Brandhouse Berlin

What Brandhouse Berlin does

Brandhouse Berlin UG (haftungsbeschränkt) is a Berlin-based private fashion brandhouse founded in 2016, operating a portfolio of community-driven streetwear sub-brands including On Vacation (holiday, travel and goodlife) and Vertere Berlin (electronic music and clubbing). The company functions as a brand aggregator that combines production, e-commerce, performance marketing, CRM, influencer relations, and supply chain operations under one roof, leveraging an EU-based production network, organic and recycled fabrics, and an agile warehouse on the outskirts of Berlin that enables 7-14 day replenishment cycles.

Its go-to-market is DTC/e-commerce-first, with branded websites for each sub-brand, complemented by wholesale distribution through more than 150 stores across Germany, Austria and Switzerland, plus selected EU retail partners and major online platforms including Zalando and AboutYou. Commercial highlights include a twelve-piece capsule collection with HUGO BOSS designed by Vertere Berlin, a capsule collaboration with Peek & Cloppenburg for On Vacation, a brand pop-up at Galeries Lafayette Berlin, and a physical retail presence on Ibiza's main shopping road next to Port d'Eivissa.

The business is founder-led by co-representatives Ulrich Hasselmann and Jonas Michalak, operating from a showroom office in Berlin-Kreuzberg. It generates revenue primarily through one-time wholesale transactions and direct-to-consumer fashion sales, with pricing not publicly disclosed. The company has recorded funding activity in 2021 (ICLUB VC and TA Ventures) and 2023, though amounts are undisclosed, and has no disclosed revenue, no external investors beyond early-stage, and no M&A or restructuring activity on record.

Name

Brandhouse Berlin

Legal name

Brandhouse Berlin UG (haftungsbeschränkt)

Website

https://brandhouse.berlin

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandhouse Berlin is a Berlin-based fashion brandhouse operating streetwear sub-brands On Vacation and Vertere Berlin, sold via DTC e-commerce, 150+ DACH retail stores, Zalando, and AboutYou, targeting music, clubbing, and lifestyle communities.

Ownership category

akta.pro rank

Product category

Streetwear Fashion

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAFAH

Luxury Streetwear & Contemporary Designer

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYCRAAABAI

Luxury & Designer Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Streetwear fashion brands
• Community fashion brands
• Direct-to-consumer apparel
• Fashion brandhouse platform
• European fashion wholesale

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Fashion Sales: Brandhouse operating multiple streetwear brands (On Vacation, Vertere Berlin) selling directly to consumers through e-commerce platforms and brand websites
2. Wholesale/Retail Distribution: Selling brands through retail partners including 150+ stores across Germany, Austria, Switzerland plus selected EU retail partners

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brandhouse Berlin is a Berlin-based fashion brandhouse that operates, distributes, and scales community-driven streetwear brands across Europe. It manages a portfolio of sub-brands—On Vacation (holiday/travel lifestyle streetwear) and Vertere Berlin (electronic music and clubbing streetwear)—selling directly to consumers via owned e-commerce sites and through 150+ retail partners across Germany, Austria, Switzerland, and the EU (including Zalando, AboutYou, Peek & Cloppenburg, and Galeries Lafayette pop-ups). The company combines EU-based production, agile supply chain, performance marketing, CRM, and influencer relations to grow community-fashion labels.

Product overview

Brandhouse Berlin operates as a fashion brandhouse platform housing multiple streetwear sub-brands. The portfolio includes On Vacation (holiday/lifestyle fashion) and Vertere Berlin (electronic music/clubbing fashion), each with distinct brand identities and target audiences. The company functions as an E-commerce/DTC-First operator with capabilities spanning performance marketing, CRM, influencer relations, European production, and distribution across 150+ retail stores in Germany, Austria, Switzerland, plus EU retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• On Vacation: Top-of-mind brand for holiday, travel and goodlife. Creates instant positive emotion and speaks for itself.
• Vertere Berlin

Products and services

• On Vacation On Vacation is Brandhouse Berlin's streetwear sub-brand positioned as the top-of-mind label for holiday, travel, and "goodlife" lifestyle. It is sold via the brand's DTC website, major online platforms such as Zalando and AboutYou, and 150+ retail stores across the DACH region and selected EU partners, and is worn by celebrities, DJs, and tastemakers.
• Vertere Berlin

Quantifiable outcome

• 150+ stores distribution
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• HUGO BOSScoreStrategic or Co-development PartnerInternational twelve piece capsule collection designed by Vertere Berlin and HUGO BOSS - an homage to Berlin and its clubbing scene. Represents flagship collaboration for the brandhouse.
• Galeries Lafayette BerlincoreChannel Partner/ Reseller/ DistributorVertere Berlin curated a brand pop-up at the renowned Berlin Galeries Lafayette department store.
• Peek & CloppenburgminorChannel Partner/ Reseller/ DistributorUnique capsule collection collaboration between On Vacation brand and Peek & Cloppenburg.
• Eden Reforestation OrganizationminorOthersBrandhouse Berlin is part of the Eden Reforestation Organization as part of their five-principle sustainability program.
• ZalandocoreChannel Partner/ Reseller/ DistributorListed with Zalando as one of the biggest and most renown retailers for distributing Brandhouse Berlin brands.
• AboutYoucoreChannel Partner/ Reseller/ DistributorListed retailer partner for Brandhouse Berlin brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stüssy: Iconic California-born streetwear brand with extensive global wholesale and DTC operations; comparable in streetwear DNA and distribution through premium and lifestyle retailers, but at significantly larger scale.
• Carhartt WIP: European streetwear/workwear label with broad wholesale distribution across the same DACH and EU retailers that stock Brandhouse Berlin brands; a larger incumbent competing for similar shelf space and consumer attention.

Direct peers

• AFENDS: Australia-origin streetwear and lifestyle brand emphasizing sustainability and organic materials with European wholesale; comparable to Brandhouse Berlin's sustainability positioning and contemporary streetwear audience.
• Naked Copenhagen: Danish multi-brand streetwear brandhouse operating several sub-labels with a DTC- and community-driven model very similar to Brandhouse Berlin's structure of running multiple streetwear brands under one roof.
• Daily Paper: Amsterdam-based contemporary streetwear brand with strong cultural/nightlife roots, celebrity ambassadors, and DTC plus wholesale distribution across Europe—closely comparable in positioning, audience, and channel mix to Vertere Berlin.
• Wood Wood: Copenhagen-based streetwear brand and brandhouse combining contemporary menswear/womenswear with multi-brand retail; comparable in being a Scandinavian-rooted streetwear operator with European wholesale and DTC reach.
• Represent (Represent Clothing): UK-based contemporary streetwear brand with celebrity-driven marketing, DTC focus, and broad European distribution including Zalando; closely comparable in positioning and channel strategy to Vertere Berlin.

Regional players

• END. UK-based multi-brand streetwear and contemporary fashion retailer stocking many of the same brand and cultural cohorts as Brandhouse Berlin's partners; comparable as a distribution channel peer operating primarily in a different geography.
• BSTN Store: Munich-based streetwear and sneaker retailer carrying premium and contemporary streetwear brands; comparable as a European streetwear distribution peer with a DACH-rooted identity similar to Brandhouse Berlin.

Emerging players

• Highsnobiety: Berlin-headquartered streetwear media and DTC platform that also operates its own apparel; comparable cultural positioning and Berlin base, and overlaps with Brandhouse Berlin's influencer and community-led marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/on_vacation_club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandhouse Berlin