Matiere Premiere
Matiere Premiere is a Paris-based niche fragrance house founded in 2017 that cultivates its own raw materials — Rose Centifolia, Tubéreuse, and Lavandin — on Ecocert-certified land in Grasse, France, and sells premium Eaux de Parfum and Extraits de Parfum at £250 per 100ml through D2C, European owned boutiques, and Asian travel retail.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Matiere Premiere does
Matiere Premiere is a Paris-based niche fragrance house founded in 2017 by CEO Caius von Knorring, perfumer Aurélien Guichard, and Cédric Meiffret. The company is differentiated by vertical integration into raw material production: it cultivates Rose Centifolia, Tubéreuse, and Lavandin on more than six hectares of Ecocert-certified land in Grasse, France, and is positioned as the only perfumer globally producing fragrances from its own estate-grown ingredients. The product portfolio centres on Eaux de Parfum (20-25% concentration) and Extraits de Parfum (25-30% concentration), both priced at £250 per 100ml, complemented by discovery sets from €18, a body and hair care line (€50-67), and gift cards. A new fragrance, Metal Lavender, is scheduled for May 2026.
The business model is omnichannel luxury: direct-to-consumer e-commerce, owned boutiques across Paris, Saint-Tropez, Berlin, and London, and travel retail distribution through a Bluebell Group partnership covering Greater China, Japan, and South Korea. In 2024, Kering Beauté acquired a minority stake, aligning the brand with a strategic luxury parent for selective distribution and growth capital. The brand is positioned in the premium niche fragrance segment alongside houses such as Byredo and Maison Francis Kurkdjian, with pricing, raw material transparency, and perfumer authorship as the principal value drivers. No AI/ML capabilities are disclosed; competitive defensibility rests on biological assets, human perfumery talent, and brand positioning rather than software.
Matiere Premiere firmographics
Firmographics- Name
- Matiere Premiere
- Legal name
- MATIERE PREMIERE
- Website
- https://matiere-premiere.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matiere Premiere is a Paris-based niche fragrance house founded in 2017 that cultivates its own raw materials — Rose Centifolia, Tubéreuse, and Lavandin — on Ecocert-certified land in Grasse, France, and sells premium Eaux de Parfum and Extraits de Parfum at £250 per 100ml through D2C, European owned boutiques, and Asian travel retail.
- Ownership category
- akta.pro rank
Matiere Premiere industry classification
Industry- Product category
- Luxury Niche Fragrances
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Natural & Clean Fragrance (CRABADAG), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)
Keywords
Where Matiere Premiere is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Matiere Premiere business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Fragrance Sales: Sale of eaux de parfum (20-25% concentration) and extraits de parfum (25-30% concentration) directly to consumers through owned e-commerce platforms and physical retail stores. Products include fragrances, hair mists, body care (gels and lotions), and scented candles.
- Gift Cards: Digital gift cards available in denominations of €50, €100, and €200 for purchases on matiere-premiere.com and in boutiques.
- Travel Retail: Sales through travel retail partners including Bluebell Group for Greater China region, serving traveling consumers in airports and luxury retail environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eau de Parfum bottles (100ml) |
| Unit Pricing | Pay-as-you-go | Extrait de Parfum bottles (100ml) |
| Unit Pricing | Pay-as-you-go | Discovery Sample Sets |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Body Care Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Matiere Premiere product offering
Product offeringCore offering
Matière Première is a French niche fragrance house that formulates and manufactures eaux de parfum and extraits de parfum built around an overdose of a single natural raw material, with 85-92% natural ingredients and vegan formulations free of phthalates and colorants. The brand also produces hair perfumes, body care gels and lotions, and scented candles, with full traceability from field to bottle thanks to founder-cultivated raw materials in Grasse, France.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Lavender A niche eau de parfum centered on an overdose of lavandin cultivated in the brand's own Grasse fields, available to consumers through direct e-commerce and boutiques.
- Vanilla Powder (Eau de Parfum and Extrait de Parfum) A niche fragrance built around an overdose of vanilla, available as both an Eau de Parfum (20-25% concentration) and an Extrait de Parfum (25-30% concentration) for individual luxury consumers.
- Oud Seven A niche fragrance centered on oud, distributed as a US-exclusive launch through the brand's direct e-commerce channel.
- Radical Rose (Eau de Parfum and Extrait) A flagship fragrance built around an overdose of Rose Centifolia cultivated in the founder's own Grasse fields, available in Eau de Parfum and Extrait de Parfum formats for luxury consumers.
- Crystal Saffron (Eau de Parfum and Extrait) A niche fragrance featuring an overdose of saffron from Greece (Kozani), offered in Eau de Parfum and Extrait de Parfum formats.
- Encens Suave (Eau de Parfum and Extrait) A niche fragrance centered on incense (Oman-sourced), available in Eau de Parfum and Extrait de Parfum formats.
- Falcon Leather A niche Eau de Parfum built around a leather-led overdose, part of the brand's signature single-ingredient compositions.
- Santal Austral A niche Eau de Parfum built around an overdose of Australian sandalwood.
- Neroli Oranger A niche Eau de Parfum built around Tunisian neroli sourced through the brand's proprietary ingredient network.
- Cologne Cédrat A cologne-style niche Eau de Parfum built around an overdose of Italian cédrat.
- Parisian Musc A niche Eau de Parfum built around an overdose of musk in a Parisian signature.
- Bois d'ébène A niche Eau de Parfum built around an overdose of ebony wood.
- French Flower A niche Eau de Parfum representing the brand's French floral signature composition.
- Hair Perfume / Hair Mist A scented hair mist line extending the brand's overdose-of-natural-ingredient concept to hair fragrance applications, priced at €67 per unit.
- Body Care (Gel Nettoyant and Lait Hydratant) A home and body collection extending the brand's signature olfactory profiles into cleansing gel (300ml, €50) and hydrating lotion (300ml, €60) formats.
- Fragranced Candles Scented candles translating the brand's overdose compositions into home fragrance formats for individual consumers.
- Discovery Sample Set (Coffret Découverte) A 10x5ml EDP discovery coffret allowing consumers to sample the brand's fragrance portfolio before committing to a full-size purchase, starting at €18.
- Custom 3-Piece Set A customizable three-piece fragrance bundle allowing consumers to curate their own selection of three Matière Première fragrances.
- Digital Gift Cards Digital gift cards denominated at €50, €100, and €200, redeemable on matiere-premiere.com and at the brand's boutiques.
Quantifiable outcome
- 85-92% natural ingredients in all fragrances
- +1 more outcomes
Companies that use Matiere Premiere
Customer profileSegments2 records
Ideal customer profiles2 records
Matiere Premiere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Matiere Premiere partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bluebell GroupcoreMatière Première expanded its partnership with Bluebell Group into travel retail across mainland China, Hong Kong, and Macau. This marks the next phase of Asian growth strategy, building on successful collaborations in Japan (2024) and South Korea (2025). Bluebell Group leverages regional expertise in luxury retail to introduce the niche brand to traveling consumers.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Matiere Premiere competitors and assessment
Company assessmentEmerging players
- Chantecaille: Botanically-driven luxury beauty house with a fragrance pillar; shares a botanical/natural formulation philosophy and a high-end boutique and department-store channel mix similar to Matiere Premiere.
Broad incumbents
- Guerlain (LVMH): Heritage French luxury fragrance house with natural-ingredient beeswax heritage and own fields (e.g., Angélique des Champs); competes for the same premium fragrance buyer and has access to far greater distribution and marketing scale.
- Aesop: L'Oréal-owned luxury beauty house offering fragrances within a broader skincare and body-care portfolio with a similar ingredient-storytelling and architectural-boutique retail model.
- Maison Margiela Replica: Designer-owned (L'Oréal) fragrance line that competes for the same niche-conscious millennial and Gen-Z buyer with storytelling-led scents at slightly lower price points.
Direct peers
- Byredo: Swedish luxury niche fragrance house founded by Ben Gorham, offering premium eaux de parfum and ancillary categories at similar price points. Byredo is the brand Matiere Premiere explicitly benchmarks itself against per CEO commentary.
- Frédéric Malle: Publisher of niche perfumery under Editions de Parfums, owned by LVMH. Operates a similar perfumer-led, ultra-premium, low-SKU model with selective retail distribution.
- Le Labo: New York-founded niche fragrance house (now Estée Lauder-owned) offering hand-blended eaux de parfum with a similar craft, natural-ingredient, and city-boutique distribution model.
- D.S. & Durga: Brooklyn-based independent niche fragrance house built around unusual natural ingredients and olfactory storytelling; comparable founder-driven, indie scale, and natural-formulation ethos.
- Diptyque: Paris-founded luxury fragrance and home-scent house with parallel offerings in candles, body care, and eaux de parfum; comparable price architecture and global boutique footprint.
- Maison Francis Kurkdjian: Paris-based niche fragrance house led by perfumer Francis Kurkdjian, owned by LVMH. Comparable premium positioning, extrait de parfum line, and French perfumery heritage.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Matiere Premiere social profiles
Digital presenceMatiere Premiere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matiere Premiere leadership team
Management profileNumber of profiles
Profiles3 records
Matiere Premiere funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matiere Premiere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matiere Premiere
What does Matiere Premiere do?
Matière Première is a French niche fragrance house that formulates and manufactures eaux de parfum and extraits de parfum built around an overdose of a single natural raw material, with 85-92% natural ingredients and vegan formulations free of phthalates and colorants. The brand also produces hair perfumes, body care gels and lotions, and scented candles, with full traceability from field to bottle thanks to founder-cultivated raw materials in Grasse, France.
Is Matiere Premiere a public or private company?
Matiere Premiere is a private company. It is classified as venture growth investor backed and is currently operating.
When was Matiere Premiere founded?
Matiere Premiere was founded in 2017. It employs 11 to 50 people.
Where is Matiere Premiere based?
Matiere Premiere is headquartered in Paris, France, in the Europe region.
How does Matiere Premiere make money?
Three revenue lines are on record. Direct Fragrance Sales are the primary driver. The others are gift Cards and travel Retail.
Who are Matiere Premiere's main competitors?
Chantecaille is listed as an emerging player. Broad incumbents are Guerlain (LVMH), Aesop and Maison Margiela Replica. Direct peers are Byredo, Frédéric Malle, Le Labo, D.S. & Durga, Diptyque and Maison Francis Kurkdjian.
Does Matiere Premiere have an API?
No public API is recorded for Matiere Premiere.
What industry is Matiere Premiere in?
Matiere Premiere's product category is Luxury Niche Fragrances. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its SIC code is 2844.