Yorkshire Bank

What Yorkshire Bank does

Yorkshire Bank was a UK retail bank founded in 1859 and headquartered in Leeds, providing current accounts, savings, credit cards, personal loans, mortgages, insurance, and private banking services to personal and business customers across the United Kingdom. Following Virgin Money's 2019 acquisition of CYBG PLC, Yorkshire Bank was brought under the Virgin Money UK umbrella and began operating on Virgin Money's digital banking infrastructure (uk.virginmoney.com). In 2024, Virgin Money UK was itself acquired by Nationwide Building Society, and Yorkshire Bank's standalone website was switched off; customers were migrated to sign in through Virgin Money's digital banking platform, with existing account functionality and product terms preserved.

The core technology stack is Virgin Money's digital banking platform, supported by online banking portals for personal and business customers, a mobile application, and dedicated mortgage servicing infrastructure (Clydesdale Mortgages via clydesdaleonline.co.uk). Distribution is fully digital and self-serve, UK-domestic only, and complemented by social media channels (Instagram, TikTok, X, Facebook, YouTube, LinkedIn) and a Financial Wellbeing Hub covering budgeting, debt, and mental wellbeing. Revenue mechanics are not publicly disclosed for Yorkshire Bank as a standalone franchise but are consistent with a mass retail banking model: net interest income on deposits, mortgages, and personal loans; interchange and fees on credit cards; and premiums on insurance products. Pricing details are not published on the Yorkshire Bank transition page. The Yorkshire Bank distinct brand is now closed, with all services integrated into Virgin Money within the Nationwide Building Society group.

Name

Yorkshire Bank

Website

https://ybonline.co.uk

Company type

Public

Founded year

1859

Operating status

Closed

Headcount range

1,001–5,000 employees

Short description

Yorkshire Bank is a legacy UK retail bank founded in 1859 in Leeds. Following Virgin Money's 2019 acquisition of CYBG and the 2024 Nationwide deal, its standalone website was switched off and all services now operate through Virgin Money UK's digital banking platform, serving UK personal, business, and mortgage customers.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Retail banking services
• Current accounts
• Savings accounts
• Mortgage lending
• Credit card services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels3 records

Core offering

Yorkshire Bank provides retail banking services to UK personal and business customers, including current accounts, savings accounts (ISAs and fixed-term), credit cards, personal loans, mortgages, insurance products, and private banking for high-net-worth individuals. Following brand integration into Virgin Money (and ultimately Nationwide Building Society), all products are now accessed and serviced through Virgin Money's digital banking platform.

Product overview

Yorkshire Bank operates as part of the Virgin Money UK group, offering a comprehensive suite of personal and business banking products. The core product portfolio includes current accounts (everyday, packaged, basic, and joint accounts), savings accounts with various ISA and fixed-term options, credit cards (including Virgin Atlantic co-branded, balance transfer, all-round, and cashback cards), personal loans, mortgages, and insurance products (life, travel, home, landlord, and business). Additional offerings include M Plus Saver savings accounts, the Virgin Money Slyce cashback feature, private banking services, and a dedicated credit card mobile app. Yorkshire Bank's website has been switched off, with all services now integrated into the Virgin Money platform following Nationwide Building Society's acquisition of Virgin Money UK.

Differentiator

Problem solved

Functional benefit

Brands

• M Plus Account: Current account with linked savings option
• Club M Account
• M Account

Products and services

• Current Accounts Personal banking accounts including everyday bank accounts, packaged accounts (Club M), basic bank accounts (M Account), and joint accounts for UK customers.
• Savings Accounts Savings products including ISAs, Access accounts, Fixed term accounts, and ISA transfer options for UK personal customers.
• Credit Cards Credit card products including Virgin Atlantic co-branded cards, Balance transfer cards, All round cards, Everyday Cashback cards, and Travel cards for UK consumers.
• Personal Loans Personal loan products with features including settlement figure requests and Direct Debit management for UK personal customers.
• Mortgages Mortgage products including mortgage finding, switching deals, borrowing more, and moving home with mortgage for UK residential customers. Clydesdale Bank mortgages are now known as Clydesdale Mortgages following Nationwide Building Society acquisition.
• Insurance Insurance products including Life insurance, Business insurance, Travel insurance, Landlord insurance, and Home insurance for personal and business customers.
• Private Banking Private banking services with benefits, services, and dedicated support for high-net-worth customers in the UK.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Santander UK: Large UK retail and commercial bank with a strong current account, credit card, savings, and mortgage franchise. Comparable to Yorkshire Bank's product breadth in retail and small business banking.
• Nationwide Building Society: Ultimate parent entity and the UK's largest building society. Comparable as the dominant UK retail deposit-taker and mortgage provider now consolidating Yorkshire Bank operations under its umbrella.
• Lloyds Bank: UK's largest retail bank with deep current account, savings, mortgage, and credit card penetration. Comparable across the full retail banking product spectrum that Yorkshire Bank offered.
• Barclays Bank: Major UK universal bank offering current accounts, savings, credit cards, mortgages, and personal lending. Comparable as a large incumbent competing for the same retail deposits and primary segments served by Yorkshire Bank.
• NatWest Group: Major UK retail and commercial bank offering current accounts, savings, credit cards, mortgages, and business banking. Direct competitor for both personal and SME segments historically served by Yorkshire Bank.
• HSBC UK: One of the UK's largest retail and commercial banks offering current accounts, savings, mortgages, and credit cards. Comparable as a traditional full-service bank competing for the same personal and business banking customers as the former Yorkshire franchise.

Emerging players

• Starling Bank: UK digital challenger bank offering personal and business current accounts, loans, and mortgages. Comparable as a technology-led UK competitor targeting the same primary customer segments as the former Yorkshire Bank offering.
• Monzo Bank: UK digital challenger bank offering current accounts, savings, and personal loans through a mobile-first platform. Comparable to the digital retail banking segment Yorkshire Bank has migrated into, particularly for younger retail customers.

Direct peers

• Virgin Money UK: Direct successor brand that absorbed Yorkshire Bank. Operates the digital banking platform, products, and customer relationships that Yorkshire Bank customers now use, with an essentially identical product suite (current accounts, savings, credit cards, mortgages, loans, insurance).
• Clydesdale Bank: Sibling brand formerly under CYBG PLC alongside Yorkshire Bank. Now also part of Nationwide Building Society, with mortgages served through the same Clydesdale Mortgages portal. Most structurally comparable peer as a UK regional bank absorbed into the same group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yorkshirebank
• YouTubeyoutube.com/user/virginmoneyuk
• Facebookfacebook.com/yorkshirebank
• LinkedInlinkedin.com/company/yorkshire-bank
• Instagraminstagram.com/virginmoney

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkshire Bank