McCann New York

What McCann New York does

McCann New York is a full-service creative advertising agency headquartered in New York and operating as part of McCann Worldgroup under Omnicom Group following Omnicom's $13.5 billion acquisition of former parent Interpublic Group (IPG). Founded in 1902 with 501-1000 employees, the agency develops integrated brand campaigns across television, digital video, connected TV, paid social, out-of-home, audio, display, and search for enterprise clients. Its portfolio includes AOR engagements and project work for major global brands such as LinkedIn, L'Oréal Paris, Xbox, Mastercard, Chevrolet, McDonald's, Reckitt, Huggies, Aldi, Just Eat, Prada, Fujifilm, and Bayer's One A Day.

The agency's offering spans brand strategy, integrated creative development, multi-platform campaign execution, social impact initiatives, and effectiveness measurement. Underlying capabilities include data-informed creative development (e.g., using anonymized conversational data for the Kids Help Phone campaign), long-running brand platform stewardship (Mastercard 'Priceless' evolution since 1997), and entertainment-marketing integrations (Football Manager 24 documentary with TNT Sports, Deadpool & Wolverine Xbox collaboration). The agency received multiple 2025 Cannes Lions honors including Grand Prix awards in Film and Direct categories, a D&AD Yellow Pencil, a Grand Clio, and The One Show Best of Discipline.

McCann New York generates revenue through professional services engagements — primarily project fees, retainer agreements, and AOR relationships with Fortune 500 brand marketers. New business is won via competitive pitches and reviews, with the agency expanding existing client relationships across geographies and brand portfolios. Following the Omnicom-IPG transaction, the unit is integrating into a larger global advertising network under new McCann Worldgroup leadership, with a recently appointed Chief Strategy Officer explicitly tasked with embedding AI and data-science hybrid talent into the strategic function.

Name

McCann New York

Legal name

McCann

Website

https://mccannny.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

McCann New York is a full-service creative advertising agency serving Fortune 500 brand clients with integrated campaign development across television, digital, social, and out-of-home channels. The agency operates as a subsidiary of McCann Worldgroup within Omnicom Group, generating revenue through project fees, retainers, and AOR engagements.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Advertising agency services
• Creative campaign development
• Brand strategy services
• Integrated marketing solutions
• Media planning and buying

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: McCann New York generates revenue as a creative advertising agency, providing campaign development, brand strategy, and marketing services to enterprise clients. Revenue comes from project fees, retainer agreements, and AOR (Agency of Record) relationships with major brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

McCann New York is a full-service creative advertising agency that develops integrated marketing campaigns for enterprise brand clients. Core services include brand strategy, creative campaign development across TV, digital video, CTV, social, out-of-home, audio, and display channels, and ongoing Agency of Record (AOR) relationships. The agency delivers campaign planning, content creation, and effectiveness measurement for major global brands.

Product overview

McCann New York is a global advertising and marketing agency providing creative campaign services. The agency's offering consists of integrated creative development, strategic brand planning, and multi-platform campaign execution across television, digital video, social media, out-of-home, and emerging media channels. The portfolio spans brand platform development (Mastercard 'Priceless' evolution, LinkedIn brand campaigns), entertainment marketing (Xbox with Football Manager 24 and Deadpool partnerships), social impact initiatives (Puck Recipe for Change, Kids Help Phone), retail promotions, and seasonal/consumer campaigns for clients including L'Oréal Paris, Chevrolet, McDonald's, Just Eat, Prada, Huggies, One A Day Vitamins, Fujifilm, and Reckitt's Essential Home brands. McCann also provides strategic services incorporating AI integration for brand strategy and data science capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Campaign Development Full-service creative campaign development spanning TV, digital video, connected TV, social media, out-of-home, audio, and display channels for enterprise brand clients seeking integrated marketing communications.
• Brand Strategy and Planning Brand strategy and planning services including positioning, messaging architecture, and integrated brand platform development for major enterprise clients.
• Agency of Record (AOR) Services

Quantifiable outcome

• 190% increase in XBOX players for Football Manager 24, most-played game in franchise history
• +7 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• LinkedIncoreGTM or Marketing Partner · 25 March 2026McCann New York was named LinkedIn's creative agency of record and developed the 'Network That Works For You' brand campaign. The campaign uses humor to address vanity metrics vs. real business results and runs across TV, digital video, CTV, paid social, audio, display, search, and out-of-home in the US and UK.
• HuggiescoreGTM or Marketing Partner · 12 March 2026McCann New York created the 'Expensive Sh*t' campaign for Huggies, a live-streamed event where babies crawled over luxury items worth nearly $500,000 to demonstrate diaper blowout protection. The campaign marks a new creative direction for Huggies' advertising targeting Gen Z parents.
• One A Day Vitamins (Bayer)minorGTM or Marketing Partner · 4 January 2026Bayer's One A Day multivitamin brand launched the 'Health Does Not Need to Be Ludacris' campaign in partnership with Grammy-winning artist Ludacris. McCann New York created comedic digital videos positioning One A Day as a simple, accessible nutritional supplement amid complex wellness trends.
• Reckitt (Essential Home Portfolio)coreGTM or Marketing Partner · 18 December 2025McCann New York was named U.S. creative agency of record for four brands within Reckitt's Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off, following an approximately eight-week review. This expands McCann's decades-long global relationship with Reckitt and adds to existing work across Lysol, Mucinex, Biofreeze, Neuriva, and Airborne. First wave of creative work expected Q2 2026.
• Fujifilm InstaxcoreGTM or Marketing Partner · 30 October 2025McCann New York launched the 'For When It Clicks' campaign for Fujifilm Instax targeting Gen Z, emphasizing themes of connection and memorable moments.
• Xbox (Microsoft)coreGTM or Marketing PartnerMcCann New York developed multiple Xbox campaigns including the Football Manager 24 launch that drove 190% increase in players and the Deadpool & Wolverine 'Cheeky Controller' campaign delivering 25% sales increase on Microsoft Store.
• L'Oréal PariscoreGTM or Marketing PartnerLong-standing creative partnership producing award-winning campaigns including 'Because You're Worth It' featuring Ilon Specht that won Cannes Lions Grand Prix.
• MastercardcoreStrategic or Co-development PartnerDecades-long partnership developing the 'Priceless' platform that has evolved into financial inclusion innovations including True Name card, Touch Card system, and refugee assistance tools. Partnership has driven 89% brand value increase since 2018.
• ChevroletcoreGTM or Marketing PartnerMcCann developed Chevrolet's 100 Years in Brazil campaign achieving #1 brand consideration position and strongest brand power in Brazil's automotive industry.
• PradacoreGTM or Marketing PartnerMcCann Paris developed the 'Paradigme' masculine fragrance campaign starring Tom Holland, with McCann New York involved in campaign distribution and activation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Anomaly: Independent creative-led agency that has scaled into a credible alternative to legacy network agencies for premium brand clients; emerging competitor for the same enterprise creative mandates.

Direct peers

• Wieden+Kennedy: Independent global creative agency behind iconic brand platforms (Nike, Coca-Cola, Old Spice); competes with McCann on premium creative AORs and award-led brand work.
• BBDO Worldwide: Sister Omnicom global creative network advertising agency with a comparable Fortune 500 AOR roster, multi-channel creative capability, and similar Cannes-recognized award profile; most direct comparable inside the same holding company.
• DDB Worldwide: Global creative network with comparable heritage creative campaigns (e.g., Volkswagen 'Think Small') and similar multinational AOR scope; direct competitor in the global creative agency segment.
• Leo Burnett: Global creative agency with a comparable heritage roster of large consumer brand AORs and similar award pedigree; direct competitor on most enterprise creative pitches.
• Publicis Worldwide: Publicis Groupe's flagship global creative network serving enterprise clients across CPG, tech, and finance with integrated campaigns; cross-holdco peer of similar scale.
• VMLY&R: WPP creative agency formed from the Y&R and VML merger, offering brand creative and customer experience at scale; competes with McCann on integrated AOR pitches.
• Droga5: Now part of Accenture Song, Droga5 is a creative-led agency competing with McCann for premium AOR business with breakthrough, award-winning campaign capabilities.
• Ogilvy: WPP-owned full-service global creative agency with the same enterprise client mix (multinational CPG, tech, financial services) and integrated campaign capabilities; primary cross-holdco peer.
• Saatchi & Saatchi: Global creative network known for long-running brand platforms (e.g., Toyota, P&G) and integrated creative work; competes head-to-head with McCann for the same Fortune 500 CMOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mccann-new-york
• Instagraminstagram.com/mccann_mw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCann New York