Iturri
Iturri is a Seville-based occupational safety company founded in 1947 that manufactures workwear, PPE, specialized vehicles, and engineering services for industry, fire and emergency, defence, and healthcare clients across 14 countries, serving over 25,000 customers.
- Company typePrivate
- Founded1947
- HeadquartersSevilla, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Iturri does
Iturri (legal entity ITURRI, S.A.) is a Seville-based industrial safety company founded in 1947 that designs, manufactures, and supplies integrated occupational protection solutions across four verticals: industry, fire and emergency services, defence, and healthcare. The product portfolio spans workwear and uniforms, personal protective equipment (gloves, footwear, respiratory, head, hearing, fall protection, and exoskeletons), specialized vehicles (fire trucks, ambulances, defence vehicles, aircraft refueling vehicles, emergency drones and boats), engineering and installation services (fire protection, refinery turnarounds, port facilities), and a recurring-rental model for workwear and PPE with RFID-based dispensing and traceability.
Underlying technology includes proprietary RFID garment-tracking systems with smart lockers, the Sileme indoor positioning system co-developed with Skylife Engineering, exoskeleton integration for musculoskeletal-disorder reduction, and the 5AXIS sustainability methodology. Manufacturing is vertically integrated in Utrera (Seville) across vehicle, workwear, and footwear plants, supported by an automated €4.6M distribution center, an in-house laboratory, and ongoing robotics automation.
The business model is a hybrid of hardware sales (uniforms, PPE, vehicles), recurring rental contracts (workwear and equipment with digital traceability), and professional services (vehicle maintenance, facility maintenance, refinery turnarounds, digitalization). Go-to-market is enterprise field sales targeting government agencies, military, fire services, and large industrial accounts, supplemented by an e-commerce storefront (shop.iturri.com) for smaller orders. The customer base exceeds 25,000 active clients across 14 countries, with anchor accounts including Renfe (7,500-employee uniform contract), the Spanish Army and Civil Guard (4,500 tactical vehicles), more than 300 European fire services, and four major international airports. Pricing is quote-based and undisclosed, with multi-year contract structures.
Iturri firmographics
Firmographics- Name
- Iturri
- Legal name
- ITURRI, S.A.
- Website
- https://iturri.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Iturri is a Seville-based occupational safety company founded in 1947 that manufactures workwear, PPE, specialized vehicles, and engineering services for industry, fire and emergency, defence, and healthcare clients across 14 countries, serving over 25,000 customers.
- Ownership category
- akta.pro rank
Iturri industry classification
Industry- Product category
- Occupational Safety and Protective Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331), Electrical Equipment Manufacturing (33531)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
- akta.pro secondary industries
- PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Industrial Workwear & PPE Laundry (HSAJAEAD)
Keywords
Where Iturri is headquartered
LocationHeadquarters
- HQ city
- Sevilla
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Iturri business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Workwear and Uniform Sales: Design, manufacturing, and supply of workwear, uniforms, protective clothing for firefighters, defence, healthcare, and industrial applications. Includes corporate image and uniformity solutions.
- PPE (Personal Protective Equipment): Development and supply of individual and collective protective equipment including gloves, footwear, respiratory protection, head protection, hearing protection, and fall protection.
- Specialized Vehicles: Design, manufacturing, and supply of firefighting vehicles, fuel supply vehicles, defence vehicles, ambulances, emergency boats, drones and robots for emergencies.
- Workwear and Equipment Renting: Rental solutions for safety and protection clothing and equipment, including digital uniform-traceability systems and smart locker dispensing.
- Services: Vehicle maintenance (IMS), facility maintenance, refinery turnarounds, air and gas detection services, psychosocial risks management, digitalization and technology services, dispensing and traceability services.
- Engineering and Installations: Fire engineering and installation solutions, maintenance services, refinery turnarounds, port facilities, and environmental protection installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise uniform contracts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Iturri product offering
Product offeringCore offering
Iturri designs, manufactures, and supplies occupational safety solutions including workwear, personal protective equipment (PPE), specialized vehicles (firefighting, defence, fuel supply, ambulances), and engineering/installation services. The company also rents workwear and equipment with RFID-based traceability and offers digital services such as indoor positioning systems. It serves industry, fire and emergency services, defence, and healthcare sectors across 14 countries.
Product overview
Iturri is a multi-sector occupational safety company offering an integrated portfolio of specialized vehicles and robotics, workwear, personal protective equipment (PPE), specialized equipment and thermal protection, engineering and installation solutions, and associated services. The product ecosystem includes add-on modules like the 5AXIS sustainability methodology, Sileme indoor positioning system, MyRenting360 digital garment management, and RFID-based dispensing and traceability services. The company serves industries including emergency services, defense, healthcare, and general industry through manufacturing plants in Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialized Vehicles and Robotics Manufacturing, conversion, and equipment of firefighting vehicles, defence vehicles, fuel supply vehicles, ambulances, emergency boats, and drones/robots for emergencies, sold to public agencies, armed forces, and industrial buyers.
- Workwear Occupational workwear including corporate uniforms, industrial workwear, protective workwear, firefighter clothing, defence workwear, and healthcare workwear, with renting options.
- Personal Protective Equipment (PPE)
- Specialized Equipment and Thermal Protection Technical equipment and thermal protection solutions for firefighters, industry, healthcare, and defence sectors, including specialized protective solutions using advanced fabrics.
- Engineering and Installation Solutions Fire engineering and installation solutions, facility maintenance, refinery turnarounds, port facilities, and environmental protection installations.
- Workwear and Equipment Renting Rental solutions for safety and protection clothing and equipment, with digital uniform-traceability systems and smart locker dispensing for enterprise clients.
- Sileme Indoor Positioning System Indoor positioning and monitoring system that enables location tracking in enclosed environments where GPS is unavailable, with applications for emergency labour monitoring, blind person guidance, and asset location.
- Dispensing and Traceability Services RFID-based automated dispensing and tracking system for workwear and PPE using smart lockers and management software for real-time traceability, loss reduction, and resource optimization.
- COVID-19 Access Checking Device Automatic remote device to identify COVID-19 vital signs in under two minutes, developed for workplace access screening.
Quantifiable outcome
- More than 300 fire services, emergency corps and wildland brigades in Europe trust ITURRI
- +3 more outcomes
Companies that use Iturri
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
Iturri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Iturri partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Skylife EngineeringcoreStrategic partnership with Skylife Engineering (aerospace engineering company from Seville) to commercialize Sileme, an innovative indoor positioning system. The collaboration enables localization in enclosed environments where GPS does not function, with applications for emergency labor monitoring, blind person guidance, and asset location. Successfully implemented at Hospital Virgen Macarena in Seville and expanding to logistics, mining, and Industry 4.0 sectors.
- DuPontcoreTechnology partner for advanced fabrics including Nomex and Kevlar used in protective workwear for firefighters and emergency services. ITURRI won DuPont Innovation Awards 2025 for Thermal and Mechanical Protection using these materials.
- AnsellcoreTechnology partner for personal protective equipment solutions, specifically gloves and other PPE products.
- 3McoreTechnology partner for safety and protection solutions integrated into ITURRI's product portfolio.
- GORE-TEXcoreTechnology partner for waterproof and breathable fabric technology used in protective workwear.
- HoneywellcoreTechnology partner for safety solutions and protection equipment integrated into ITURRI's offerings.
- AEC (Asociación Española para la Calidad)minorMember of the Spanish Quality Association, one of the most important and prestigious quality associations in Spain.
- PROTEC FIRE SA (Group subsidiary)coreProject SMS:VERDE - Strategic R&D project for sustainable mobility in airports and eco-designed vehicles for emission reduction, within the Sustainable Automotive Technology Program (PTAS). Collaboration with ARIEMA, NEUWALME, ARIZAGA BASTARRICA, ZIUR COMPOSITES, funded by CDTI and EU Recovery Fund.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Iturri competitors and assessment
Company assessmentDirect peers
- Rosenbauer International: Austrian-headquartered global leader in firefighting vehicles and fire & rescue equipment. Directly comparable to Iturri's specialized vehicles and emergency services segment, serving similar municipal and industrial fire brigade customers across Europe and internationally.
- MSA Safety: U.S.-based manufacturer of safety equipment and PPE including respiratory protection, helmets, fall protection, and gas detection. Comparable to Iturri's PPE portfolio serving industrial and emergency-services customers with similar worker-protection solutions.
- Ansell: Global PPE specialist focused on gloves and protective solutions for industrial and healthcare workers. Direct peer in hand/arm PPE and an existing technology partner of Iturri's, addressing overlapping end markets with comparable product categories.
- Lakeland Industries: Manufacturer of protective clothing and apparel for industrial, healthcare, and first-responder applications. Closely comparable to Iturri's workwear, firefighting and chemical-protection garment lines serving similar regulated end markets.
- Drägerwerk: German manufacturer of safety technology, gas detection, and medical/emergency equipment. Direct peer to Iturri's industrial safety, fire/emergency, and healthcare segments, particularly on the equipment and air/gas detection side.
- Sioen Industries: Belgian manufacturer of technical textiles and protective clothing for industry, fire services and defence. Comparable to Iturri's workwear manufacturing and PPE textile capabilities, with overlapping flame-retardant and high-visibility product lines.
- REV Group: U.S.-based manufacturer of specialty vehicles including fire trucks, ambulances, and military vehicles. Directly comparable to Iturri's specialized vehicle business across fire, ambulance, and defence segments.
Broad incumbents
- Honeywell Safety Products: Diversified industrial conglomerate whose safety division offers PPE, gas detection, hearing and fall protection globally. Operates as both a competitor (broad PPE portfolio) and a technology partner of Iturri, with substantially larger scale.
- 3M Personal Safety: Global PPE and safety products division of 3M, covering respiratory protection, hearing, and protective eyewear. Overlaps significantly with Iturri's PPE range and is also a technology partner, competing in many of the same European industrial accounts.
- DuPont Personal Protection: Supplier of advanced protective materials including Nomex and Kevlar, used by Iturri in its fire and defence garments. Operates upstream in the value chain but competes with integrated PPE solutions in the same end markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Iturri social profiles
Digital presenceIturri compliance and trust
Trust signalCompliance6 records
Iturri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iturri leadership team
Management profileNumber of profiles
Iturri subsidiaries and ownership
Company hierarchySubsidiaries2 records
Iturri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iturri M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iturri
What does Iturri do?
Iturri designs, manufactures, and supplies occupational safety solutions including workwear, personal protective equipment (PPE), specialized vehicles (firefighting, defence, fuel supply, ambulances), and engineering/installation services. The company also rents workwear and equipment with RFID-based traceability and offers digital services such as indoor positioning systems. It serves industry, fire and emergency services, defence, and healthcare sectors across 14 countries.
Is Iturri a public or private company?
Iturri is a private company. It is classified as family owned and is currently operating.
When was Iturri founded?
Iturri was founded in 1947. It employs 1,001 to 5,000 people.
Where is Iturri based?
Iturri is headquartered in Sevilla, Spain, in the Europe region.
How does Iturri make money?
Six revenue lines are on record. Workwear and Uniform Sales are the primary driver. The others are PPE (Personal Protective Equipment), specialized Vehicles, workwear and Equipment Renting, services and engineering and Installations.
Who are Iturri's main competitors?
Direct peers on record are Rosenbauer International, MSA Safety, Ansell, Lakeland Industries, Drägerwerk, Sioen Industries and REV Group. Broad incumbents are Honeywell Safety Products, 3M Personal Safety and DuPont Personal Protection.
Does Iturri have an API?
No public API is recorded for Iturri.
What industry is Iturri in?
Iturri's product category is Occupational Safety and Protective Equipment. Its primary akta.pro industry code is IMAOAFAH, Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories), with a secondary code of CRAOAGAK, PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent). Its NAICS code is 33331 and its SIC code is 3590.