Dupray

What Dupray does

Dupray is a privately held consumer and light-commercial cleaning appliances company founded in 2008 and headquartered in Montreal, Canada, with a US office in Newark, Delaware. The company designs in Canada and manufactures primarily in Europe (Italy, Spain, Romania), with select parts sourced from China. Its product portfolio centers on steam cleaning and air purification, including the Neat™ and Neat Plus™ consumer steam cleaners, Tosca™ and Hill Injection™ commercial-grade steam cleaners, the Bloom™ HEPA-13 air purifier with an integrated planter, the Stellar™ PRO floor washer, and the Voilà™ handheld clothes steamer, supported by an extensive accessory ecosystem of brushes, microfiber pads, hoses, table tops, and replacement filters.

Underlying technology is proprietary steam generation and air filtration rather than software: Continuous Steam Technology (CST™) enables mid-use refills, Accurate Digital Interface (ADI™) provides active temperature and pressure readouts, AutoDetect™ adjusts fan speed based on air quality sensing, and a self-cleaning boiler uses an oscillating electromagnetic float to prevent scale. The Bloom™ combines HEPA-13 medical-grade filtration capturing 99.97% of particles down to 0.1 microns with activated carbon and a PM2.5 infrared sensor for adaptive performance without requiring an app. A voluntary recall of 651,145 Neat™ Steam Cleaner units (Model DUP020WNA) was announced in February 2026 due to boiler rupture risk, a material event given Neat's status as the flagship bestseller.

Dupray generates revenue primarily through one-time hardware sales ranging from $49.99 to $1,999.99, complemented by accessory and consumables revenue including a 15%-discount annual HEPA filter subscription, plus a refurbished outlet channel. The go-to-market is direct-to-consumer via dupray.com with free shipping over $50 and 30-day returns, paralleled by retail distribution through Home Depot, Lowe's, Macy's, Walmart, and Amazon.com. The customer base spans residential households and professional/commercial users in North America (US, Canada) and Europe (France, Germany, UK), with no enterprise anchor accounts. Founders Sébastien Dupéré (President & CEO) and Pierre Tremblay (CFO) lead the company.

Name

Dupray

Website

https://dupray.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Dupray designs and sells steam cleaners, HEPA-13 air purifiers, floor washers, and clothes steamers directly to consumers and small commercial users in North America and Europe, with products manufactured in Italy, Spain, and Romania and sold via its DTC site plus Home Depot, Lowe's, Macy's, Walmart, and Amazon.

Ownership category

akta.pro rank

Product category

Home cleaning appliances

NAICS

Power Boiler and Heat Exchanger Manufacturing (33241), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Broom, Brush, and Mop Manufacturing (339994), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Steam Cleaning & Sanitization Equipment (IMAHALAE)

akta.pro secondary industries

Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), Mops, Buckets & Floor Cleaning Systems (CRAJAIAB), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)

Keywords

• Steam cleaning appliances
• Air purification systems
• Floor washing equipment
• Garment steamers
• Commercial cleaning hardware

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Products: Primary revenue from selling steam cleaners, air purifiers, floor washers, clothes steamers and spot cleaners. Products range from entry-level ($49.99) to professional commercial-grade ($1,999.99). Direct-to-consumer model eliminates retail middlemen.
2. Accessories and Consumables: Revenue from selling accessories (brushes, cloths, bonnets, lances, tubes) and consumables (HEPA filters, pre-filters). Filter subscriptions available with 15% discount for annual delivery.
3. Refurbished Products: Sale of refurbished/outlet products at discounted prices through dedicated outlet section

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Dupray designs, manufactures and sells chemical-free steam cleaning appliances, HEPA-13 air purifiers, floor washers, and clothes steamers for residential and commercial users. Its product range spans entry-level consumer units such as the Voilà™ Clothes Steamer ($49.99) and Neat™ Steam Cleaner through to commercial-grade professional machines such as the Hill Injection™ Steam Cleaner ($1,999.99), complemented by an accessories and consumables ecosystem including brushes, microfiber tools, carrying cases, and replacement filters sold via a direct-to-consumer e-commerce site and major retail partners.

Product overview

Dupray offers a diversified portfolio of home and commercial cleaning appliances centered on steam cleaning technology and air purification. The core product line consists of steam cleaners (Neat™, Neat Plus™, Tosca™, Hill Injection™) and air purifiers (Bloom™), supplemented by floor care (Stellar™ PRO Floor Washer) and garment care (Voilà™ Clothes Steamer). Products are sold direct-to-consumer through dupray.com, cutting out middlemen to deliver competitive pricing. The company positions itself on quality, performance, and innovation with products designed in Canada and manufactured primarily in Europe (Italy, Spain, Romania), with some parts from China. A voluntary recall is in effect for Neat™ Steam Cleaners (Model DUP020WNA) affecting 651,145 units due to potential boiler rupture hazard. The accessory ecosystem includes specialized brushes, microfiber tools, carrying cases, replacement filters, and cleaning solutions supporting the core product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Neat™ Steam Cleaner Bestselling lightweight and portable home steam cleaner with integrated funnel and retractable handle; cleans, refreshes, details, and deodorizes multiple surfaces including hardwood, tile, marble, granite, and upholstery without chemicals.
• Neat Plus™ Steam Cleaner

Quantifiable outcome

• HEPA-13 filtration captures 99.97% of airborne particles as small as 0.1 microns
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered major and moderate.

• Home DepotmajorChannel Partner/ Reseller/ DistributorHome improvement retail giant offering Dupray products in stores and online through Home Depot's e-commerce platform. Products sold include Neat™ Steam Cleaners and other Dupray cleaning appliances.
• Lowe'smajorChannel Partner/ Reseller/ DistributorUS home improvement retailer partnership for physical store and online sales of Dupray steam cleaning products.
• Macy'smoderateChannel Partner/ Reseller/ DistributorDepartment store retail partnership for distribution of Dupray products.
• WalmartmajorChannel Partner/ Reseller/ DistributorMass retailer offering Dupray products through Walmart stores and online marketplace.
• Amazon.commajorChannel Partner/ Reseller/ DistributorGlobal online marketplace partnership for distribution of Dupray products including the recalled Neat™ Steam Cleaners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dyson: Dyson competes directly with Dupray's Bloom™ air purifier (Purifier Cool/Heist line) and across premium floor-care, using heavy DTC marketing and a similar global premium positioning.
• Bissell: Bissell sells steam and hard-floor cleaners, spot cleaners, and vacuums through the same big-box retail channels (Walmart, Target, Home Depot) Dupray uses; its SpotClean and SteamShot lines directly overlap Dupray's Neat™ and Hero™ spot cleaner roadmaps.
• Levoit: Levoit is a leading DTC air purifier brand (Core 400S, Vital series) sold heavily through Amazon, with comparable HEPA-class filtration at similar price points to Dupray's Bloom™.
• SharkNinja: SharkNinja's Steam Pocket Mop, Shark steam cleaners, and indoor air-treatment SKUs target the same residential buyer via Walmart, Amazon and Target with much heavier marketing budgets and broader product ecosystems.
• Vapamore: Vapamore is a US-based direct-to-consumer steam-cleaner brand with a similar product-led, online-first approach; it competes head-to-head with Dupray's Neat™ line in the consumer steam-cleaner niche.
• McCulloch: McCulloch sells consumer steam cleaners via Home Depot and Amazon in a similar $100–$300 price band, making it a direct home-channel competitor to Dupray's Neat™ and Neat Plus™.
• Coway: Coway's Airmega air purifiers compete with Bloom™ on HEPA-grade residential air purification and on integrated smart features, with strong North American retail presence.
• Karcher: Karcher is a long-standing European steam-cleaner and pressure-washer specialist whose SC-series steam cleaners and commercial SG lines overlap Dupray's Neat™/Tosca™/Hill Injection™ portfolios, particularly in the EU markets Dupray serves.
• Tineco: Tineco's iFloor and Floor One S-series wet/dry floor washers compete with Dupray's newly launched Stellar PRO Floor Washer in the same price band and at the same big-box and Amazon channels.

Broad incumbents

• HoMedics: HoMedics sells a broad portfolio of home wellness and air-treatment products through Walmart, Target and Amazon; its TotalClean air purifiers overlap Bloom™, while its at-home steam/garment care lines overlap Voilà™.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Steam_Cleaner
• Facebookfacebook.com/dupraysteamcleaners
• LinkedInlinkedin.com/company/dupray-industries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dupray