zetton inc.

What zetton inc. does

Zetton Inc. (株式会社ゼットン) is a Japanese multi-concept restaurant operator founded in 1995 in Nagoya, headquartered in Shibuya, Tokyo. The company operates 80+ directly-owned restaurant locations across Japan and 13+ locations in Hawaii through its wholly-owned U.S. subsidiary ZETTON, INC., spanning a diverse portfolio of branded concepts including Hawaiian cafes (Aloha Table, HEAVENLY Island Lifestyle, Goofy Cafe & Dine), French fine dining (CADRAN, Cépages, MS. CASABLANCA), Japanese washoku, Korean BBQ, izakaya, BBQ and beer gardens, and wedding venues at heritage properties. Its business model combines direct-operated restaurant operations (unit-pricing, pay-as-you-go with check averages of roughly ¥1,500–3,000 at casual concepts and premium course pricing at fine-dining venues), catering and event services (Catering Concierge), and Park-PFI public park regeneration contracts at Kasai Rinkai Park, Tokugawa-en, and Yamashita Park where it operates cafes, restaurants, BBQ grounds, and event spaces under municipal concessions. The go-to-market is entirely direct-to-consumer through owned physical storefronts, augmented by TableCheck reservation integration, food-discovery platforms (Tabelog, Retty, Hot Pepper Gourmet), brand-specific social media, and limited B2B hospitality partnerships (e.g., dining concepts inside the Courtyard by Marriott Waikiki Beach). Since being taken private under Adastria Group and delisted from the Tokyo Stock Exchange on May 30, 2024, Zetton has entered a stated growth phase, with 2026 expansion activity including the Japan debut of the Hawaii-born goofy coffee+diner brand at Yokohama Bay Quarter and Hankyu Umeda in Osaka, a new Goofy Cafe & Dine at Waikiki Beach, and the launch of co-developed craft beer SUNRISE PARK ALE at Yamashita Park.

Name

zetton inc.

Legal name

株式会社ゼットン

Website

https://zetton.co.jp

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Zetton Inc. is a Japanese multi-concept restaurant operator founded in 1995, running 80+ directly-owned locations across Japan and Hawaii spanning Hawaiian cafes, French fine dining, izakaya, BBQ, weddings, and Park-PFI public park regeneration projects.

Ownership category

akta.pro rank

Product category

Multi-brand restaurant operations and hospitality services

NAICS

Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Multi-brand restaurant operations
• Park regeneration projects
• Hawaiian cafe dining
• French fine dining
• Wedding venue hospitality

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Operations: Core revenue stream from operating 80+ restaurant brands across Japan and Hawaii, including Hawaiian cafes, Japanese cuisine, French dining, Korean, Chinese, bars, BBQ, beer gardens, and fine dining. Includes both company-owned directly operated restaurants and potentially franchised or licensed concepts.
2. Park Regeneration (Park-PFI) Projects: Public park revitalization and management projects under the Park-PFI system, including Kasai Rinkai Park, Tokugawa-en, and Yamashita Park. Involves operating BBQ grounds, cafes, restaurants, event spaces, and wedding venues within public parks. Revenue generated from food & beverage operations, venue rentals, and management fees.
3. Catering & Events: Customized catering services (Catering Concierge) for private events, weddings, and corporate functions. Also includes wedding ceremony services at heritage properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zetton Inc. directly operates and manages a portfolio of 80+ proprietary and licensed restaurant brands across Japan and Hawaii, spanning casual cafes, izakaya, BBQ/beer gardens, French/Italian fine dining, Hawaiian, Japanese washoku, and Asian ethnic concepts. In addition to restaurant operations, the company manages public park regeneration projects (Park-PFI) at Kasai Rinkai Park, Tokugawa-en, and Yamashita Park, and runs heritage wedding venues and bespoke catering services.

Product overview

Zetton Inc. is a Japanese restaurant operator and developer offering a diverse portfolio of dining concepts across Japan and Hawaii. The company operates through multiple business segments: Restaurant Business (diverse cuisine formats including Hawaiian, French, Italian, Japanese, Asian ethnic, and casual dining), Park-PFI Management (public park regeneration projects), and Hawaii Project (overseas expansion). Key branded products include Aloha Table (Hawaiian cafe), Goofy Cafe & Dine (Hawaiian diner), HEAVENLY Island Lifestyle, natuRe tokyo (Japan-French cuisine), CADRAN (French), Botanico Waikiki, Garden Restaurant Tokugawaen, various BBQ/beer garden operations, wedding venues, and catering services. The company also manages multiple retail food and beverage brands across Tokyo, Kanagawa, Aichi, Osaka, Fukuoka, and Hawaii locations.

Differentiator

Problem solved

Functional benefit

Brands

• Aloha Table: Hawaiian cafe and restaurant with main store in Waikiki, proposing island culture lifestyle
• Fine Dining
• 和食 (Japanese Cuisine)
• Casual Dining
• Asia | Ethnic
• Cafe
• Bar
• HERITAGE RESTAURANT
• Outdoors
• Wedding
• goofy coffee+diner
• HEAVENLY Island Lifestyle
• natuRe tokyo
• Botanico
• MS. CASABLANCA

Products and services

• Aloha Table Hawaiian cafe and restaurant concept with flagship location in Waikiki, offering island culture lifestyle dining experiences for local residents and tourists.
• BALCON TOKYO Bar and lounge in Roppongi, Tokyo featuring an open balcony and museum-like dining space serving morning, lunch, dinner, and bar time service.
• natuRe tokyo Useful dining combining restaurant refinement with bistro casualness, offering Japan-French cuisine using domestically sourced ingredients.
• CADRAN Luxury modern French restaurant in Ginza's 4-chome intersection, featuring terrace seating facing the iconic clock tower, bar counter, and private rooms.
• Cépages Sky-high French restaurant in Nagoya offering course cuisine featuring regional ingredients from Mikawa Bay and local organic vegetables.
• goofy coffee+diner Hawaii-born cafe and diner concept featuring signature Malasada pastries, cheese risotto omurice, and crispy brioche French toast, with Japan locations in Yokohama and Osaka.
• Goofy Cafe & Dine Original Hawaiian cafe and diner in Waikiki, with locations including Village and Waikiki Beach.
• HEAVENLY Island Lifestyle Hawaiian island lifestyle cafe serving healthy breakfast and Hawaiian bistro dinner menus with organic Hawaiian cuisine, with stores in Hawaii and Japan (Daikanyama, Tokyo).
• Botanico Waikiki Italian-Mediterranean inspired dining in Waikiki featuring the concept 'Paradiso di Terra e Mare' with Terra (land) and Mare (sea) menus.
• Garden Restaurant Tokugawaen Garden restaurant in Nagoya offering French cuisine with Japanese techniques, featuring dishes made with local Tokai region ingredients, located in a heritage property at Tokugawa-en.
• Park-PFI Management (Park Regeneration) Public park regeneration projects creating facilities, dining, retail, events and experiences that activate local communities, including Kasai Rinkai Park (BBQ grounds, Crystal Cafe, Parklife Cafe, SORAMIDO BBQ, Denim wedding) and Tokugawaen (Garden Restaurant, Sozan-so, banquet hall) projects.
• BBQ & Beer Garden Operations Multiple outdoor BBQ and beer garden locations across Japan including Kasai Rinkai Park, Roppongi Ark Hills, Nihonbashi Takashimaya, and seasonal operations including Korean BBQ Beer Garden concepts in Ikebukuro, Kanayama, and Makuhari.
• Wedding Services (Heritage) Wedding venue services at historically and culturally significant properties (e.g., Tokugawa-en, Sozan-so, Denim at Kasai Rinkai Park), offering memorable ceremonies in unique heritage spaces.
• Catering Concierge Custom catering services tailored to party themes and customer requirements, offering bespoke event arrangements for private events, weddings, and corporate functions.
• MS. CASABLANCA Casual Chinese restaurant supervised by Michelin chef Minami Toshio at NEWoMan Yokohama, offering dim sum and other authentic Chinese cuisine with curated Chinese teas and wines by the glass.
• Korean Cafe Iyosan Seoul (イヨサンソウル) Korean community cafe located at Chiba Station, with keywords 'I love Seoul' and 'I miss Seoul', offering Korean cuisine and trending sweets for lunch, cafe, and dinner.
• Aloha Amigo and Peppermint Café & Pool Bar (at Courtyard by Marriott Waikiki Beach) Hotel-operated dining concepts (Aloha Amigo Island Mexican Cantina and Peppermint Café & Pool Bar) developed by ZETTON Inc. for Courtyard by Marriott Waikiki Beach's 405-room property renovation.

Quantifiable outcome

• Aloha Table Waikiki premium loco moco ranked #1 in 111HAWAII AWARD loco moco category for 3 consecutive years — Hall of Fame inductee
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered key, supporting and core.

• Chef Toshio Minami (南俊郎)keyStrategic or Co-development Partner · 22 June 2026Michelin-starred chef who created the menu for MS. CASABLANCA at NEWoMan Yokohama. Chef Minami earned one Michelin star for 5 consecutive years at his flagship Mimosa in Aoyama. His involvement provides culinary credibility and unique brand positioning for MS. CASABLANCA.
• Yokohama Beer (株式会社横浜ビール)keyStrategic or Co-development Partner · 21 April 2026Co-developed the original craft beer 'SUNRISE PARK ALE' using tomatoes from Nakamaru Farm and local Kanagawa lemon juice. The beer was developed by THE WHARF HOUSE Yamashita Park team and brewed at Yokohama Beer brewery. Represents a local co-creation initiative as part of the Yamashita Park regeneration project.
• Sakata Seed Green Service (サカタのタネ グリーンサービス株式会社)supportingStrategic or Co-development Partner · 21 April 2026Facilitated the introduction to Nakamaru Farm for tomato supply for the SUNRISE PARK ALE craft beer project. Part of the Yamashita Park regeneration ecosystem.
• Nakamaru Farm (中丸農園)supportingOthers · 21 April 2026Supplied Momotaro tomatoes (grade-b produce that would not reach regular market) for the SUNRISE PARK ALE craft beer. Approximately 200kg of tomatoes were hand-cut by Zetton staff for the brewing process.
• Beach Candy WaikikisupportingGTM or Marketing Partner · 9 April 2026Beach experience partner for Courtyard by Marriott Waikiki Beach, where ZETTON Inc. operates Aloha Amigo and Peppermint Café & Pool Bar dining concepts. Provides enhanced guest beach experiences.
• Jamie O'Brien School of SurfsupportingGTM or Marketing Partner · 9 April 2026Surfing school partner at Courtyard by Marriott Waikiki Beach, where ZETTON Inc. operates dining concepts. Provides surfing instruction experiences for hotel guests.
• Kasai Kaihin Park Partners (葛西海浜公園パートナーズ)coreStrategic or Co-development Partner · 3 November 2024Consortium of Seibu Zoen and NPO birth, designated administrator of Kasai Kaihin Park since April 2021. Collaborates with Zetton on food, beverage, and event operations across Kasai Rinkai Park, including BBQ grounds, cafes, and SORAMIDO BBQ.
• WWF Japan (公益財団法人世界自然保護基金ジャパン)supportingStrategic or Co-development Partner · 3 November 2024Provided educational content on marine ecosystems and sustainable seafood for the 'Food Education × BBQ' events at Kasai Kaihin Park. Collaborated on teaching participants about sustainable seafood sourcing.
• ASC Japan (Aquaculture Stewardship Council Japan, 水産養殖管理協議会)supportingStrategic or Co-development Partner · 3 November 2024Collaborated on sustainable seafood education and sourcing for BBQ events. ASC certifies responsibly farmed aquaculture products. Zetton uses ASC-certified fish (e.g., rainbow trout from Fukui) in its park BBQ operations.
• Ocean's Love (認定ikianegi NPO法人Ocean's Love)keyStrategic or Co-development Partner · 14 September 2024Long-term corporate supporter since 2012. Co-organizes surfing schools for children with disabilities and workplace experience programs ('Mirai-zukuri BBQ', 'Mirai-zukuri Cafe') where children with disabilities operate Zetton restaurants with staff support. The 'Aloha Table sharing ALOHA Spirit!' program provides employment experience for people with disabilities.
• NTT East Hokkaido / NTT ME / Nippon Travel Agency Hokkaido / Tokachi Vegetables Kyu-bin / Makubetsu Town, HokkaidosupportingStrategic or Co-development Partner · 8 September 2024Participated in a government-subsidized field study program for students, where Zetton's CADRAN restaurant served as a learning venue for food supply chain education. Part of Cabinet Office program to create regional activation through educational tourism.
• Shibuya City Tourism Association (公益財団法人が渋谷区観光協会)supportingStrategic or Co-development Partner · 13 November 2023Partner in the 'Phantom Tea (渋谷茶) Revival Project' to revive tea cultivation in Shibuya. Zetton participates in community activation and local product development for this Shibuya branding initiative alongside Itoen and Planteo.
• Itoen (株式会社伊藤園)supportingStrategic or Co-development Partner · 13 November 2023Partner in the 'Phantom Tea (渋谷茶) Revival Project' for Shibuya tea cultivation revival and Shibuya regional activation.
• Planteo (プランティオ株式会社)supportingStrategic or Co-development Partner · 13 November 2023Partner in the 'Phantom Tea (渋谷茶) Revival Project', bringing agricultural expertise to revive tea cultivation in Shibuya.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Saint Marc Holdings: Saint Marc Holdings operates the Saint Marc Cafe chain and other multi-format restaurants across Japan. It is a directly comparable multi-concept Japanese restaurant operator with cafe, casual dining, and bakery formats in similar retail and urban locations.
• WDI Corporation: WDI operates licensed multi-brand restaurants in Japan including T.G.I. Friday's, Hard Rock Cafe, and Tony Roma's. It is a directly comparable multi-concept Japanese operator running foreign-origin casual dining and bar formats with cross-border brand management expertise.
• COLOWIDE Co., Ltd. COLOWIDE operates Gyukaku (Japanese BBQ), Steak Center, and other restaurant concepts across Japan and internationally. It is a directly comparable multi-concept Japanese operator with a heavy BBQ/beer-garden format overlap with Zetton's Korean BBQ beer gardens and Ark Hills BBQ concepts.
• Pronto Corporation: Pronto operates cafe-bar-restaurant hybrids in Japan with day-to-night format switching. It is a directly comparable multi-concept Japanese operator with overlapping casual dining and bar formats in urban and suburban locations.
• Plenus Co., Ltd. Plenus operates Hotto Motto (bento), Yumean (Japanese cuisine), and MK Restaurant brands across Japan. It is a directly comparable multi-brand Japanese restaurant operator with similar urban and regional distribution to Zetton.
• Dynac Corporation: Dynac operates multi-format restaurants in Japan including Sigotan (sukiyaki) and other Japanese cuisine brands. It is a directly comparable mid-sized multi-concept Japanese restaurant operator with overlapping izakaya and casual dining concepts.
• Toridoll Holdings: Toridoll operates Marugame Seimen and other global multi-brand restaurant concepts. It is a directly comparable multi-brand Japanese restaurant operator with cross-border expansion expertise and a portfolio approach to brand management similar to Zetton's.
• Sazaby Inc. Sazaby operates Afternoon Tea tearooms, life style restaurant brands, and other multi-format food and lifestyle businesses in Japan. It is a directly comparable multi-concept Japanese operator with overlapping cafe, dining, and lifestyle hospitality concepts in urban and retail locations.

Broad incumbents

• Skylark Holdings: Skylark is one of Japan's largest full-service restaurant holding companies operating Gustard, Bamiyan, Jonathan's, and other casual dining brands at thousands of locations. It is a broad incumbent comparable on multi-brand Japanese casual dining scale, though its format mix skews more family/casual than Zetton's.

Regional players

• T.S. Restaurants: T.S. Restaurants operates Duke's Waikiki, Hula's Bar and Lei Stand, and other Hawaii-based casual/fine dining restaurants. It is a regional peer operating in the same Hawaii market as Zetton's 13+ Oahu locations, with similar target customers (tourists and locals) and Waikiki footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zetton_inc
• YouTubeyoutube.com/channel/UCTm1bNcOzUREZZcWnrV--TA
• Facebookfacebook.com/zettoninc
• Instagraminstagram.com/alohatable_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zetton inc.