Foundation to Combat Antisemitism

What Foundation to Combat Antisemitism does

The Foundation to Combat Antisemitism (FCAS) is a U.S. 501(c)(3) nonprofit founded in 2019 by Robert Kraft in response to rising antisemitism. In 2023 the organization introduced the Blue Square pin—a free wearable symbol of allyship distributed via self-serve website requests—and in 2025 the operation was reorganized and rebranded as the Blue Square Alliance Against Hate, broadening the mission from antisemitism to all forms of hate. The product portfolio is advocacy-led rather than technology-led, anchored by the free pin, mass media campaigns (#StandUpToJewishHate, #StandUpToHate), a Command Center research division publishing recurring reports on online antisemitism, and community programs including Unity Dinners, the BSQ Athletes NIL program, and a network of community partners. The organization runs on a donation-based revenue model with contributions solicited through the website, a Constant Contact-powered email list, and the inaugural Blue Square Benefit. Distribution is multi-channel: organic social (Instagram, TikTok, X, Facebook, YouTube), earned media, out-of-home via an Interstate Outdoor Advertising partnership, and in-person convenings. The operation is led by Founder Robert Kraft, President Adam Katz, and Chief Partnership Officer Tara Levine, with a staff of 11–50 employees based in Foxborough, Massachusetts.

Name

Foundation to Combat Antisemitism

Legal name

Blue Square Alliance Against Hate

Website

https://fcas.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundation to Combat Antisemitism is a 501(c)(3) nonprofit that distributes the free Blue Square pin, runs mass media anti-hate campaigns, and publishes Command Center research on online antisemitism, serving individual supporters, Gen Z audiences, and a coalition of community and sports partners across the United States.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Awareness

NAICS

Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Antisemitism awareness
• Hate prevention campaigns
• Community engagement programs
• Nonprofit advocacy
• Social impact research

Headquarters

HQ city

Foxboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: As a registered 501(c)(3) nonprofit organization, the Foundation to Combat Antisemitism and Blue Square Alliance generate revenue through voluntary donations from individuals, corporations, and foundations. Donors can contribute through the organization's website using various giving options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Foundation to Combat Antisemitism operates the Blue Square Alliance Against Hate, a nonprofit that distributes free wearable Blue Square pins as a public symbol of allyship against antisemitism, runs mass media campaigns (#StandUpToJewishHate, #StandUpToHate), publishes research and data on antisemitism through its Command Center, and convenes community programs such as Unity Dinners and athlete ambassador initiatives.

Product overview

The Foundation to Combat Antisemitism operates primarily through the Blue Square Alliance Against Hate (launched 2025), a non-profit organization with a multi-pronged approach. At its core is The Blue Square Pin—a free wearable symbol (launched 2023) that serves as a conversation starter for allyship. The Command Center Research division tracks antisemitism data across the U.S., producing research reports and insights. Mass Media Campaigns including #StandUpToJewishHate and #StandUpToHate drive national awareness. Community engagement programs include Unity Dinners, Sports Partnerships with the BSQ Athletes NIL Program, and general Community Partners. The portfolio also includes targeted data products for colleges and local communities, research publications, and antisemitism educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• The Blue Square Pin A free wearable pin featuring the Blue Square symbol that individuals can order to demonstrate allyship with the Jewish community. The pin prompts conversations about antisemitism and hate.
• Command Center Research Research division that tracks and analyzes antisemitic incidents, online discourse, and hate speech patterns across the United States. Publishes research reports and Command Center Insights.
• Mass Media Campaigns Large-scale awareness campaigns including #StandUpToJewishHate and #StandUpToHate that spread messages to millions through various media channels to inspire action against hate.
• Unity Dinners Community convening program that brings people together across differences to foster connection, conversation, and allyship.
• Sports Partnerships (BSQ Athletes NIL Program) Partnership program with sports organizations and athletes. The NIL (Name, Image, Likeness) Program enables college athlete ambassadors to promote the Blue Square message.
• Antisemitism Facts Educational resource providing factual information about antisemitism to increase awareness and understanding.
• Research Reports Published studies and reports on antisemitism trends, including surveys of young Americans' perceptions and analysis of online antisemitic content.

Quantifiable outcome

• Blue Square has been worn and shared across the globe since its 2023 debut
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Blue Square Alliance Against HatecoreOthers · 1 January 2025The Blue Square Alliance Against Hate was launched by Robert Kraft in 2025 to reflect the organization's growing coalition of partners stepping into the fight against hate. This new organizational structure harnesses the energy that the Blue Square brings to a broader, multifaceted effort to defeat antisemitism and hate in all forms.
• Interstate Outdoor AdvertisingminorStrategic or Co-development PartnerPartnership for outdoor advertising to increase visibility of the Blue Square symbol and anti-hate messaging across major highways and transportation corridors in the United States.
• BSQ Athletes (NIL Program)coreGTM or Marketing PartnerThe NIL (Name, Image, Likeness) Program for BSQ Athletes recruits college athletes as ambassadors for the Blue Square movement. These athletes wear and share Blue Square pins, using their platforms to promote allyship and fight antisemitism among young people and sports communities.
• Sports PartnershipscoreStrategic or Co-development PartnerStrategic partnerships with sports organizations and teams to spread the Blue Square message and distribute pins at sporting events, engaging fans and athletes in the fight against antisemitism.
• Community PartnerscoreStrategic or Co-development PartnerCommunity partner organizations work with the Blue Square Alliance to distribute pins, organize Unity Dinners, and implement local initiatives to combat antisemitism and all forms of hate within their communities.
• Unity DinnerscoreStrategic or Co-development PartnerUnity Dinners are a signature program bringing together diverse communities for shared meals and conversations about antisemitism and standing up to hate. These events serve as a key partnership vehicle for community engagement and Blue Square distribution.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Simon Wiesenthal Center: International Jewish human rights organization that combats antisemitism through education, advocacy, and the Museum of Tolerance. Comparable in mission focus on antisemitism awareness, research dissemination, and grassroots engagement.
• Anti-Defamation League (ADL): Largest U.S. organization dedicated to fighting antisemitism and all forms of hate through advocacy, education, and research. Directly comparable as a 501(c)(3) running national awareness campaigns, online-hate monitoring, and community engagement programs targeting American audiences.
• American Jewish Committee (AJC): Global Jewish advocacy organization working to combat antisemitism and promote democratic values. Comparable as a peer advocacy 501(c)(3) with research, public campaigns, and coalition-building similar in structure to Blue Square Alliance's approach.
• Council on American-Islamic Relations (CAIR): Largest U.S. Muslim civil rights and advocacy organization addressing anti-Muslim hate through research, education, and media campaigns. Closely comparable in structure: nonprofit hate-monitoring with reportable incident data and national public-awareness programming.
• Bend the Arc: Jewish Action: Jewish social justice advocacy organization running mass-membership campaigns on hate, equity, and inclusion. Comparable as a peer advocacy nonprofit using community mobilization and public-awareness campaigns to drive Jewish civic engagement.
• Sikh Coalition: Community-based advocacy nonprofit that combats anti-Sikh hate through education, research, and legal advocacy. Highly comparable in operating model: small staff, awareness campaigns, hate-incident tracking, and free resource distribution.
• Jewish Council for Public Affairs (JCPA): National Jewish community relations umbrella coordinating communal advocacy on antisemitism and civil rights. Comparable as a coalition-building 501(c)(3) running inter-organizational partnerships and public-affairs campaigns against hate.
• National Council of Jewish Women (NCJW): Grassroots Jewish advocacy network running education programs and community engagement against antisemitism and hate. Comparable as a peer membership-driven advocacy nonprofit focused on awareness, education, and intergroup dialogue.

Broad incumbents

• Southern Poverty Law Center (SPLC): Larger, established civil rights organization that monitors hate groups and extremism across the U.S. through its Intelligence Project and Hatewatch. Overlaps substantively with Blue Square's Command Center tracking function but addresses a far broader portfolio of hate categories.

Emerging players

• Hatewatch (SPLC Intelligence Project): Specialized monitoring initiative tracking hate and extremist movements, embedded within SPLC. Functionally comparable to the Blue Square Command Center as a research and online-monitoring product serving a similar intelligence audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bluesquarehq
• YouTubeyoutube.com/@bsqaorg
• Facebookfacebook.com/FCASorg
• Instagraminstagram.com/bluesquarealliance
• TikToktiktok.com/@bluesquarealliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Foundation to Combat Antisemitism