Szallas Group

What Szallas Group does

Szallas Group is a multi-product online travel platform operating across six Central and Eastern European markets (Hungary, Czech Republic, Romania, Poland, Croatia, and Slovakia). Founded in 2007 in Miskolc, Hungary, the company operates 13 online travel products including flagship OTAs Szallas.hu, Travelminit.ro, Hotel.cz, and Nocowanie.pl, plus discount voucher portals, experience gift packages, spa booking sites, and cross-country platforms serving a network of 90,000+ accommodation partners. The platform processed 1 million reservations accommodating 2.5 million guests annually, generating a yearly Total Transaction Value of €250 million across the group, with Hungary contributing the largest share at €160M and Romania identified as the fastest-growing market.

The company's technology stack is a multi-platform, multi-product CEE NOP IT platform with an integrated real-time booking engine and cross-country inventory management system enabling travelers from Hungary, Czech Republic, Poland, and Romania to reserve accommodations across borders. The product surface spans transactional booking sites, listing portals (Noclegi.pl/Nocowanie.pl), travel agency services (Utazok.hu), spa packages (Spa.cz), and a Romanian mobile app. The company holds leadership positions including #1 in Hungary, 90% of the Czech OTA market, #2 in Romania, and #1 in Polish listings, supported by a workforce of 500+ employees distributed across offices in Miskolc (HQ), Budapest, Liberec, Prague, Cluj-Napoca, Constanța, Lublin, Warsaw, and Zagreb.

Szallas Group's business model is primarily commission-based, charging accommodation providers a transaction fee for bookings facilitated through OTA platforms, complemented by subscription fees for Polish listing profiles (wizytowka). Supplementary revenue streams include discount travel voucher sales (Szallasguru.hu, Promotii.travelminit.ro), experience gift packages (Maiutazas.hu, PihiPakk.hu), and spa packages (Spa.cz). The company participates in the Romanian government's 'tichete de vacanță' national tourism voucher program as a licensed tour operator. Since 2022, Szallas Group has operated as a 100%-owned subsidiary of Wirtualna Polska Holding, having previously been backed by PortfoLion (70%) and OTP Bank (30%), and continues growing through acquisitions including the June 2024 purchase of an 80% stake in Creative Eye SRL (Litoralulromanesc.ro) for $18.2 million.

Name

Szallas Group

Legal name

Szallas Group Zrt.

Website

https://szallas.group

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Szallas Group is a multi-product online travel platform serving six Central and Eastern European markets through 13 brands, including flagship OTAs Szallas.hu, Travelminit.ro, Hotel.cz, and Nocowanie.pl, connecting 90,000+ accommodation partners with 2.5 million annual guests.

Ownership category

akta.pro rank

Product category

Online Travel Agency (OTA)

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Online travel agency
• Accommodation booking platform
• Hotel reservation marketplace
• Discount travel vouchers
• Experience gift packages

Headquarters

HQ city

Jákfalva

HQ country

Hungary

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. OTA Commission: Commission-based revenue from online travel agency services, charging accommodation providers for bookings facilitated through the platform
2. Discount Travel Vouchers: Revenue from selling accommodation vouchers through Szallasguru.hu discount travel page
3. Experience Packages: Revenue from MaiUtazas.hu and PihiPakk.hu experience and accommodation package products sold as gifts
4. Spa Packages: Revenue from Spa.cz spa packages product serving Czech, Slovakian, Polish and Hungarian spas and hotels
5. Travel Agency Services: Revenue from Utazok.hu travel agency offering tour operator and travel agency services
6. Accommodation Listings: Subscription and listing fees from accommodation providers using 'wizytowka' (listing) subscriptions on Noclegi.pl and Nocowanie.pl

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels6 records

Core offering

Szallas Group operates a multi-product online travel platform across Central and Eastern Europe, providing online accommodation booking, discount travel vouchers, experience and accommodation gift packages, and spa packages through 13 branded products in six countries (Hungary, Czech Republic, Romania, Poland, Croatia, Slovakia). The platform connects roughly 90,000 accommodation partners with leisure travelers, processing around 1 million reservations and approximately €250 million in yearly transaction value, and additionally supplies listing subscriptions and Partner Success services to accommodation providers.

Product overview

Szallas Group is a multi-product online travel platform operating as a platform-plus-modules architecture across Central and Eastern Europe. The portfolio includes market-leading OTAs (Szallas.hu, Travelminit.ro, Hotely.cz, Nocowanie.pl), discount travel pages (Szallasguru.hu, Promotii.travelminit.ro), experience gift products (Maiutazas.hu, PihiPakk.hu), spa packages (Spa.cz), and cross-country travel platforms (Revngo.com). The products share integrated inventory, booking engine technology, and cross-country customer service while maintaining local market branding and expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Szallas.hu: The most popular Hungarian OTA product in the domestic market
• Szallasguru.hu
• Maiutazas.hu
• PihiPakk.hu
• Travelminit.ro
• Spa.cz
• Hotely.cz
• Noclegi.pl
• Nocowanie.pl
• Litoralulromanesc.ro
• RevnGo

Products and services

• Szallas.hu The most popular Hungarian OTA product in the domestic market, serving as the market-leading accommodation booking platform in Hungary.
• Szallasguru.hu A Hungarian discount travel page that sells accommodation vouchers at reduced prices.
• Maiutazas.hu An experience and accommodation package product that is bought to be given as a present, offering bundled travel experiences.
• PihiPakk.hu An experience and accommodation package product that is bought to be given as a present, offering bundled travel experiences.
• Travelminit.ro An OTA site for Romanian tourists, one of the fastest-growing OTAs in the Romanian market and leader in the 'tichete de vacanță' (national tourism boost program) segment.
• Spa.cz The market-leading Czech spa site, offering Czech, Slovakian, Polish, and Hungarian spas and hotels.
• Hotely.cz A Czech OTA site running on the Szallas.hu platform, reaching approximately 10% of Hotel.cz's numbers and a significant portion of the local OTA market.
• Noclegi.pl The Polish OTA site of Szallas Group, built as a green-field product since 2016, offering the 'wizytowka' monthly subscription for accommodation listings.
• Nocowanie.pl The largest Polish accommodation portal with 50,000 accommodation offers from all over Poland and the #1 Polish listing product focused on the booking industry.
• Litoralulromanesc.ro A leading Romanian travel platform specializing in seaside vacations, offering a wide range of accommodations and services along the Black Sea coast.
• Revngo.com The OTA product of Szallas Group in Croatia and Slovakia, focusing on strengthening cross-country traffic from the Czech Republic, Hungary, Romania, and Poland to these destinations.
• Hotel.cz A leading Czech OTA platform with a team of more than 50 employees serving over 100,000 customers annually; together with Penzion.cz and Hotely.cz represents 90% of the local OTA market.
• Penzion.cz Czech accommodation booking platform focused on pension (guesthouse) accommodations; one of three OTA products representing 90% of the Czech local OTA market.
• Utazok.hu Travel agency product within the Hungarian portfolio, offering tour operator and travel agency services.
• Travelminit Mobile App Mobile application for the Travelminit.ro platform in the Romanian market, expanding the digital booking channel for individual travelers.
• Promotii.travelminit.ro Discount packages product for the Romanian market, sold as part of the Travelminit portfolio.

Quantifiable outcome

• 250 million € yearly Total Transaction Value
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Creative Eye SRLcoreStrategic or Co-development Partner · 1 June 2024Szallas Group acquired an 80% stake in Creative Eye SRL, the Romanian company behind Litoralulromanesc.ro, for $18.2 million in June 2024. This acquisition strengthens the company's position along the Romanian Black Sea coast and expands Travelminit.ro's seaside inventory, preparing for the 2025 summer sales season. Litoralul Romanesc is a leading Romanian travel platform specializing in seaside vacations.
• Travelminit International SRLcoreStrategic or Co-development Partner · 1 January 2020Szallas.hu Zrt acquired Travelminit International SRL in 2020, bringing the Romanian OTA into the group. Travelminit was founded in Cluj-Napoca in 2017 and focuses on the Romanian domestic market, becoming the second largest OTA with 14.5 million sessions and 8,000+ active accommodations.
• Hotel.cz Group (Hotel.cz, Spa.cz, Hotely.cz, Penzion.cz)coreStrategic or Co-development Partner · 1 January 2019Acquisition of Hotel.cz Group in 2019 merged the Czech portfolio into Szallas Group, becoming the second largest portfolio. Hotel.cz, Spa.cz, Hotely.cz, and Penzion.cz represent 90% of the local OTA market in Czech Republic.
• Hungarian Partner Success TeamminorOthersPartnership with accommodation providers through dedicated Partner Success specialists who deliver presentations on market trends and practical ways to increase occupancy. Colleagues Bodnár Flóra and Tikász Nikoletta participate in industry associations like Heves County Rural Tourism Association.
• ADPTIV Tech EventsminorGTM or Marketing PartnerOrganizer of B2B Software Day in Budapest where Szallas Group's Customer Experience leader Krisztina Gyerő spoke about AI adoption in tourism and customer service industries.
• Braille Institute of AmericaminorGTM or Marketing PartnerNon-profit organization for which Szallas Group marketers developed a campaign concept at Cannes Young Lions 2025 competition. Brief focused on positioning the organization as essential for people with low vision.

Scale indicators27 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/szallasgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Szallas Group