Zotezo.com
- Company typePrivate
- Founded2019
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Zotezo.com does
Zotezo.com operates as an affiliate-driven review and comparison platform focused on health, beauty, and fitness products, primarily supplements, healthy foods, and diet/nutrition. It is registered as Zotezo Com Enterprise Pvt. Ltd., a privately held Indian company headquartered in Kolkata (founded 2019), with a co-founding team of Rohan Maheshwari, Deepak Saraf (CEO), and Saurabh Maheshwari. The platform positions itself as a "Trust Commerce platform for Wellness," combining expert-led reviews, an A-Z Health Conditions and Interventions content database, Zotezo Lab Certification, the Grand Wellness Awards, and a Brand Stories section for wellness brands. The product surface spans Top 10 rankings for categories like Creatine, Probiotics, Whey Protein, Fish Oil, Prenatal Multivitamins, Green Tea, Ghee, Honey, and Organic Turmeric Powder.
Zotezo.com firmographics
Firmographics- Name
- Zotezo.com
- Legal name
- Zotezo Com Enterprise Pvt. Ltd.
- Website
- https://zotezo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Zotezo.com industry classification
Industry- Product category
- Wellness Content and Affiliate Reviews
- NAICS
- Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191), All Other Health and Personal Care Retailers (456199)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Zotezo.com is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Zotezo.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing: Zotezo is reader-supported. When readers buy through links on the site, the company earns an affiliate commission. The platform displays advertisements and links to third-party products and services for promotional purposes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Zotezo.com product offering
Product offeringCore offering
Zotezo.com is a Trust Commerce platform for wellness that publishes expert-reviewed top-10 rankings, buying guides, and product comparisons for supplements, healthy foods, and diet/nutrition products. The platform supports consumers with condition and intervention reference content, the Zotezo Lab Certification quality seal, and an Expert Advisory panel of dietitians, nutritionists, and medical practitioners. The platform does not sell products directly; it earns affiliate commissions when readers purchase third-party products through links in its reviews.
Product overview
Zotezo.com is a Trust Commerce platform for wellness, offering a portfolio of interconnected review and recommendation products. The core offerings include Top 10 product review categories for Supplements (Creatine, Probiotics, Whey Protein, Fish Oil, Prenatal Multivitamins, Biotin, Zinc, etc.), Healthy Food (Green Tea, Ghee, Honey, Turmeric, Chia Seeds, Quinoa), and Diet & Nutrition. These are supported by add-on modules: Zotezo Lab Certification (quality seal), Expert Advisory (network of dietitians/nutritionists), The Grand Wellness Awards (annual brand awards), Brand Stories (brand storytelling platform), and reference databases for Health Conditions and Interventions. The platform positions itself as the world's first Trust Commerce platform for wellness, empowering users to make informed decisions through expert reviews, lab certifications, and transparent product information.
Differentiator
Problem solved
Functional benefit
Products and services
- Zotezo Top 10 Supplements Reviews Expert-reviewed rankings and buying recommendations of the top 10 wellness supplement products (e.g., Creatine, Probiotics, Whey Protein, Fish Oil, Prenatal Multivitamins, Biotin, Vitamin B6, Zinc) for health-conscious consumers seeking trusted product comparisons.
- Zotezo Top 10 Healthy Food Reviews Expert-reviewed rankings of the top healthy food products (e.g., Green Tea, Ghee, Honey, Organic Turmeric Powder, Chia Seeds, Quinoa) aimed at consumers wanting to compare and buy trusted healthy foods.
- Zotezo Diet & Nutrition Reviews Comprehensive expert reviews and buying guides for diet and nutrition products that help users compare options and make informed wellness decisions.
- Zotezo Lab Certification A trust-and-quality certification program that awards the Zotezo Lab seal to wellness supplements and foods meeting the platform's quality standards, providing consumers with third-party-style verified quality assurance.
Companies that use Zotezo.com
Customer profileSegments1 record
Ideal customer profiles1 record
Zotezo.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Zotezo.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zotezo Expert Advisory PanelcoreNetwork of verified health experts including dietitians, nutritionists, and medical practitioners who contribute expert reviews, author content, and provide product recommendations on the Zotezo platform. Members include Braddin Bell (RDN), Faye James (Clinical Nutritionist), Dr. Heather Smith (MD, FRCP), Dt. Mary Ahern (MS, RD), Dt. Stacy Gulbin (RD, M.Ed., MS), and others.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Zotezo.com competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Zotezo.com social profiles
Digital presenceZotezo.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zotezo.com leadership team
Management profileNumber of profiles
Profiles3 records
Zotezo.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zotezo.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zotezo.com
What does Zotezo.com do?
Zotezo.com is a Trust Commerce platform for wellness that publishes expert-reviewed top-10 rankings, buying guides, and product comparisons for supplements, healthy foods, and diet/nutrition products. The platform supports consumers with condition and intervention reference content, the Zotezo Lab Certification quality seal, and an Expert Advisory panel of dietitians, nutritionists, and medical practitioners. The platform does not sell products directly; it earns affiliate commissions when readers purchase third-party products through links in its reviews.
Is Zotezo.com a public or private company?
Zotezo.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zotezo.com founded?
Zotezo.com was founded in 2019. It employs 51 to 100 people.
Where is Zotezo.com based?
Zotezo.com is headquartered in Bangalore, India, in the Asia region.
How does Zotezo.com make money?
One revenue line is on record: affiliate Marketing.
Does Zotezo.com have an API?
No public API is recorded for Zotezo.com.
What industry is Zotezo.com in?
Zotezo.com's product category is Wellness Content and Affiliate Reviews. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456 and its SIC code is 5912.