Krüger
KRÜGER GROUP is a privately held German family-owned food manufacturer operating across seven market segments — beverages, confectionery, infant and sports nutrition, food supplements, water optimization, and food ingredients — through 11 subsidiaries, 22 locations in 11 countries, and ~5,700 employees generating approximately €2.9 billion in annual revenue.
- Company typePrivate
- Founded1971
- HeadquartersBergisch Gladbach, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Krüger does
Krüger GmbH & Co. KG, operating as KRÜGER GROUP, is a privately held German family-owned food manufacturer founded in 1971 and headquartered in Bergisch Gladbach, Germany. The group operates across seven market segments — Beverages, Sweets & Chocolates, Infant Nutrition, Healthy Snacking & Sports Nutrition, Food Supplements & Pharma Products, Water Optimization & Water Preparation, and Food Ingredients — through 11 wholly-owned subsidiaries and 22 production and operational locations in 11 countries. Proprietary brands include Schogetten, MaxiNutrition, K-fee, Banania, KABA, Trumpf, Mauxion, Hermesetas, and SteviaSweet, distributed in over 80 countries; flagship production assets include the Stendal dairy facility (processing 1.2 million liters of milk daily), the Ludwig Schokolade confectionery plant in Saarlouis/Saarwellingen, and automated high-bay warehouses supporting beverage manufacturing.
The business runs on three revenue streams: own-brand sales through retail and wholesale channels and brand e-commerce sites; private-label manufacturing for major retailers concentrated in beverages and confectionery; and co-manufacturing/contract production for industrial food processors, including semi-finished milk and cocoa ingredients, fillings, and glazes supplied through Wilhelm Reuss, Fuchs & Hoffmann, and LACTOLAND. Go-to-market is enterprise field sales with regional subsidiaries handling distribution and key-account management across Europe, North America, and Asia-Pacific.
Vertically integrated from raw-material intake through branded finished products, the group employs approximately 5,700 people and reports annual revenue of approximately €2.9 billion. Pricing is quote-based and negotiated through sales contracts; no public consumer pricing is disclosed. The company is family-controlled with Managing Directors Marc Krüger and Dr. Guido Colsman, no external investors, and no public listing.
Krüger firmographics
Firmographics- Name
- Krüger
- Legal name
- Krüger GmbH & Co. KG
- Website
- https://krueger-group.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- KRÜGER GROUP is a privately held German family-owned food manufacturer operating across seven market segments — beverages, confectionery, infant and sports nutrition, food supplements, water optimization, and food ingredients — through 11 subsidiaries, 22 locations in 11 countries, and ~5,700 employees generating approximately €2.9 billion in annual revenue.
- Ownership category
- akta.pro rank
Krüger industry classification
Industry- Product category
- Food Manufacturing
- NAICS
- Food Manufacturing (311), Nonchocolate Confectionery Manufacturing (311340)
- SIC
- Food And Kindred Products (2000), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Food & Beverage DTC (CRAFACAD)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Krüger is headquartered
LocationHeadquarters
- HQ city
- Bergisch Gladbach
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Krüger business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Manufacturing: Development and production of private label products for retail customers, primarily in Beverages and Sweets & Chocolates categories. Custom formulations tailored to customer specifications and portfolio requirements.
- Co-Manufacturing: Contract manufacturing services for third-party brands and companies requiring production capacity. Includes short-term capacity expansions and long-term production partnerships. Expertise in Food Ingredients including milk and cocoa semi-finished products, fillings, and glazes.
- Own Brand Portfolio: Sale of proprietary brands including Schogetten (chocolate), Maxi Nutrition (sports nutrition), K-fee (coffee capsules), and other regional brands. Products sold in over 80 countries through retail and wholesale channels.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Krüger product offering
Product offeringCore offering
KRÜGER GROUP manufactures and distributes food and beverage products across seven segments (Beverages, Sweets & Chocolates, Infant Nutrition, Healthy Snacking & Sports Nutrition, Food Supplements & Pharma Products, Water Optimization & Water Preparation, and Food Ingredients) via proprietary brands such as Schogetten, MaxiNutrition, K-FEE, and Banania, alongside Private Label and Co-Manufacturing services for retailers and industrial customers.
Product overview
KRÜGER GROUP is a diversified food industry company operating across 7 market segments: Beverages (coffee capsules, instant drinks, sweeteners, ready-to-drink), Sweets & Chocolates (including iconic Schogetten brand), Infant Nutrition, Healthy Snacking & Sports Nutrition (MaxiNutrition), Food Supplements & Pharma Products, Water Optimization & Water Preparation, and Food Ingredients (semi-finished milk/cocoa products, fillings, glazes). The company operates through three business models: proprietary brands (including Schogetten, MaxiNutrition, K-FEE, Banania, KABA, and many others sold in over 80 countries), Private Label manufacturing for retailers, and Co-Manufacturing for industrial customers. With 11 subsidiaries including Krüger GmbH & Co. KG, K-fee System, Ludwig Schokolade, Wilhelm Reuss, LACTOLAND, Milchwerke Mittelelbe, and others, the group employs approximately 5,700 people across 22 locations in 11 countries with €2.9 billion in revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Schogetten: Iconic chocolate brand
- Maxi Nutrition
- ADDITIVA
- Assugrin
- Banania
- BENCO
- CEBE KAKAO
- DUO PENOTTI
- ESPRESTO
- FRITT
- HAFERVOLL
- Hermesetas
- KABA
- K-FEE
- MAUXION
- MAXINUTRITION
- MILLY MOO
- MR & MRS MILL
- RUGARD
- SIGNATURE BLEND
- SUCHARD EXPRESS
- SteviaSweet
- TRUMPF
- WINSENIA
Products and services
- Beverages Production and distribution of beverages including coffee capsules, instant drinks, sweeteners, creamers, and ready-to-drink products for retail and industrial customers.
- Sweets & Chocolates Manufacturing of chocolate products and confectionery including iconic brands like Schogetten, Private Label, and Co-Manufacturing offerings.
- Infant Nutrition Specialized nutrition products formulated for infants and young children.
- Healthy Snacking & Sports Nutrition Health-focused snack products and sports nutrition supplements including the MaxiNutrition brand.
- Food Supplements & Pharma Products Dietary supplements, OTC products, skincare products, and medicinal products distributed through pharmacy channels.
- Water Optimization & Water Preparation Water treatment and preparation solutions for food and beverage production.
- Food Ingredients Semi-finished milk and cocoa products, fillings, glazes, and spray-dried ingredients supplied to industrial food processors.
- Schogetten Iconic chocolate brand produced by Ludwig Schokolade, distributed in over 80 countries.
- MaxiNutrition Sports nutrition brand offering protein supplements and performance nutrition products.
- K-FEE Coffee capsule system and brand featuring various coffee specialties and compatible capsule products.
- Private Label Custom brand development and manufacturing services for retailer brands, focused on Beverages and Sweets & Chocolates categories.
- Co-Manufacturing Contract manufacturing services for third-party brands and companies, including semi-finished milk products, cocoa products, fillings, and glazes for industrial customers.
Quantifiable outcome
- Products sold in over 80 countries worldwide
- +2 more outcomes
Companies that use Krüger
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Krüger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Krüger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Contract Farmers (QM-Milch certified)coreLong-term supply relationships with contract farmers in the Stendal region supplying 1.2 million liters of milk daily. Farms are QM-Milch certified with many utilizing renewable energy and providing outdoor access for cattle.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Krüger competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights5 records
Customer concentration
Krüger social profiles
Digital presenceKrüger compliance and trust
Trust signalCompliance1 record
Krüger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krüger leadership team
Management profileNumber of profiles
Profiles2 records
Krüger subsidiaries and ownership
Company hierarchySubsidiaries11 records
Krüger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krüger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krüger
What does Krüger do?
KRÜGER GROUP manufactures and distributes food and beverage products across seven segments (Beverages, Sweets & Chocolates, Infant Nutrition, Healthy Snacking & Sports Nutrition, Food Supplements & Pharma Products, Water Optimization & Water Preparation, and Food Ingredients) via proprietary brands such as Schogetten, MaxiNutrition, K-FEE, and Banania, alongside Private Label and Co-Manufacturing services for retailers and industrial customers.
Is Krüger a public or private company?
Krüger is a private company. It is classified as family owned and is currently operating.
When was Krüger founded?
Krüger was founded in 1971. It employs 5,001 to 10,000 people.
Where is Krüger based?
Krüger is headquartered in Bergisch Gladbach, Germany, in the Europe region.
How does Krüger make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are co-Manufacturing and own Brand Portfolio.
Does Krüger have an API?
No public API is recorded for Krüger.
What industry is Krüger in?
Krüger's product category is Food Manufacturing. Its primary akta.pro industry code is CRAFACAD, Food & Beverage DTC, with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 311 and its SIC code is 2000.