model through both physical stores and a multi-language e-commerce platform (medi-market.be for Belgium, medi-market.nl for the Netherlands, medi-market.fr for France), with separate pharmacy storefronts (pharmacy-medi-market.be/fr) signalling expansion into regulated dispensing. Revenue is generated primarily through unit-priced retail product sales (one-time consumer transactions) under a discount positioning, with products priced below national recommended supplier prices (examples show 40–48% advantage labels), free in-store delivery, home delivery from €59, and an EXTRA loyalty program driving repeat visits. The technology stack disclosed is largely commercial rather than proprietary: payment integrations with Ingenico, Worldline, Visa, Mastercard, Bancontact, PayPal, iDEAL, and American Express, plus bpost for shipping. In December 2025, Medi-Market announced a partnership with RELEX Solutions to deploy automated forecasting and replenishment technology across its store and distribution-centre network, replacing manual spreadsheet-based inventory processes to improve product availability and reduce capital tied up in stock — an explicit operational lever for further expansion.

Name

Medi-Market Group

Legal name

Medicare-Market Online Services BVBA

Website

https://medi-market.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Medi-Market Group is a Belgian-headquartered parapharmacy retail chain operating 200 physical stores across five European countries plus a multi-language e-commerce platform, selling roughly 10,000 health and wellness product references at discount prices to general consumers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy / Parapharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (4561)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

akta.pro secondary industry

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

Keywords

• Parapharmacy retail
• Discount pharmacy chain
• Health and wellness products
• Personal care retail
• Consumer healthcare

Headquarters

HQ city

Nivelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Parapharmaceutical Product Sales: Medi-Market Group generates revenue through the sale of parapharmaceutical and health/wellness products across its 200 physical stores and online platforms. The company operates on a discount retail model, offering products below recommended national prices and providing exclusive promotions throughout the year. A loyalty program (EXTRA) provides additional customer retention and repeat purchase incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Medi-Market Group operates a chain of parapharmacies selling approximately 10,000 health, body, vitality, skin, nutrition, and personal care products at discounted prices relative to recommended national supplier prices. The company combines 200 physical retail stores across Belgium, Luxembourg, Italy, Netherlands, and Spain with multi-language e-commerce platforms, supported by 2 distribution centres, and offers its own private label brand Medi Daily alongside third-party brands such as CeraVe, La Roche-Posay, Avène, Eucerin, Bioderma, Vichy, Mustela, Ducray, Klorane, and Weleda.

Product overview

Medi-Market Group operates a European health and well-being retail network combining physical stores (200 stores across Belgium, Luxembourg, Italy, Netherlands, and Spain) with an online parapharmacy platform. The company offers approximately 10,000 health and wellness product references through its e-commerce platform and physical locations, featuring both third-party brands (CeraVe, La Roche-Posay, Avène, Eucerin, Bioderma, Vichy, Mustela, Ducray, Klorane, Weleda, and others) and its own private label Medi Daily (shower gels and body care products). Product categories span Baby & Mama, Body & Face, Bandagisterie, Hygiene & Sexuality, Weight Management & Nutrition, Vitality & Balance, Bio & Natural, and Sun Protection. The company also operates a loyalty program (EXTRA) and recently partnered with RELEX Solutions for automated inventory forecasting.

Differentiator

Problem solved

Functional benefit

Brands

• Medi Daily: Private label brand for daily hygiene products including shower gels in various scents (Monoï, Kokos, Verbena, Houtessence, Vijgen, Geurvrije, Karité en Argan) in sizes 100ml, 250ml, and 1L. Products are marketed as affordable daily hygiene solutions.

Products and services

• Medi-Market Online Parapharmacie

Quantifiable outcome

• Next business day shipping available
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• RELEX SolutionscoreTechnology or IntegrationMedi-Market Group selected RELEX Solutions to implement automated forecasting and replenishment technology across its 200 stores and two distribution centres. The solution replaces manual spreadsheet-based processes with data-driven forecasting to optimize inventory control, reduce capital investment, and improve product availability. The partnership strengthens RELEX Solutions' presence in the Benelux region while supporting Medi-Market's ongoing expansion strategy across Belgium, Luxembourg, Italy, the Netherlands, and Spain. Announced December 2025.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Promofarma: Promofarma is a Spain-focused online parapharmacy platform offering ~50,000 SKUs at promotional pricing. Directly comparable to Medi-Market's Spanish online operations and discount parapharmacy model.
• Atida: Atida is a pan-European online parapharmacy platform operating across multiple countries including Italy and Spain. Comparable to Medi-Market on online parapharmacy assortment, discount pricing, and cross-border DTC fulfilment.
• DocMorris: DocMorris is a Swiss-headquartered online pharmacy serving Germany, Switzerland, and other European markets with prescription and OTC medications plus parapharmaceuticals. Direct overlap with Medi-Market on online discount pharmacy positioning across Continental Europe.
• Redcare Pharmacy (Shop Apotheke): Redcare Pharmacy operates Shop Apotheke, a leading European online pharmacy active in Belgium, Germany, Netherlands, Italy, and Spain — overlapping directly with Medi-Market's geographies and parapharmacy/discount positioning. Both compete for the same price-sensitive consumer via e-commerce and home delivery.

Broad incumbents

• Holland & Barrett: Holland & Barrett is a UK-founded health and wellness retailer with stores across the UK, Ireland, Netherlands, Belgium, and other countries. Comparable to Medi-Market on health/wellness assortment (vitamins, supplements, body care) and discount-led promotional cycles.
• DM (drogerie markt): DM is Europe's largest drugstore chain with thousands of stores across Germany and 13+ other European countries. Overlaps with Medi-Market on discount drugstore positioning, parapharmaceutical assortment, and private label, but at much larger scale and broader general-merchandise mix.
• Rossmann: Rossmann is a major European drugstore chain with thousands of stores across Germany, Netherlands, and other countries. Comparable on discount drugstore format, parapharma SKUs, and private label strategy, though broader in category scope.
• Walgreens Boots Alliance: Walgreens Boots Alliance is the global pharmacy and retail conglomerate that owns Boots and Walgreens. Comparable at category level as a broad incumbent in pharmacy and health/wellness retail across multiple geographies, though vastly larger and US-anchored.
• Boots: Boots is the UK's largest pharmacy-led health and beauty chain, part of Walgreens Boots Alliance. Overlaps with Medi-Market on health, beauty, and personal care assortment, loyalty program, and omni-channel pharmacy retail, though UK-focused and far larger in scale.
• Müller: Müller is a German-headquartered drugstore chain with stores across Germany, Austria, Switzerland, Hungary, Spain, Croatia, and other countries. Comparable to Medi-Market on discount-format parapharmacy retail and multi-country European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQR8sykFYny7AdAhvP9DdoA
• Facebookfacebook.com/medimarketofficiel/?locale=nl_NL
• LinkedInbe.linkedin.com/company/medi-market
• Instagraminstagram.com/medimarket_be
• TikToktiktok.com/@medimarket_be

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medi-Market Group