Iturri

What Iturri does

Iturri (legal entity ITURRI, S.A.) is a Seville-based industrial safety company founded in 1947 that designs, manufactures, and supplies integrated occupational protection solutions across four verticals: industry, fire and emergency services, defence, and healthcare. The product portfolio spans workwear and uniforms, personal protective equipment (gloves, footwear, respiratory, head, hearing, fall protection, and exoskeletons), specialized vehicles (fire trucks, ambulances, defence vehicles, aircraft refueling vehicles, emergency drones and boats), engineering and installation services (fire protection, refinery turnarounds, port facilities), and a recurring-rental model for workwear and PPE with RFID-based dispensing and traceability.

Underlying technology includes proprietary RFID garment-tracking systems with smart lockers, the Sileme indoor positioning system co-developed with Skylife Engineering, exoskeleton integration for musculoskeletal-disorder reduction, and the 5AXIS sustainability methodology. Manufacturing is vertically integrated in Utrera (Seville) across vehicle, workwear, and footwear plants, supported by an automated €4.6M distribution center, an in-house laboratory, and ongoing robotics automation.

The business model is a hybrid of hardware sales (uniforms, PPE, vehicles), recurring rental contracts (workwear and equipment with digital traceability), and professional services (vehicle maintenance, facility maintenance, refinery turnarounds, digitalization). Go-to-market is enterprise field sales targeting government agencies, military, fire services, and large industrial accounts, supplemented by an e-commerce storefront (shop.iturri.com) for smaller orders. The customer base exceeds 25,000 active clients across 14 countries, with anchor accounts including Renfe (7,500-employee uniform contract), the Spanish Army and Civil Guard (4,500 tactical vehicles), more than 300 European fire services, and four major international airports. Pricing is quote-based and undisclosed, with multi-year contract structures.

Name

Iturri

Legal name

ITURRI, S.A.

Website

https://iturri.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Iturri is a Seville-based occupational safety company founded in 1947 that manufactures workwear, PPE, specialized vehicles, and engineering services for industry, fire and emergency, defence, and healthcare clients across 14 countries, serving over 25,000 customers.

Ownership category

akta.pro rank

Product category

Occupational Safety and Protective Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Electrical Equipment Manufacturing (33531)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

akta.pro secondary industries

PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Industrial Workwear & PPE Laundry (HSAJAEAD)

Keywords

• Occupational safety solutions
• Personal protective equipment
• Specialized firefighting vehicles
• Workwear and uniforms
• Fire and emergency services

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Workwear and Uniform Sales: Design, manufacturing, and supply of workwear, uniforms, protective clothing for firefighters, defence, healthcare, and industrial applications. Includes corporate image and uniformity solutions.
2. PPE (Personal Protective Equipment): Development and supply of individual and collective protective equipment including gloves, footwear, respiratory protection, head protection, hearing protection, and fall protection.
3. Specialized Vehicles: Design, manufacturing, and supply of firefighting vehicles, fuel supply vehicles, defence vehicles, ambulances, emergency boats, drones and robots for emergencies.
4. Workwear and Equipment Renting: Rental solutions for safety and protection clothing and equipment, including digital uniform-traceability systems and smart locker dispensing.
5. Services: Vehicle maintenance (IMS), facility maintenance, refinery turnarounds, air and gas detection services, psychosocial risks management, digitalization and technology services, dispensing and traceability services.
6. Engineering and Installations: Fire engineering and installation solutions, maintenance services, refinery turnarounds, port facilities, and environmental protection installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Iturri designs, manufactures, and supplies occupational safety solutions including workwear, personal protective equipment (PPE), specialized vehicles (firefighting, defence, fuel supply, ambulances), and engineering/installation services. The company also rents workwear and equipment with RFID-based traceability and offers digital services such as indoor positioning systems. It serves industry, fire and emergency services, defence, and healthcare sectors across 14 countries.

Product overview

Iturri is a multi-sector occupational safety company offering an integrated portfolio of specialized vehicles and robotics, workwear, personal protective equipment (PPE), specialized equipment and thermal protection, engineering and installation solutions, and associated services. The product ecosystem includes add-on modules like the 5AXIS sustainability methodology, Sileme indoor positioning system, MyRenting360 digital garment management, and RFID-based dispensing and traceability services. The company serves industries including emergency services, defense, healthcare, and general industry through manufacturing plants in Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialized Vehicles and Robotics Manufacturing, conversion, and equipment of firefighting vehicles, defence vehicles, fuel supply vehicles, ambulances, emergency boats, and drones/robots for emergencies, sold to public agencies, armed forces, and industrial buyers.
• Workwear Occupational workwear including corporate uniforms, industrial workwear, protective workwear, firefighter clothing, defence workwear, and healthcare workwear, with renting options.
• Personal Protective Equipment (PPE)
• Specialized Equipment and Thermal Protection Technical equipment and thermal protection solutions for firefighters, industry, healthcare, and defence sectors, including specialized protective solutions using advanced fabrics.
• Engineering and Installation Solutions Fire engineering and installation solutions, facility maintenance, refinery turnarounds, port facilities, and environmental protection installations.
• Workwear and Equipment Renting Rental solutions for safety and protection clothing and equipment, with digital uniform-traceability systems and smart locker dispensing for enterprise clients.
• Sileme Indoor Positioning System Indoor positioning and monitoring system that enables location tracking in enclosed environments where GPS is unavailable, with applications for emergency labour monitoring, blind person guidance, and asset location.
• Dispensing and Traceability Services RFID-based automated dispensing and tracking system for workwear and PPE using smart lockers and management software for real-time traceability, loss reduction, and resource optimization.
• COVID-19 Access Checking Device Automatic remote device to identify COVID-19 vital signs in under two minutes, developed for workplace access screening.

Quantifiable outcome

• More than 300 fire services, emergency corps and wildland brigades in Europe trust ITURRI
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Skylife EngineeringcoreStrategic or Co-development Partner · 1 February 2024Strategic partnership with Skylife Engineering (aerospace engineering company from Seville) to commercialize Sileme, an innovative indoor positioning system. The collaboration enables localization in enclosed environments where GPS does not function, with applications for emergency labor monitoring, blind person guidance, and asset location. Successfully implemented at Hospital Virgen Macarena in Seville and expanding to logistics, mining, and Industry 4.0 sectors.
• DuPontcoreTechnology or IntegrationTechnology partner for advanced fabrics including Nomex and Kevlar used in protective workwear for firefighters and emergency services. ITURRI won DuPont Innovation Awards 2025 for Thermal and Mechanical Protection using these materials.
• AnsellcoreTechnology or IntegrationTechnology partner for personal protective equipment solutions, specifically gloves and other PPE products.
• 3McoreTechnology or IntegrationTechnology partner for safety and protection solutions integrated into ITURRI's product portfolio.
• GORE-TEXcoreTechnology or IntegrationTechnology partner for waterproof and breathable fabric technology used in protective workwear.
• HoneywellcoreTechnology or IntegrationTechnology partner for safety solutions and protection equipment integrated into ITURRI's offerings.
• AEC (Asociación Española para la Calidad)minorOthersMember of the Spanish Quality Association, one of the most important and prestigious quality associations in Spain.
• PROTEC FIRE SA (Group subsidiary)coreStrategic or Co-development PartnerProject SMS:VERDE - Strategic R&D project for sustainable mobility in airports and eco-designed vehicles for emission reduction, within the Sustainable Automotive Technology Program (PTAS). Collaboration with ARIEMA, NEUWALME, ARIZAGA BASTARRICA, ZIUR COMPOSITES, funded by CDTI and EU Recovery Fund.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rosenbauer International: Austrian-headquartered global leader in firefighting vehicles and fire & rescue equipment. Directly comparable to Iturri's specialized vehicles and emergency services segment, serving similar municipal and industrial fire brigade customers across Europe and internationally.
• MSA Safety: U.S.-based manufacturer of safety equipment and PPE including respiratory protection, helmets, fall protection, and gas detection. Comparable to Iturri's PPE portfolio serving industrial and emergency-services customers with similar worker-protection solutions.
• Ansell: Global PPE specialist focused on gloves and protective solutions for industrial and healthcare workers. Direct peer in hand/arm PPE and an existing technology partner of Iturri's, addressing overlapping end markets with comparable product categories.
• Lakeland Industries: Manufacturer of protective clothing and apparel for industrial, healthcare, and first-responder applications. Closely comparable to Iturri's workwear, firefighting and chemical-protection garment lines serving similar regulated end markets.
• Drägerwerk: German manufacturer of safety technology, gas detection, and medical/emergency equipment. Direct peer to Iturri's industrial safety, fire/emergency, and healthcare segments, particularly on the equipment and air/gas detection side.
• Sioen Industries: Belgian manufacturer of technical textiles and protective clothing for industry, fire services and defence. Comparable to Iturri's workwear manufacturing and PPE textile capabilities, with overlapping flame-retardant and high-visibility product lines.
• REV Group: U.S.-based manufacturer of specialty vehicles including fire trucks, ambulances, and military vehicles. Directly comparable to Iturri's specialized vehicle business across fire, ambulance, and defence segments.

Broad incumbents

• Honeywell Safety Products: Diversified industrial conglomerate whose safety division offers PPE, gas detection, hearing and fall protection globally. Operates as both a competitor (broad PPE portfolio) and a technology partner of Iturri, with substantially larger scale.
• 3M Personal Safety: Global PPE and safety products division of 3M, covering respiratory protection, hearing, and protective eyewear. Overlaps significantly with Iturri's PPE range and is also a technology partner, competing in many of the same European industrial accounts.
• DuPont Personal Protection: Supplier of advanced protective materials including Nomex and Kevlar, used by Iturri in its fire and defence garments. Operates upstream in the value chain but competes with integrated PPE solutions in the same end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm71Y8GBzJ4VlF1N4ap8diQ
• Facebookfacebook.com/ITURRIGroup/?locale=es_ES
• LinkedInlinkedin.com/company/iturri/?originalSubdomain=es
• Instagraminstagram.com/iturrigroup/?hl=es
• Xx.com/ITURRI_Group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iturri