IMS
IMS (International Merchant Services, Inc.) is a US-based ATM services provider founded in 1992 that places, owns, services, and processes transactions for ATMs at small and medium merchants across convenience, gaming, grocery, nightlife, and entertainment verticals.
- Company typePrivate
- Founded1992
- HeadquartersEuless, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMS does
International Merchant Services, Inc. (IMS), operating as IMS and ATM24, is a privately held US ATM services provider headquartered in Richland Hills, Texas, founded in 1992 by Neil Johnson, who serves as President and CEO. The company delivers end-to-end ATM lifecycle management — placement, ownership programs, cash management, maintenance and repair, transaction processing, and regulatory compliance support — to small and medium-sized merchants across five verticals: convenience stores (primary), gaming, grocery, nightlife/clubs, and park entertainment.
IMS operates a platform-plus-modules architecture. The core offering is direct ATM placement and ownership, supplemented by cash management (replenishment, forecasting, vault cash), maintenance and repair services, and transaction reporting. A proprietary Customer Care Center portal (customercare.atm24.com) provides merchants with location management, real-time ATM monitoring, transaction reporting, and admin tools including consumables ordering. IMS supports and services hardware from four major ATM manufacturers — Nautilus Hyosung, Hantle/Tranax, GenMega, and Triton — and publishes equipment-specific error-code documentation. Customer support is delivered through an in-house (non-outsourced) national toll-free help desk staffed by IMS employees, supported by proprietary call-center software that logs every interaction and routes to technicians, account managers, dispute resolution staff, or executive escalation.
The business model is a transaction-fee structure: IMS earns surcharge and processing revenue on each ATM withdrawal, shares surcharge economics with merchants, and additionally generates revenue from supplies/equipment sales and ownership-program economics. Pricing is quote-based and not publicly disclosed; deposits settle next-business-day via standard ACH, and disputes are researched and resolved within 10 days at no merchant cost. GTM is direct-to-SMB via website lead capture, account managers, and industry-vertical landing pages, with ATMIA membership providing industry positioning. IMS has no disclosed funding history, acquisitions, parent company, or executive team beyond the founder.
IMS firmographics
Firmographics- Name
- IMS
- Legal name
- International Merchant Services, Inc.
- Website
- https://atm24.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMS (International Merchant Services, Inc.) is a US-based ATM services provider founded in 1992 that places, owns, services, and processes transactions for ATMs at small and medium merchants across convenience, gaming, grocery, nightlife, and entertainment verticals.
- Ownership category
- akta.pro rank
IMS industry classification
Industry- Product category
- ATM Services
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)
- akta.pro secondary industry
- Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)
Keywords
Where IMS is headquartered
LocationHeadquarters
- HQ city
- Euless
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- ATM Transaction Processing: IMS earns revenue from ATM transactions, including surcharge fees collected from ATM withdrawals. The company manages the entire ATM lifecycle including placement, ownership, cash management, and maintenance for merchant locations.
- ATM Placement and Ownership Services: IMS places ATMs in merchant locations (convenience stores, gaming, grocery, nightlife, parks) and provides ATM ownership programs. Revenue generated through transaction fees and surcharge revenue share with merchants.
- Supplies and Equipment Sales: IMS offers supplies such as ribbons and paper for ATMs through their admin tools portal. Additional equipment services include maintenance and repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom ATM placement and ownership solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
IMS product offering
Product offeringCore offering
IMS provides turnkey ATM placement and ownership programs for merchant businesses across convenience stores, gaming, grocery, nightlife, and park entertainment verticals in the United States. The company manages the entire ATM lifecycle including equipment placement, cash management and replenishment, maintenance and repair, transaction processing, regulatory compliance, and dispute resolution. Services are supported by a proprietary Customer Care Center online portal and an in-house national help desk.
Product overview
IMS (International Merchant Services, Inc.) is an ATM service provider operating a platform-plus-modules architecture. The core offerings include ATM Placement and ATM Ownership programs for merchants and investors, supported by Cash Management and Maintenance & Repair services. The company provides a proprietary Customer Care Center platform for managing ATM locations, monitoring, and reporting. IMS supports multiple ATM equipment brands (Nautilus Hyosung, Hantle/Tranax, GenMega, and Triton) with dedicated error code documentation and technical support. Additional services include a Help Desk/Call Center, Compliance support, and FAQs. The company serves diverse industries including convenience stores, gaming, grocery, nightlife, and park entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- ATM Placement Turnkey ATM deployment service in which IMS places ATMs at merchant business locations, providing end-to-end management including equipment, cash management, transaction processing, and compliance for businesses that do not want to operate ATMs themselves.
- ATM Ownership ATM ownership program in which merchants or investors own the ATM equipment outright while IMS handles cash management, processing, maintenance, and compliance on their behalf.
- Cash Management Cash management services for ATM operators including cash replenishment, forecasting, and vault cash services to ensure ATM availability and minimize downtime.
- Maintenance & Repair Technical maintenance and repair services for ATM equipment across multiple manufacturers including Nautilus Hyosung, Hantle/Tranax, GenMega, and Triton, supported by the IMS national help desk.
- Transaction Reporting Reporting tools and services for tracking ATM transaction data, settlements, and financial reconciliation for ATM operators and merchant partners.
- Customer Care Center Proprietary online portal providing ATM operators and merchant partners with tools to manage locations, monitor ATMs, generate reports, order supplies, and access administrative functions.
- Help Desk / Call Center National toll-free help desk (1-800-769-2826) staffed by IMS employees Monday-Friday 8:30AM-6:30PM Eastern, providing technical support, customer service, account management, and dispute resolution for ATM operators and merchants.
Quantifiable outcome
- Deposits settle back next business day according to standard ACH schedule
- +1 more outcomes
Companies that use IMS
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
IMS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IMS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Citizens Bank, N.A.coreCitizens Bank, N.A. serves as the Registered Agent for International Merchant Services, Inc. in Providence, Rhode Island. This is a legal/regulatory relationship required for corporate registration purposes.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
IMS competitors and assessment
Company assessmentDirect peers
- Access ATM: ATM placement and merchant services company targeting convenience stores and similar SMB verticals with a comparable placement + processing business model.
- United Cash Solutions: Regional ATM deployer offering placement, cash replenishment, and processing services to convenience, grocery, and nightlife merchants — a close functional analog to IMS at a smaller scale.
- ATM Nation: U.S.-based ATM placement and ownership IAD serving convenience stores, bars, and entertainment venues with a similar SMB-focused, multi-vertical go-to-market.
- ATM Express: U.S. ATM sales, placement, and processing company serving small businesses with placement and ownership programs analogous to IMS's core products.
- Payment Alliance International (PAI): One of the largest U.S. Independent ATM Deployers (IADs), providing ATM placement, cash management, and processing to SMB merchants across convenience, gaming, and hospitality — directly overlapping IMS's core offering and verticals.
- Automated Financial LLC: Independent ATM operator providing placement, cash management, and processing for U.S. merchants — directly comparable to IMS on service scope and customer profile.
- National ATM Services: Direct competitor providing ATM placement, processing, and ownership programs to U.S. small and mid-sized merchants across comparable verticals including retail and hospitality.
Broad incumbents
- Triton (Deluxe Corporation): ATM hardware manufacturer that also offers managed services and processing for operators; comparable because IMS services Triton equipment and competes with its service-and-software bundle in the merchant segment.
- NCR Atleos (formerly Cardtronics): The largest global ATM operator and a broad financial self-service incumbent; offers ATM management, processing, and managed services at a scale that dwarfs IMS but competes for the same multi-location merchant wins.
- Pivotal Payments / Nuvei (ATM-adjacent payments): Larger payments processor that has expanded into unattended/self-service payments and cash access services, representing the type of broader incumbent that can bundle ATM-adjacent services to merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IMS social profiles
Digital presenceIMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMS leadership team
Management profileNumber of profiles
Profiles1 record
IMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMS
What does IMS do?
IMS provides turnkey ATM placement and ownership programs for merchant businesses across convenience stores, gaming, grocery, nightlife, and park entertainment verticals in the United States. The company manages the entire ATM lifecycle including equipment placement, cash management and replenishment, maintenance and repair, transaction processing, regulatory compliance, and dispute resolution. Services are supported by a proprietary Customer Care Center online portal and an in-house national help desk.
Is IMS a public or private company?
IMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMS founded?
IMS was founded in 1992. It employs 11 to 50 people.
Where is IMS based?
IMS is headquartered in Euless, United States, in the North America region.
How does IMS make money?
Three revenue lines are on record. ATM Transaction Processing is the primary driver. The others are ATM Placement and Ownership Services and supplies and Equipment Sales.
Who are IMS's main competitors?
Direct peers on record are Access ATM, United Cash Solutions, ATM Nation, ATM Express, Payment Alliance International (PAI), Automated Financial LLC and National ATM Services. Broad incumbents are Triton (Deluxe Corporation), NCR Atleos (formerly Cardtronics) and Pivotal Payments / Nuvei (ATM-adjacent payments).
Does IMS have an API?
No public API is recorded for IMS.
What industry is IMS in?
IMS's product category is ATM Services. Its primary akta.pro industry code is FSAMAOAC, ATM Deployers & Managed ATM Services (IAD/ISO), with a secondary code of FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging). Its SIC code is 7359.