Nobis Hospitality Group

What Nobis Hospitality Group does

Nobis Hospitality Group is a privately-held Stockholm-based luxury hospitality operator running an integrated portfolio of hotels, restaurants, bars, nightclubs, and event venues across three countries. Legal entity NOBIS AB, Sweden. The group operates approximately 11 hotels — including Nobis Hotel Stockholm (201 rooms), Blique by Nobis (249 rooms), Hagastrand (215 keys, the first Marriott Autograph Collection property in Scandinavia, opening Q4 2025), Hotel J (155), Miss Clara (92), Hotel Skeppsholmen (78, Design Hotels member, Nordic Swan Ecolabel certified), Nobis Hotel Copenhagen (75), Nobis Hotel Palma (37), and Concepció by Nobis (31) — alongside 14+ food and beverage outlets (NOI in three cities, Operakällaren, Bino, ARC Rooftop, Boketto, Origo, Xalest, Restaurant J, Timian, Giro, Långa Raden, and others) and iconic nightlife venues including Café Opera. Revenue is generated through room accommodations, F&B, events and conferences, gift cards, and nightlife, with distribution split between direct booking via nobis.se and partner channels (Marriott Bonvoy, Design Hotels, OTAs). The customer base is split between luxury leisure travelers, business travelers, and corporate/event clients, served across Stockholm, Copenhagen, and Palma de Mallorca.

The underlying operating platform is a multi-property luxury hotel management and booking infrastructure, including direct booking engines on nobis.se and individual hotel websites (nobishotel.se, .dk, .es), Design Hotels and Marriott Autograph distribution integrations, and a unified gift-card program valid across the portfolio. The business model is fundamentally real-estate-backed hospitality rather than technology: competitive advantage derives from the irreplaceability of the group's historic building stock (a 1699 naval complex, a 12th-century palace in Palma, a 1910 Art Nouveau school, a former bank on Norrmalmstorg) and signature design collaborations with Swedish architecture firms Wingårdhs (Gert Wingårdh, Helena Toresson) and Claesson Koivisto Rune. Operational heritage assets include Operakällaren, Sweden's national restaurant since 1787 (Michelin-starred, inside the Royal Opera House), and Café Opera, an iconic nightclub since 1980. The group is family-controlled with no disclosed external institutional investors, no public funding rounds, and headcount of 101–250 employees.

Name

Nobis Hospitality Group

Legal name

NOBIS AB

Website

https://nobis.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Nobis Hospitality Group is a Stockholm-based private luxury hospitality operator running ~11 hotels, 14+ restaurants and bars, nightclubs, and event venues across Sweden, Denmark, and Spain, serving affluent leisure and business travelers with design-forward properties and heritage F&B assets.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hospitality services
• Hotel management operations
• Restaurant and nightlife venues
• Conference and event hosting
• Design hotel portfolio

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: Revenue from room bookings across 11 properties in Stockholm, Copenhagen, and Palma including Nobis Hotel Stockholm (201 rooms), Nobis Hotel Copenhagen (75 rooms), Hotel Skeppsholmen (78 rooms), Miss Clara (92 rooms), Hotel J (155 rooms), Blique by Nobis (249 rooms), Hagastrand (215 keys), Nobis Hotel Palma (37 rooms), Concepció by Nobis (31 rooms), Stallmästaregården, and others.
2. Food and Beverage: Revenue from 14+ restaurants and bars including NOI (Stockholm, Copenhagen, Palma), Bino, BOKetto, Origo, ARC Rooftop, Restaurant J, Timian, Giro, Restaurant Xalest, Operakällaren, Operabaren, Bakfickan, and nightclubs Café Opera and The Marble Bar.
3. Events and Celebrations: Revenue from conference venues and celebration facilities including Operakällaren (Sweden's national restaurant since 1787), Stallmästaregården for weddings and events, and meeting spaces at multiple properties.
4. Gift Cards: Gift cards valid for 2 years from issuance, redeemable across all Nobis properties including hotels, restaurants, and nightlife venues.
5. Nightlife Entertainment: Revenue from Café Opera (iconic nightclub since 1980) and other nightlife venues hosting international stars and celebrities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nobis Hospitality Group owns and operates a collection of luxury hotels, restaurants, bars, nightclubs, and conference/celebration venues across Stockholm, Copenhagen, and Palma de Mallorca. Core sellable offerings include hotel accommodations (10+ properties such as Hagastrand, Nobis Hotel Stockholm, Nobis Hotel Palma, Hotel Skeppsholmen), dining across 14+ restaurants and bars (including the Michelin-starred Operakällaren and the NOI restaurants), nightlife venues (Café Opera, The Marble Bar), wellness facilities, and event spaces for weddings and corporate conferences.

Product overview

Nobis Hospitality Group is a Stockholm-based family of first-class hotels, restaurants, bars, nightclubs, and conference/celebration venues. The portfolio consists of 10 distinct hotels (Hagastrand, Nobis Hotel Palma, Nobis Hotel Stockholm, Nobis Hotel Copenhagen, Blique By Nobis, Concepció by Nobis, Miss Clara By Nobis, Hotel J, Stallmästaregården, Hotel Skeppsholmen), approximately 16 restaurants (including NOI locations in Stockholm/Palma/Copenhagen, Xalest, Bino, Boketto, Origo, ARC Rooftop, Restaurant J, Timian, Giro, Restaurang Långa Raden, and Operakällaren), multiple nightlife venues (Café Opera, The Gold Bar, The Marble Bar, Xalest Bar, Operabaren), and conference/event spaces. Properties span Stockholm, Copenhagen, and Palma de Mallorca. The group operates under brands including Autograph Collection (Hagastrand) and Design Hotels (Hotel Skeppsholmen), with design collaborations with firms such as Wingårdhs and Claesson Koivisto Rune.

Differentiator

Problem solved

Functional benefit

Products and services

• Hagastrand Hotel Luxury 215-key hotel in Stockholm's royal park, the first Marriott Autograph Collection property in Scandinavia. Offers rooms, a 2,500sq m spa, restaurant, and event facilities for luxury travelers and corporate clients.
• Nobis Hotel Palma Five-star contemporary luxury hotel in Palma de Mallorca's Old Town with 37 rooms and suites, restaurant NOI, cocktail bar, rooftop, sun terrace, and wellness space. Interiors designed by Wingårdhs.
• Nobis Hotel Stockholm Luxury hotel in a former bank building on Norrmalmstorg with 201 rooms across six floors. Includes restaurant NOI, bistro Bino, The Gold Bar, and a lounge. Rooms designed by Claesson Koivisto Rune with DUX beds and Egyptian cotton sheets.
• Nobis Hotel Copenhagen Luxury hotel in a historic 1903 building near Tivoli Gardens and Copenhagen Central Station, featuring 75 rooms and suites, restaurant NOI, The Marble Bar, sauna, cold-plunge pool, and fitness studio.
• Blique By Nobis Design hotel in Vasastan with 249 rooms in a historic Sigurd Lewerentz building. Includes 58 studios with kitchenettes, restaurants Origo, ARC rooftop, and Boketto.
• Concepció by Nobis Boutique hotel in a 16th-century former soap factory in Palma's Old Town with 31 rooms and suites. Includes restaurant Xalest, bar, lounge, outdoor pool, and meeting/event spaces. Designed by Wingårdhs.
• Miss Clara By Nobis Boutique hotel in a preserved Art Nouveau building originally built as a girls' school in 1910. Offers 92 rooms plus events and meeting spaces. Designed by Gert Wingårdh of Wingårdhs.
• Hotel J Waterfront hotel in the Stockholm archipelago gateway with 155 rooms (most with private balcony). Features Panorama Sauna, The Pavilion for wellness classes, and Restaurant J. Located 25 minutes by boat from Stockholm.
• Stallmästaregården Boutique hotel and inn by Brunnsviken with roots stretching back to the 1600s. Features an award-winning restaurant with organic and locally sourced ingredients. Venue for weddings, events, business trips, and romantic weekends.
• Hotel Skeppsholmen Hotel on Skeppsholmen island in historic naval buildings dating from 1699-1702, designated a protected monument in 1935. Offers 78 rooms, waterside restaurant Långa Raden, and meeting spaces. Nordic Swan Ecolabel certified and member of Design Hotels.
• Operakällaren Sweden's national restaurant since 1787, located inside the Royal Opera House. Michelin-starred dining room managed by Nobis Group, offering modern inclusive dining honoring Tore Wretman's legacy.
• Café Opera One of Sweden's most iconic nightclubs, established in 1980. Hosts international stars, royalty, and celebrities. Features crystal chandeliers, ceiling paintings by Vicke Andrén, and world-renowned live acts and DJ performances.
• NOI Restaurant (Stockholm) Restaurant at Nobis Hotel Stockholm featuring a European-inspired menu with seasonal ingredients. Designed by Wingårdhs with olive green leather booths, mosaic parquet, and walnut-paneled walls, plus an extensive wine cellar.
• NOI Restaurant (Palma) Signature restaurant at Nobis Hotel Palma with Mediterranean-inspired European cuisine. Features sharing-style menu with locally sourced Mallorcan ingredients. Interior by Wingårdhs set within medieval Muslim palace vaults.
• NOI Restaurant (Copenhagen) Restaurant at Nobis Hotel Copenhagen under Chef de Cuisines Fredrik Sandberg. European-inspired menu with top ingredients, located in a historic building near Tivoli Gardens.
• Restaurant Xalest Restaurant at Concepció by Nobis offering locally inspired Mallorcan cuisine with Chef Xema Álvarez's modern touch. Features tapas, pintxos, and Spanish-style shared dining.
• Bino Italian and Spanish-inspired bistro at Nobis Hotel Stockholm with a classic zinc bar and open kitchen. Lively atmosphere with outdoor seating on the square during spring and summer.
• Boketto Restaurant at Blique by Nobis seating 128 guests. Offers European and Scandinavian-inspired dishes in a social and relaxed setting. Open for breakfast, lunch, and weekend brunch.
• Origo Bar at Blique by Nobis located in the hotel's urban lounge adjacent to reception. Serves coffee, beer, and cocktails with snacks, and features live music, stand-up performances, and DJ sets.
• ARC Rooftop Twelve-floor rooftop restaurant at Blique by Nobis with 360-degree Stockholm views. Southeast Asian-inspired shared dining with Scandinavian ingredients and locally grown produce from a courtyard garden.
• Restaurant J Seaside brasserie at Hotel J with waterfront views across to Blockhusudden and Lidingö. Scandinavian cuisine with international influences and seasonal ingredients. Accessible by boat from the city.
• Timian Seasonal restaurant at Hotel J open in summer months. Swedish flavours with herbs and produce from the hotel's own garden, with menu by Head Chef Henrik Wittgren.
• Giro Pizzeria Neapolitan pizzeria next to Miss Clara Hotel, serving pizza made by experienced pizzaiolos with ingredients sourced directly from Italy.
• Restaurang Långa Raden Restaurant at Hotel Skeppsholmen featuring Swedish flavors with a modern coastal sensibility. Seasonal ingredients many sourced from the hotel's own kitchen garden.
• The Marble Bar Bar at NOI restaurant in Nobis Hotel Copenhagen featuring modern and exclusive cocktails with Scandinavian influence. Emphasizes seasonality and carefully curated spirits with forgotten classics and signature cocktails.
• Xalest Bar Bar at Concepció by Nobis offering aperitifs, sundowners, and nightcaps. Features regional wines and bespoke cocktails with local ingredients in a chic urban setting with vaulted ceilings.
• Hagastrand Spa & Wellness 2,500sq m spa and wellness facility at Hagastrand featuring a 100sq m event sauna, pool, and self-playing gong installation with rituals by Alla Sokolova. Available to hotel guests and wellness visitors.
• Nobis Gift Card Gift card valid for 2 years from issuance, redeemable across all Nobis properties including hotels, restaurants, bars, and nightlife venues.
• Operakällaren Conferences and Celebrations Conference and celebration venue at Sweden's national restaurant Operakällaren, hosting major events, corporate gatherings, and celebrations within the Royal Opera House.
• Stallmästaregården Weddings and Events Wedding and celebration venue at Stallmästaregården, a boutique inn by Brunnsviken with roots dating to the 1600s, offering event spaces paired with on-site accommodations and dining.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Design HotelscoreChannel Partner/ Reseller/ DistributorHotel Skeppsholmen is a member of Design Hotels, a global collection of independently owned design-driven hotels. This partnership provides international distribution, marketing support, and access to Design Hotels' network of luxury travelers seeking unique design-forward properties.
• Marriott International (Autograph Collection)flagshipChannel Partner/ Reseller/ DistributorHagastrand is the first Autograph Collection property in Scandinavia. This franchise/partnership brings Nobis properties into Marriott Bonvoy loyalty program, providing global distribution, brand recognition, and access to Marriott's 150+ million members worldwide.
• WingårdhscoreImplementation/ SI/ Consulting PartnerAward-winning Swedish architecture firm Wingårdhs (Gert Wingårdh, Helena Toresson) has designed multiple Nobis properties including Nobis Hotel Stockholm, Nobis Hotel Copenhagen, Nobis Hotel Palma, Concepció by Nobis, and Blique by Nobis. The firm brings Scandinavian design sensibility and international recognition to Nobis projects.
• Claesson Koivisto RunecoreImplementation/ SI/ Consulting PartnerWorld-renowned Swedish architecture trio Claesson Koivisto Rune designed the interiors of Nobis Hotel Stockholm and Hotel Skeppsholmen. The firm is recognized globally for their architectural and interior design work, bringing significant credibility to Nobis properties.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pandox: Swedish-listed hotel property investor and operator with significant Nordic full-service and lifestyle hotel exposure. Comparable as a Scandinavian hospitality platform with integrated operator model, though Pandox is more asset-heavy and franchise-led than Nobis.
• Scandic Hotels: Largest Nordic hotel operator with a broad full-service portfolio across Sweden, Norway, Finland, and Denmark. Highly comparable as a Scandinavian lodging peer competing for similar urban and leisure travelers, though Scandic skews more upper-midscale than Nobis's luxury focus.
• Elite Hotels of Sweden: Swedish family-owned hotel group operating full-service and boutique hotels in prime Stockholm and other Swedish city locations. Directly comparable to Nobis as a privately held Swedish luxury hotel operator with multiple distinct properties.
• HR Group (Hanseatic Reisegruppe): German privately held hospitality group operating upscale and lifestyle hotels across Europe, including acquired Scandinavian properties. Comparable as a private, design-led multi-property European hotel operator competing for similar affluent travelers.
• Strawberry (Nordic Choice Hotels): Major Nordic hospitality group operating full-service and lifestyle hotels across Scandinavia under multiple brands. Closely comparable to Nobis in multi-brand, design-oriented, full-service positioning with strong F&B integration.

Broad incumbents

• Hyatt Hotels Corporation: Global luxury and lifestyle hotel operator with brands like Andaz, Park Hyatt, and Thompson Hotels that overlap Nobis's design-led luxury positioning. Comparable as a broad incumbent competing for the same affluent urban traveler with similar soft-brand affiliation structures (e.g., Hyatt's Mr & Mrs Smith, Lindner partnership).
• Marriott International: Global hospitality giant whose Bonvoy loyalty program and Autograph Collection soft-brand now houses Nobis's Hagastrand. Comparable as a broader incumbent in the same industry whose distribution infrastructure Nobis leverages, even though Marriott is far larger and more diversified.

Others

• Design Hotels: Global member network of independently owned design-driven hotels (under Marriott Bonvoy). Comparable as a network/distribution partner to Nobis's Hotel Skeppsholmen rather than a competitor, enabling international reach for design-led independent properties.
• Small Luxury Hotels of the World: Network of independently owned luxury hotels providing global distribution and brand affiliation for boutique luxury properties. Functionally comparable to Design Hotels as a soft-brand affiliation model that Nobis's historic-luxury properties could leverage as an alternative or complement.

Emerging players

• Cheval Collection: European hospitality group operating serviced apartments and boutique residences in prime London, Edinburgh, and Dubai locations. Comparable as an emerging multi-property European lifestyle hospitality operator targeting design-conscious affluent travelers, though smaller and more apartment-led than Nobis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nobishospitalitygroup
• LinkedInlinkedin.com/company/nobis-ab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobis Hospitality Group