Krüger

What Krüger does

Krüger GmbH & Co. KG, operating as KRÜGER GROUP, is a privately held German family-owned food manufacturer founded in 1971 and headquartered in Bergisch Gladbach, Germany. The group operates across seven market segments — Beverages, Sweets & Chocolates, Infant Nutrition, Healthy Snacking & Sports Nutrition, Food Supplements & Pharma Products, Water Optimization & Water Preparation, and Food Ingredients — through 11 wholly-owned subsidiaries and 22 production and operational locations in 11 countries. Proprietary brands include Schogetten, MaxiNutrition, K-fee, Banania, KABA, Trumpf, Mauxion, Hermesetas, and SteviaSweet, distributed in over 80 countries; flagship production assets include the Stendal dairy facility (processing 1.2 million liters of milk daily), the Ludwig Schokolade confectionery plant in Saarlouis/Saarwellingen, and automated high-bay warehouses supporting beverage manufacturing.

The business runs on three revenue streams: own-brand sales through retail and wholesale channels and brand e-commerce sites; private-label manufacturing for major retailers concentrated in beverages and confectionery; and co-manufacturing/contract production for industrial food processors, including semi-finished milk and cocoa ingredients, fillings, and glazes supplied through Wilhelm Reuss, Fuchs & Hoffmann, and LACTOLAND. Go-to-market is enterprise field sales with regional subsidiaries handling distribution and key-account management across Europe, North America, and Asia-Pacific.

Vertically integrated from raw-material intake through branded finished products, the group employs approximately 5,700 people and reports annual revenue of approximately €2.9 billion. Pricing is quote-based and negotiated through sales contracts; no public consumer pricing is disclosed. The company is family-controlled with Managing Directors Marc Krüger and Dr. Guido Colsman, no external investors, and no public listing.

Name

Krüger

Legal name

Krüger GmbH & Co. KG

Website

https://krueger-group.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

KRÜGER GROUP is a privately held German family-owned food manufacturer operating across seven market segments — beverages, confectionery, infant and sports nutrition, food supplements, water optimization, and food ingredients — through 11 subsidiaries, 22 locations in 11 countries, and ~5,700 employees generating approximately €2.9 billion in annual revenue.

Ownership category

akta.pro rank

Product category

Food Manufacturing

NAICS

Food Manufacturing (311), Nonchocolate Confectionery Manufacturing (311340)

SIC

Food And Kindred Products (2000), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Food & Beverage DTC (CRAFACAD)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Food manufacturing
• Private label production
• Co-manufacturing services
• Confectionery and beverages
• Food ingredients supply

Headquarters

HQ city

Bergisch Gladbach

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Development and production of private label products for retail customers, primarily in Beverages and Sweets & Chocolates categories. Custom formulations tailored to customer specifications and portfolio requirements.
2. Co-Manufacturing: Contract manufacturing services for third-party brands and companies requiring production capacity. Includes short-term capacity expansions and long-term production partnerships. Expertise in Food Ingredients including milk and cocoa semi-finished products, fillings, and glazes.
3. Own Brand Portfolio: Sale of proprietary brands including Schogetten (chocolate), Maxi Nutrition (sports nutrition), K-fee (coffee capsules), and other regional brands. Products sold in over 80 countries through retail and wholesale channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

KRÜGER GROUP manufactures and distributes food and beverage products across seven segments (Beverages, Sweets & Chocolates, Infant Nutrition, Healthy Snacking & Sports Nutrition, Food Supplements & Pharma Products, Water Optimization & Water Preparation, and Food Ingredients) via proprietary brands such as Schogetten, MaxiNutrition, K-FEE, and Banania, alongside Private Label and Co-Manufacturing services for retailers and industrial customers.

Product overview

KRÜGER GROUP is a diversified food industry company operating across 7 market segments: Beverages (coffee capsules, instant drinks, sweeteners, ready-to-drink), Sweets & Chocolates (including iconic Schogetten brand), Infant Nutrition, Healthy Snacking & Sports Nutrition (MaxiNutrition), Food Supplements & Pharma Products, Water Optimization & Water Preparation, and Food Ingredients (semi-finished milk/cocoa products, fillings, glazes). The company operates through three business models: proprietary brands (including Schogetten, MaxiNutrition, K-FEE, Banania, KABA, and many others sold in over 80 countries), Private Label manufacturing for retailers, and Co-Manufacturing for industrial customers. With 11 subsidiaries including Krüger GmbH & Co. KG, K-fee System, Ludwig Schokolade, Wilhelm Reuss, LACTOLAND, Milchwerke Mittelelbe, and others, the group employs approximately 5,700 people across 22 locations in 11 countries with €2.9 billion in revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Schogetten: Iconic chocolate brand
• Maxi Nutrition
• ADDITIVA
• Assugrin
• Banania
• BENCO
• CEBE KAKAO
• DUO PENOTTI
• ESPRESTO
• FRITT
• HAFERVOLL
• Hermesetas
• KABA
• K-FEE
• MAUXION
• MAXINUTRITION
• MILLY MOO
• MR & MRS MILL
• RUGARD
• SIGNATURE BLEND
• SUCHARD EXPRESS
• SteviaSweet
• TRUMPF
• WINSENIA

Products and services

• Beverages Production and distribution of beverages including coffee capsules, instant drinks, sweeteners, creamers, and ready-to-drink products for retail and industrial customers.
• Sweets & Chocolates Manufacturing of chocolate products and confectionery including iconic brands like Schogetten, Private Label, and Co-Manufacturing offerings.
• Infant Nutrition Specialized nutrition products formulated for infants and young children.
• Healthy Snacking & Sports Nutrition Health-focused snack products and sports nutrition supplements including the MaxiNutrition brand.
• Food Supplements & Pharma Products Dietary supplements, OTC products, skincare products, and medicinal products distributed through pharmacy channels.
• Water Optimization & Water Preparation Water treatment and preparation solutions for food and beverage production.
• Food Ingredients Semi-finished milk and cocoa products, fillings, glazes, and spray-dried ingredients supplied to industrial food processors.
• Schogetten Iconic chocolate brand produced by Ludwig Schokolade, distributed in over 80 countries.
• MaxiNutrition Sports nutrition brand offering protein supplements and performance nutrition products.
• K-FEE Coffee capsule system and brand featuring various coffee specialties and compatible capsule products.
• Private Label Custom brand development and manufacturing services for retailer brands, focused on Beverages and Sweets & Chocolates categories.
• Co-Manufacturing Contract manufacturing services for third-party brands and companies, including semi-finished milk products, cocoa products, fillings, and glazes for industrial customers.

Quantifiable outcome

• Products sold in over 80 countries worldwide
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Contract Farmers (QM-Milch certified)coreOthersLong-term supply relationships with contract farmers in the Stendal region supplying 1.2 million liters of milk daily. Farms are QM-Milch certified with many utilizing renewable energy and providing outdoor access for cattle.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KRUEGERDE
• LinkedInlinkedin.com/company/kruger-north-america
• Instagraminstagram.com/kruegergroup_germany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krüger